Latest / Omni Talk Retail / How Shelf Intelligence Is Evolving, with Simbe CEO Brad Bogolea | FMI 2026

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How Shelf Intelligence Is Evolving, with Simbe CEO Brad Bogolea | FMI 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:01
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:02
  I'm
• 0:03
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:05
  Simbi
• 0:05
  booth
• 0:05
  in
• 0:06
  San
• 0:06
  Diego
• 0:06
  at
• 0:07
  FMI
• 0:07
  Midwinter.
• 0:08
  And
• 0:08
  we
• 0:09
  are
• 0:09
  at
• 0:09
  booth
• 0:09
  118
• 0:10
  for
• 0:10
  those
• 0:10
  who
• 0:10
  want
• 0:11
  to
• 0:11
  come
• 0:11
  on
• 0:11
  by
• 0:11
  and
• 0:11
  say
• 0:12
  hello.
• 0:12
  And
• 0:13
  it
• 0:13
  is
• 0:13
  in
• 0:13
  the
• 0:13
  FMI
• 0:14
  tech
• 0:14
  section
• 0:14
  now.
• 0:15
  Standing
• 0:15
  between
• 0:15
  us
• 0:15
  today,
• 0:16
  Anne,
• 0:16
  is
• 0:16
  Brad
• 0:16
  Begolia.
• 0:17
  Brad
• 0:18
  is
• 0:18
  the
• 0:18
  CEO
• 0:18
  of
• 0:19
  Simbee.
• 0:20
  Brad,
• 0:20
  welcome
• 0:20
  back
• 0:21
  to
• 0:21
  Omnitalk
• 0:21
  and
• 0:21
  thanks
• 0:22
  for
• 0:22
  enabling
• 0:23
  us
• 0:23
  to
• 0:23
  come
• 0:23
  out
• 0:23
  here
• 0:24
  to
• 0:24
  this
• 0:25
  conference.
• 0:25
  Absolutely.
• 0:26
  Chris
• 0:26
  and
• 0:26
  Anne,
• 0:26
  so
• 0:27
  great
• 0:27
  to
• 0:27
  see
• 0:27
  you
• 0:27
  guys.
• 0:28
  Thrilled
• 0:28
  to
• 0:28
  host
• 0:28
  you.
• 0:29
  Well,
• 0:30
  Brad,
• 0:30
  we're
• 0:31
  going
• 0:31
  to
• 0:31
  kick
• 0:31
  it
• 0:31
  right
• 0:31
  off.
• 0:32
  Those
• 0:32
  who
• 0:33
  have
• 0:33
  been
• 0:33
  listening
• 0:34
  to
• 0:34
  this
• 0:35
  week's
• 0:35
  Fast
• 0:35
  5
• 0:36
  in
• 0:36
  conjunction
• 0:37
  with
• 0:37
  all
• 0:37
  of
• 0:37
  our
• 0:37
  interviews
• 0:37
  here
• 0:38
  at
• 0:38
  FMI
• 0:39
  heard
• 0:39
  about
• 0:39
  the
• 0:40
  latest
• 0:40
  tally
• 0:41
  4.0
• 0:41
  release
• 0:42
  in
• 0:42
  our
• 0:42
  Fast
• 0:43
  5.
• 0:43
  I
• 0:44
  want
• 0:44
  to
• 0:44
  hear
• 0:44
  your
• 0:44
  side
• 0:44
  of
• 0:44
  it.
• 0:46
  I
• 0:46
  can't
• 0:46
  remember
• 0:46
  who
• 0:47
  the
• 0:47
  source
• 0:47
  was
• 0:48
  that
• 0:48
  we
• 0:48
  actually
• 0:49
  took
• 0:49
  for
• 0:49
  the
• 0:49
  Fast
• 0:50
  5,
• 0:50
  but
• 0:51
  I
• 0:51
  can't
• 0:51
  imagine
• 0:52
  that
• 0:52
  they
• 0:52
  could
• 0:52
  do
• 0:52
  a
• 0:52
  better
• 0:53
  job
• 0:53
  than
• 0:53
  you
• 0:54
  can
• 0:54
  right
• 0:54
  now.
