Latest / Stop Chasing Start Attracting with Robyn Cavallaro / Improve Your Google Business Profile in the Age of AI

Transcript

Improve Your Google Business Profile in the Age of AI · Stop Chasing Start Attracting with Robyn Cavallaro

• 0:14
  SPEAKER_00: There we go.
• 0:14
  SPEAKER_00: Hey, good morning.
• 0:17
  SPEAKER_00: All right.
• 0:18
  SPEAKER_00: It is eight twenty-nine, October twenty-second.
• 0:21
  SPEAKER_00: It is chilly, a little chilly here in the morning in the villages, Florida.
• 0:28
  SPEAKER_00: Um, if you're new, haven't met me yet, my name is Robin Cavallaro.
• 0:32
  SPEAKER_00: I am an active realtor in the villages, Florida, as well as a teacher, speaker, and coach for realtors, how to grow their brand, build their authority, reinvent your life and real estate.
• 0:44
  SPEAKER_00: And one of and the topic today we're going to go over is your Google Business page.
• 0:51
  SPEAKER_00: Do you have one?
• 0:53
  SPEAKER_00: Have you entered anything in it?
• 0:55
  SPEAKER_00: Is it optimized?
• 0:58
  SPEAKER_00: And why you still need a Google page for your business in this world of AI?
• 1:06
  SPEAKER_00: But before we get started, if you're having a struggle becoming visible, right over there, right over here, you want to get uh take a snapshot of that QR code.
• 1:17
  SPEAKER_00: That's my agent authority assessment.
• 1:20
  SPEAKER_00: It's a 18 question quiz that reaches you on your online authority.
• 1:27
  SPEAKER_00: Where are you online?
• 1:29
  SPEAKER_00: I'm gonna make sure I got the right microphone setting here because the last time it didn't.
• 1:37
  SPEAKER_00: Now I don't know how to change it.
• 1:40
  SPEAKER_00: Well, hopefully it's recording in the right microphone.
• 1:43
  SPEAKER_00: Um, but it'll it'll grade you on your positioning, and I get the results, and it so it grades you um where you can improve and where your strengths are.
• 1:58
  SPEAKER_00: So you know, and if you're ready to take the next step and you want someone to analyze all of that, you want it to um in in there you can take the next step, and that would be a platform audit that I prepare for all of your social presence.
• 2:14
  SPEAKER_00: Um, that's$497, and you get a full complete report with a little bit of an action plan on how to how to move forward.
• 2:22
  SPEAKER_00: All right, so let's start off with this.
• 2:25
  SPEAKER_00: This is still kinda edit mic settings, reduce mic, I could okay.
• 2:35
  SPEAKER_00: Well, uh, hopefully this has the right microphone.
• 2:40
  SPEAKER_00: I'll have to look at that.
• 2:41
  SPEAKER_00: Maybe I make a note of that.
• 2:42
  SPEAKER_00: And look, um, I go live on um Mondays and Thursdays at 8:30, and it's me having a conversation with you.
• 2:52
  SPEAKER_00: So sometimes we might get a little off topic.
• 2:54
  SPEAKER_00: Something that's come up, it's always going to be real estate related.
• 2:58
  SPEAKER_00: Um, it's at 8:30 in the morning because everyone's starting to get their day started, and for me as well, I typically am up at 5, 5:30, 6 o'clock.
• 3:09
  SPEAKER_00: I'm on the computer and working through these things.
• 3:13
  SPEAKER_00: And I pay attention to everything online.
• 3:16
  SPEAKER_00: And the Google page is something that I I I kind of feel um some people don't take seriously.
• 3:26
  SPEAKER_00: And I just started looking at some other places with my online, I gotta turn my phone off.
• 3:32
  SPEAKER_00: Um, my online presence and how can I improve it?
• 3:35
  SPEAKER_00: You always have to be on top of that.
• 3:38
  SPEAKER_00: These things are not set it and forget it.
• 3:41
  SPEAKER_00: It's uh set it and let me um here, this is what we need here.
• 3:46
  SPEAKER_00: Uh set it and keep monitoring it.
• 3:50
  SPEAKER_00: So um if you're watching, this is live, but you also can watch it on the playback.
• 3:55
  SPEAKER_00: Um, if you have any questions while we're live, put them in the in the comments.
