Dropping Lead Costs From $16 to $8 And The Real Game of Marketing
In today's episode, I'm sharing a behind-the-scenes look at what it really takes to navigate curveballs in business and marketing. I open up about recent launches that didn't perform perfectly out of the gate and how I used data to pivot quickly, refine messaging, and improve results. I walk you through how I evaluate metrics like cost per lead, click-through rates, and conversions, and how I decide whether something needs small optimizations or a full repositioning. This episode is about embracing the refinement process, trusting both data and intuition, and understanding that success in…
The skinny
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