John Follis bring us Marketing Therapy and Direction to our Marketing Investment final
Follis began his career working for major advertising agencies such as FCB/Chicago and DDB Worldwide in New York. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops as Chiat/Day, Della Femina and Kirshenbaum & Bond. His work on the Kenneth Cole account resulted in awards and national press.
In 1988, Follis co-founded Follis&Verdi, with clients such as The American Stock Exchange, No Excuses Jeans, Solgar Vitamins and Sorrell Ridge Fruit Spreads—a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi won…
The skinny
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