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Alan Butler - Building Channel Buy-In from the Inside Out
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In this episode of Partnerships Unraveled, we sit down with one of the channel’s most seasoned transformation leaders Alan Butler, VP Global Channels & Alliances at OpenText, to explore what “good” really looks like in channel strategy. With a career that’s spanned Sun Microsystems, Dell, Adobe, and now OpenText, our guest shares a rare perspective on what it takes to build, scale, and integrate partner ecosystems that last.
We dive into the foundational elements of partner success - from startup grit to enterprise orchestration, including:
- How Dell flipped its revenue…
The skinny
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