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319: Sales Psychology of the Affluent Client
What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O'Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.
Main topics:
Sales psychology
Why go up-market
Time, money, and value
Buying with facts
Luxury experiences
Main takeaway: Targeting…
The skinny
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