264: Challenge Marketing – How to Explode Your List and Revenue with Free Challenges
"I teach women how to get dressed in the morning."
That's how Kelly Snyder from AdoreYourWardrobe.com introduced herself to me at FinCon.
(The more "official" tagline is that Adore Your Wardrobe teaches women how to confidently dress their unique bodies through the principles found in math and science.)
There's a niche for everything, right!
It’s a really cool business idea that sits firmly outside of the usual internet marketing space and has helped thousands of women be less frustrated and a lot happier with their wardrobe.
Kelly has used an interesting strategy of challenge marketing to…
The skinny
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