Latest / Wedding Pros who are ready to grow - with Becca Pountney / Being unapologetically you - celebrating 100 episodes of the podcast!
Transcript
- 0:00Becca: Just be completely unapologetically yourself.
- 0:02I say that time and time again, because if you try and be someone else.
- 0:06it will fail.
- 0:08You can't be liked by everybody.
- 0:10That's okay.
- 0:10That's marketing as well.
- 0:11You only need to market to one kind of person.
- 0:13So that's the first thing is be yourself and stop using yourself as an excuse
- 0:17that you're not succeeding because you, you know, you are perfectly made
- 0:21how you are made and therefore own that and go out there into the world.
- 0:27I'm Becca Pountney, wedding business marketing expert, speaker, and blogger,
- 0:31and you're listening to the Wedding Pros Who Are Ready to Grow podcast.
- 0:35I'm here to share with you actionable tips, strategies, and real life
- 0:38examples to help you take your wedding business to the next level.
- 0:42If you are an ambitious wedding business owner that wants to take your passion
- 0:46and use it to build a profitable, sustainable business, doing what you
- 0:49love, then you're in the right place.
- 0:51Let's get going with today's episode.
- 0:54In March 2022, I released my first podcast episode into the world.
- 0:59And now here we are at episode 100.
- 1:01To mark the occasion, I thought it'd be fun to turn the table.
- 1:04So today I'm going to be a guest on my own podcast.
- 1:08I'm going to be handing over the interview reigns to previous
- 1:10guest, client and wedding planning extraordinaire, Hannah Rose.
- 1:14As host of her own podcast, Let's Get You Wed, and a long time
- 1:17client, I thought she would be the perfect choice to interview me.
- 1:20So wish me luck as I step to the other side of the podcast mic, for one day only.
- 1:26Hannah, it's over to you.
- 1:28Hello.
- 1:29I'm nervous, Hannah.
- 1:30I'm really nervous about what you're going to ask me.
- 1:32Are you going to look after me as a guest on my own podcast?
- 1:35Hannah: Of course.
- 1:36Well, first off, I want to start by saying I feel very privileged
- 1:38to have been picked as interviewee.
- 1:40I'm about to get my Stephen Bartlett hat on.
- 1:42So yeah, let's take it away.
- 1:44I'm going to dive straight in.
- 1:45I'm going to ask you, I want to know.
- 1:47Tell us about how you got to where you are now.
- 1:50So you market yourself as being, you know, the UK's leading marketing expert.
- 1:55Tell us how you got here in the wedding industry.
- 1:59How did it all start?
- 2:01Becca: Okay.
- 2:01It's a fairly long story, but I will try and keep it.
- 2:04So we have to take it way back, way, way, way back to when I was growing
- 2:08up, because I always say that when I was growing up, my dad used to say
- 2:13to me all of the time, life is all about who you know, not what you know.
- 2:16And he drilled that into me really early on.
- 2:19So even when I was doing my first work experience in like year 10, 11, so what
- 2:23I was like 15, he was like, where'd you want to do your work experience?
- 2:26You need to do it somewhere really great.
- 2:27And I was like, let's do it in television.
- 2:29And so he's like, okay, great.
- 2:30I've got a neighbor down the road.
- 2:31Let's talk to him and see if we can get it.
- 2:33So From the early days, my parents were really like, you can achieve anything
- 2:37you want if you know the right people.
- 2:39So my work experience was at a local TV station.
- 2:42I then worked, did some other work experience on what not to
- 2:46wear, which was with Tri and Susanna, like back in the day.
- 2:49And I did all this stuff and, and I hadn't even turned 18 yet.
- 2:53Right.
- 2:53So.
- 2:53I was like, okay.
- 2:54And so I, I started from a real place of I can do whatever I want in this life.
- 2:59I went to university.
- 3:00I did my degree.
- 3:01I worked in television.
- 3:02I worked on some amazing shows.
- 3:04I then decided I wanted to settle down and have kids and realized
- 3:08television wasn't the industry for me to do that because essentially.
- 3:12unofficially, you pretty much get sacked as soon as you get pregnant.
- 3:15There's no maternity leave because it's all short term contracts.
- 3:18It just isn't a place to be if you want to have kids as a secure option.
- 3:23So I moved into radio because I still wanted that buzz and that excitement
- 3:27of working in that kind of industry.
- 3:29But radio is a long term contract.
- 3:31It's on all of the time.
- 3:32So I moved into radio and as part of my role at Heart
- 3:35Radio, I did lots of marketing.
- 3:37So whenever there was competitions on the radio, these things where it's like the
- 3:41breakfast show sponsored by Kellogg's or whatever it is, that was kind of my job.
- 3:45I would work coming up with those campaigns, thinking about what to say.
- 3:49We would work directly with the clients, get them onto the radio.
- 3:52And through that, I learned a huge amount about marketing
- 3:56and it was, it was really fun.
- 3:58It was great working with these big clients and we were at
- 4:01the forefront of the change.
- 4:02So I worked for Global who own Classic FM, Radio X, all the big stations.
- 4:07So they knew what they were doing.
- 4:09So then I.
- 4:11got pregnant and was having my first child.
- 4:13And again, I thought, right, I can do whatever I want.
- 4:16I don't want to work full time because I'm having a child.
- 4:18I want to start a business, but I didn't know what to do my business in.
- 4:22So I went back to the start, back to my roots, television, and thought
- 4:25I could be a wedding videographer.
- 4:27But I don't actually want to go to weddings because I don't
- 4:30want to work at the weekends.
- 4:31And so I've seen.
- 4:33Unsociable hours.
- 4:35So I've seen this concept where people would basically send out the
- 4:38camera to the couples and then they would film their own wedding and then
- 4:43they would send the camera back to you and you would edit it together.
- 4:46And so that's what I did.
- 4:47I started a business called the Handmade Film Company where I
- 4:49had this really lovely camera.
- 4:51I mean, these days you would do it on a smartphone, but back then I would
- 4:54send out this camera in the poster.
