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Retail Christmas Window Displays: The 3-Colour Rule That Sells
Your shop window is your hardest-working unpaid employee. This Christmas, is it pulling its weight?
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
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If you're an independent retailer, you're probably about to put up your Christmas window display, or you've already planned it. But a pretty window isn't the same as one that sells. For most independents, the quickest Christmas win isn't finding more customers. It's each customer spending a little more…
The skinny
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