• 3:59
  SPEAKER_00: Um, if you are watching this on the playback or if you're listening to this, because I take this audio portion and put it on my podcast that's on iTunes, just ask me questions and I will um answer them.
• 4:14
  SPEAKER_00: So, Google page.
• 4:17
  SPEAKER_00: Now I want to I'm gonna show you first off this.
• 4:23
  SPEAKER_00: It no, that's not what I want to do.
• 4:26
  SPEAKER_00: I want to, oh, here's the microphone.
• 4:30
  SPEAKER_00: Yes, it does have the right microphone.
• 4:33
  SPEAKER_00: Uh, extra camera video.
• 4:35
  SPEAKER_00: I want a screen share.
• 4:36
  SPEAKER_00: Okay, what am I screen sharing?
• 4:39
  SPEAKER_00: I want to screen share my Google profile page.
• 4:46
  SPEAKER_00: There we go.
• 4:50
  SPEAKER_00: Okay, so this is oh, let me change that background.
• 4:55
  SPEAKER_00: You know, this program I just got.
• 4:58
  SPEAKER_00: So it's um it's called StreamYard.
• 5:03
  SPEAKER_00: So some of the times I'm still kind of uh figuring out how to use it.
• 5:10
  SPEAKER_00: I want to get rid of that background.
• 5:11
  SPEAKER_00: I just changed that background too, like five minutes ago.
• 5:17
  SPEAKER_00: And I need to let's just make it plain.
• 5:24
  SPEAKER_00: There you go.
• 5:25
  SPEAKER_00: Now you can see.
• 5:26
  SPEAKER_00: Um okay, so this is a picture of my Google business page, and I take every once in a while, and I should say every once in a while, I post three to four times a week to this Google Business page, and that's down here in posts.
• 5:48
  SPEAKER_00: So I make sure I'm constantly posting so it's refreshing and it's talking about all the things in my community.
• 5:58
  SPEAKER_00: This is for my real estate business.
• 6:00
  SPEAKER_00: This stop chasing channel doesn't have a Google business page.
• 6:05
  SPEAKER_00: This is all my real estate business and everything that I post, say on Facebook, Instagram, TikTok, I also post here to my Google business page.
• 6:15
  SPEAKER_00: You consistently want Google to crawl your site, and you can um, I use a uh program called Buffer to schedule my posts, but you can you don't need to pay for a service like that, you can just post organically.
• 6:34
  SPEAKER_00: Um, and so you're gonna want to make sure that you're constantly giving it good information.
• 6:40
  SPEAKER_00: Do not rely now in this in this business of AI.
• 6:44
  SPEAKER_00: Everyone thinks AI will take care for care of it.
• 6:46
  SPEAKER_00: But what AI is doing is scouring the internet, looking for information.
• 6:52
  SPEAKER_00: You need to go out there and give it that information so it can find it and find you.
• 6:59
  SPEAKER_00: So it's really important, really, really, really important.
• 7:02
  SPEAKER_00: And you might talk with other people and they say no, but I say yes.
• 7:06
  SPEAKER_00: You need to have this Google page.
• 7:08
  SPEAKER_00: And when it comes to reviews, I ask for a review.
• 7:15
  SPEAKER_00: I have, I actually in my in my notes, because I'm on a PC, I have a pre-written little email with this link here, this link uh right there, and ask my customers if they wouldn't mind putting down a couple words.
• 7:32
  SPEAKER_00: And I don't ask on, like, I don't even know if they call it rate my agent anymore.
• 7:38
  SPEAKER_00: I don't ask, you gotta ask for one spot.
• 7:41
  SPEAKER_00: And there isn't a service that I've found, unless you know that there's a service that I could send out a link and it'll post it to all the online sites.
• 7:54
  SPEAKER_00: So, for example, when I had my restaurant, there was a company that monitored that.
• 7:58
  SPEAKER_00: Anytime you got a review, it would then you can approve it and it would post it to your social platforms.
• 8:05
  SPEAKER_00: I haven't found that yet.
• 8:06
  SPEAKER_00: I'm still looking for it, and there might I might, I haven't spent a lot of time looking for it.
• 8:11
  SPEAKER_00: So I will tell you that much.
• 8:13
  SPEAKER_00: But this morning I did spend some time updating a realtor.com bio of me, my presence, because I had nothing on there.
• 8:21
  SPEAKER_00: Like my picture was on there, but there was no information.
• 8:24
  SPEAKER_00: So, and I teach this in the agent authority lab.