- 4:57I would come.
- 4:57it out to people.
- 4:58They would get the craziest footage from their wedding and then they
- 5:03would send it back to me and I would turn it into something really
- 5:06fun and crazy and they loved it.
- 5:10So that was my first step as it were.
- 5:13into the wedding industry.
- 5:15And then while I was on maternity leave and starting this business and building it
- 5:20up, my husband, Matt got made redundant.
- 5:23And so all of a sudden we're like, I'm on maternity leave.
- 5:26He's made redundant.
- 5:27What are we going to do now?
- 5:28So he ended up getting a new job.
- 5:29We moved across the country from Bristol to Bedfordshire, where I am now.
- 5:33And All of the connections, everything I'd built up in Bristol, as you
- 5:38know, wedding industry is all about connections, everything I've kind of
- 5:40left it behind and I was now in this brand new place and I didn't know anyone.
- 5:44So I knew.
- 5:46Going back to what my dad said right at the start, it's all about
- 5:48who you know, not what you know.
- 5:50And so I went to a wedding fair and I was at this wedding fair.
- 5:54I was at this point then pregnant with Alice, my second child, and I
- 5:58was promoting my videography business.
- 6:00But I went round and spoke to everyone else exhibiting at that
- 6:02fair and said, if I organize some drinks locally, would you come?
- 6:06And I just handed out my business card to everyone.
- 6:08And everyone was like, Oh yeah, we'd come, we'd come, we'd come, we'd come.
- 6:11And one of the people there was a venue and they said, we'll host it.
- 6:15And so.
- 6:16Out of nowhere.
- 6:17Yeah.
- 6:17So out of nowhere, not knowing anybody, I suddenly got this venue go, great.
- 6:21And so I invited people along.
- 6:23They invited people along.
- 6:24And my first networking event back in 2016, 30 people turned up
- 6:29and I knew nobody, zero people.
- 6:32And all of a sudden.
- 6:33I had 30 new connections in the industry and you know 30 people
- 6:38and they all wanted to talk to me because it was me hosting the event.
- 6:42So Miss Nobody here who just turned up in Bedfordshire with
- 6:45her wedding videography business.
- 6:47started making a name for myself to grow my videography business
- 6:50and get those connections.
- 6:52So I kept running these events kind of sporadically to grow my business.
- 6:55And what happened very quickly was I was having more conversations at the events
- 7:00about people's marketing than anything else, because that's my background.
- 7:04That's what I did at the radio station.
- 7:05And so naturally I was just helping people with their marketing.
- 7:09And so people started saying, Oh, can we pay you?
- 7:11Can you do a workshop?
- 7:12So I do these little in person workshops about social media
- 7:15and they pay 10 pounds to come.
- 7:17And I teach them about Facebook or Instagram, and then they go away happy.
- 7:21And then I thought, well, actually now I'm spending more time
- 7:24doing that than the videography.
- 7:26So long story short, the videography shut down.
- 7:30And then I went full throttle into helping wedding business owners.
- 7:34Hannah: Wow.
- 7:35And when, when did the wedding photography business videography
- 7:38business close officially?
- 7:40I
- 7:41Becca: think, I think from memory, it was around 2018.
- 7:46So it was about a couple of years into what I was, what I was doing.
- 7:49And it was a little while ago now, and it was a big decision
- 7:52because there was a part of me that thought, well, I need a video.
- 7:56I need a wedding business for people to take me seriously.
- 7:59And they're going to say, well, who are you doing this stuff?
- 8:01And then I thought, actually, I've just made that up.
- 8:02I don't need to have this anymore.
- 8:04I know I'm credible because of my background.
- 8:07I know everything I'm doing.
- 8:08Teaching people, it's helping them.
- 8:10And actually it's just taking time away from what I want to be doing.
- 8:13And that's helping business owners.
- 8:16Hannah: Yeah.
- 8:16So moving forward now, so a hundred episodes ago, what
- 8:21made you start this podcast?
- 8:23What made you think, you know what, as another string to my bow
- 8:26that I, this is what I want to do.
- 8:28I want to be a podcaster.
- 8:29I want to add that to what I do as my job.
- 8:32Becca: So the podcast was on the horizon for quite a long time, but
- 8:36I kept talking myself out of it because I love podcasts myself.
- 8:40So I listened to podcasts and I'm definitely an audio person.
- 8:43I don't ever read a book, but I will listen to an audio book.
- 8:46And if I like it, I can get through it in a couple of days.
- 8:49I will just binge listen on audio.
- 8:51So I thought, well, if I like doing that, I'm sure there's other people
- 8:54that like doing that as well.
- 8:56And I was showing up and doing lots of live videos and in person events,
- 8:59but I couldn't be everywhere at once.
- 9:01And the timings weren't always right for people.
- 9:04So they couldn't always attend my live video and they wanted
- 9:06to listen back at another time.
- 9:08And so I knew a podcast was a good option, but there was
- 9:10a few things holding me back.
- 9:11So the first thing was.
- 9:13Will anyone listen to it?
- 9:14Was number one.
- 9:15But number two, the bigger thing was, will I actually be able to maintain it?
- 9:19Because as you know, you started your own podcast.
- 9:21Once you start, you're on a train.
- 9:23And I knew if I'm going to do this, I've got to do it well.
- 9:25And I want it to come out every week and I want it to be consistent.
- 9:29And I knew that most podcasts fail because they do like the first six episodes.
- 9:34And then just stop.
- 9:35And I remember before I started writing a list of 50 episode ideas
- 9:39to prove to myself that there was enough things for me to talk about
- 9:42and enough people to talk to.
- 9:44But actually I would say it's the best thing I've done for my business.
- 9:47I absolutely love the podcast because actually it's, it's given me opportunities
- 9:52to meet and talk with people that I would never have spoken to otherwise.
- 9:56And.
- 9:57I love it when I meet someone who I have no idea who they are, and
- 10:01they say to me, I've learned so much from listening to your podcast, and
- 10:04I think I've served them without even realizing that I'd helped them.
