Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Became a Tech Company
In this episode, we dig into the surprising reality that Domino's Pizza isn't really a restaurant chain anymore—it's a technology company that sells pizza. Lucas and Luna explore how CEO Russ Weiner reimagined the brand not around dough or cheese, but around data, mobile ordering, and supply chain logistics. We look at the specific metrics that drove this pivot: the shift in marketing spend from traditional TV to digital channels, the investment in their app ecosystem, and how this tech-first approach has insulated them against labor shortages and changing consumer habits since…
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