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The Psychology of Trust: Why Relationships Matter More Than Numbers | Joseph Rockey

What if many of the problems we see in business aren’t really performance problems—but relationship problems?

Today’s guest is Joseph Rockey, an entrepreneur, author, and business strategist who says he has built 29 businesses throughout his career. His work focuses heavily on the psychology of human behavior, relationships, motivation, leadership, and the dynamics between businesses, employees, and clients.

In this conversation, Joseph challenges the familiar idea of treating people the way you want to be treated. He argues that people have different motivations, desires, experiences, and…

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