- 10:08Hannah: Yeah, 100%.
- 10:09I think you're so right.
- 10:10It's all about enjoying it, isn't it?
- 10:11If you don't enjoy it, there's no point in Doing it, is that?
- 10:16Becca: Yeah, exactly.
- 10:17And that's one of the reasons I don't video record most of my episodes.
- 10:20A lot of people say to me, the thing you should do is you should
- 10:23video record your episodes.
- 10:24You should put them on TikTok.
- 10:25You should put them on Reels.
- 10:26You should put them on YouTube.
- 10:27And I know all of that.
- 10:28I teach marketing.
- 10:29I know I should do that.
- 10:29However, I also told myself at the beginning, the only way I'm going to
- 10:33guarantee I do this every week is if I can turn up and record an episode
- 10:37in my pajamas with no makeup on and not worry about it, and so for me,
- 10:40that's doing the audio only, that is a choice that I've made so that whatever.
- 10:45I can just turn up, rock up, record and not worry about it.
- 10:48You can rock on.
- 10:49Hannah: Now, you've had some really good guests on your podcast.
- 10:52You've had Renee Dallow, you've had Jessica Bishop, you've had me.
- 10:58Now, tell me, which nuggets of advice from your past guests have
- 11:02really stuck with you over the years?
- 11:04Like, what have you really learned over those hundred episodes?
- 11:08Becca: I think there's a lot of common themes.
- 11:10I think what I've learned more and more from people talking is that so many
- 11:14issues stem from mindset and confidence, and that feels like a big cliche, but
- 11:18actually a lot of people, when it, when you drill down to it, it comes back to
- 11:22people just not having the confidence.
- 11:24And also maybe not having the backing.
- 11:26I feel very privileged and the longer I go on in life, the more privileged
- 11:30I am to have had my parents bringing me up because not everyone has people
- 11:34from day one cheering them on and saying, you can do anything you want.
- 11:38And so realizing that actually people come from different places.
- 11:42I think technically I learned a lot from Sarah Does SEO.
- 11:46She is one of my favorite guest experts.
- 11:47I use it everywhere.
- 11:48She's so amazing.
- 11:50I've met some incredible people.
- 11:51I love her.
- 11:51And the reason I love her is because she's so down to earth and she, like
- 11:55me, really, she likes to keep things straight talking and easy to understand.
- 11:59And anyone that can explain a complicated subject like SEO and make it sound
- 12:03simple is an absolute miracle worker.
- 12:06That is a brilliant episode.
- 12:07I love that episode.
- 12:08Definitely.
- 12:10Hannah: Okay, fab.
- 12:10And also like, what would you say is like the biggest, you know,
- 12:14you've done a hundred episodes now.
- 12:16What is the biggest pinch me moment that has happened since
- 12:19you started your podcast?
- 12:20Becca: Okay, there's two.
- 12:21One was quite early on.
- 12:23I asked Sue B Zimmerman to be on my podcast.
- 12:26She's known as the Instagram expert.
- 12:28She's got 160, 000 followers.
- 12:30And on a whim one day, I decided to just reach out to her and say,
- 12:33do you want to be on my podcast?
- 12:34And it was very early days.
- 12:35I'd only been doing it a few months.
- 12:37And she came back almost instantly and said, yes.
- 12:40And I just, I just couldn't believe that someone with that big a
- 12:43following and that big of a reputation would want to be on my podcast.
- 12:46And it was that that kind of woke me up to the power of having this podcast
- 12:50and how, as I said, it's one of the best things I've done in my business.
- 12:53My other favorite pinch me moment, and I laugh about this one all the time, and
- 12:56I've mentioned it on the podcast before, was when I met out in Vegas, Janay, and I
- 13:02saw her in the queue line and she shouted my name and said, Are you Becca Pountney?
- 13:06I listened to your podcast and for a moment, there was a moment where I felt
- 13:10like Beyonce, like someone really famous.
- 13:12Cause I thought, wow, someone knows who I am, the other side of the world.
- 13:17And they like what I do and they recognize me.
- 13:19And I thought, you know, all, all the way along this business, whether it was.
- 13:23In Hertfordshire, in a room with six people talking to them about
- 13:26Facebook or whether it's in Las Vegas.
- 13:29Every step of the way, my mission has just been to help individual
- 13:32people grow their businesses.
- 13:34And so every time I hear a story where someone's listened to something
- 13:37in an episode and then they've implemented it and then they've had
- 13:40a result, that brings me so much joy.
- 13:43Hannah: Definitely.
- 13:43So that kind of moves on actually to my next question and you know,
- 13:46I've known you for like four, five years now, I think it is.
- 13:49And.
- 13:50You are just like one of the most positive, upbeat
- 13:53people I think I've ever met.
- 13:55You're, it's very rare that I'll hop on a call with you and it's
- 13:58like, Oh, I'm having a bad day.
- 14:00You know, there's always kind of bright, sunshiny moods.
- 14:03I mean, you just mentioned there, you've been to Vegas, like, you
- 14:06know, you're taking your business to next levels, but how do you
- 14:10always stay so upbeat and positive?
- 14:14Becca: Okay, so a couple of things.
- 14:15Once recently I've taken this personality test.
- 14:18It's called Gallop Strengths or something like that.
- 14:20Someone sent it to me and it, it's meant to pull out your
- 14:22business personality traits.
- 14:24And the number one thing that came back for me was positivity,
- 14:27which was interesting because I, I've never described myself
- 14:31as that being my main trait.
- 14:33And I think, yeah, that really surprised me.
- 14:35But the thing is.
- 14:37You know, in reality, I'm not positive all the time.
- 14:41You know, we all have struggles.
- 14:42We have things going on.
- 14:43However, I genuinely love what I do.
- 14:47And I think that just comes through.
- 14:50And I love that what I'm doing now helps other people to succeed.
- 14:54That brings me positivity.
- 14:56And the other thing is, I've designed this life to do things that I
- 14:59love, you know, all the way along.