• 0:54
  Telling
• 0:55
  us
• 0:55
  all
• 0:55
  about
• 0:55
  it.
• 0:55
  Well,
• 0:56
  excited
• 0:56
  to
• 0:56
  share
• 0:56
  more.
• 0:57
  So
• 0:57
  to
• 0:57
  tally
• 0:58
  four
• 0:58
  is
• 0:58
  our
• 0:58
  fourth
• 0:59
  generation
• 0:59
  product.
• 1:00
  So
• 1:00
  in
• 1:00
  10
• 1:01
  years,
• 1:01
  we
• 1:02
  built
• 1:02
  four
• 1:02
  different
• 1:02
  generations
• 1:03
  of
• 1:03
  tally.
• 1:04
  This
• 1:04
  is
• 1:05
  the
• 1:05
  culmination
• 1:05
  of
• 1:06
  more
• 1:06
  than
• 1:06
  10
• 1:06
  years
• 1:07
  worth
• 1:07
  of
• 1:07
  R
• 1:07
  and
• 1:07
  D
• 1:08
  and
• 1:08
  really
• 1:08
  brings
• 1:09
  to
• 1:09
  market
• 1:09
  the
• 1:09
  latest
• 1:10
  in
• 1:10
  sensing
• 1:11
  technology,
• 1:12
  compute
• 1:12
  technology,
• 1:13
  and
• 1:13
  battery
• 1:13
  technology
• 1:14
  to
• 1:14
  help
• 1:15
  us
• 1:15
  unlock
• 1:15
  the
• 1:16
  most
• 1:16
  value
• 1:16
  for
• 1:16
  our
• 1:17
  retail
• 1:17
  partners.
• 1:18
  So
• 1:18
  much
• 1:18
  like
• 1:19
  you're
• 1:19
  getting
• 1:19
  a
• 1:19
  new
• 1:19
  computer
• 1:20
  or
• 1:20
  a
• 1:20
  new
• 1:21
  car
• 1:21
  every
• 1:21
  few
• 1:21
  years,
• 1:21
  this
• 1:22
  is
• 1:22
  the
• 1:22
  latest
• 1:22
  and
• 1:22
  greatest.
• 1:23
  That's
• 1:23
  fantastic.
• 1:24
  And
• 1:24
  what
• 1:25
  are
• 1:25
  a
• 1:25
  few
• 1:25
  of
• 1:25
  the
• 1:25
  things
• 1:26
  about
• 1:26
  the
• 1:27
  new
• 1:27
  Tally
• 1:28
  that
• 1:29
  you
• 1:29
  think
• 1:29
  retailers
• 1:30
  are
• 1:30
  going
• 1:30
  to
• 1:30
  respond
• 1:31
  most
• 1:31
  immediately
• 1:32
  to?
• 1:32
  What
• 1:32
  are
• 1:32
  some
• 1:32
  of
• 1:32
  the
• 1:33
  capabilities?
• 1:33
  Yeah,
• 1:34
  absolutely.
• 1:34
  One
• 1:34
  of
• 1:34
  the
• 1:35
  biggest
• 1:35
  pieces
• 1:35
  is
• 1:36
  a
• 1:36
  much
• 1:36
  larger
• 1:37
  battery.
• 1:38
  So
• 1:38
  it
• 1:38
  gives
• 1:38
  us
• 1:38
  actually
• 1:38
  12
• 1:39
  hours
• 1:39
  of
• 1:39
  runtime.
• 1:40
  Okay.
• 1:40
  And
• 1:40
  so
• 1:40
  this
• 1:41
  means
• 1:41
  we
• 1:41
  can
• 1:41
  cover
• 1:42
  stores
• 1:43
  much
• 1:43
  longer,
• 1:44
  more
• 1:45
  frequently.
• 1:45
  And
• 1:46
  so
• 1:46
  really
• 1:46
  expanding
• 1:47
  coverage
• 1:47
  or
• 1:47
  the
• 1:47
  frequency
• 1:48
  of
• 1:48
  coverage
• 1:48
  within
• 1:48
  these
• 1:49
  environments,
• 1:49
  especially
• 1:50
  as
• 1:50
  we
• 1:50
  move
• 1:50
  into
• 1:50
  bigger
• 1:51
  boxes.
