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The One Strategy That Built Two Global Empires - Jo Malone CBE
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What's the one thing about your business that can't be copied? Jo Malone CBE built two global fragrance empires from a council estate upbringing and a tiny Chelsea kitchen, and in this episode she reveals the single strategy behind both. She coaches Adam live on stage, extracts a story and turns it into a fragrance in real time, and breaks down the framework she's used to build billion-dollar brands.
Jo Malone CBE is the founder of two global beauty brands, Jo Malone London and Jo Loves, a pioneer of scent storytelling…
The skinny
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