- 15:01And again, I, I really put that down to my parents and how they brought me up.
- 15:04And that's how I'm trying to bring my kids up to say, you don't have to
- 15:07go to school, get a dead end job and be bored for the rest of your life.
- 15:11Like do something that in.
- 15:12interest you.
- 15:13I mean, we've talked before, Hannah, because when I was in between
- 15:16university and a job, I went and worked at Haven as a fun star.
- 15:19Now that was not a career.
- 15:21That was never going to be a career for me.
- 15:23However, on a whim, I was like, that would be fun to try what it was like.
- 15:27And so I just went and did it.
- 15:28And then I was like, well, I've done that tick the box now.
- 15:31And so I think.
- 15:32Filling my life with experiences and doing things the way I want to do them.
- 15:36What the thing I loved about TV was the glitz and the glamor and
- 15:40the parties and the connections.
- 15:41The things I didn't love about TV were the long hours and being
- 15:45at someone else's beck and call.
- 15:47And so I took the bits I loved from that, that career and have
- 15:51bought them into my business.
- 15:52So I still try and do some of the glitz and the glam and the going on these
- 15:55trips, but now it's in my own way and not the beck and call of someone else.
- 16:00So I do think we design the life.
- 16:02that we want in that sense.
- 16:04And just being thankful for the small things every day.
- 16:07You know, ultimately I've got a house, a roof over my head.
- 16:10I've got kids that I adore.
- 16:12I've got a husband who I love.
- 16:14And, you know, those are the things that keep me grounded and that I live for.
- 16:17Back when I was at university, one of the biggest Kind of life changing moments
- 16:21for me really is I went out to Africa on a trip to go and work for two weeks at
- 16:26an orphanage and just seeing the reality other people live with also gives me
- 16:33something to be thankful for every day.
- 16:35Hannah: And you mentioned that, you know, it's funny you say about the positivity
- 16:38because as in the wedding, being in the wedding industry myself, we see
- 16:42you as this massive positive person.
- 16:44You mentioned that your children and kind of bringing that into their lives as well.
- 16:48Is there a different Becca at home?
- 16:50Is there a work Becca that we see?
- 16:52And then mum wife Becca?
- 16:54Or would you say that this is you, that is fully your personality?
- 16:58Becca: I like to think that I'm the same everywhere I go and I had this
- 17:01conversation with someone the other day because they said when they met me
- 17:04they couldn't believe I was the same.
- 17:05as they thought I was going to be.
- 17:07Because they were like, sometimes you Was that a compliment?
- 17:10No, it was a compliment.
- 17:11They said sometimes you see people online and they're all upbeat and
- 17:14chatty and then you meet them in real life and they're miserable and
- 17:17they're really rude or they're not, you know, they're not that person.
- 17:21Whereas I like to think that I am the same person in every walk of my life.
- 17:25Obviously there's down days, obviously there's days when I'm cross with my kids,
- 17:29but I do talk to my children in the same way I talk on Accountability Monday.
- 17:33I will say to them, you can do anything you want.
- 17:34If you want to, you know, we talk about what they want to do when they're older.
- 17:38And at the moment, Daniel wants to go and be an engineer at Disney World and Alice
- 17:41wants to be a professional footballer.
- 17:43Now, most people would say to them, well, that probably won't happen.
- 17:47But I don't, I'm like, great.
- 17:48So I'm already like Daniel's 10.
- 17:50I'm already looking at contacts.
- 17:52I know that work at Disney, how he could get work experience there if
- 17:55he wanted to, when he was older.
- 17:56Love that.
- 17:57Hannah: All right.
- 17:57So that's how much you guys love Disney.
- 18:01Becca: That's how much we love Disney.
- 18:02But I'm like, if you want to be an engineer, why not be an engineer
- 18:05at the happiest place on earth, if that's what you want to do.
- 18:07Well, yeah.
- 18:09Hannah: So you mentioned that you're family, you're a wife, you know, you're,
- 18:13you absolutely love Disney, you love going to Disney, but what really, and I
- 18:18want you to answer this really honestly now, what drives and motivates you?
- 18:22Is it those things, or is it money, or is there something else?
- 18:26Becca: Oh, that's a deep question.
- 18:28So I'm a Christian, so I'm a spiritual person, and I do believe
- 18:33that there are parts of my life where I need to reflect that to others.
- 18:36So things like, you know, that inclusivity, making sure I'm showing
- 18:41love to people, being generous with my time, being generous with my money,
- 18:44bringing up my children to be good people.
- 18:47You know, so that, You know, deep down, that is definitely a driving force for me.
- 18:52And also just holding things lightly because, you know, money, I know
- 18:56money doesn't buy us happiness, right?
- 18:59Yes, money, you can do great things with money.
- 19:01And again, what I learned from Africa was I can't change those people's
- 19:04situations, but actually if I do well in my situation, I might be
- 19:08able to influence their situation.
- 19:10I might be able to have more money to donate to a charity or to be
- 19:13able to go back and, you know, pay for something at that orphanage.
- 19:17So I don't see money as a bad thing.
- 19:18thing.
- 19:19But I don't see it as the, as the key to happiness, if that makes sense.
- 19:23So for me, having people around me and family, and that is what drives
- 19:29me that's, and seeing other people's success, obviously also having
- 19:33money buys the experiences that takes my children to Disney World.
- 19:36And then we can use that money to put back into those greater causes as well.
- 19:40Hannah: It's funny you mention, obviously you are religious and I'm not, and one
- 19:46of my nicest experiences I think was with you was when we were in Cyprus and we
- 19:50were about to go to one of our sessions in a, in a standard kind of conference
- 19:54room and we went down and in the next conference room was a Christian group
- 19:58and they were singing and Becca was like, I know this song, this is like my
- 20:02favorite song and it actually like gave me shivers because this look on your
- 20:05face, it was like, you were like, you know, something out there is talking to
- 20:10me because I've got a big day ahead of me.
- 20:13This song is playing, it's my favorite song.
