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Back-to-School Shopping in Canada | Toronto News

Back-to-school shopping in Canada is a $4.5 billion frenzy, with parents spending $600–$750 per kid—especially on electronics. Despite online research, 99% still hit physical stores for essentials, driven by price hunting (85% prioritize deals). Planning starts as early as late spring, with younger kids’ parents leading the charge and high schoolers winging it. Only 19% plan to shop in one trip—most need 2–3 visits. AI tools are gaining traction (44% use or want to use them) for list-building, price-comparison, and store-finding. Retailers must optimize data to compete. Value now means…

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