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Nike Fumbling the Black Cement Jordan 3 · Fire Footwear: Sneakers Talk (with Matt Frates)

• 0:00
  The
• 0:00
  Jordan
• 0:01
  3
• 0:01
  black
• 0:01
  cement
• 0:02
  is
• 0:02
  one
• 0:02
  of
• 0:02
  the
• 0:02
  most
• 0:02
  iconic
• 0:03
  shoes
• 0:03
  of
• 0:03
  all
• 0:03
  time
• 0:04
  and
• 0:04
  it
• 0:04
  recently
• 0:05
  retroed.
• 0:05
  How
• 0:06
  did
• 0:06
  it
• 0:06
  go?
• 0:06
  We're
• 0:07
  going
• 0:07
  to
• 0:07
  talk
• 0:07
  about
• 0:07
  it
• 0:07
  this
• 0:07
  time
• 0:08
  on
• 0:08
  Fire
• 0:08
  Footwear.
• 0:27
  Welcome
• 0:27
  back
• 0:27
  to
• 0:28
  Fire
• 0:28
  Footwear,
• 0:28
  everybody.
• 0:29
  As
• 0:29
  always,
• 0:29
  this
• 0:29
  is
• 0:30
  your
• 0:30
  host,
• 0:30
  Matt
• 0:30
  Fraits.
• 0:30
  I
• 0:31
  hope
• 0:31
  that
• 0:31
  this
• 0:31
  finds
• 0:31
  you
• 0:31
  well.
• 0:32
  I
• 0:32
  want
• 0:32
  to,
• 0:32
  as
• 0:32
  always,
• 0:33
  thank
• 0:33
  you
• 0:33
  for
• 0:33
  coming
• 0:34
  back
• 0:34
  to
• 0:34
  this
• 0:34
  podcast
• 0:35
  or
• 0:35
  if
• 0:35
  you're
• 0:35
  brand
• 0:35
  new,
• 0:36
  welcome
• 0:36
  to
• 0:36
  the
• 0:36
  Fire
• 0:37
  Footwear
• 0:37
  community.
• 0:38
  I
• 0:38
  hope
• 0:38
  everybody
• 0:39
  who
• 0:39
  celebrates
• 0:40
  here
• 0:40
  in
• 0:40
  the
• 0:40
  United
• 0:40
  States
• 0:40
  and
• 0:41
  honestly,
• 0:41
  just
• 0:41
  everywhere,
• 0:42
  I
• 0:42
  hope
• 0:42
  you
• 0:42
  had
• 0:42
  a
• 0:43
  great
• 0:43
  Thanksgiving
• 0:44
  weekend,
• 0:44
  a
• 0:44
  Thanksgiving
• 0:45
  holiday,
• 0:46
  specifically
• 0:46
  those
• 0:47
  of
• 0:47
  you
• 0:47
  in
• 0:47
  the
• 0:47
  US
• 0:47
  That
• 0:48
  I
• 0:48
  know
• 0:48
  celebrated
• 0:48
  last
• 0:49
  Thursday,
• 0:49
  I
• 0:50
  know
• 0:50
  some
• 0:50
  of
• 0:50
  our
• 0:50
  Canadian
• 0:51
  friends
• 0:51
  celebrated
• 0:52
  a
• 0:52
  couple
• 0:52
  of
• 0:52
  months
• 0:52
  ago.
• 0:53
  Wherever
• 0:54
  you
• 0:54
  are
• 0:54
  and
• 0:54
  however
• 0:54
  you
• 0:55
  spent
• 0:55
  this
• 0:55
  weekend,
• 0:55
  I
• 0:56
  just
• 0:56
  want
• 0:56
  to
• 0:56
  say
• 0:56
  out
• 0:56
  front
• 0:57
  that
• 0:57
  I'm
• 0:57
  thankful
• 0:57
  for
• 0:58
  you.
• 0:58
  I'm
• 0:58
  thankful
• 0:59
  for
• 0:59
  the
• 0:59
  time
• 0:59
  that
• 0:59
  you
• 1:00
  give
• 1:00
  to
• 1:00
  this
• 1:00
  podcast
• 1:00
  and
• 1:01
  I'm
• 1:01
  just
• 1:01
  thankful
• 1:01
  to
• 1:01
  have
• 1:02
  the
• 1:02
  kind
• 1:02
  of
• 1:02
  platform
• 1:03
  that
• 1:03
  I
• 1:03
  do,
• 1:04
  the
• 1:04
  life
• 1:04
  that
• 1:04
  I
• 1:04
  have.
• 1:05
  There's
• 1:05
  many
• 1:06
  things,
• 1:06
  including
• 1:06
  this
• 1:07
  podcast,
• 1:07
  that
• 1:07
  make
• 1:08
  my
• 1:08
  life
• 1:08
  great.
• 1:08
  My
• 1:09
  wife,
• 1:09
  my
• 1:09
  son,
• 1:09
  my
• 1:10
  friends,
• 1:10
  a
• 1:10
  lot
• 1:10
  of
• 1:10
  things.
• 1:11
  And
• 1:11
  I'm
• 1:11
  thankful
• 1:12
  for
• 1:12
  all
• 1:12
  of
• 1:12
  it.
• 1:12
  So
• 1:12
  I
• 1:12
  hope
• 1:13
  that
• 1:13
  it
• 1:13
  treated
• 1:13
  you
• 1:14
  well
• 1:14
  and
• 1:14
  hopefully
• 1:15
  the
• 1:15
  end
• 1:15
  of
• 1:15
  this
• 1:15
  year
• 1:16
  will
• 1:16
  continue
• 1:16
  to
• 1:16
  treat
• 1:16
  you
• 1:17
  well
• 1:17
  and
• 1:17
  2025
• 1:18
  will
• 1:19
  again
• 1:20
  continue
• 1:20
  to
• 1:20
  treat
• 1:21
  you
• 1:21
  the
• 1:21
  best
• 1:21
  that
• 1:21
  it
• 1:22
  can.
• 1:22
  But
• 1:22
  we're
• 1:22
  here
• 1:23
  to
• 1:23
  talk
• 1:23
  about
• 1:23
  the
• 1:23
  Black
• 1:24
  Cement
• 1:24
  3.
• 1:25
  Now,
• 1:25
  this
• 1:25
  isn't
• 1:26
  something
• 1:26
  that
• 1:26
  I
• 1:26
  was
• 1:26
  actually
• 1:27
  going
• 1:27
  to
• 1:27
  talk
• 1:27
  about
• 1:28
  quite
• 1:28
  this
• 1:28
  way.
• 1:29
  As
• 1:29
  you
• 1:30
  know,
• 1:30
  I'm
• 1:30
  a
• 1:30
  big
• 1:31
  fan
• 1:31
  of
• 1:31
  cultivating
• 1:32
  history
• 1:32
  around
• 1:32
  here.
• 1:33
  I
• 1:33
  do
• 1:33
  think
• 1:33
  that
• 1:34
  it's
• 1:34
  important
• 1:34
  to
• 1:34
  talk
• 1:35
  about
• 1:35
  shoes
• 1:35
  like
• 1:36
  the
• 1:36
  Black
• 1:36
  Cement
• 1:37
  3
• 1:37
  in
• 1:37
  a
• 1:38
  way
• 1:38
  that
• 1:38
  remembers
• 1:39
  where
• 1:39
  we
• 1:40
  came
• 1:40
  from.
• 1:41
  The
• 1:41
  Black
• 1:41
  Cement
• 1:41
  3
• 1:42
  obviously
• 1:42
  debuted
• 1:42
  in
• 1:43
  1988,
• 1:44
  and
• 1:44
  it
• 1:44
  is
• 1:44
  a
• 1:45
  shoe
• 1:45
  in
• 1:45
  many,
• 1:45
  many
• 1:46
  ways
• 1:46
  that
• 1:47
  really
• 1:47
  saved
• 1:47
  Jordan
• 1:48
  brand
• 1:48
  at
• 1:48
  the
• 1:48
  time
• 1:49
  and
• 1:49
  really
• 1:49
  got
• 1:50
  it
• 1:50
  to
• 1:50
  where
• 1:50
  we
• 1:50
  are
• 1:51
  today.
• 1:51
  And
• 1:52
  the
• 1:52
  reason
• 1:52
  being
• 1:52
  is
• 1:52
  because
• 1:53
  the
• 1:53
  Jordan
• 1:53
  2,
• 1:54
  while
• 1:54
  we
• 1:54
  look
• 1:54
  at
• 1:54
  it
• 1:55
  a
• 1:55
  lot
• 1:55
  differently
• 1:55
  Today,
• 1:56
  the
• 1:56
  Jordan
• 1:56
  2
• 1:57
  was
• 1:57
  a
• 1:57
  shoe
• 1:58
  that
• 1:58
  nearly
• 1:59
  lost
• 1:59
  Nike
• 2:00
  Michael
• 2:00
  Jordan.
• 2:01
  The
• 2:01
  Jordan
• 2:01
  one
• 2:01
  was
• 2:02
  great.
• 2:02
  Michael
• 2:03
  Jordan
• 2:03
  got
• 2:03
  hurt.
• 2:04
  The
• 2:04
  Jordan
• 2:04
  two
• 2:05
  tried
• 2:05
  to
• 2:05
  basically
• 2:06
  get
• 2:06
  into
• 2:06
  exclusivity.
• 2:07
  It
• 2:08
  tried
• 2:08
  to
• 2:08
  get
• 2:08
  into
• 2:08
  luxury
• 2:09
  goods.
• 2:10
  And
• 2:10
  it
• 2:10
  just
• 2:10
  didn't
• 2:10
  work
• 2:11
  at
• 2:11
  the
• 2:11
  time
• 2:11
  for
• 2:12
  a
• 2:12
  basketball
• 2:12
  shoe.
• 2:13
  Fast
• 2:13
  forward
• 2:14
  to
• 2:14
  today
• 2:14
  and
• 2:14
  it
• 2:14
  probably
• 2:15
  does
• 2:15
  work.
• 2:16
  Back
• 2:16
  then
• 2:16
  it
• 2:16
  didn't.