• 1:52
  Other
• 1:53
  capabilities
• 1:54
  within
• 1:54
  this
• 1:54
  platform
• 1:55
  are
• 1:56
  new
• 1:56
  Nvidia
• 1:57
  compute
• 1:57
  platform.
• 1:58
  So
• 1:58
  as
• 1:59
  you
• 1:59
  know,
• 1:59
  Nvidia
• 1:59
  is
• 1:59
  really
• 2:00
  leading
• 2:00
  the
• 2:00
  physical
• 2:01
  AI
• 2:01
  revolution.
• 2:01
  I've
• 2:02
  heard
• 2:02
  them
• 2:02
  like
• 2:02
  $4
• 2:03
  trillion
• 2:03
  company
• 2:03
  last
• 2:04
  time
• 2:04
  I
• 2:04
  checked.
• 2:04
  Right.
• 2:05
  So
• 2:05
  this
• 2:06
  leverages
• 2:06
  the
• 2:06
  latest
• 2:06
  Nvidia
• 2:07
  GPUs,
• 2:07
  which
• 2:08
  means
• 2:08
  we're
• 2:08
  able
• 2:09
  to
• 2:09
  do
• 2:09
  far
• 2:10
  more
• 2:10
  inferencing
• 2:10
  on
• 2:11
  the
• 2:11
  edge.
• 2:12
  And
• 2:12
  that
• 2:12
  really
• 2:13
  means
• 2:13
  increasing
• 2:14
  our
• 2:14
  time
• 2:14
  to
• 2:14
  value
• 2:15
  around
• 2:15
  data
• 2:15
  that
• 2:16
  we
• 2:16
  give
• 2:16
  our
• 2:16
  customers.
• 2:17
  So
• 2:17
  more
• 2:17
  real
• 2:17
  time
• 2:17
  processing.
• 2:18
  And
• 2:18
  then
• 2:19
  the
• 2:19
  last
• 2:19
  big
• 2:19
  bucket
• 2:20
  is
• 2:20
  the
• 2:21
  latest
• 2:21
  camera
• 2:21
  system.
• 2:23
  And
• 2:23
  so
• 2:23
  latest
• 2:24
  generation
• 2:24
  of
• 2:24
  optical
• 2:25
  sensing
• 2:26
  allows
• 2:26
  us
• 2:26
  to
• 2:26
  just
• 2:27
  certainly
• 2:27
  see
• 2:27
  Further
• 2:28
  and
• 2:28
  more
• 2:28
  detail,
• 2:29
  especially
• 2:29
  in
• 2:29
  more
• 2:30
  complex
• 2:31
  shelving
• 2:31
  and
• 2:31
  store
• 2:32
  scenarios.
• 2:32
  And
• 2:33
  so
• 2:33
  what
• 2:33
  are
• 2:33
  some
• 2:33
  of
• 2:33
  those
• 2:33
  scenarios?
• 2:34
  Like?
• 2:34
  So
• 2:34
  like
• 2:34
  from
• 2:35
  my
• 2:35
  memory
• 2:36
  reading
• 2:36
  the
• 2:37
  announcement
• 2:37
  this
• 2:37
  past
• 2:37
  week,
• 2:38
  you're
• 2:38
  able
• 2:38
  to
• 2:38
  go
• 2:38
  into
• 2:38
  perishables
• 2:39
  and
• 2:39
  the
• 2:40
  freezers
• 2:40
  and
• 2:40
  everything
• 2:40
  like
• 2:41
  that
• 2:41
  too.
• 2:41
  That's
• 2:41
  pretty
• 2:42
  big
• 2:42
  when
• 2:42
  you
• 2:42
  start
• 2:42
  talking
• 2:42
  about
• 2:43
  full
• 2:43
  coverage
• 2:43
  in
• 2:43
  grocery.
• 2:44
  Absolutely.