• 8:28
  SPEAKER_00: That's my six-week intensive training.
• 8:30
  SPEAKER_00: Uh, we are almost completed with this session for the fall.
• 8:35
  SPEAKER_00: I know I'm selling a lot of things, but you need to know about it.
• 8:38
  SPEAKER_00: Um, in this, uh probably in February, I'll have another class.
• 8:43
  SPEAKER_00: Doors will open up.
• 8:44
  SPEAKER_00: You make sure you like and subscribe here so you can find out when those things come out.
• 8:49
  SPEAKER_00: But um, I ask for Google reviews.
• 8:52
  SPEAKER_00: That's the first thing I ask for.
• 8:54
  SPEAKER_00: I don't ask for them anywhere else, I just concentrate them, concentrate them here on Google.
• 9:01
  SPEAKER_00: So you want to make sure that you're updating that.
• 9:06
  SPEAKER_00: And get this out of here.
• 9:13
  SPEAKER_00: There we are.
• 9:14
  SPEAKER_00: All right, because Google needs to know who you are, and that is still a basic search engine, as is YouTube.
• 9:23
  SPEAKER_00: And I talk about this in my confidence on camera training.
• 9:27
  SPEAKER_00: Is that no matter what, you want to put it on Facebook, Instagram, you want to put your videos out there, but you need to get your videos on YouTube because YouTube is a search engine, Facebook, Instagram, or not.
• 9:43
  SPEAKER_00: Once your content goes out there, you can't find it again.
• 9:46
  SPEAKER_00: Like if you post a video on Facebook, you can post it on your page and you know where it is.
• 9:52
  SPEAKER_00: But if somebody doesn't remember who you are, they're not going to be able to go back to that reel or that post that you made if they didn't save it somewhere or like it where they can find it again.
• 10:06
  SPEAKER_00: So YouTube and Google, you've got to search.
• 10:11
  SPEAKER_00: And I I would actually search yourself on AI too.
• 10:16
  SPEAKER_00: And I also teach that in my classes.
• 10:18
  SPEAKER_00: So you have to make sure you sign up and uh so you know when the next new training's coming out.
• 10:24
  SPEAKER_00: I have um, I'm actually doing one on how I create a CMA from start to finish, my marketing analysis for my listings.
• 10:34
  SPEAKER_00: When the listing is stale, that's different.
• 10:37
  SPEAKER_00: And then I also came up with my weekly report for my sellers.
• 10:43
  SPEAKER_00: And it rates them, you know, it shows all of the online activity.
• 10:49
  SPEAKER_00: It shows from showing time any of the showings that we've had in the comments, and it goes through, gathers all that information and puts it in a really cool, pretty report that I send out to my listings each and every Monday.
• 11:04
  SPEAKER_00: So they get an update, and that is going to be$97.
• 11:08
  SPEAKER_00: I have to finish each, every, every every training like that that I sell will have downloads for it, um, tips, hints, commands, you know, cheat sheets and a work booklet, and also the video tutorial to show you how I did it, not just telling you how I did it.
• 11:26
  SPEAKER_00: I'm gonna actually tell you and I'm gonna show you, and then I'm gonna tell you, and then you're gonna be successful.
• 11:32
  SPEAKER_00: Okay.
• 11:32
  SPEAKER_00: So when you're creating this content and putting it in on Google, you got to remember people are now not searching single words.
• 11:43
  SPEAKER_00: The everything has gone from single keywords to phrases.
• 11:47
  SPEAKER_00: So make sure you are adding the phrases in your content that people are searching for in your market.
• 11:55
  SPEAKER_00: So instead of searching um realtor in the villages, uh, it might be or realtor in Omaha, Nebraska, it might be um who can assist me with selling my home in Omaha, Nebraska?
• 12:15
  SPEAKER_00: Who can help me relocate to San Francisco, California?
• 12:21
  SPEAKER_00: So those are the things you want to create your content around and your posts around so your content then becomes searchable.
• 12:31
  SPEAKER_00: Okay.
• 12:32
  SPEAKER_00: Um, so then we'll get into let's just show you here, edit your profile.
• 12:39
  SPEAKER_00: Um I went through a complete audit here with Claude.
• 12:46
  SPEAKER_00: So I used my Claude extension, and it took me, it took us, you know, a little bit of time to go through this for optimization.
