E286: One Framework For Every Type of 'Teach Don't Tell' Moment

Trade Sales Made Simple: For Trade, Construction & Industry Leaders · Nov 1, 2026 · 7m

What if you could help customers make decisions, empower your team to solve problems and overcome business challenges without simply telling people what to do?

Whether you're trying to move a hesitant customer towards a decision, help a team member overcome a challenge or resolve a difficult conversation with a business partner, knowing how to guide people towards solutions is an incredibly valuable skill.

In this episode, Ben breaks down the four stages of the GROW model and shares practical examples of how to use it across customer conversations, team development and business relationships…