• 2:45
  And
• 2:45
  to
• 2:45
  be
• 2:45
  clear,
• 2:46
  with
• 2:46
  our
• 2:46
  prior
• 2:46
  generation
• 2:47
  products,
• 2:47
  we
• 2:48
  were
• 2:48
  doing
• 2:48
  fresh
• 2:48
  and
• 2:48
  we
• 2:49
  were
• 2:49
  doing
• 2:49
  most
• 2:49
  of
• 2:49
  the
• 2:49
  store.
• 2:51
  But
• 2:51
  with
• 2:52
  the
• 2:52
  latest
• 2:52
  sensing
• 2:53
  technology,
• 2:53
  you
• 2:53
  can
• 2:53
  really
• 2:54
  see
• 2:54
  these
• 2:54
  really
• 2:55
  hard
• 2:55
  to
• 2:55
  see
• 2:55
  areas.
• 2:56
  So
• 2:56
  you
• 2:57
  guys
• 2:57
  know
• 2:57
  the
• 2:57
  size
• 2:58
  of
• 2:58
  barcodes,
• 2:59
  the
• 2:59
  size
• 2:59
  of
• 2:59
  price
• 2:59
  tags.
• 3:00
  Within
• 3:00
  these
• 3:00
  physical
• 3:01
  stores
• 3:01
  you
• 3:01
  have
• 3:01
  variable
• 3:02
  depth
• 3:02
  shelving.
• 3:03
  So
• 3:03
  this
• 3:04
  really
• 3:04
  helps
• 3:04
  us
• 3:04
  just
• 3:04
  unlock
• 3:05
  all
• 3:06
  the
• 3:06
  complexities
• 3:06
  and
• 3:07
  variety
• 3:07
  that
• 3:07
  you
• 3:07
  will
• 3:07
  see
• 3:08
  in
• 3:08
  these
• 3:08
  different
• 3:09
  environments
• 3:10
  with
• 3:10
  the
• 3:10
  latest
• 3:10
  gen
• 3:10
  tech.
• 3:11
  Got
• 3:11
  it.
• 3:11
  All
• 3:12
  right,
• 3:12
  so
• 3:12
  that's
• 3:12
  now.
• 3:13
  So
• 3:13
  that's
• 3:13
  tally
• 3:14
  four.
• 3:14
  Yes.
• 3:15
  Over
• 3:15
  10
• 3:15
  years,
• 3:16
  four
• 3:16
  tallies.
• 3:17
  Yes.
• 3:17
  Where's
• 3:18
  it
• 3:18
  going
• 3:18
  next?
• 3:18
  Like
• 3:19
  what
• 3:19
  are
• 3:19
  you
• 3:19
  hearing?
• 3:19
  What
• 3:19
  else
• 3:20
  are
• 3:20
  you
• 3:20
  hearing?
• 3:20
  Retailers
• 3:21
  still
• 3:21
  ask
• 3:21
  you
• 3:22
  about
• 3:22
  and
• 3:22
  I'm
• 3:22
  curious,
• 3:23
  are
• 3:23
  the
• 3:23
  ask
• 3:24
  different
• 3:25
  by
• 3:25
  geography?
• 3:26
  Say
• 3:26
  like
• 3:26
  us
• 3:26
  versus
• 3:27
  Europe.
• 3:27
  Like
• 3:28
  how
• 3:28
  would
• 3:28
  you
• 3:28
  answer
• 3:28
  that
• 3:29
  question,
• 3:29
  Brad?
• 3:30
  I
• 3:30
  would
• 3:30
  say
• 3:30
  the
• 3:30
  ask
• 3:30
  that
• 3:31
  we're
• 3:31
  still
• 3:31
  seeing
• 3:31
  as
• 3:31
  a
• 3:32
  business
• 3:32
  is
• 3:33
  totally
• 3:34
  increasing
• 3:34
  interest
• 3:34
  in
• 3:35
  shelf
• 3:35
  intelligence.
