The Voice Behind Rabbit: How Ashley Bao Shaped the Rabbit R1’s Public Story
In January of 2024 Rabbit was preparing to debut their inaugural product, the R1device at the Consumer Electronics Show (CES). Despite their confidence in their product, an easy-to-use handheld AI assistant, the company needed a compelling narrative that would differentiate the R1 from a crowded field of ambitious AI gadgets fighting for a share of the market. The architect behind that story was Ashley Bao, Rabbit’s communications and marketing lead. Her expertise in PR and marketing was crucial for the company as it navigated its public rollout during what would become its most impactful…
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