The Multiplier Playbook: your guide to better marketing
Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect—the compound growth achieved when brand and performance marketing work together. Guests: Michael Reh, Head of Data Science and Analytics, BERA Ann Marie Kerwin, Americas Editor, WARC Chapters: 0:00 – Intro: The Multiplier Effect on The WARC Podcast 0:10 – Why brand building struggles to land in the C-suite 2:06…
The skinny
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