• 12:59
  SPEAKER_00: And a couple of things that I had that it told me I shouldn't, where originally I had here my hours of business, I had open 24 hours, and it's a Google doesn't like that because you're not really open 24 hours.
• 13:12
  SPEAKER_00: So I changed it 9 a.m.
• 13:14
  SPEAKER_00: to 8 p.m.
• 13:15
  SPEAKER_00: I made sure I added the cities for my service area and not pipe dream, like um, you know, this is my immediate area.
• 13:25
  SPEAKER_00: I didn't put Kassemi hoping that my search shows up with people looking at Disney because that's not my market.
• 13:34
  SPEAKER_00: So you want to make sure it is your market and my phone number.
• 13:43
  SPEAKER_00: Opening date, obviously, start at the top.
• 13:45
  SPEAKER_00: So about your business.
• 13:47
  SPEAKER_00: I'm a realtor.
• 13:48
  SPEAKER_00: Now I used to have the village of Slurta here, and it said it's too much keyword stuffing, so it didn't like that.
• 13:56
  SPEAKER_00: So I change and it uh went through add my business categories, and all I did, I'll show you open up Claude and move this up.
• 14:12
  SPEAKER_00: All right, you uh let's go back to screen share here and because I got a little bit more screen that I need to share with you.
• 14:28
  SPEAKER_00: Oh, it's not gonna share the huh.
• 14:30
  SPEAKER_00: All right, well, it won't share that Google.
• 14:33
  SPEAKER_00: All right, so anyway, it doesn't, you can't see the side that I have for Claude, but um can you just take a look at my Google business page?
• 14:46
  SPEAKER_00: I want to make sure that the topics that I have, the location, the categories are relevant to my market.
• 14:53
  SPEAKER_00: I work in the villages, Florida.
• 14:55
  SPEAKER_00: Um, I primarily work with over 55 people looking to relocate.
• 15:00
  SPEAKER_00: My specialty is buyer's agent, selling agent, marketing.
• 15:06
  SPEAKER_00: Can you just take a look at this and give me some suggestions on how I can improve it?
• 15:13
  SPEAKER_00: All right, so now I use the dictation function all of the time.
• 15:18
  SPEAKER_00: And there you see that arrow.
• 15:21
  SPEAKER_00: Now that's Claude, and I don't know why this won't let me make this bigger.
• 15:28
  SPEAKER_00: So you can see Claude working, but that's Claude there, that um arrow, and it's doing it on its own.
• 15:35
  SPEAKER_00: So when in doubt, make sure that you have if you're using Chrome, make sure you have a Chrome extension so it can help you edit this here.
• 15:47
  SPEAKER_00: This real estate, the primary categories.
• 15:50
  SPEAKER_00: We went over this the other day, and it helped me create all of these categories for my Google page so it comes up in search with the description.
• 16:01
  SPEAKER_00: Now we just did it the other day.
• 16:03
  SPEAKER_00: I'm really um curious to see how it tells me it's going to switch.
• 16:12
  SPEAKER_00: That's uh okay.
• 16:19
  SPEAKER_00: Gosh, I do need to figure out I'm gonna stop the screen share a minute.
• 16:26
  SPEAKER_00: I wanna try to I don't understand why I can't get that whole window.
• 16:37
  SPEAKER_00: Uh here, may I there we go.
• 16:41
  SPEAKER_00: Okay, I had to share the window.
• 16:42
  SPEAKER_00: Hey, learn something new every day.
• 16:44
  SPEAKER_00: Like I said, this is StreamYard's a new program, and I'm really digging it.
• 16:48
  SPEAKER_00: But so I dictated all of that.
• 16:51
  SPEAKER_00: It starts to hear.
• 16:52
  SPEAKER_00: This is what I dictated into Claude, and this is what it told me, Robin.
• 16:58
  SPEAKER_00: Your profile is good bones.
• 17:00
  SPEAKER_00: You have 5-0 ratings, yep, the service area, villages first, area served, um, categories, delete real estate agency.
• 17:11
  SPEAKER_00: Okay, so it says to delete real estate, you're an agent, not a brokerage.
• 17:17
  SPEAKER_00: Okay, it uh told me to do that, I'll do it.
• 17:23
  SPEAKER_00: Um at one point, I think one of them said to do it because I didn't have real estate there.
• 17:28
  SPEAKER_00: So anyway, you're real estate agent, not a broker, Google can't read the category as a mismatch.