• 3:36
  I
• 3:36
  think
• 3:36
  as
• 3:36
  we
• 3:37
  move
• 3:37
  to
• 3:37
  this
• 3:37
  more
• 3:37
  agentic
• 3:38
  world,
• 3:39
  retailers
• 3:39
  are
• 3:40
  realizing
• 3:40
  they
• 3:40
  need
• 3:41
  far
• 3:41
  better
• 3:41
  data
• 3:41
  about
• 3:42
  what's
• 3:42
  happening
• 3:42
  in
• 3:42
  their
• 3:43
  physical
• 3:43
  stores.
• 3:44
  So
• 3:44
  the
• 3:44
  shelf
• 3:44
  intelligence
• 3:45
  narrative
• 3:45
  continues
• 3:46
  to
• 3:46
  increase,
• 3:46
  I
• 3:47
  would
• 3:47
  say,
• 3:47
  regardless
• 3:48
  of
• 3:48
  location
• 3:48
  of
• 3:49
  retailer.
• 3:49
  So
• 3:50
  we're
• 3:50
  in
• 3:50
  10
• 3:50
  countries
• 3:51
  today.
• 3:52
  Our
• 3:52
  business
• 3:53
  is
• 3:53
  predominantly
• 3:53
  grocery,
• 3:54
  but
• 3:54
  we
• 3:54
  also
• 3:54
  work
• 3:54
  in
• 3:55
  hardware,
• 3:55
  home
• 3:56
  improvement,
• 3:56
  alcohol,
• 3:57
  a
• 3:57
  number
• 3:58
  of
• 3:58
  other
• 3:58
  segments.
• 3:58
  Right.
• 4:00
  The
• 4:00
  themes
• 4:00
  are
• 4:00
  pretty
• 4:00
  common.
• 4:01
  It's
• 4:01
  really
• 4:01
  about
• 4:02
  having
• 4:02
  true
• 4:02
  visibility
• 4:03
  and
• 4:03
  direct
• 4:03
  eyes
• 4:04
  into
• 4:04
  your
• 4:04
  stores
• 4:05
  and
• 4:05
  what's
• 4:05
  happening.
• 4:06
  And
• 4:06
  so
• 4:06
  what
• 4:06
  does
• 4:06
  that
• 4:07
  shelf
• 4:07
  intelligence
• 4:07
  evolution
• 4:08
  mean?
• 4:08
  Like
• 4:08
  what
• 4:08
  does
• 4:09
  that
• 4:09
  word
• 4:09
  mean
• 4:09
  for
• 4:09
  our
• 4:10
  audience?
• 4:10
  Yeah,
• 4:11
  so
• 4:11
  with
• 4:11
  shelf
• 4:12
  intelligence
• 4:12
  out
• 4:12
  of
• 4:12
  the
• 4:12
  gate,
• 4:13
  I
• 4:13
  think
• 4:13
  people
• 4:13
  historically
• 4:14
  have
• 4:14
  started
• 4:14
  with
• 4:14
  things
• 4:15
  like
• 4:15
  out
• 4:15
  of
• 4:15
  stocks
• 4:16
  and
• 4:16
  pricing,
• 4:16
  promotional
• 4:17
  execution.
• 4:18
  What
• 4:18
  they're
• 4:18
  seeing
• 4:19
  is
• 4:19
  this
• 4:19
  signal
• 4:19
  really
• 4:20
  touches
• 4:20
  every
• 4:21
  facet
• 4:21
  of
• 4:21
  their
• 4:21
  business.
• 4:22
  So
• 4:23
  if
• 4:23
  they
• 4:23
  want
• 4:23
  to
• 4:23
  make
• 4:23
  intelligent
• 4:24
  merchandising
• 4:24
  decisions,
• 4:25
  you
• 4:25
  really
• 4:25
  need
• 4:25
  to
• 4:26
  understand
• 4:26
  what's
• 4:26
  happening
• 4:26
  on
• 4:27
  the
• 4:27
  shelf,
• 4:27
  not
• 4:27
  just
• 4:27
  point
• 4:28
  of
• 4:28
  sale
• 4:28
  data
• 4:28
  or
• 4:28
  shopper
• 4:29
  insight
• 4:29
  data.