• 2:17
  And
• 2:17
  so
• 2:17
  Nike
• 2:18
  had
• 2:18
  to
• 2:18
  take
• 2:19
  a
• 2:19
  real
• 2:19
  risk
• 2:19
  in
• 2:20
  order
• 2:20
  to
• 2:20
  get
• 2:20
  Michael
• 2:20
  Jordan
• 2:21
  to
• 2:21
  be
• 2:21
  convinced
• 2:22
  to
• 2:22
  stay
• 2:22
  with
• 2:23
  the
• 2:23
  company.
• 2:23
  It
• 2:24
  was
• 2:24
  difficult
• 2:24
  enough
• 2:24
  to
• 2:25
  get
• 2:25
  Michael
• 2:25
  Jordan
• 2:25
  to
• 2:26
  sign
• 2:26
  with
• 2:26
  them
• 2:26
  in
• 2:26
  the
• 2:27
  first
• 2:27
  place.
• 2:27
  Now
• 2:27
  they
• 2:27
  had
• 2:27
  to
• 2:28
  keep
• 2:28
  him
• 2:28
  after
• 2:29
  a
• 2:29
  disappointing
• 2:29
  release.
• 2:30
  So
• 2:30
  if
• 2:31
  you
• 2:31
  think
• 2:31
  about
• 2:31
  it
• 2:31
  they
• 2:32
  really
• 2:32
  had
• 2:32
  to
• 2:32
  find
• 2:32
  something
• 2:33
  to
• 2:33
  get
• 2:33
  him
• 2:33
  there.
• 2:34
  And
• 2:34
  they
• 2:34
  took
• 2:34
  a
• 2:35
  chance
• 2:35
  on
• 2:35
  a
• 2:35
  guy
• 2:35
  who
• 2:36
  had
• 2:36
  hit
• 2:36
  a
• 2:36
  home
• 2:36
  run
• 2:37
  in
• 2:37
  1986
• 2:38
  with
• 2:38
  the
• 2:39
  Air
• 2:39
  Max
• 2:39
  1.
• 2:40
  And
• 2:40
  that
• 2:40
  was
• 2:40
  Tinker
• 2:40
  Hatfield.
• 2:41
  Tinker
• 2:42
  Hatfield
• 2:42
  was
• 2:42
  given
• 2:42
  the
• 2:43
  keys
• 2:43
  to
• 2:43
  the
• 2:43
  kingdom,
• 2:44
  the
• 2:44
  keys
• 2:44
  to
• 2:44
  this
• 2:45
  Ferrari.
• 2:45
  And
• 2:45
  they
• 2:46
  said,
• 2:46
  you
• 2:47
  are
• 2:47
  going
• 2:47
  to
• 2:47
  save
• 2:48
  this
• 2:48
  brand.
• 2:48
  And
• 2:49
  Tinker
• 2:49
  Hatfield,
• 2:49
  the
• 2:50
  story
• 2:50
  goes,
• 2:51
  basically
• 2:51
  went
• 2:51
  to
• 2:51
  Michael
• 2:52
  Jordan
• 2:52
  and
• 2:52
  said,
• 2:52
  what
• 2:53
  do
• 2:53
  you
• 2:53
  want
• 2:53
  in
• 2:54
  a
• 2:54
  shoe?
• 2:55
  And
• 2:55
  what
• 2:55
  came
• 2:55
  out
• 2:55
  of
• 2:55
  all
• 2:56
  of
• 2:56
  that
• 2:56
  was
• 2:56
  the
• 2:57
  Air
• 2:57
  Jordan
• 2:57
  3.
• 2:58
  And
• 2:58
  more
• 2:59
  specifically
• 2:59
  the
• 3:00
  Black
• 3:00
  Cement
• 3:00
  3,
• 3:01
  which
• 3:01
  is
• 3:01
  the
• 3:01
  one
• 3:01
  that
• 3:01
  I
• 3:01
  think
• 3:02
  everybody
• 3:02
  thinks
• 3:03
  of
• 3:03
  when
• 3:04
  they
• 3:04
  think
• 3:04
  of
• 3:04
  the
• 3:04
  debut
• 3:05
  of
• 3:05
  the
• 3:05
  Air
• 3:06
  Jordan
• 3:06
  3.
• 3:07
  Obviously
• 3:07
  there
• 3:08
  are
• 3:08
  other
• 3:08
  OG
• 3:09
  colorways.
• 3:09
  The
• 3:09
  White
• 3:09
  Cement
• 3:10
  3
• 3:10
  is
• 3:10
  another
• 3:11
  iconic
• 3:11
  one.
• 3:12
  We
• 3:12
  all
• 3:12
  know
• 3:13
  the
• 3:13
  history
• 3:13
  here.
• 3:14
  And
• 3:14
  that's
• 3:14
  what
• 3:14
  I
• 3:15
  originally
• 3:15
  wanted
• 3:15
  to
• 3:15
  talk
• 3:16
  about.
• 3:16
  I
• 3:16
  wanted
• 3:16
  to
• 3:16
  talk
• 3:17
  about
• 3:17
  the
• 3:17
  fact
• 3:17
  that
• 3:17
  the
• 3:17
  elephant
• 3:18
  print
• 3:18
  overlays
• 3:19
  and
• 3:19
  all
• 3:19
  of
• 3:19
  that
• 3:20
  stuff,
• 3:20
  that
• 3:21
  aesthetic
• 3:21
  had
• 3:21
  never
• 3:22
  been
• 3:22
  seen
• 3:22
  before.
• 3:23
  And
• 3:23
  that
• 3:23
  is
• 3:23
  really
• 3:24
  what
• 3:24
  makes
• 3:24
  that
• 3:25
  shoe
• 3:25
  iconic
• 3:26
  and
• 3:26
  what
• 3:26
  makes
• 3:26
  it
• 3:26
  one
• 3:26
  of
• 3:27
  the
• 3:27
  most,
• 3:27
  or
• 3:27
  at
• 3:27
  least
• 3:28
  probably
• 3:28
  the
• 3:28
  highest
• 3:29
  selling
• 3:29
  Jordan
• 3:30
  ever.
• 3:30
  And
• 3:30
  you
• 3:31
  have
• 3:31
  the
• 3:31
  one,
• 3:31
  the
• 3:32
  three,
• 3:32
  the
• 3:32
  four,
• 3:33
  those
• 3:33
  are
• 3:34
  probably
• 3:34
  some
• 3:34
  of
• 3:34
  the
• 3:34
  most
• 3:34
  popular.
• 3:35
  Let's
• 3:35
  throw
• 3:35
  the
• 3:35
  11
• 3:36
  in
• 3:36
  there
• 3:36
  too.
• 3:37
  And
• 3:37
  so
• 3:37
  every
• 3:37
  so
• 3:38
  often,
• 3:38
  what,
• 3:38
  five
• 3:39
  or
• 3:39
  six
• 3:39
  years
• 3:39
  or
• 3:40
  so,
• 3:40
  Jordan
• 3:40
  brand
• 3:41
  goes
• 3:41
  back
• 3:41
  to
• 3:41
  the
• 3:41
  vault
• 3:42
  and
• 3:42
  they
• 3:42
  pull
• 3:42
  out
• 3:43
  some
• 3:43
  of
• 3:43
  these
• 3:43
  OG
• 3:43
  color
• 3:44
  of
• 3:44
  these
• 3:44
  iconic
• 3:45
  shoes
• 3:45
  that
• 3:45
  they
• 3:46
  know
• 3:46
  are
• 3:47
  going
• 3:47
  to
• 3:47
  sell
• 3:47
  very,
• 3:48
  very
• 3:48
  well.
• 3:49
  It
• 3:49
  happened
• 3:49
  in
• 3:49
  2018,
• 3:50
  I
• 3:50
  think
• 3:51
  it
• 3:51
  happened
• 3:51
  in
• 3:51
  2012.
• 3:52
  So
• 3:52
  for
• 3:52
  the
• 3:52
  Black
• 3:53
  Cement
• 3:53
  3,
• 3:53
  it
• 3:53
  seems
• 3:54
  to
• 3:54
  be
• 3:54
  about
• 3:54
  every
• 3:55
  six
• 3:55
  years
• 3:55
  or
• 3:55
  so
• 3:56
  that
• 3:56
  we
• 3:57
  get
• 3:57
  a
• 3:57
  true
• 3:58
  proper
• 3:58
  retro
• 3:59
  of
• 3:59
  the
• 3:59
  Jordan
• 4:00
  3
• 4:00
  black
• 4:00
  cement.
• 4:01
  And
• 4:01
  so
• 4:01
  sneaker
• 4:02
  culture
• 4:02
  has
• 4:02
  been
• 4:03
  very
• 4:03
  excited
• 4:03
  about
• 4:04
  this
• 4:04
  for
• 4:04
  a
• 4:04
  while.
• 4:04
  There's
• 4:05
  been
• 4:05
  a
• 4:05
  lot
• 4:05
  of
• 4:05
  buzz
• 4:06
  and
• 4:06
  the
• 4:06
  release
• 4:07
  came
• 4:07
  about.
• 4:08
  Now
• 4:08
  the
• 4:08
  release
• 4:08
  came
• 4:08
  about
• 4:08
  with
• 4:09
  a
• 4:09
  shock
• 4:09
  drop,
• 4:09
  which
• 4:10
  is
• 4:10
  always
• 4:10
  a
• 4:10
  good
• 4:10
  thing,
• 4:11
  especially
• 4:11
  in
• 4:11
  today's
• 4:12
  world
• 4:12
  when
• 4:12
  we
• 4:12
  know
• 4:12
  about
• 4:12
  the
• 4:13
  shock
• 4:13
  drops.
• 4:13
  Now,
• 4:13
  I
• 4:13
  know
• 4:14
  that
• 4:14
  I've
• 4:14
  probably
• 4:14
  talked
• 4:14
  about
• 4:15
  that
• 4:15
  and
• 4:15
  said,
• 4:16
  well,
• 4:16
  how
• 4:16
  can
• 4:16
  you
• 4:16
  call
• 4:16
  it
• 4:16
  a
• 4:17
  shock
• 4:17
  drop
• 4:17
  if
• 4:17
  we
• 4:17
  know
• 4:18
  about
• 4:18
  it?