- 20:15There's a reason.
- 20:16And I was like.
- 20:17Wow, that like really touched me, even though I'm not a religious person.
- 20:22That was a great experience, wasn't it?
- 20:23Becca: Yeah, it's funny you remind me of that actually, because, you know, a
- 20:26couple of weeks ago on the podcast, I actually spoke about, you know, the darker
- 20:30sides of the wedding industry, I talked about having some of my own personal
- 20:33struggles, I didn't go into details.
- 20:35But actually, before we went on that trip to Cyprus, I don't know if I told
- 20:37you this part of the story, Hannah, but someone that I know who knew I'd
- 20:40been going through this stuff said, like, I'm going to pray that you
- 20:43meet some Christians when you're out on your work trip to encourage you.
- 20:47And so that moment when I heard that song and I'd been going through this
- 20:51stuff and I heard this song and I heard all these, and I remember it was
- 20:55like this like out of body experience because I just went, I love this song.
- 20:58And I literally just walked into the back of this random
- 21:00conference and listen to this song.
- 21:02You did.
- 21:03Because for me.
- 21:05Hannah: And I could see that in your face, I could see it in your
- 21:08face when, when you reacted to that.
- 21:10Becca: And so to me, for me, that was a, yeah, you've got this, I'm here for
- 21:14you and I'll go smash it in business.
- 21:16Hannah: So you mentioned then about, you know, there are darker times
- 21:19and there are things that happen.
- 21:20Tell us about a time when your business hasn't gone your way and how you
- 21:25then turned that around because it's not all sunshine and flowers, is it?
- 21:29At the end of the day, there are times, especially being self
- 21:31employed, that we had these things hit us and it really affects us.
- 21:35Becca: Yeah, so for me, I think the hardest times I've had in business are
- 21:37when other people have let me down.
- 21:39So I think one of the downsides of my kind of positive attitude
- 21:44is that I do trust everyone.
- 21:46I do see the good in pretty much everyone.
- 21:48It takes a lot for me to see something negative about someone because I
- 21:51want to believe everyone's good and in it for the right reasons.
- 21:54And at times, especially early on in business, that's tripped me up
- 21:58because I've trusted people and I've almost given too much and then they've
- 22:03used it against me or copied me or taken it in their own direction.
- 22:07And I think for me in business, those are the hardest times
- 22:11because it's nothing you've done.
- 22:14It's something that someone else has done that's influenced you, but
- 22:16you feel silly for having trusted them and given themselves of you.
- 22:20In those times it's easy to shut yourself down and, and kind of put walls up.
- 22:25As time's gone on, it's the cliche, as I've got older, as I reflect back.
- 22:29I think actually those things happen for a reason and you learn from those
- 22:34experiences and it's not that I can never trust anyone again, but it's that
- 22:38I need to be more careful about it and I need to put in things in place to
- 22:42protect myself and my business and to make that really clear up front and to
- 22:46not just take everyone on face value.
- 22:48And that comes through to what I teach you, what I teach all my
- 22:51clients when it comes to, you know, these client relationships is.
- 22:54Don't expect everyone to do everything right.
- 22:56So make sure you've got contracts in place.
- 22:57If someone sends you an email saying, I need to cancel my wedding
- 23:01because my grandma's died, don't necessarily believe that straight away.
- 23:05They might just be trying to pull a fast one.
- 23:07They might just be trying to get money from you.
- 23:08Take the emotion out of it.
- 23:10Go back to basics.
- 23:11And I think I've learned a lot of that from going through experiences
- 23:15where I have been naive and I have believed what people are saying to me.
- 23:18Cause I think, well, who would do that?
- 23:20Who would make something up?
- 23:21Who would lie to me about that?
- 23:22Because I would never do that.
- 23:24But it turns out there are people out there in the world that
- 23:26don't have the right intentions.
- 23:27Hannah: It's so true.
- 23:28And I remember, I always never forget, somebody once said
- 23:30to me is not everybody's you, not everybody thinks like you.
- 23:34And it's hard, isn't it?
- 23:36Sometimes to think what, but why do they think that way?
- 23:38Why would they do that?
- 23:39I would never do that.
- 23:41So one of the.
- 23:42biggest, obviously darkest kind of things that's happened in the last
- 23:45couple of years for the wedding industry.
- 23:47How was COVID for you?
- 23:49Becca: COVID was a really, really emotionally draining time for me.
- 23:53Because as I said to you all the way through this episode, the
- 23:56thing that drives me forward is seeing other people's success.
- 23:59And so seeing people's businesses ripped away from them pretty
- 24:04much overnight during COVID.
- 24:06just broke my heart because it wasn't, again, it wasn't their fault.
- 24:10It wasn't anything they'd done and up into the buildup into COVID.
- 24:12And that's, you know, just before COVID is when I think we first met
- 24:15Hannah at a networking thing, there was this real buzz around the world.
- 24:18Like 2020 is going to be this huge year.
- 24:21Everyone's got loads of.
- 24:22Everyone's got loads of bookings and like instantly overnight
- 24:26that was stripped away.
- 24:28Now there was a couple of positives.
- 24:29I'd already moved a lot of my business online and so I was set up.
- 24:32I was using Zoom before most of the world knew what Zoom was.
- 24:35All of my stuff was happening online and so I realized, okay, actually I
- 24:39don't have to change what I'm doing.
- 24:40In fact, I can increase it if I need to because I've already
- 24:43got all of this stuff in place.
- 24:45And I can support other people in how to set it up technically, if they want to
- 24:48do consultations, all that kind of thing.
- 24:50So I kind of took my energy and started throwing it towards
- 24:55how to keep people motivated.
- 24:56I felt like for me, if all of my members who are paying could stay in
- 25:00business and come out of COVID with a wedding business, then I'd done the.
- 25:05done my job.
- 25:06And every single person that was in my membership who stayed through
- 25:09my membership came out of COVID without quitting their business.
- 25:12And I'm really proud of that.
