290: A Fresh Look at Planned Giving with Tess Conrad
Planned giving is often seen as complex and intimidating, but is it really that complicated?
Today's conversation takes a closer look at what planned giving truly involves and why many organizations may be approaching it the wrong way. This episode uncovers simple yet powerful ideas that can transform how fundraisers think about long-term giving!
Tess Conrad is the Founder & Principal Consultant at Full Potential Fundraising. She helps small fundraising teams build and grow effective planned giving programs.
The discussion covers key myths, strategies, and practical insights on planned…
The skinny
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