• 4:18
  And
• 4:19
  at
• 4:19
  this
• 4:19
  point,
• 4:19
  I've
• 4:19
  just
• 4:20
  kind
• 4:20
  of
• 4:20
  come
• 4:20
  to
• 4:20
  grips
• 4:21
  with
• 4:21
  reality
• 4:21
  that
• 4:22
  social
• 4:22
  media
• 4:22
  is
• 4:22
  going
• 4:22
  to
• 4:23
  ruin
• 4:23
  a
• 4:23
  lot
• 4:23
  of
• 4:23
  these
• 4:23
  things
• 4:24
  that
• 4:24
  beforehand
• 4:25
  we
• 4:25
  would
• 4:25
  have
• 4:25
  never
• 4:26
  known
• 4:26
  about.
• 4:27
  So
• 4:27
  the
• 4:27
  shock
• 4:27
  drop
• 4:28
  comes
• 4:28
  and
• 4:28
  it
• 4:28
  gives
• 4:28
  people
• 4:29
  an
• 4:29
  opportunity
• 4:30
  to
• 4:30
  cop
• 4:30
  a
• 4:30
  shoe
• 4:31
  that
• 4:31
  they
• 4:31
  really
• 4:31
  want.
• 4:32
  Many
• 4:32
  people
• 4:32
  out
• 4:33
  there
• 4:33
  probably
• 4:33
  own
• 4:34
  at
• 4:34
  least
• 4:34
  one
• 4:35
  retro
• 4:35
  of
• 4:35
  the
• 4:36
  Black
• 4:36
  Cement
• 4:36
  3,
• 4:36
  if
• 4:37
  not
• 4:37
  more.
• 4:37
  If
• 4:37
  you've
• 4:38
  been
• 4:38
  in
• 4:38
  the
• 4:38
  game
• 4:38
  long
• 4:38
  enough,
• 4:39
  you
• 4:39
  may
• 4:39
  or
• 4:39
  may
• 4:39
  not
• 4:40
  have
• 4:40
  every
• 4:40
  iteration
• 4:41
  of
• 4:41
  it,
• 4:41
  but
• 4:41
  you
• 4:42
  at
• 4:42
  least
• 4:42
  have
• 4:42
  the
• 4:42
  2018
• 4:43
  pair.
• 4:44
  I
• 4:44
  did
• 4:44
  have
• 4:44
  the
• 4:44
  2018
• 4:45
  pair.
• 4:46
  And
• 4:46
  before
• 4:46
  we
• 4:46
  get
• 4:46
  into
• 4:47
  everything
• 4:47
  that
• 4:48
  I
• 4:48
  saw
• 4:48
  in
• 4:48
  the
• 4:49
  commentary
• 4:49
  and
• 4:50
  reviews
• 4:50
  of
• 4:50
  the
• 4:50
  shoe
• 4:51
  that
• 4:51
  I
• 4:51
  saw,
• 4:52
  I
• 4:52
  had
• 4:52
  the
• 4:52
  2018
• 4:53
  pair.
• 4:54
  And
• 4:54
  while
• 4:54
  I
• 4:54
  appreciate
• 4:55
  the
• 4:55
  shoe
• 4:55
  for
• 4:56
  what
• 4:56
  it
• 4:56
  is,
• 4:56
  I
• 4:56
  appreciate
• 4:57
  it
• 4:57
  for
• 4:57
  where
• 4:58
  it
• 4:58
  is
• 4:58
  in
• 4:58
  history.
• 4:59
  Probably
• 5:00
  one
• 5:00
  of
• 5:00
  my
• 5:00
  hottest
• 5:01
  takes
• 5:01
  is
• 5:01
  I
• 5:02
  don't
• 5:02
  think
• 5:02
  that
• 5:02
  the
• 5:02
  black
• 5:03
  cement
• 5:03
  Jordan
• 5:03
  3
• 5:04
  is
• 5:04
  one
• 5:04
  of
• 5:04
  the
• 5:05
  best
• 5:05
  shoes
• 5:05
  of
• 5:05
  all
• 5:05
  time.
• 5:06
  I
• 5:06
  know
• 5:06
  many
• 5:07
  people
• 5:07
  feel
• 5:07
  that
• 5:07
  way.
• 5:08
  I
• 5:08
  know
• 5:08
  a
• 5:08
  lot
• 5:09
  of
• 5:09
  people
• 5:09
  are
• 5:09
  probably
• 5:09
  going
• 5:10
  to
• 5:10
  gasp,
• 5:10
  maybe
• 5:11
  even
• 5:11
  clutch
• 5:11
  their
• 5:12
  pearls,
• 5:12
  hearing
• 5:12
  me
• 5:12
  say
• 5:13
  something
• 5:13
  like
• 5:13
  that.
• 5:14
  But
• 5:14
  that's
• 5:14
  the
• 5:14
  thing
• 5:14
  about
• 5:15
  sneakers,
• 5:15
  right?
• 5:15
  Is
• 5:16
  we
• 5:16
  don't
• 5:16
  always
• 5:16
  have
• 5:17
  to
• 5:17
  like
• 5:17
  the
• 5:17
  same
• 5:17
  thing.
• 5:18
  That's
• 5:18
  something
• 5:18
  I've
• 5:19
  talked
• 5:19
  about
• 5:19
  a
• 5:19
  lot
• 5:19
  on
• 5:20
  this
• 5:20
  show
• 5:20
  over
• 5:20
  the
• 5:21
  course
• 5:21
  of
• 5:21
  this
• 5:21
  year,
• 5:21
  is
• 5:22
  that
• 5:22
  you
• 5:22
  should
• 5:22
  like
• 5:22
  what
• 5:23
  you
• 5:23
  like.
• 5:23
  And
• 5:24
  if
• 5:24
  you
• 5:24
  don't
• 5:24
  like
• 5:25
  a
• 5:25
  shoe
• 5:25
  or
• 5:25
  you
• 5:25
  don't
• 5:26
  want
• 5:26
  to
• 5:26
  pay
• 5:26
  money
• 5:26
  for
• 5:27
  a
• 5:27
  shoe,
• 5:27
  just
• 5:27
  don't
• 5:28
  go
• 5:28
  after
• 5:28
  it.
• 5:29
  Trust
• 5:29
  me,
• 5:29
  plenty
• 5:29
  of
• 5:30
  other
• 5:30
  sneaker
• 5:30
  people
• 5:30
  are
• 5:30
  going
• 5:31
  to
• 5:31
  go
• 5:31
  after
• 5:31
  it.
• 5:31
  So
• 5:32
  the
• 5:32
  Black
• 5:32
  Cement
• 5:32
  three
• 5:33
  drops
• 5:33
  is
• 5:33
  a
• 5:33
  shock
• 5:33
  drop.
• 5:34
  People
• 5:34
  start
• 5:34
  getting
• 5:35
  their
• 5:35
  pairs
• 5:36
  and
• 5:36
  you
• 5:36
  start
• 5:36
  hearing
• 5:37
  some
• 5:37
  rumblings,
• 5:38
  some
• 5:38
  whispers
• 5:39
  about
• 5:39
  the
• 5:39
  fact
• 5:39
  that
• 5:40
  this
• 5:40
  release
• 5:40
  was
• 5:40
  not
• 5:41
  good
• 5:41
  quality.
• 5:42
  One
• 5:42
  of
• 5:42
  the
• 5:42
  things
• 5:43
  Jordan
• 5:43
  Brand
• 5:43
  seemed
• 5:44
  to
• 5:44
  really
• 5:44
  hone
• 5:44
  in
• 5:45
  on
• 5:45
  in
• 5:45
  this
• 5:45
  release,
• 5:45
  and
• 5:45
  it's
• 5:46
  something
• 5:46
  that
• 5:46
  I
• 5:46
  think
• 5:46
  that
• 5:47
  they've
• 5:47
  tried
• 5:47
  to
• 5:47
  hone
• 5:48
  in
• 5:48
  on
• 5:48
  a
• 5:48
  lot
• 5:48
  more
• 5:49
  over
• 5:49
  the
• 5:49
  last
• 5:49
  couple
• 5:50
  of
• 5:50
  years,
• 5:50
  especially
• 5:51
  after
• 5:51
  watching
• 5:52
  people
• 5:52
  like
• 5:52
  Chris
• 5:52
  from
• 5:53
  Wear
• 5:53
  Testers
• 5:53
  talk
• 5:54
  about
• 5:54
  the
• 5:54
  fact
• 5:54
  that
• 5:54
  they
• 5:54
  can't
• 5:55
  get
• 5:55
  the
• 5:55
  shape
• 5:55
  right
• 5:56
  as
• 5:56
  it
• 5:56
  relates
• 5:57
  to
• 5:57
  the
• 5:57
  og.
• 5:58
  And
• 5:58
  you'd
• 5:58
  think
• 5:58
  to
• 5:59
  yourself,
• 5:59
  I
• 5:59
  wonder
• 5:59
  why
• 6:00
  that
• 6:00
  is.
• 6:00
  So
• 6:00
  Nike
• 6:01
  and
• 6:01
  Jordan
• 6:01
  Brand
• 6:01
  have
• 6:02
  gone
• 6:02
  back
• 6:02
  to
• 6:02
  the
• 6:02
  drawing
• 6:02
  board
• 6:03
  to
• 6:03
  try
• 6:03
  to
• 6:03
  make
• 6:03
  sure
• 6:03
  that
• 6:03
  the
• 6:04
  shape
• 6:04
  is
• 6:04
  as
• 6:04
  close
• 6:05
  to
• 6:05
  the
• 6:05
  OG
• 6:05
  as
• 6:06
  possible.
• 6:06
  And
• 6:07
  then
• 6:07
  the
• 6:07
  big
• 6:07
  release
• 6:08
  happened.
• 6:08
  People
• 6:09
  were
• 6:09
  able
• 6:09
  to
• 6:09
  cop
• 6:10
  pairs.