- 25:13I'm really proud that people stuck at it, even though people were
- 25:16having to go and get other jobs, even though people were having to.
- 25:20You know, find other income streams.
- 25:22I actually think the community needed each other during that time more than ever.
- 25:26And so if anyone contacted me and I haven't said this publicly, but if anyone
- 25:29contacted me during COVID to say I need to leave because I've lost my income, I
- 25:33gave them the time free in the membership.
- 25:36I didn't tell anyone.
- 25:36I kept that very low key because I was like, you need
- 25:40us more than ever right now.
- 25:41So if finances are holding you back, I don't, I don't want that
- 25:45to be the reason you're leaving.
- 25:46If you're leaving because you don't like this community anymore, that's up to you.
- 25:48But if you're leaving because you can't.
- 25:50can't afford it.
- 25:51Like, please, I will just let you stay in here and then we'll sort
- 25:55it out once life is back to normal.
- 25:57And so I did that kind of behind the scenes as well so that everyone
- 26:01had that place to go for support.
- 26:03But it was, it was a dark time.
- 26:04It was a difficult time, but on the flip side, it was also a
- 26:08really good thing for my business because everything went online.
- 26:10So during COVID.
- 26:12you know, virtual summits were popping up.
- 26:14I spoke at this summit in Brazil during COVID, where they
- 26:18translated my talk into Spanish.
- 26:20I was everywhere.
- 26:21I spoke at something in Dubai.
- 26:23And so pre COVID, pretty much everything I did was like Bedfordshire,
- 26:28Hertfordshire centric post COVID.
- 26:31It was all over the world.
- 26:32Hannah: Love that.
- 26:33And you mentioned then about, you know, What a lovely thing
- 26:37that you did for your members.
- 26:38That just kind of basically sums you up in a nutshell.
- 26:41You know, you were helping people during COVID, but on the flip side, you know,
- 26:45I've been in the industry a long time.
- 26:47I get a lot of emails and I see a lot of posts from, you know, people that
- 26:51brand themselves as business coaches and wedding supplier, marketing experts.
- 26:56You know, a lot of people that come forward and especially during COVID that
- 27:00almost kind of use that emotion again, you know, to get people to pay into them,
- 27:05they turned into mentors and coaches, and you need to invest in yourself and
- 27:10all these kinds of things to make money.
- 27:13And I see that a lot.
- 27:14And I see a lot of coaches that are advertising how much money they make and
- 27:18look what I've got and look what I can afford because I have learned to build a,
- 27:22build a set six, seven figure business.
- 27:25I never see that from you, and I don't think that's the kind
- 27:28of person you are, and that's why I've always bought into you.
- 27:31But how is it being in an industry that maybe doesn't always have that
- 27:36kind of positive, you know, overview?
- 27:39A lot of people look at it and think, oh God, here's another post from someone
- 27:42bragging about how much money they've got because they're coaching people.
- 27:46Becca: Yeah.
- 27:47I think it's hard and it's interesting because when I started my Wedding
- 27:50Pro Members Lounge, you know, back in, I think it's 2019, I launched it.
- 27:53There wasn't really anything much out there like it and now there
- 27:57is stuff popping up left, right and center all, all of the time.
- 28:01And I think, well, You know, that's fine.
- 28:04And I understand why in COVID people turn to that because people are
- 28:07desperate and they needed to make money.
- 28:08And I totally understand it.
- 28:10I think for me, I try and just block out the noise and keep being
- 28:13myself because all of these people in the past that have popped up and
- 28:17tried to copy me and done all these things and tricked me or whatever it
- 28:19is, none of them are anywhere now.
- 28:22Because you can only do that if you're not actually genuinely good at what
- 28:25you do and you don't genuinely care.
- 28:27You can keep up that facade for a while, but it comes back to haunt you eventually.
- 28:31And so all the way through, I just try and be myself.
- 28:34I avoid using the word coach anywhere.
- 28:36In fact, someone did a write up about me recently and I went back to them and
- 28:39said, Can you take out the word coach?
- 28:40Because I, I just don't like being associated with that world.
- 28:44I prefer consultant.
- 28:45I prefer expert.
- 28:47I prefer wedding industry.
- 28:48Best friend.
- 28:49I don't know what you want to call me, but I don't want to use the word coach
- 28:52because I feel like it's negative.
- 28:54The other thing is I just try and be authentic.
- 28:56So one of my kind of main values is that I want people to always feel
- 29:02like they got more than they paid for.
- 29:04So for me, sometimes people say you should put your prices up and I know I
- 29:07should put my prices up in certain areas.
- 29:09But for me, if you walk away and you thought that was too
- 29:12expensive, I didn't get value for money, then I failed at my job.
- 29:15I always want people to go, I paid for that, but I got
- 29:18so much more value than that.
- 29:20It was the best thing I ever paid for.
- 29:21And so.
- 29:22I kind of keep that in mind as well.
- 29:24And also I just think, well, I'm not that person.
- 29:27I could pretend to be the person flying first class on a private
- 29:30jet, but actually that's not me.
- 29:32And as we said earlier, I just try and be the same everywhere I go, because I think
- 29:36you can't keep up this random facade.
- 29:38And actually not everyone has that driving force towards money.
- 29:42I recently did a survey in my membership to try and find out
- 29:45about the members in there.
- 29:46And hardly anyone who voted in that survey said that they
- 29:49were driven mainly by money.
- 29:51It was very, very low.
- 29:52So clearly I attract people with lots of other driving forces.
- 29:56Hannah: So.
- 29:57We've talked a lot about, you know, you, your personality, you know, how
- 30:01you come across to us in the wedding industry, but what's the reality that
- 30:05we don't see about you on socials or from marketing expert, Becca?
- 30:11Becca: My life is just complete chaos all of the time.
- 30:13So I've
- 30:15Hannah: Well, it never seems it.
- 30:16You always seem like you've got your ducks in a row.
- 30:19Becca: So when I say that, I mean, I I live my life to the letter by my diary
- 30:25because I don't have time to waste.