• 17:34
  SPEAKER_00: It also makes your list of services, keep real estate agent as primary.
• 17:41
  SPEAKER_00: Okay, description add 55 plus and update your numbers.
• 17:46
  SPEAKER_00: Yep, because these numbers have changed.
• 17:49
  SPEAKER_00: So in the description, put services, list your services, opens with real estate investing, move, fix your listings on the site.
• 18:07
  SPEAKER_00: Okay, so it's giving me good information there.
• 18:10
  SPEAKER_00: Posts, clean them up, several posts, learn more.
• 18:13
  SPEAKER_00: You have raw calendarly links, review, reply to one new link.
• 18:18
  SPEAKER_00: Okay, okay, Claude.
• 18:21
  SPEAKER_00: Can you number one?
• 18:23
  SPEAKER_00: I want you to update my description.
• 18:30
  SPEAKER_00: Can you rearrange the services?
• 18:36
  SPEAKER_00: Um, we'll fix this later.
• 18:38
  SPEAKER_00: I'm gonna fix my listings on other sites, home.com, like I said, realtor.com.
• 18:44
  SPEAKER_00: Um I just uh I did that yesterday.
• 18:48
  SPEAKER_00: Posts, clean my posts up, and that'll be good for now.
• 19:00
  SPEAKER_00: One thing you have to know about AI, you always have to watch it, and there are times where you are going to have to um change things, delete things, reword things.
• 19:13
  SPEAKER_00: Like I've written books with AI, but it takes a month or two because it flushes it out, and then you have to make you have to read it for accuracy, and then you need to make it your own.
• 19:27
  SPEAKER_00: And a lot of the things like I wouldn't say it like this, let's say it like this, let's add that.
• 19:31
  SPEAKER_00: And this is the same.
• 19:33
  SPEAKER_00: And on these Thursday sessions, so Mondays, uh, Mondays are general sessions where we talk about all different topics.
• 19:41
  SPEAKER_00: On Thursdays, I take time to teach you something that is going to improve your visibility and your real estate career, and some things you may know, and this can improve, and there might be things that you don't know, but I want to make sure that uh the channel is impactful, and I think by teaching every week is really going to provide a great service for you.
• 20:04
  SPEAKER_00: So again, like and subscribe to the channel right now.
• 20:09
  SPEAKER_00: This is only on Facebook.
• 20:12
  SPEAKER_00: I do have a page called the Agent Authority Lab or the Agent on Facebook, and I'm gonna show you that link here.
• 20:21
  SPEAKER_00: Let's let's let this do its thinking.
• 20:25
  SPEAKER_00: Um if you wouldn't mind just giving that page.
• 20:38
  SPEAKER_00: Um while that is moving, I'm gonna show you.
• 20:42
  SPEAKER_00: I'm gonna stop the screen share.
• 20:44
  SPEAKER_00: I'm gonna show you my Facebook page, and I'm gonna ask you to there we go.
• 20:54
  SPEAKER_00: If you wouldn't mind, this is my actual page, but if you wouldn't mind going and following me on that channel, that would be super helpful.
• 21:06
  SPEAKER_00: I appreciate it.
• 21:07
  SPEAKER_00: And I'm gonna put that in the comments.
• 21:10
  SPEAKER_00: Please like my page.
• 21:18
  SPEAKER_00: All right, now we're gonna go back to my other screen.
• 21:27
  SPEAKER_00: And I want this window here.
• 21:32
  SPEAKER_00: Okay.
• 21:34
  SPEAKER_00: So Claude now has some questions.
• 21:37
  SPEAKER_00: Which posts should I delete?
• 21:38
  SPEAKER_00: Deleting can't be undone.
• 21:40
  SPEAKER_00: Expired open houses, uh, duplicate panel post, agent facing posts, platform assessment, amendment three voting it's political, but your call.
• 21:53
  SPEAKER_00: Um let's start with that.
• 21:58
  SPEAKER_00: I know the amendment three is political.
• 22:00
  SPEAKER_00: But it is important legislation for whatever the side of the aisle that you're on.
• 22:05
  SPEAKER_00: It doesn't matter.
• 22:06
  SPEAKER_00: I think everybody's entitled to opinion, and I respect everyone's opinion, whether they agree with me or not.
• 22:12
  SPEAKER_00: Okay, so we're going to um I'm just going to tell them to delete the old expired open houses.