• 4:30
  If
• 4:31
  you
• 4:31
  want
• 4:31
  to
• 4:31
  improve
• 4:31
  your
• 4:32
  forecasting
• 4:32
  and
• 4:32
  replenishment,
• 4:34
  you
• 4:34
  need
• 4:34
  a
• 4:34
  tighter
• 4:34
  signal
• 4:35
  about
• 4:35
  what's
• 4:36
  happening
• 4:36
  on
• 4:36
  the
• 4:36
  store
• 4:37
  shelves.
• 4:37
  Well,
• 4:38
  and
• 4:38
  let's
• 4:38
  talk
• 4:39
  about,
• 4:39
  you
• 4:39
  mentioned
• 4:40
  real
• 4:40
  time
• 4:40
  visibility
• 4:41
  versus
• 4:42
  predictive
• 4:43
  intelligence.
• 4:44
  Break
• 4:45
  down
• 4:45
  kind
• 4:45
  of
• 4:45
  the
• 4:46
  nuance
• 4:46
  between
• 4:46
  the
• 4:47
  two
• 4:47
  of
• 4:47
  those
• 4:47
  for
• 4:48
  our
• 4:48
  audience
• 4:48
  so
• 4:48
  that
• 4:49
  they
• 4:49
  can
• 4:49
  kind
• 4:49
  of
• 4:49
  understand
• 4:50
  what
• 4:50
  the
• 4:50
  implications
• 4:51
  are.
• 4:51
  Absolutely.
• 4:52
  I
• 4:52
  would
• 4:52
  say
• 4:52
  chapter
• 4:53
  one
• 4:53
  for
• 4:53
  Simbee
• 4:53
  was
• 4:54
  really
• 4:54
  about
• 4:54
  giving
• 4:54
  retailers
• 4:55
  eyes
• 4:55
  in
• 4:56
  their
• 4:56
  stores.
• 4:56
  And
• 4:57
  so
• 4:57
  what
• 4:58
  is
• 4:58
  actually
• 4:58
  happening
• 4:59
  right
• 4:59
  now,
• 5:00
  now
• 5:00
  we're
• 5:00
  moving
• 5:01
  to
• 5:01
  this
• 5:01
  world
• 5:01
  of
• 5:01
  more
• 5:02
  predictive
• 5:02
  intelligence.
• 5:03
  So
• 5:03
  as
• 5:03
  you're
• 5:03
  fusing
• 5:03
  this
• 5:04
  real
• 5:04
  time
• 5:04
  data
• 5:04
  with
• 5:05
  all
• 5:05
  the
• 5:06
  other
• 5:06
  data
• 5:06
  that's
• 5:06
  available
• 5:06
  on
• 5:07
  the
• 5:07
  retail
• 5:07
  enterprise,
• 5:08
  you
• 5:08
  can
• 5:08
  make
• 5:09
  far
• 5:09
  greater
• 5:09
  predictive
• 5:10
  decisions
• 5:10
  about
• 5:10
  every
• 5:11
  facet
• 5:11
  of
• 5:11
  the
• 5:11
  business.
• 5:12
  Whether
• 5:12
  that's
• 5:12
  a
• 5:12
  merchandising
• 5:13
  change,
• 5:15
  shuffling
• 5:15
  assortment
• 5:16
  for
• 5:16
  E
• 5:17
  Comm
• 5:17
  strategies.
• 5:18
  There's
• 5:18
  a
• 5:18
  lot
• 5:19
  happening.
• 5:19
  Yeah,
• 5:20
  we
• 5:20
  heard
• 5:20
  schnooks
• 5:20
  talk
• 5:20
  about
• 5:21
  that
• 5:21
  this
• 5:21
  morning
• 5:21
  actually.
• 5:22
  All
• 5:22
  right,
• 5:23
  so
• 5:23
  like
• 5:23
  we
• 5:23
  said
• 5:23
  at
• 5:24
  the
• 5:24
  outset,
• 5:24
  10
• 5:24
  years
• 5:25
  just
• 5:25
  celebrated
• 5:26
  your
• 5:26
  10
• 5:26
  year
• 5:26
  tally,
• 5:27
  just
• 5:27
  celebrated
• 5:27
  its
• 5:27
  10
• 5:28
  year
• 5:28
  birthday.