• 6:10
  Obviously,
• 6:11
  some
• 6:11
  pairs
• 6:11
  made
• 6:11
  it
• 6:12
  to
• 6:12
  the
• 6:12
  outlets,
• 6:12
  but
• 6:12
  there's
• 6:13
  a
• 6:13
  little
• 6:13
  bit
• 6:13
  of
• 6:13
  a
• 6:13
  difference
• 6:13
  between
• 6:14
  being
• 6:14
  in
• 6:14
  an
• 6:14
  outlet
• 6:15
  these
• 6:15
  days
• 6:15
  and
• 6:15
  being
• 6:16
  at
• 6:16
  outlet
• 6:16
  prices.
• 6:17
  To
• 6:17
  me,
• 6:17
  the
• 6:17
  Nike
• 6:18
  outlet
• 6:18
  really
• 6:18
  isn't
• 6:19
  an
• 6:19
  outlet
• 6:19
  anymore.
• 6:20
  It's
• 6:20
  just
• 6:21
  a
• 6:21
  way
• 6:21
  for
• 6:21
  Nike
• 6:21
  to
• 6:21
  put
• 6:22
  more
• 6:22
  merchandise
• 6:23
  in
• 6:23
  front
• 6:23
  of
• 6:23
  us
• 6:24
  and
• 6:24
  make
• 6:24
  us
• 6:24
  think
• 6:25
  sometimes
• 6:25
  that
• 6:25
  we're
• 6:26
  getting
• 6:26
  a
• 6:26
  deal,
• 6:26
  when
• 6:27
  in
• 6:27
  reality
• 6:27
  we're
• 6:27
  paying
• 6:28
  retail,
• 6:28
  if
• 6:29
  not
• 6:29
  very,
• 6:29
  very
• 6:29
  close
• 6:30
  to
• 6:30
  retail.
• 6:31
  And
• 6:31
  now
• 6:31
  people
• 6:31
  are
• 6:31
  getting
• 6:32
  their
• 6:32
  pairs
• 6:32
  en
• 6:32
  masse.
• 6:33
  So
• 6:33
  you're
• 6:34
  seeing
• 6:34
  a
• 6:34
  lot
• 6:34
  of
• 6:34
  people
• 6:34
  on
• 6:35
  social
• 6:35
  media,
• 6:35
  you're
• 6:36
  seeing
• 6:36
  a
• 6:36
  ton
• 6:36
  of
• 6:36
  people
• 6:37
  on
• 6:37
  YouTube
• 6:37
  reviewing
• 6:38
  this
• 6:38
  shoe
• 6:39
  and
• 6:39
  across
• 6:39
  the
• 6:39
  board.
• 6:40
  The
• 6:40
  through
• 6:40
  line
• 6:40
  that
• 6:41
  I
• 6:41
  have
• 6:41
  seen
• 6:41
  is
• 6:42
  that
• 6:42
  quality
• 6:42
  is
• 6:43
  very,
• 6:43
  very
• 6:43
  down
• 6:44
  on
• 6:44
  all
• 6:44
  of
• 6:44
  these
• 6:45
  pairs.
• 6:45
  While
• 6:46
  the
• 6:46
  shape
• 6:46
  is
• 6:46
  amazing
• 6:47
  and
• 6:47
  a
• 6:47
  lot
• 6:48
  closer
• 6:48
  to
• 6:48
  the
• 6:48
  og,
• 6:49
  which
• 6:49
  is
• 6:49
  great
• 6:49
  for
• 6:50
  the
• 6:50
  historians
• 6:50
  out
• 6:51
  there.
• 6:51
  When
• 6:52
  it
• 6:52
  comes
• 6:52
  to
• 6:52
  the
• 6:52
  actual
• 6:53
  quality,
• 6:53
  the
• 6:53
  actual
• 6:54
  execution
• 6:55
  of
• 6:55
  the
• 6:55
  shoe,
• 6:56
  many,
• 6:56
  many
• 6:57
  people
• 6:57
  are
• 6:58
  very
• 6:58
  disappointed
• 6:59
  in
• 6:59
  the
• 6:59
  pairs
• 6:59
  that
• 6:59
  they
• 7:00
  got.
• 7:00
  And
• 7:00
  we
• 7:01
  saw
• 7:01
  this
• 7:01
  before
• 7:02
  another
• 7:02
  iconic
• 7:03
  shoe,
• 7:03
  the
• 7:03
  Air
• 7:04
  Max
• 7:04
  90
• 7:04
  Bacon,
• 7:05
  which
• 7:05
  is
• 7:05
  one
• 7:05
  of
• 7:05
  my
• 7:06
  favorite
• 7:06
  colorways
• 7:07
  of
• 7:07
  all
• 7:07
  time.
• 7:08
  That
• 7:08
  shoe
• 7:08
  was
• 7:08
  retroed
• 7:09
  kind
• 7:09
  of
• 7:10
  in
• 7:10
  2021.
• 7:11
  And
• 7:11
  the
• 7:11
  quality
• 7:12
  of
• 7:12
  that
• 7:12
  was
• 7:12
  very,
• 7:13
  very
• 7:13
  bad
• 7:13
  across
• 7:14
  the
• 7:14
  board.
• 7:14
  And
• 7:15
  at
• 7:15
  the
• 7:15
  time,
• 7:15
  I
• 7:16
  remember,
• 7:16
  I
• 7:16
  think
• 7:16
  I
• 7:17
  even
• 7:17
  had
• 7:17
  this
• 7:17
  podcast,
• 7:18
  I
• 7:18
  remember
• 7:18
  talking
• 7:19
  about
• 7:19
  the
• 7:19
  fact
• 7:20
  that
• 7:20
  listening
• 7:21
  to
• 7:21
  a
• 7:21
  lot
• 7:21
  of
• 7:21
  people
• 7:22
  talk
• 7:22
  about
• 7:22
  that
• 7:23
  shoe
• 7:23
  and
• 7:24
  complain
• 7:24
  about
• 7:24
  the
• 7:25
  things
• 7:25
  that
• 7:25
  they
• 7:25
  saw
• 7:25
  on
• 7:26
  that
• 7:26
  shoe,
• 7:27
  it
• 7:27
  very
• 7:27
  much
• 7:28
  was
• 7:28
  reminiscent
• 7:29
  of
• 7:29
  the
• 7:29
  way
• 7:29
  that
• 7:30
  other
• 7:30
  kinds
• 7:30
  of
• 7:30
  sneakerheads
• 7:31
  talk.
• 7:31
  And
• 7:31
  that's
• 7:32
  really
• 7:32
  where
• 7:32
  I
• 7:32
  want
• 7:32
  to
• 7:32
  get
• 7:32
  into
• 7:33
  kind
• 7:33
  of
• 7:33
  the
• 7:33
  meat
• 7:33
  of
• 7:34
  what
• 7:34
  I
• 7:34
  want
• 7:34
  to
• 7:34
  talk
• 7:34
  about
• 7:34
  here.
• 7:35
  A
• 7:35
  lot
• 7:35
  of
• 7:35
  the
• 7:36
  complaints
• 7:36
  that
• 7:36
  I
• 7:36
  have
• 7:36
  seen
• 7:37
  have
• 7:37
  talked
• 7:37
  about
• 7:38
  quality
• 7:38
  of
• 7:38
  materials,
• 7:39
  and
• 7:39
  they've
• 7:40
  talked
• 7:40
  about
• 7:40
  the
• 7:40
  inconsistency
• 7:42
  in
• 7:42
  the
• 7:42
  quality
• 7:42
  across
• 7:43
  the
• 7:43
  board.
• 7:44
  And
• 7:44
  I
• 7:44
  think
• 7:44
  that
• 7:44
  that's
• 7:44
  a
• 7:45
  fair
• 7:45
  criticism.
• 7:46
  I
• 7:46
  think
• 7:46
  that
• 7:46
  if
• 7:46
  you're
• 7:46
  talking
• 7:47
  about
• 7:47
  the
• 7:47
  kind
• 7:47
  of
• 7:47
  money
• 7:48
  that
• 7:48
  we're
• 7:48
  paying,
• 7:49
  and
• 7:49
  this
• 7:49
  release
• 7:50
  actually
• 7:50
  shines
• 7:50
  a
• 7:50
  very,
• 7:51
  very
• 7:51
  bright
• 7:51
  light
• 7:52
  on
• 7:52
  the
• 7:52
  fact,
• 7:53
  and
• 7:53
  it's
• 7:53
  something
• 7:53
  we've
• 7:53
  talked
• 7:54
  about
• 7:54
  a
• 7:54
  lot
• 7:54
  here
• 7:55
  and
• 7:55
  you
• 7:55
  hear
• 7:55
  in
• 7:55
  other
• 7:56
  places
• 7:56
  is
• 7:57
  that
• 7:57
  these
• 7:57
  sneaker
• 7:57
  brands
• 7:58
  are
• 7:58
  asking
• 7:59
  more
• 7:59
  and
• 7:59
  more
• 8:00
  of
• 8:00
  us.
• 8:00
  And
• 8:01
  not
• 8:01
  just
• 8:01
  in
• 8:01
  the
• 8:01
  fact
• 8:01
  that
• 8:02
  they're
• 8:02
  giving
• 8:02
  us
• 8:02
  more
• 8:02
  shoes
• 8:03
  to
• 8:03
  choose
• 8:03
  from.
• 8:04
  They're
• 8:04
  asking
• 8:05
  us
• 8:05
  to
• 8:05
  pay
• 8:06
  more
• 8:06
  and
• 8:06
  more
• 8:06
  money
• 8:07
  every
• 8:07
  single
• 8:08
  time.
• 8:08
  Even
• 8:08
  within
• 8:09
  a
• 8:09
  given
• 8:09
  year,
• 8:10
  one
• 8:10
  silhouette
• 8:11
  like
• 8:11
  the
• 8:11
  Jordan
• 8:12
  3
• 8:12
  could
• 8:12
  go
• 8:12
  up
• 8:13
  $10.