• 22:26
  SPEAKER_00: Yeah, and is it worth it to do this?
• 22:30
  SPEAKER_00: You know, I don't know.
• 22:31
  SPEAKER_00: We're we'll find out.
• 22:32
  SPEAKER_00: It can't hurt.
• 22:33
  SPEAKER_00: And any visibility that you can get, it's got to be good visibility, but you want to make sure that you are putting yourself forward in the best light.
• 22:45
  SPEAKER_00: All right, so that's working.
• 22:49
  SPEAKER_00: Let's uh this is the one thing I love about it.
• 23:03
  SPEAKER_00: It just keeps going on its own.
• 23:12
  SPEAKER_00: Okay, I'm gonna let that go.
• 23:15
  SPEAKER_00: And I want to well, it's working on it, so I can't change it.
• 23:20
  SPEAKER_00: There is an analytics page.
• 23:21
  SPEAKER_00: Oh no, you know what I can do?
• 23:23
  SPEAKER_00: I can do this.
• 23:32
  SPEAKER_00: All right.
• 23:34
  SPEAKER_00: So while that's working, we're gonna look at so edit your profile, read your reviews, make sure you respond to every review.
• 23:44
  SPEAKER_00: Like I haven't responded here to this review yet, so I have to do that.
• 23:50
  SPEAKER_00: Photos, posts, we talk about performance.
• 23:53
  SPEAKER_00: This is something you're definitely going to want to monitor because it's going to show you how many people.
• 24:05
  SPEAKER_00: Where'd we go here?
• 24:06
  SPEAKER_00: Uh, how many people have uh interactions?
• 24:10
  SPEAKER_00: I've had 22 calls made from my business profile since May.
• 24:16
  SPEAKER_00: So not a lot of people are clicking the line when they're looking at that, but my phone number is all over the place.
• 24:25
  SPEAKER_00: How many clicks, bookings, website clicks?
• 24:29
  SPEAKER_00: So you're gonna want to just keep a monitor that.
• 24:32
  SPEAKER_00: But 2,500 people have viewed my business profile, where they're coming from, and this the search realtor, just a basic realtor search.
• 24:46
  SPEAKER_00: I don't know what that is.
• 24:47
  SPEAKER_00: 15 people typed in some address.
• 24:49
  SPEAKER_00: I have no idea what that meant.
• 24:52
  SPEAKER_00: So you want to definitely monitor your um profile just like any other platform, how many people are looking at your content is important.
• 25:06
  SPEAKER_00: So let's see where are we going.
• 25:07
  SPEAKER_00: It's still working here, and now it's adding buttons.
• 25:21
  SPEAKER_00: This thing is amazing.
• 25:22
  SPEAKER_00: The thing you have to um understand though about Claude, when you're using Claude, if you're on a paid version, um, you have so many credits, and during the day you use more credits than you do at night because more people are using it.
• 25:40
  SPEAKER_00: So if you need to get a lot done, try to do it on the weekend and in the evening when you're not using as many tokens, they call it tokens.
• 25:48
  SPEAKER_00: Um I use Claude a lot, and I pay I pay for Claude and I pay for Chat GBT.
• 25:57
  SPEAKER_00: Those two tools are I cannot measure the um help and the organization.
• 26:07
  SPEAKER_00: And like sometimes I'll just tell it, hey, can you organize all these files within itself?
• 26:12
  SPEAKER_00: And it does it, and it's really, really helpful.
• 26:15
  SPEAKER_00: So I'm just gonna set this and let Claude go with itself because it's um making all the changes that I need, but you want to keep um track of your analytics.
• 26:34
  SPEAKER_00: And what I want you to do is I'm just I'm watching another screen.
• 26:39
  SPEAKER_00: All right.
• 26:39
  SPEAKER_00: Um, this week, this is your challenge.
• 26:42
  SPEAKER_00: I want you to spend 15 minutes looking at your Google business profile as if you were a buyer or seller considering hiring you.
• 26:51
  SPEAKER_00: Is your information accurate?
• 26:53
  SPEAKER_00: Do your photos represent you?
• 26:57
  SPEAKER_00: Please don't have a photo there from 1990.
• 27:00
  SPEAKER_00: All right, if you're 60, make sure you have a photo from the past year or so.
• 27:05
  SPEAKER_00: A photo from 10 years ago.
• 27:08
  SPEAKER_00: You're gonna show up and people are like, who the heck is that?