- 30:27I have a very short window of time to work.
- 30:29So between the school hours basically is my working hours and
- 30:33then occasionally in the evening.
- 30:35So I drop my children off at school.
- 30:36I come back, I work between nine and three.
- 30:39I pick them up from school and then we go into crazy mom mode where I am on the side
- 30:42of a football pitch at a dance lesson, at a piano lesson, at a swimming lesson.
- 30:47anywhere else in between.
- 30:48Then some evenings I then go out myself to go and do my musical
- 30:51theater show and rehearse for that.
- 30:54I have my own singing lessons and then I come back and either do some
- 30:58more work or collapse on the sofa and it all starts again the next day.
- 31:01However, life would be boring if I was just sitting still all of the time.
- 31:06Wow.
- 31:06Exactly.
- 31:07And so I think people don't, don't see that.
- 31:09And I don't often, I do a bit more with my members, but kind of
- 31:12outside of that, I don't share a huge amount about my family online.
- 31:16No, you don't.
- 31:17I don't, I don't share a lot about those things.
- 31:19Like I'm not the person that you're going to follow.
- 31:21And I'm like, now I'm at a dance class and now I'm at that because I'm like,
- 31:24that's not what people are here to do.
- 31:25They're here to grow their wedding business.
- 31:27But I talk about it, especially to my members to say it is.
- 31:30Possible to do both.
- 31:32It's not something to be, I'm not ashamed of it.
- 31:33It's just not marketing wise, what I want to be talking about.
- 31:36But actually, you know, I've, as I said, I've designed this business
- 31:39around the life I want to lead.
- 31:41Could I make more money if I did things differently?
- 31:44Probably.
- 31:44Do I want to?
- 31:45Not if it means I can't pick my kids up from school every day.
- 31:48So I'm happy doing what I'm doing and staying in my own lane.
- 31:51Hannah: So you sound like you've got a lot on, especially with the
- 31:53kids and the musical theater and the football games and all those things.
- 31:57But what is next up for you?
- 31:59We know you're off to Vegas this year.
- 32:01What's in the pipeline?
- 32:03Becca: So the big thing in the pipeline is that this is the
- 32:07year I plan to write a book.
- 32:09Now, I keep putting it out there to everyone.
- 32:12I keep saying it.
- 32:13Hannah: You heard it here first, guys.
- 32:15You heard it here first.
- 32:16Becca: It's one of those things, a bit like the podcast, where it's been
- 32:19floating around in my head for a couple of years, and I'm like Becca, just get
- 32:23out of your own head and just do it.
- 32:24Now, the reason that I'm not doing that is because the thought of sitting down
- 32:27and writing all those words is too much.
- 32:30But the thing that spurred me on was the last time I spoke at an event
- 32:33in the UK back before Christmas, I got off stage and someone asked
- 32:36me where they could buy my book.
- 32:38And I was like, I don't have a book.
- 32:40They were like, Oh, we'd buy it if you did.
- 32:42And so I do think, okay, there is something in this that I, that, you
- 32:47know, putting a lot of Becca into a paperback book that people can read
- 32:51where it's kind of your guide to starting a business when in the wedding
- 32:55industry, whether you're brand new or whether you just want a refresher.
- 32:58So I'm starting to put all of my knowledge into a book.
- 33:00I've written 3, 000 words.
- 33:01The goal is 50, 000, but I plan to have a hard copy of the book in my hand by
- 33:07the time I'm on stage in Las Vegas.
- 33:08So I have a hard deadline and I will do it.
- 33:11Hannah: Good for you.
- 33:12That's such a good achieve, like a good achievement and a good goal to have as
- 33:16well, like you've got an exact date, you know what you've got to get done.
- 33:19Love that.
- 33:20Absolutely love that.
- 33:22So I want to close on you giving your top tip.
- 33:26I know it's always hard giving a top tip, but the one thing that you want to say to
- 33:29anyone that's listening here, that's maybe not in your membership or hasn't kind
- 33:33of engaged with you before, like what is your top tip for them and their business?
- 33:39Becca: It's hard for me to, to nail this down to one tip.
- 33:41So I might sneak into the first thing is whoever you are, be yourself.
- 33:46You will not get anywhere in business by trying to be like anyone else.
- 33:50So whether you, you know, whatever background you're from, whatever
- 33:54your interests are, whatever way you want to take this business, just be
- 33:58completely unapologetically yourself.
- 34:00I say that time and time again, because if you try and be someone else.
- 34:04it will fail.
- 34:05You can't be liked by everybody.
- 34:07That's okay.
- 34:08That's marketing as well.
- 34:09You only need to market to one kind of person.
- 34:11So that's the first thing is be yourself and stop using yourself as an excuse
- 34:15that you're not succeeding because you, you know, you are perfectly made
- 34:18how you are made and therefore own that and go out there into the world.
- 34:23The second thing is don't hide away.
- 34:25I think in British culture, we like to be really humble and we like to
- 34:30keep our Our lives to ourselves, and we don't, we're not very good
- 34:34at celebrating our achievements, and we're not very good at telling people
- 34:37we're really great at what we do.
- 34:38We find it really uncomfortable, but actually I work with so many
- 34:43amazing business owners, many of whom will be listening now, who
- 34:46are incredible at what they do, but just don't talk about it enough.
- 34:51They don't show it enough.
- 34:52They don't value themselves enough.
- 34:54And so stop thinking that that is showing off.
- 34:58It's not.
- 34:59You're actually serving the world by telling them how good you are, what
- 35:02you do, because you can help them.
- 35:04You know, if they're looking for amazing stationery from the best
- 35:07stationer on their wedding day, you showing them how amazing your
- 35:10stationery is going to benefit them.
- 35:12If you are amazing at planning weddings and they are not, you need
- 35:15to tell them that you can tell them how you can help them, show them your
- 35:18achievements and help them on the day.
- 35:20So stop pretending that you're being really humble.
- 35:23Just.
- 35:24Get out there and be yourself and talk about what you're good
- 35:27at and how you can help people.
