Mass Media Textbook - 21st Century Style

Light On Light Through · Aug 3, 2007

I was on the phone yesterday with J. Charles Sterin, PhD - he was inviting me to be in a textbook he is writing. Not asking me for permission to reprint an essay I had written. But inviting me to be in his textbook - literally.

The name of textbook Sterin is writing is Mass Media for the Digital Millennium. Allyn & Bacon, its publisher, say it "will be the first college textbook with an embedded and assignable media component built from the ground up". Students will be able read about Marshall McLuhan, for example, maybe even what I say about McLuhan in my Digital McLuhan: A Guide to the…