• 27:13
  SPEAKER_00: So recent photo, does it represent you?
• 27:17
  SPEAKER_00: Are you asking for reviews?
• 27:19
  SPEAKER_00: Make sure you ask for reviews.
• 27:21
  SPEAKER_00: If it's not on your Google page, ask for them somewhere.
• 27:24
  SPEAKER_00: Um, does your profile give someone a reason to call you?
• 27:31
  SPEAKER_00: And what would that reason be?
• 27:34
  SPEAKER_00: Educate first, ask for the business next.
• 27:37
  SPEAKER_00: If you're educating first, you don't necessarily have to ask for the business.
• 27:42
  SPEAKER_00: And you want to check out my YouTube channel, uh Robin Cavallero, it's uh, because you can see the content that I post, how I do it.
• 28:00
  SPEAKER_00: I have 17,300 subscribers, but for my business, subscribers and views aren't always the important thing because all I need is one or two people to watch it, and I could sell three houses for that.
• 28:22
  SPEAKER_00: That could represent, you know, ten thousand dollars, it could represent$75,000.
• 28:28
  SPEAKER_00: So if you're a realtor, your presence, uh, you know, I see people always worried about views and they want to make these viral dancing videos.
• 28:36
  SPEAKER_00: You need to make empathical videos that are going to cause someone to call you.
• 28:40
  SPEAKER_00: That's the whole point of my channel.
• 28:42
  SPEAKER_00: It's the point of all of my teachings and all of my speaking engagements is how you can get people attracted to you without having to chase them down.
• 28:52
  SPEAKER_00: So if you are tired of making cold calls, this is the channel for you.
• 28:58
  SPEAKER_00: And uh it's growing, it's growing slowly.
• 29:02
  SPEAKER_00: I want to get it monetized by the middle of January, if possible.
• 29:06
  SPEAKER_00: If not, it's okay.
• 29:08
  SPEAKER_00: But if you wouldn't mind watching some of the content, I do have my free workshop on there that talks about how to develop your authority statement, which is who you serve, why, where you serve them, and why you're different.
• 29:22
  SPEAKER_00: And it's probably a lot harder than you think it is.
• 29:25
  SPEAKER_00: And once you get that in your mindset, that's when you'll be able to start to grow your business.
• 29:32
  SPEAKER_00: And I will show you, my take, I'll show you my YouTube channel where that is.
• 29:48
  SPEAKER_00: I call Claude my boyfriend, and I call chat my girlfriend.
• 29:57
  SPEAKER_00: Okay, let me find this video.
• 30:17
  SPEAKER_00: I don't think you're gonna see that there.
• 30:20
  SPEAKER_00: Alright, we're going to go back and switch screens here so you can see that, and then we'll finish up with Claude.
• 30:40
  SPEAKER_00: Okay, this is going through a commercial, but this is the video you want to look at.
• 30:45
  SPEAKER_00: This is wow, my hair was really long.
• 30:49
  SPEAKER_00: That wasn't too long ago, but this is the video you want to take a look at.
• 30:53
  SPEAKER_00: Stop competing, become the agent clients choose before they meet you, and we go through some real life scenarios on how to become the agent that they choose.
• 31:07
  SPEAKER_00: So you want to check that out?
• 31:10
  SPEAKER_00: We're gonna go back over to my uh window.
• 31:32
  SPEAKER_00: That's the window, right?
• 31:34
  SPEAKER_00: Yep, okay, so Claude's still working.
• 31:38
  SPEAKER_00: And and sometimes it takes Claude a long time.
• 31:43
  SPEAKER_00: So I'm gonna leave that run.
• 31:45
  SPEAKER_00: And you know, maybe next week I'll show you the final.
• 31:49
  SPEAKER_00: It's not gonna change too much there because I've already gone through this.
• 31:56
  SPEAKER_00: It and and it might, I would say for you, go onto your Google page at least once every three or four months and look through it.
• 32:05
  SPEAKER_00: Well, you want to look through it every day or make sure you have if you got any reviews, but and post three to five times a week, but maybe do a full performance audit with an AI, whether it's Cloud or chat or whatever you're using, and um make sure that you're watching what's going on with your online systems, with your online presence, and that's everywhere.
• 32:29
  SPEAKER_00: I Google myself every day, every single day.