- 35:29Get visible and stop hiding behind yourself.
- 35:32Hannah: That's so true.
- 35:33And I think the biggest thing you've ever taught me is about smoke and
- 35:35mirrors because I think sometimes it is.
- 35:37You're so right.
- 35:38People hate, you know, talking about themselves, but they're always looking
- 35:41at other people and comparing them.
- 35:42But actually everything is smoke and mirrors.
- 35:47Becca: Everything is smoke and mirrors.
- 35:48You know, if you judge my life by what you see on Instagram, you don't know
- 35:52that I'm constantly on the side of a football pitch dance studio running
- 35:55backwards and forward from the school run.
- 35:56But that is my reality of life.
- 35:58I don't hide away from that.
- 35:59So, you know, when you look at other people's Instagram, Am.
- 36:02Do you know that they really made that work?
- 36:04Has it really, has it really reached that many people?
- 36:07Have they bought followers?
- 36:08Like, we dunno.
- 36:09And so you can only ever compare yourself to yourself.
- 36:12So stop comparing yourself left and right.
- 36:13Look back at where you were this time, six months ago, this time, a year ago, and
- 36:17think, am I further forward than I was?
- 36:19Am I doing better than I was?
- 36:20And if I am good, let's keep going.
- 36:22Hannah: Now, I'd like to say that we are gonna wrap up now, but.
- 36:26I wanted to really celebrate your 100th episode, so I went away and I went
- 36:31to some of your OG members and I got some little messages for you, so I'm
- 36:35going to read some out for you here.
- 36:37So, first up, Oh, you might make me cry!
- 36:40Well, that's the goal!
- 36:43So first up from Emma, Becca is the Pinterest queen and has added so
- 36:47many strings to her bow since I first heard of one of her talks in 2019.
- 36:52She is an inspiration.
- 36:54Now, Mike, I know you've worked with Mike for a long time.
- 36:57She's, he said in my circle of heroes, which includes everyone from
- 37:01big thinkers like Stephen Bartlett to authors like Alan Berg, there's
- 37:04one person who just steals the show.
- 37:07She's got this knack for pulling the best out of everyone.
- 37:10That's Becca Poutney for you.
- 37:12Becca isn't just a mentor.
- 37:13She's a real friend and someone who lights the way, not just
- 37:16for me, for a whole community, spreading her worth far and wide.
- 37:21Next up, I've got Vicky.
- 37:23Vicky says, Becca is brilliant at what she does, what she knows, how she helps
- 37:27people, and she takes other people's successes and struggles personally.
- 37:31So true.
- 37:33She's the epitome of an awesome wedding pro.
- 37:37Becky she says, seven years ago, I had a random message from someone I'd never
- 37:41met inviting me to a networking event.
- 37:44I almost didn't go, but I'm so glad I packed up the courage to get out that
- 37:48evening and get out of my comfort zone as it led me to meeting one of my favorite
- 37:52people and best industry friends.
- 37:54They was a very pregnant Becca, doing what she does best,
- 37:58and bringing people together.
- 38:00I'm so glad to count Becca as a colleague and a friend, her knowledge, enthusiasm,
- 38:04drive, sense of fun, and love of Disney and musicals knows no bounds.
- 38:09I'm grateful to the universe for allowing our paths to cross and
- 38:12thankful for the seven years of friendship and counting, although she
- 38:15thought it might be eight afterwards.
- 38:17Well done on a hundred amazing podcasts, my love, keep smashing it.
- 38:22And from Kelly Becca, firstly, I want to congratulate you on all your successes.
- 38:27I've watched you and your business go from strength to strength
- 38:30and feel so very proud of you.
- 38:32In fact, I feel like a little, I feel a little like saying I knew
- 38:36her before she was famous because now you are known across the globe.
- 38:39Very true.
- 38:40I've learned so much from you and from all the members.
- 38:42I really want to thank you for the amazing connections I've made from the
- 38:45incredible community you've created.
- 38:48There's never been any bad feelings.
- 38:50Feelings or words crossed in this space and for an online
- 38:53community that is unheard of.
- 38:54So very true.
- 38:56I feel that's all down to you.
- 38:57You ooze kindness, generosity and have bred a team that promotes
- 39:01collaboration over competition.
- 39:03To top it all, you are a busy mum of two and a blooming good one at that.
- 39:09Hear, hear.
- 39:10Long may you continue to be successful and happy.
- 39:12I can't wait to see where you be in another five years.
- 39:15And then the last one we've got from the lovely Dan.
- 39:17He voice noted.
- 39:18I'm hoping you can hear this.
- 39:21, Dan: Becca.
- 39:21The amount I've learned from you is insane and I just wouldn't be
- 39:26where I am in my career without you.
- 39:29Can't thank you enough from forcing me to do my tax returns to helping me
- 39:35realize that Disney doesn't discount.
- 39:38I just, yeah, there's, there's not really anything that can put
- 39:43into words how much you've helped.
- 39:46Cheers, my duck.
- 39:47Be good.
- 39:49And if you can't be good, be good at it.
- 39:52Hannah: And from me, I just want to say you are a true inspiration.
- 39:56We all love you so much and it was not hard to get messages.
- 39:59I messaged a few people and I was like boom, boom, boom straight back because
- 40:01everybody just thinks so much of you.
- 40:03You're one of the most down to earth people I've ever met and it's been an
- 40:06absolute pleasure interviewing you today.
- 40:09Becca: Thank you.
- 40:10And thank you to everyone that's left those messages.
- 40:11It means so much.
- 40:12As I've said all the way through this episode, for me, other people's
- 40:16success is what brings me joy.
- 40:17And so to hear that impact just means everything to me.
- 40:21Just one little thing that I can show to people and then them take it and make a
- 40:26success of it just is everything to me.
- 40:29And I hope that we have another hundred podcast episodes into the future so
- 40:32that more people can find more success.
- 40:34Thank you, Hannah, for being here and thank you for the interview.
- 40:37Whee!