• 8:14
  And
• 8:14
  I
• 8:14
  think
• 8:14
  what
• 8:14
  they
• 8:15
  have
• 8:15
  assumed
• 8:16
  is
• 8:16
  that
• 8:16
  we
• 8:16
  are
• 8:16
  so
• 8:17
  embedded
• 8:17
  in
• 8:17
  this
• 8:17
  culture
• 8:18
  that
• 8:18
  we
• 8:19
  are
• 8:19
  so
• 8:19
  into
• 8:20
  sneakers
• 8:20
  that
• 8:20
  we're
• 8:21
  just
• 8:21
  going
• 8:21
  to
• 8:21
  pay
• 8:21
  it
• 8:21
  blindly.
• 8:22
  And
• 8:23
  the
• 8:23
  numbers
• 8:23
  are
• 8:23
  not
• 8:23
  proving
• 8:24
  that.
• 8:24
  The
• 8:24
  numbers
• 8:25
  are
• 8:25
  showing
• 8:25
  that
• 8:25
  Nike
• 8:26
  has
• 8:26
  had
• 8:26
  to
• 8:26
  pivot
• 8:26
  in
• 8:27
  a
• 8:27
  lot
• 8:27
  of
• 8:27
  ways.
• 8:28
  They've
• 8:28
  changed
• 8:28
  CEOs
• 8:29
  for
• 8:29
  that
• 8:29
  mere
• 8:29
  fact
• 8:30
  that
• 8:30
  they
• 8:30
  have
• 8:30
  lost,
• 8:30
  what,
• 8:31
  billions
• 8:31
  of
• 8:32
  dollars
• 8:32
  because
• 8:33
  sneakers
• 8:33
  have
• 8:33
  taken
• 8:33
  a
• 8:34
  downturn.
• 8:34
  Now,
• 8:35
  Nike
• 8:35
  is
• 8:35
  obviously
• 8:36
  an
• 8:36
  athletics
• 8:37
  wear
• 8:37
  brand,
• 8:38
  but
• 8:38
  at
• 8:39
  the
• 8:39
  end
• 8:39
  of
• 8:39
  the
• 8:39
  day,
• 8:40
  when
• 8:40
  we're
• 8:40
  talking
• 8:40
  about
• 8:41
  sneakers,
• 8:41
  a
• 8:41
  lot
• 8:41
  of
• 8:41
  people
• 8:42
  love
• 8:42
  sneakers
• 8:42
  today.
• 8:43
  And
• 8:43
  so
• 8:44
  when
• 8:44
  you
• 8:44
  go
• 8:44
  back
• 8:45
  into
• 8:45
  the
• 8:45
  vault
• 8:46
  and
• 8:46
  when
• 8:46
  you
• 8:46
  go
• 8:46
  back
• 8:47
  and
• 8:47
  take
• 8:47
  a
• 8:47
  piece
• 8:47
  of
• 8:48
  history
• 8:48
  like
• 8:48
  the
• 8:49
  Jordan
• 8:49
  3
• 8:49
  black
• 8:50
  cement,
• 8:50
  in
• 8:51
  my
• 8:51
  opinion,
• 8:52
  the
• 8:52
  details
• 8:52
  matter.
• 8:53
  And
• 8:53
  you
• 8:54
  have
• 8:54
  to
• 8:54
  make
• 8:54
  sure
• 8:54
  that
• 8:54
  you
• 8:55
  get
• 8:55
  the
• 8:55
  details
• 8:56
  right.
• 8:56
  And
• 8:56
  when
• 8:56
  we
• 8:57
  talk
• 8:57
  about
• 8:57
  bad
• 8:58
  materials,
• 8:58
  when
• 8:58
  we
• 8:58
  talk
• 8:59
  about
• 8:59
  inconsistent
• 9:00
  elephant
• 9:00
  print,
• 9:01
  and
• 9:01
  when
• 9:01
  we
• 9:01
  hear
• 9:02
  a
• 9:02
  lot
• 9:02
  about
• 9:03
  other
• 9:03
  quality
• 9:04
  control
• 9:04
  issues
• 9:05
  that
• 9:05
  have
• 9:05
  come
• 9:06
  out
• 9:06
  of
• 9:06
  the
• 9:06
  Nike
• 9:07
  warehouse,
• 9:08
  it
• 9:08
  begs
• 9:08
  the
• 9:08
  question
• 9:09
  of
• 9:09
  this
• 9:10
  global
• 9:10
  brand,
• 9:11
  this
• 9:11
  iconic
• 9:12
  brand,
• 9:13
  not
• 9:13
  just
• 9:13
  Nike,
• 9:13
  but
• 9:13
  Jordan
• 9:14
  Brand.
• 9:14
  Also,
• 9:15
  how
• 9:16
  can
• 9:16
  they
• 9:16
  not
• 9:16
  get
• 9:16
  their
• 9:17
  quality
• 9:17
  consistent?
• 9:18
  That's
• 9:19
  something
• 9:19
  that
• 9:19
  I
• 9:19
  don't
• 9:19
  really
• 9:20
  understand.
• 9:21
  Now,
• 9:21
  this
• 9:21
  other
• 9:21
  group
• 9:21
  of
• 9:22
  sneakerheads
• 9:22
  that
• 9:22
  I'm
• 9:22
  talking
• 9:23
  about
• 9:23
  are
• 9:24
  people
• 9:24
  that
• 9:24
  really
• 9:25
  or
• 9:25
  solely
• 9:26
  live
• 9:26
  in
• 9:26
  the
• 9:27
  fake
• 9:27
  sneaker
• 9:28
  space
• 9:28
  or
• 9:28
  the
• 9:28
  replica
• 9:29
  space.
• 9:29
  I've
• 9:29
  been
• 9:30
  very
• 9:30
  open
• 9:30
  about
• 9:30
  the
• 9:31
  fact
• 9:31
  that
• 9:31
  I
• 9:31
  do
• 9:31
  think
• 9:31
  that
• 9:32
  it's
• 9:32
  important
• 9:32
  for
• 9:32
  me
• 9:33
  to
• 9:33
  know
• 9:33
  what's
• 9:33
  going
• 9:33
  on
• 9:34
  there.
• 9:34
  But
• 9:34
  I
• 9:35
  remember
• 9:35
  one
• 9:35
  of
• 9:35
  the
• 9:35
  turning
• 9:36
  points
• 9:36
  for
• 9:36
  me
• 9:36
  when
• 9:37
  I
• 9:37
  was
• 9:37
  embedded
• 9:37
  in
• 9:37
  that
• 9:38
  was
• 9:38
  looking
• 9:39
  at
• 9:39
  all
• 9:39
  the
• 9:39
  comments
• 9:40
  on
• 9:40
  Reddit
• 9:41
  about
• 9:41
  shoes
• 9:41
  that
• 9:42
  people
• 9:42
  posted
• 9:42
  and
• 9:43
  they
• 9:43
  wanted
• 9:43
  a
• 9:43
  quality
• 9:44
  check
• 9:44
  of
• 9:44
  the
• 9:45
  shoes
• 9:45
  that
• 9:45
  they
• 9:45
  were
• 9:46
  going
• 9:46
  to
• 9:46
  get.
• 9:47
  Now,
• 9:47
  a
• 9:47
  lot
• 9:47
  of
• 9:47
  people
• 9:48
  who
• 9:48
  maybe
• 9:48
  don't
• 9:48
  know
• 9:48
  this,
• 9:49
  what
• 9:49
  happens
• 9:50
  in
• 9:50
  the
• 9:50
  replica
• 9:50
  market
• 9:51
  is
• 9:51
  you
• 9:51
  have
• 9:51
  some
• 9:52
  type
• 9:52
  of
• 9:52
  a
• 9:52
  supplier,
• 9:53
  whether
• 9:53
  it's
• 9:53
  a
• 9:53
  middleman
• 9:54
  or
• 9:54
  whether
• 9:54
  it's
• 9:54
  directly
• 9:55
  from
• 9:55
  a
• 9:56
  factory
• 9:56
  or
• 9:56
  directly
• 9:57
  from
• 9:57
  a
• 9:57
  seller
• 9:57
  who
• 9:57
  can
• 9:58
  get
• 9:58
  it
• 9:58
  at
• 9:58
  a
• 9:58
  lot
• 9:59
  cheaper
• 9:59
  of
• 9:59
  a
• 9:59
  price.
• 10:00
  You
• 10:00
  place
• 10:00
  an
• 10:01
  order
• 10:01
  and
• 10:02
  before
• 10:02
  that
• 10:02
  order
• 10:03
  gets
• 10:03
  to
• 10:03
  you,
• 10:04
  you
• 10:04
  are
• 10:04
  shown
• 10:05
  pictures
• 10:05
  of
• 10:05
  the
• 10:05
  shoes
• 10:06
  that
• 10:06
  you're
• 10:06
  actually
• 10:07
  going
• 10:07
  to
• 10:07
  get.
• 10:08
  And
• 10:08
  you'd
• 10:08
  think
• 10:08
  to
• 10:08
  yourself,
• 10:09
  well,
• 10:09
  how
• 10:09
  do
• 10:09
  you
• 10:09
  know
• 10:09
  that
• 10:09
  you're
• 10:10
  going
• 10:10
  to
• 10:10
  get
• 10:10
  those?
• 10:10
  Well,
• 10:11
  a
• 10:11
  lot
• 10:11
  of
• 10:11
  that
• 10:12
  market
• 10:12
  actually
• 10:12
  self
• 10:13
  polices
• 10:13
  itself.
• 10:14
  So
• 10:14
  if
• 10:14
  you're
• 10:15
  going
• 10:15
  to
• 10:15
  bait
• 10:15
  and
• 10:15
  switch
• 10:16
  people,
• 10:16
  word
• 10:16
  is
• 10:17
  going
• 10:17
  to
• 10:17
  get
• 10:17
  out
• 10:17
  very
• 10:17
  quickly.
• 10:18
  So
• 10:18
  for
• 10:18
  the
• 10:19
  most
• 10:19
  part,
• 10:19
  any
• 10:20
  seller
• 10:20
  that's
• 10:20
  worth
• 10:20
  a
• 10:20
  damn
• 10:21
  is
• 10:21
  going
• 10:21
  to
• 10:21
  show
• 10:21
  you
• 10:22
  the
• 10:22
  actual
• 10:22
  shoes
• 10:23
  that
• 10:23
  you're
• 10:23
  going
• 10:23
  to
• 10:23
  get.
