Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work
How a Solopreneur Fired Her Biggest Client and Grew Revenue
In episode 61 of Solopreneur Sessions, Lucas and Luna dissect a counterintuitive growth move: firing your biggest client. They walk through the real story of a freelance brand strategist who walked away from a $120,000 annual retainer—representing 60% of her revenue—and ended up 40% larger within twelve months. The hosts break down the specific financial model she used to calculate the real cost of a single-client dependency, how she structured the offboarding conversation, and the exact lead-gen system she activated afterward. They also touch on the psychological hurdle of turning down…
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