The Best DIY Retailers Sell Solutions, Not Products with Intergamma CEO | Global DIY Summit 2026
In this Omni Talk Retail interview, recorded live from the Global DIY Summit 2026 in Amsterdam, Chris Walton talks with Joost de Beijer, CEO of Intergamma, about what makes DIY retail in the Netherlands unique and how the company is evolving its omnichannel strategy to meet changing customer expectations.
Joost explains why Dutch consumers prioritize convenience, how smaller homes and gardens shape the market, and why nearly every DIY project now begins online. He also shares how Intergamma leverages its store network to support fulfillment, click-and-collect, and personalized customer…
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