• 10:24
  And
• 10:24
  one
• 10:24
  of
• 10:24
  the
• 10:24
  reasons
• 10:25
  that
• 10:25
  this
• 10:25
  happens
• 10:25
  is
• 10:26
  because
• 10:26
  it
• 10:26
  allows
• 10:26
  the
• 10:27
  customer,
• 10:27
  somebody
• 10:28
  like
• 10:28
  me,
• 10:29
  to
• 10:29
  look
• 10:29
  at
• 10:29
  the
• 10:29
  quality
• 10:30
  of
• 10:30
  this
• 10:30
  shoe,
• 10:30
  at
• 10:30
  least
• 10:31
  as
• 10:31
  it
• 10:31
  relates
• 10:31
  to
• 10:32
  stitching
• 10:32
  and
• 10:33
  the
• 10:33
  way
• 10:33
  that
• 10:33
  things
• 10:33
  are
• 10:34
  embroidered
• 10:34
  and
• 10:35
  just
• 10:35
  making
• 10:35
  sure
• 10:35
  that
• 10:35
  things
• 10:36
  are
• 10:36
  even.
• 10:37
  I
• 10:37
  remember
• 10:37
  thinking
• 10:38
  to
• 10:38
  myself,
• 10:38
  I
• 10:38
  just
• 10:39
  want
• 10:39
  to
• 10:39
  make
• 10:39
  sure
• 10:39
  that
• 10:39
  the
• 10:39
  shoe
• 10:40
  that
• 10:40
  I'm
• 10:40
  getting
• 10:40
  is
• 10:41
  as
• 10:41
  close
• 10:41
  to
• 10:41
  retail
• 10:42
  as
• 10:42
  possible,
• 10:43
  but
• 10:43
  also
• 10:43
  doesn't
• 10:44
  look
• 10:44
  like
• 10:44
  something
• 10:44
  that
• 10:45
  I
• 10:45
  actually
• 10:45
  made
• 10:46
  in
• 10:46
  my
• 10:46
  attic.
• 10:47
  That
• 10:47
  was
• 10:47
  kind
• 10:47
  of
• 10:47
  my
• 10:48
  standard.
• 10:48
  But
• 10:48
  I
• 10:49
  noticed
• 10:49
  that
• 10:50
  a
• 10:50
  lot
• 10:50
  of
• 10:50
  people
• 10:50
  in
• 10:50
  that
• 10:51
  market
• 10:51
  were
• 10:52
  doing
• 10:52
  what
• 10:52
  I
• 10:53
  thought
• 10:53
  was
• 10:54
  nitpicking
• 10:54
  about
• 10:55
  these
• 10:55
  shoes.
• 10:56
  They'd
• 10:56
  be
• 10:56
  like
• 10:57
  this
• 10:57
  little
• 10:57
  stitches
• 10:57
  off
• 10:58
  here.
• 10:58
  This
• 10:59
  midsole
• 10:59
  seems
• 11:00
  like
• 11:00
  it's
• 11:00
  a
• 11:00
  little
• 11:00
  bit
• 11:01
  darker
• 11:01
  than
• 11:01
  it
• 11:01
  should
• 11:02
  be.
• 11:02
  And
• 11:02
  it
• 11:02
  got
• 11:03
  to
• 11:03
  the
• 11:03
  point
• 11:03
  where
• 11:03
  the
• 11:04
  minutia
• 11:04
  of
• 11:04
  the
• 11:05
  things
• 11:05
  that
• 11:05
  people
• 11:05
  were
• 11:06
  pointing
• 11:06
  out
• 11:07
  were
• 11:07
  so
• 11:07
  ridiculous
• 11:08
  that
• 11:08
  it
• 11:08
  made
• 11:09
  American
• 11:09
  sneakerheads
• 11:10
  seem
• 11:11
  so
• 11:11
  picky
• 11:12
  and
• 11:12
  just
• 11:12
  seem
• 11:12
  so
• 11:13
  kind
• 11:13
  of
• 11:13
  bougie
• 11:14
  compared
• 11:14
  to
• 11:15
  a
• 11:15
  lot
• 11:15
  of
• 11:15
  the
• 11:15
  international
• 11:15
  people
• 11:16
  that
• 11:16
  were
• 11:16
  buying
• 11:16
  there.
• 11:17
  And
• 11:17
  the
• 11:17
  reason
• 11:18
  I
• 11:18
  bring
• 11:18
  this
• 11:18
  up
• 11:19
  is
• 11:19
  because
• 11:20
  I
• 11:20
  realized
• 11:21
  something.
• 11:21
  Listening
• 11:22
  to
• 11:22
  people
• 11:22
  talk
• 11:22
  about
• 11:23
  the
• 11:23
  black
• 11:23
  cement
• 11:24
  release,
• 11:24
  listening
• 11:24
  to
• 11:24
  people
• 11:25
  talk
• 11:25
  about
• 11:25
  the
• 11:25
  quality
• 11:26
  issues
• 11:26
  with
• 11:26
  it,
• 11:27
  the
• 11:27
  inconsistency
• 11:28
  with
• 11:28
  it.
• 11:28
  I
• 11:29
  realized
• 11:30
  that
• 11:30
  we're
• 11:30
  all
• 11:31
  kind
• 11:31
  of
• 11:31
  the
• 11:31
  same.
• 11:32
  And
• 11:32
  I've
• 11:32
  realized
• 11:33
  that
• 11:33
  no
• 11:33
  matter
• 11:34
  what
• 11:34
  market
• 11:34
  you
• 11:34
  traffic
• 11:35
  in,
• 11:35
  what
• 11:36
  you
• 11:36
  really
• 11:36
  want
• 11:36
  at
• 11:37
  the
• 11:37
  end
• 11:37
  of
• 11:37
  the
• 11:37
  day
• 11:38
  is
• 11:38
  that
• 11:38
  whatever
• 11:39
  brand
• 11:39
  it
• 11:39
  is
• 11:39
  that
• 11:39
  you're
• 11:40
  buying
• 11:40
  from,
• 11:40
  whether
• 11:41
  it's
• 11:41
  from
• 11:41
  Nike
• 11:41
  and
• 11:42
  Jordan
• 11:42
  brand,
• 11:42
  or
• 11:42
  whether
• 11:43
  it's
• 11:43
  from
• 11:43
  some
• 11:43
  middleman
• 11:44
  in
• 11:44
  China,
• 11:45
  you
• 11:45
  want
• 11:46
  to
• 11:46
  make
• 11:46
  sure
• 11:46
  that
• 11:47
  your
• 11:47
  hard
• 11:47
  earned
• 11:48
  money
• 11:48
  is
• 11:48
  going
• 11:48
  to
• 11:49
  translate
• 11:49
  into
• 11:50
  the
• 11:50
  best
• 11:50
  quality
• 11:51
  product
• 11:51
  that
• 11:52
  you
• 11:52
  can
• 11:52
  have.
• 11:53
  And
• 11:53
  today,
• 11:53
  whether
• 11:54
  we
• 11:54
  like
• 11:54
  it
• 11:54
  or
• 11:54
  not,
• 11:55
  sneakers
• 11:56
  do
• 11:56
  represent
• 11:57
  clout
• 11:57
  for
• 11:57
  a
• 11:57
  lot
• 11:58
  of
• 11:58
  people.
• 11:58
  That's
• 11:59
  no
• 11:59
  shade
• 11:59
  on
• 12:00
  anybody
• 12:00
  who
• 12:00
  feels
• 12:01
  better
• 12:01
  because
• 12:02
  they
• 12:02
  have
• 12:02
  shoes
• 12:02
  that
• 12:02
  other
• 12:03
  people
• 12:03
  don't.
• 12:04
  But
• 12:04
  you
• 12:04
  also,
• 12:05
  if
• 12:05
  that's
• 12:05
  something
• 12:06
  that
• 12:06
  you
• 12:06
  do,
• 12:07
  you
• 12:07
  want
• 12:07
  to
• 12:07
  make
• 12:07
  sure
• 12:07
  that
• 12:08
  the
• 12:08
  shoes
• 12:08
  that
• 12:09
  you
• 12:09
  have
• 12:09
  in
• 12:09
  your
• 12:10
  collection
• 12:11
  are
• 12:11
  as
• 12:11
  good
• 12:11
  as
• 12:11
  they
• 12:12
  can
• 12:12
  be.
• 12:13
  Because
• 12:13
  when
• 12:13
  you
• 12:13
  are
• 12:13
  showing
• 12:14
  them
• 12:14
  off
• 12:14
  to
• 12:14
  other
• 12:15
  people,
• 12:15
  you
• 12:16
  never
• 12:16
  want
• 12:16
  somebody
• 12:16
  to
• 12:17
  look
• 12:17
  at
• 12:17
  them
• 12:17
  and
• 12:17
  say,
• 12:18
  man,
• 12:18
  this
• 12:18
  shit
• 12:18
  is
• 12:19
  whack.
• 12:19
  And
• 12:20
  that's
• 12:20
  the
• 12:20
  truth.
• 12:21
  Whether
• 12:21
  you're
• 12:21
  buying
• 12:21
  retail,
• 12:22
  whether
• 12:22
  you're
• 12:22
  buying
• 12:23
  fakes,
• 12:23
  that's
• 12:24
  what
• 12:24
  you
• 12:24
  want
• 12:24
  at
• 12:24
  the
• 12:25
  end
• 12:25
  of
• 12:25
  the
• 12:25
  day.
