The Power of Putting It Out There: Prudence Millsap of Beauty by Earth

Superwomen with Rebecca Minkoff · Apr 12, 2022 · 35m

You may have heard of their popular self-tanner, but chances are you don’t know the story behind fast-growing natural skincare line Beauty by Earth. When Prudence Millsap noted a particular void in the area of truly clean cosmetics and self care items, she began googling her way into natural makeup and skincare product development. Though it took time and tenacity to find a chemist willing to work with her small startup, Prudence was undaunted, teaching herself how to sell directly on Amazon and filling orders with her husband after the children went to bed.

Eight years later, Beauty by Earth…