36 - The Neuroscience-Backed Secrets to Becoming the Most Persuasive Salesperson with Proverbial Door's Moeed Amin

Leaders & Legacies · Nov 13, 2023 · 37m

Your host, Craig Andrews, talks with the Director and Founder of Proverbial Door, Moeed Amin. Moeed is no ordinary guest, his unique approach to sales, backed by his expertise in neuroscience and psychology, has helped his clients generate over £200 million in additional revenue and funding. His journey into the world of sales began with a rather unusual incident - a neuroscience textbook falling on his head; this event sparked a realization about the importance of understanding the buyer's perspective, a concept often overlooked in traditional sales training.

For the next 15 years, Moeed…