• 12:26
  And
• 12:26
  one
• 12:26
  thing
• 12:27
  that
• 12:27
  I've
• 12:27
  noticed
• 12:28
  that
• 12:28
  these
• 12:28
  fake
• 12:29
  replica
• 12:29
  sellers,
• 12:30
  whatever
• 12:30
  you
• 12:30
  want
• 12:30
  to
• 12:30
  call
• 12:31
  them,
• 12:31
  actually
• 12:31
  strive
• 12:32
  for,
• 12:32
  for
• 12:33
  the
• 12:33
  most
• 12:33
  part,
• 12:34
  is
• 12:34
  making
• 12:34
  sure
• 12:35
  that
• 12:35
  the
• 12:35
  quality
• 12:36
  is
• 12:36
  high
• 12:36
  because
• 12:37
  they
• 12:37
  know
• 12:38
  that
• 12:38
  their
• 12:38
  business
• 12:39
  could
• 12:39
  suffer
• 12:39
  because
• 12:40
  of
• 12:40
  word
• 12:40
  of
• 12:40
  mouth.
• 12:41
  The
• 12:41
  difference
• 12:42
  here
• 12:42
  is
• 12:42
  that
• 12:42
  Nike
• 12:43
  and
• 12:43
  Jordan
• 12:43
  brand,
• 12:44
  even
• 12:44
  though
• 12:45
  it
• 12:45
  seems
• 12:45
  like
• 12:45
  they're
• 12:46
  striving
• 12:46
  for
• 12:46
  that
• 12:47
  consistency,
• 12:48
  the
• 12:48
  execution
• 12:49
  of
• 12:49
  it
• 12:49
  from
• 12:49
  release
• 12:50
  to
• 12:50
  release
• 12:50
  doesn't
• 12:51
  happen.
• 12:52
  And
• 12:52
  that
• 12:53
  is
• 12:53
  a
• 12:53
  problem.
• 12:54
  And
• 12:54
  it's
• 12:54
  a
• 12:54
  problem
• 12:54
  because
• 12:55
  they
• 12:55
  don't
• 12:56
  think
• 12:56
  that
• 12:56
  we
• 12:57
  actually
• 12:57
  care
• 12:57
  about
• 12:58
  that
• 12:58
  in
• 12:58
  a
• 12:58
  way
• 12:59
  that
• 12:59
  is
• 12:59
  going
• 12:59
  to
• 13:00
  put
• 13:00
  any
• 13:01
  type
• 13:01
  of
• 13:01
  a
• 13:01
  dent
• 13:02
  into
• 13:02
  their
• 13:02
  bottom
• 13:03
  line.
• 13:03
  And
• 13:03
  that's
• 13:04
  kind
• 13:04
  of
• 13:04
  what
• 13:04
  I
• 13:04
  want
• 13:04
  to
• 13:04
  talk
• 13:05
  about
• 13:05
  even
• 13:05
  more
• 13:06
  here
• 13:06
  is
• 13:06
  that
• 13:06
  we
• 13:07
  have
• 13:07
  an
• 13:07
  opportunity
• 13:08
  sometimes
• 13:08
  as
• 13:09
  sneaker
• 13:09
  heads,
• 13:10
  to
• 13:10
  really
• 13:10
  make
• 13:11
  a
• 13:11
  difference
• 13:11
  in
• 13:11
  this
• 13:12
  market.
• 13:12
  But
• 13:13
  I
• 13:13
  think
• 13:13
  that
• 13:13
  we
• 13:13
  have
• 13:14
  been
• 13:14
  conditioned
• 13:15
  to
• 13:15
  not
• 13:16
  sit
• 13:16
  things
• 13:16
  out
• 13:17
  because
• 13:17
  we
• 13:17
  feel
• 13:17
  like
• 13:17
  we're
• 13:18
  going
• 13:18
  to
• 13:18
  miss
• 13:18
  out
• 13:19
  and
• 13:19
  we
• 13:19
  feel
• 13:19
  like
• 13:19
  we're
• 13:20
  not
• 13:20
  going
• 13:20
  to
• 13:20
  have
• 13:20
  something
• 13:21
  that
• 13:21
  maybe
• 13:21
  other
• 13:21
  people
• 13:22
  are
• 13:22
  going
• 13:22
  to
• 13:22
  have.
• 13:23
  But
• 13:23
  The
• 13:23
  Black
• 13:23
  Cement
• 13:24
  3
• 13:24
  should
• 13:24
  tell
• 13:24
  you
• 13:24
  something.
• 13:25
  It
• 13:25
  should
• 13:25
  tell
• 13:25
  you
• 13:25
  that
• 13:26
  we
• 13:26
  should
• 13:26
  ask
• 13:26
  for
• 13:27
  more
• 13:27
  from
• 13:27
  these
• 13:28
  brands.
• 13:28
  We
• 13:29
  should
• 13:29
  not
• 13:29
  just
• 13:29
  assume
• 13:30
  that
• 13:30
  they're
• 13:30
  going
• 13:31
  to
• 13:31
  get
• 13:31
  it
• 13:31
  right
• 13:31
  and
• 13:32
  we
• 13:32
  should
• 13:32
  not
• 13:32
  just
• 13:33
  assume
• 13:33
  that,
• 13:33
  well,
• 13:34
  this
• 13:34
  is
• 13:34
  the
• 13:34
  only
• 13:35
  time
• 13:35
  I'm
• 13:35
  going
• 13:35
  to
• 13:36
  have
• 13:36
  to
• 13:36
  get
• 13:36
  it,
• 13:36
  so
• 13:36
  I
• 13:37
  need
• 13:37
  to
• 13:37
  make
• 13:37
  sure
• 13:37
  I
• 13:37
  spend
• 13:38
  my
• 13:38
  money
• 13:38
  on
• 13:38
  it.
• 13:39
  If
• 13:39
  it's
• 13:39
  not
• 13:39
  worth
• 13:39
  your
• 13:40
  Money,
• 13:40
  no
• 13:41
  matter
• 13:41
  where
• 13:41
  you're
• 13:41
  getting
• 13:42
  the
• 13:42
  shoe
• 13:42
  from,
• 13:42
  you
• 13:43
  shouldn't
• 13:43
  buy
• 13:43
  it.
• 13:44
  And
• 13:44
  we
• 13:44
  as
• 13:45
  consumers
• 13:45
  should
• 13:46
  make
• 13:46
  sure
• 13:46
  that
• 13:46
  that
• 13:47
  message
• 13:47
  gets
• 13:48
  sent
• 13:48
  loud
• 13:48
  and
• 13:48
  clear
• 13:49
  to
• 13:49
  Nike,
• 13:50
  to
• 13:50
  Jordan
• 13:51
  brand,
• 13:51
  to
• 13:51
  Adidas.
• 13:52
  It
• 13:52
  doesn't
• 13:52
  matter
• 13:53
  what
• 13:53
  the
• 13:53
  brand
• 13:53
  is.
• 13:54
  We
• 13:54
  should
• 13:55
  be
• 13:55
  telling
• 13:55
  them
• 13:56
  with
• 13:56
  our
• 13:56
  words
• 13:56
  and
• 13:57
  more
• 13:57
  importantly,
• 13:58
  with
• 13:58
  our
• 13:58
  wallet
• 13:59
  that
• 13:59
  we
• 14:00
  want
• 14:00
  better
• 14:01
  and
• 14:01
  the
• 14:01
  Jordan
• 14:01
  3
• 14:01
  black
• 14:02
  cement
• 14:02
  deserved
• 14:03
  better.
• 14:03
  Just
• 14:03
  because
• 14:04
  it's
• 14:04
  not
• 14:04
  a
• 14:04
  shoe
• 14:04
  that
• 14:04
  I
• 14:05
  like
• 14:05
  and
• 14:05
  just
• 14:05
  because
• 14:05
  I
• 14:06
  don't
• 14:06
  have
• 14:06
  this
• 14:06
  particular
• 14:07
  iteration
• 14:07
  of
• 14:07
  it
• 14:08
  doesn't
• 14:08
  mean
• 14:08
  that
• 14:09
  I
• 14:09
  can't
• 14:09
  go
• 14:09
  to
• 14:10
  real
• 14:10
  sneaker
• 14:11
  heads.
• 14:11
  The
• 14:11
  people
• 14:11
  that
• 14:11
  I
• 14:11
  called
• 14:12
  the
• 14:12
  boots
• 14:12
  on
• 14:13
  the
• 14:13
  ground
• 14:13
  and
• 14:14
  get
• 14:14
  their
• 14:14
  real
• 14:15
  feedback,
• 14:15
  their
• 14:15
  honest
• 14:16
  feedback.
• 14:17
  That's
• 14:17
  something
• 14:17
  I've
• 14:17
  talked
• 14:17
  about
• 14:17
  in
• 14:18
  the
• 14:18
  show
• 14:18
  earlier
• 14:18
  this
• 14:18
  year,
• 14:19
  too,
• 14:19
  is
• 14:19
  the
• 14:19
  fact
• 14:19
  that
• 14:20
  Nike
• 14:20
  and
• 14:20
  Jordan
• 14:21
  brand,
• 14:21
  they
• 14:21
  really
• 14:21
  need
• 14:22
  to
• 14:22
  get
• 14:22
  people
• 14:23
  like
• 14:23
  us
• 14:24
  in
• 14:24
  the
• 14:24
  lab,
• 14:25
  in
• 14:25
  these
• 14:25
  meeting
• 14:25
  rooms,
• 14:26
  get
• 14:26
  real
• 14:27
  feedback.
• 14:28
  And
• 14:28
  they
• 14:28
  would
• 14:28
  learn
• 14:29
  that
• 14:29
  the
• 14:29
  Jordan
• 14:29
  3
• 14:30
  black
• 14:30
  cement
• 14:30
  is
• 14:31
  so
• 14:31
  sacred
• 14:31
  in
• 14:31
  this
• 14:32
  space
• 14:32
  that
• 14:33
  they
• 14:33
  can't
• 14:33
  mess
• 14:33
  it
• 14:34
  up.
• 14:34
  And
• 14:34
  they've
• 14:35
  messed
• 14:35
  it
• 14:35
  up
• 14:36
  big
• 14:36
  time.
• 14:36
  And
• 14:37
  we
• 14:37
  as
• 14:37
  the
• 14:37
  consumer,
• 14:38
  we
• 14:38
  should
• 14:38
  be
• 14:38
  telling
• 14:39
  them
• 14:39
  loud
• 14:39
  and
• 14:40
  clear
• 14:40
  that
• 14:41
  we
• 14:41
  are
• 14:41
  not
• 14:41
  going
• 14:42
  to
• 14:42
  stand
• 14:42
  for
• 14:42
  this.