• 32:34
  SPEAKER_00: I Google my name to see what comes up because you just don't know what's coming up, and you want to make sure that you stay on top of that because one negative comment from some whack job that's got nothing better to do, you know how that goes.
• 32:48
  SPEAKER_00: So um, if you here, I'll just show you the this is if you have bookings, like if uh um you want somebody to book a call with you or book a tour, that kind of stuff, you can put that here.
• 33:04
  SPEAKER_00: I use a program called Callendly.
• 33:06
  SPEAKER_00: This is where you're gonna ask for the review.
• 33:09
  SPEAKER_00: I showed you that.
• 33:10
  SPEAKER_00: This is where you are going to respond to your reviews.
• 33:17
  SPEAKER_00: Just a simple couple words is all you have to say.
• 33:20
  SPEAKER_00: Thanks very much.
• 33:21
  SPEAKER_00: Enjoyed working with you.
• 33:23
  SPEAKER_00: Blah, blah, blah.
• 33:24
  SPEAKER_00: Not everybody's gonna write a review.
• 33:26
  SPEAKER_00: I've had customers absolutely falling over themselves because I've done such a good job.
• 33:32
  SPEAKER_00: They're just not review people.
• 33:34
  SPEAKER_00: And you can't, like you can't say, hey, here's a sample review.
• 33:38
  SPEAKER_00: Can you you can just put this in your own words?
• 33:40
  SPEAKER_00: You can say, hey, if you're having a problem, ask ChatGGBT to write two or three sentences about your experience that might help them.
• 33:47
  SPEAKER_00: Because for me, if somebody says write a review, uh, I still oh my god, but with AI, I don't have to be like that anymore.
• 33:57
  SPEAKER_00: And that this is my restaurant, so that's an old one.
• 34:04
  SPEAKER_00: And this is what it has my review area.
• 34:07
  SPEAKER_00: Have you had any successes or any challenges with Google?
• 34:14
  SPEAKER_00: What uh what have they been?
• 34:18
  SPEAKER_00: I'd be interested to see and hear from you what your challenges and successes have been, and maybe we can start a conversation here.
• 34:26
  SPEAKER_00: I'm gonna end this because I have to get going.
• 34:29
  SPEAKER_00: I've got, I'll tell you, so I am this is gonna still take a while.
• 34:35
  SPEAKER_00: So um, all right, here, oh, look at this.
• 34:38
  SPEAKER_00: All right, your description's been updated, two expired open houses were deleted.
• 34:43
  SPEAKER_00: Six posts now have real captions and buttons.
• 34:46
  SPEAKER_00: Google is reviewing all of it.
• 34:48
  SPEAKER_00: It may take a few day a few minutes to a day for Google to approve and let it go.
• 34:54
  SPEAKER_00: Um, captions, it posts it tells you exactly what to do.
• 34:59
  SPEAKER_00: Uh, another uh expired open house.
• 35:02
  SPEAKER_00: I would leave that because that's kind of new.
• 35:04
  SPEAKER_00: Older posts I went through, the first page of posts, the older ones behind more posts haven't been touched.
• 35:10
  SPEAKER_00: I also notice your categories are ready down to blah blah.
• 35:15
  SPEAKER_00: When you're ready for the services, I'll have to delete and re-add investing.
• 35:19
  SPEAKER_00: Uh Google doesn't let me drag them in new order.
• 35:22
  SPEAKER_00: So there are some maintenance things that you have to take care of, and I will work on that um probably today or tomorrow.
• 35:32
  SPEAKER_00: So that is it for today's session, all about your Google business page.
• 35:42
  SPEAKER_00: Make sure that you're taking care of it, looking at it, updating it.
• 35:47
  SPEAKER_00: And I don't have a topic yet for next week.
• 35:50
  SPEAKER_00: I kind of have to think about what that will be.
• 35:52
  SPEAKER_00: If you have any suggestions, put them in the comments and uh because I'm gonna create content that are, you know, it's something that's impactful for you that you want to know about.
• 36:02
  SPEAKER_00: I'm Robin Cavallero, I'm a realtor in the villages.
• 36:05
  SPEAKER_00: This is Stop Chasing, Start Attracting.
• 36:07
  SPEAKER_00: This is a channel where realtors come to learn, grow, and become that authority in real estate.
• 36:13
  SPEAKER_00: Uh, thanks for watching, thanks for listening, and I'll see you next time.
• 36:22
  unknown: Bye.