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A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan
Joanne is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches.
Top 3 Value Bombs:
1. Make sure that the company is built in a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.
2. Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with…
The skinny
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