• 14:43
  And
• 14:43
  with
• 14:43
  that,
• 14:44
  let's
• 14:44
  get
• 14:44
  to
• 14:44
  the
• 14:45
  release
• 14:45
  of
• 14:45
  the
• 14:45
  week.
• 14:59
  Release
• 14:59
  of
• 14:59
  the
• 14:59
  week,
• 15:00
  where
• 15:00
  I
• 15:00
  like
• 15:00
  to
• 15:01
  highlight
• 15:01
  a
• 15:01
  shoe
• 15:01
  that
• 15:01
  has
• 15:02
  caught
• 15:02
  my
• 15:02
  eye.
• 15:02
  It's
• 15:02
  not
• 15:03
  always
• 15:03
  hype.
• 15:03
  It's
• 15:04
  just
• 15:04
  something
• 15:04
  that
• 15:04
  I
• 15:04
  want
• 15:05
  you
• 15:05
  to
• 15:05
  know
• 15:05
  about.
• 15:05
  So
• 15:06
  we
• 15:06
  talked
• 15:06
  about
• 15:06
  the
• 15:06
  Black
• 15:06
  Cement
• 15:07
  3
• 15:07
  being
• 15:07
  iconic
• 15:08
  and
• 15:09
  something
• 15:09
  that
• 15:09
  we
• 15:09
  remember
• 15:10
  today.
• 15:10
  Well,
• 15:10
  something
• 15:10
  else
• 15:11
  that
• 15:11
  was
• 15:11
  iconic
• 15:12
  were
• 15:12
  the
• 15:12
  Seattle
• 15:13
  Supersonics
• 15:13
  and
• 15:14
  if
• 15:14
  you
• 15:14
  recall,
• 15:15
  in
• 15:15
  the
• 15:15
  90s,
• 15:16
  Sean
• 15:16
  Kemp,
• 15:17
  Gary
• 15:17
  Payton,
• 15:18
  there
• 15:18
  were
• 15:18
  some
• 15:18
  really
• 15:19
  good
• 15:19
  Supersonics
• 15:20
  teams
• 15:20
  and
• 15:20
  teams
• 15:21
  that
• 15:21
  could
• 15:21
  have
• 15:21
  won
• 15:21
  the
• 15:22
  NBA
• 15:22
  Finals
• 15:23
  if
• 15:23
  not
• 15:23
  for
• 15:23
  Michael
• 15:24
  Jordan
• 15:24
  existing.
• 15:24
  So
• 15:25
  on
• 15:25
  December
• 15:25
  7th,
• 15:26
  Nike
• 15:26
  SB
• 15:27
  Dunk
• 15:27
  Low
• 15:28
  Sonex
• 15:28
  Colorway.
• 15:29
  This
• 15:29
  is
• 15:30
  an
• 15:30
  absolutely
• 15:31
  fire
• 15:31
  colorway
• 15:32
  of
• 15:32
  the
• 15:33
  Nike
• 15:33
  SB
• 15:33
  Low,
• 15:34
  especially
• 15:35
  for
• 15:35
  people
• 15:35
  like
• 15:35
  myself
• 15:36
  who
• 15:36
  remember
• 15:37
  those
• 15:37
  teams
• 15:38
  and
• 15:38
  just
• 15:38
  it's
• 15:39
  something
• 15:39
  that
• 15:39
  is
• 15:39
  nostalgic
• 15:40
  to
• 15:40
  me.
• 15:41
  It
• 15:41
  makes
• 15:41
  me
• 15:41
  feel
• 15:41
  a
• 15:42
  certain
• 15:42
  way
• 15:42
  and
• 15:42
  brings
• 15:43
  me
• 15:43
  back
• 15:43
  to
• 15:43
  those
• 15:43
  times.
• 15:44
  And
• 15:44
  I
• 15:44
  think
• 15:44
  if
• 15:44
  you're
• 15:44
  of
• 15:45
  a
• 15:45
  certain
• 15:45
  age
• 15:45
  in
• 15:45
  sneaker
• 15:46
  culture,
• 15:46
  you
• 15:47
  have
• 15:47
  those
• 15:47
  memories.
• 15:47
  So
• 15:48
  December
• 15:48
  7th
• 15:49
  is
• 15:49
  your
• 15:49
  time.
• 15:49
  It's
• 15:50
  probably
• 15:50
  going
• 15:50
  to
• 15:50
  be
• 15:50
  120,
• 15:51
  $130
• 15:52
  on
• 15:52
  the
• 15:52
  sneakers
• 15:52
  app.
• 15:53
  It's
• 15:53
  going
• 15:53
  to
• 15:53
  be
• 15:53
  tough
• 15:53
  to
• 15:53
  get.
• 15:54
  But
• 15:54
  you
• 15:54
  know
• 15:54
  what?
• 15:54
  You
• 15:54
  should
• 15:55
  go
• 15:55
  out
• 15:55
  and
• 15:55
  get
• 15:55
  it
• 15:55
  because
• 15:55
  the
• 15:55
  Supersonics
• 15:56
  were
• 15:56
  fire.
• 15:57
  These
• 15:57
  shoes
• 15:57
  are
• 15:57
  fire.
• 15:58
  This
• 15:58
  gum
• 15:58
  sole,
• 15:59
  amazing
• 15:59
  execution.
• 16:00
  I
• 16:00
  can't
• 16:01
  wait
• 16:01
  to
• 16:01
  try
• 16:01
  out
• 16:01
  for
• 16:02
  it.
• 16:02
  How
• 16:02
  do
• 16:02
  you
• 16:03
  feel
• 16:03
  about
• 16:03
  the
• 16:03
  Black
• 16:03
  Cement
• 16:04
  3
• 16:04
  in
• 16:04
  2024?
• 16:05
  And
• 16:05
  how
• 16:05
  do
• 16:05
  you
• 16:06
  feel
• 16:06
  about
• 16:06
  the
• 16:06
  idea
• 16:07
  that
• 16:07
  we
• 16:07
  should
• 16:07
  be
• 16:08
  more
• 16:08
  vocal
• 16:08
  to
• 16:09
  these
• 16:09
  companies
• 16:10
  about
• 16:10
  the
• 16:11
  lack
• 16:11
  of
• 16:11
  quality
• 16:12
  and
• 16:12
  consistency
• 16:12
  with
• 16:13
  their
• 16:13
  releases,
• 16:13
  let
• 16:14
  me
• 16:14
  know.
• 16:14
  Hit
• 16:14
  me
• 16:15
  up
• 16:15
  on
• 16:15
  Instagram.
• 16:16
  Irefootwearpod
• 16:17
  is
• 16:17
  the
• 16:17
  handle.
• 16:17
  Of
• 16:18
  course
• 16:18
  you
• 16:18
  can
• 16:18
  call
• 16:18
  the
• 16:18
  Fire
• 16:19
  Footwear
• 16:19
  Hotline,
• 16:19
  area
• 16:20
  code
• 16:20
  202-643-9170
• 16:24
  is
• 16:24
  the
• 16:24
  number
• 16:24
  to
• 16:24
  give
• 16:24
  me
• 16:25
  a
• 16:25
  story,
• 16:25
  give
• 16:25
  me
• 16:25
  an
• 16:25
  opinion.
• 16:26
  Whatever
• 16:26
  it
• 16:26
  is,
• 16:27
  I'd
• 16:27
  love
• 16:27
  to
• 16:27
  play
• 16:27
  it
• 16:28
  on
• 16:28
  a
• 16:28
  future
• 16:28
  episode.
• 16:29
  YouTube
• 16:30
  Fire
• 16:31
  Footwear
• 16:31
  Sneakers
• 16:31
  Talk
• 16:32
  with
• 16:32
  Matt
• 16:32
  Frates
• 16:32
  I'm
• 16:32
  going
• 16:32
  to
• 16:33
  be
• 16:33
  putting
• 16:33
  up
• 16:33
  some
• 16:33
  reviews
• 16:34
  pretty
• 16:34
  soon
• 16:34
  and
• 16:34
  hopefully
• 16:35
  we
• 16:35
  can
• 16:35
  get
• 16:35
  back
• 16:35
  to
• 16:35
  some
• 16:36
  consistent
• 16:36
  content
• 16:37
  both
• 16:37
  in
• 16:37
  audio
• 16:38
  and
• 16:38
  in
• 16:39
  video.
• 16:39
  I
• 16:39
  appreciate
• 16:40
  everybody's
• 16:40
  time.
• 16:40
  I
• 16:40
  hope
• 16:41
  this
• 16:41
  finds
• 16:41
  everybody
• 16:41
  well
• 16:42
  and
• 16:42
  safe
• 16:43
  as
• 16:43
  I
• 16:43
  always
• 16:43
  do
• 16:44
  and
• 16:44
  I'll
• 16:44
  talk
• 16:44
  to
• 16:45
  you
• 16:45
  next
• 16:45
  time.
• 16:45
  This
• 16:45
  is
• 16:46
  Fire
• 16:46
  Footwear.
• 17:04
  The
• 17:04
  opinions
• 17:04
  and
• 17:05
  viewpoints
• 17:05
  expressed
• 17:06
  on
• 17:06
  Fire
• 17:06
  Footwear
• 17:07
  are
• 17:07
  those
• 17:07
  of
• 17:08
  Matt
• 17:08
  Frates
• 17:08
  and
• 17:09
  his
• 17:09
  guest
• 17:09
  and
• 17:09
  not
• 17:10
  necessarily
• 17:10
  those
• 17:11
  of
• 17:11
  the
• 17:11
  Maddie
• 17:11
  Ice
• 17:12
  Media
• 17:12
  Network.
• 17:13
  Fire
• 17:14
  Footwear
• 17:14
  is
• 17:14
  exclusively
• 17:15
  owned
• 17:15
  by
• 17:16
  Matt
• 17:16
  Freights
• 17:16
  and
• 17:16
  is
• 17:17
  brought
• 17:17
  to
• 17:17
  you
• 17:17
  by
• 17:17
  the
• 17:17
  Matty
• 17:18
  I.