Inside Honda’s Zero-Fatality Plan for 2050 with Brian Bautsch
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The biggest safety challenge Honda is tackling isn’t autonomy—it’s the way people actually drive.
Honda has one of the boldest safety targets in the industry: zero traffic fatalities by 2050. It’s ambitious, but when you hear Brian Bautsch, Director of Safety Strategy, American Honda Motor Co., Inc., explain the three-part strategy behind it—technology, human behavior, and national partnerships—it starts to sound a lot more achievable. In this conversation, Brian shares how Honda is pushing both vehicle innovation and driver education at the same time, including a K–12…
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