Exhaust# 152: Sustaining the Boom (w/ Christy LaCurelle)

The Racer X Podcast Network · May 11, 2021 · 45m

We got a gift. The global pandemic of 2020 was terrible on many levels but led to a boom for outdoor activities, including, especially, the dirt bike industry. Even better, much of the gains are with new riders. How can industry sustain this growth and keep people on bikes for generations? Luckily, the United States Motorcycle Coaching Association has built a process to make the sport safer and smarter for new riders. Just in time for this surge in popularity, the USMCA is ready to help new (and returning) riders. But why is coaching so important? Just look around! Nearly every other sport…