• 5:28
  We
• 5:28
  all
• 5:28
  celebrate
• 5:29
  on
• 5:29
  social
• 5:29
  media.
• 5:30
  As
• 5:31
  you
• 5:31
  look
• 5:31
  back
• 5:31
  on
• 5:32
  that
• 5:32
  10
• 5:32
  years,
• 5:32
  Brad,
• 5:33
  what
• 5:33
  are
• 5:33
  you
• 5:34
  most
• 5:34
  proud
• 5:34
  of?
• 5:36
  Yeah.
• 5:36
  Oh,
• 5:36
  gosh,
• 5:37
  you
• 5:37
  know,
• 5:37
  so
• 5:38
  much,
• 5:39
  you
• 5:39
  know,
• 5:39
  feel
• 5:39
  incredibly
• 5:40
  fortunate,
• 5:41
  first
• 5:41
  and
• 5:41
  foremost
• 5:42
  with
• 5:42
  the
• 5:42
  team
• 5:42
  we've
• 5:42
  built
• 5:43
  and
• 5:43
  the
• 5:43
  incredible
• 5:44
  investors
• 5:44
  and
• 5:44
  backers
• 5:45
  we've
• 5:45
  had.
• 5:45
  But
• 5:46
  I
• 5:46
  would
• 5:46
  say
• 5:46
  most
• 5:46
  importantly,
• 5:47
  the
• 5:47
  customers
• 5:47
  and
• 5:48
  customer
• 5:48
  partnerships
• 5:48
  that
• 5:49
  we've
• 5:49
  built.
• 5:49
  Building
• 5:50
  a
• 5:50
  first
• 5:50
  to
• 5:50
  market
• 5:50
  solution
• 5:51
  or
• 5:51
  a
• 5:51
  company
• 5:51
  that's
• 5:52
  doing
• 5:52
  something
• 5:52
  for
• 5:53
  the
• 5:53
  first
• 5:53
  time
• 5:53
  is
• 5:53
  never
• 5:54
  easy.
• 5:55
  And
• 5:55
  we've
• 5:56
  had
• 5:56
  incredible
• 5:56
  partnerships.
• 5:57
  And
• 5:57
  a
• 5:57
  lot
• 5:57
  of
• 5:57
  those
• 5:57
  early
• 5:58
  partnerships
• 5:58
  were
• 5:58
  actually
• 5:59
  built
• 5:59
  through
• 5:59
  relationships
• 6:00
  like
• 6:00
  fmi.
• 6:01
  I
• 6:01
  remember
• 6:01
  my
• 6:02
  first
• 6:02
  time
• 6:02
  coming
• 6:02
  to
• 6:02
  an
• 6:03
  FMI
• 6:03
  CAO
• 6:04
  Leadership
• 6:04
  council
• 6:04
  was
• 6:05
  actually
• 6:05
  the
• 6:05
  first
• 6:05
  time
• 6:05
  I
• 6:05
  ever
• 6:06
  met
• 6:06
  schnooks.
• 6:07
  We
• 6:07
  were
• 6:07
  just
• 6:08
  three
• 6:08
  guys
• 6:08
  in
• 6:08
  the
• 6:09
  garage.
• 6:09
  Right,
• 6:09
  right.
• 6:10
  And
• 6:11
  now
• 6:11
  we
• 6:11
  support
• 6:12
  more
• 6:12
  than
• 6:12
  55
• 6:13
  retail
• 6:13
  banners.
• 6:13
  Yeah.
• 6:14
  And
• 6:14
  still
• 6:14
  growing.
• 6:14
  Growing
• 6:15
  very
• 6:15
  rapidly
• 6:16
  too,
• 6:16
  I
• 6:16
  might
• 6:16
  add.
• 6:17
  All
• 6:17
  right,
• 6:17
  so
• 6:17
  then
• 6:18
  I'm
• 6:18
  gonna
• 6:18
  put
• 6:18
  you
• 6:18
  on
• 6:18
  the
• 6:18
  spot
• 6:19
  here.
• 6:19
  I'm
• 6:19
  not
• 6:19
  gonna
• 6:19
  let
• 6:19
  you
• 6:19
  off
• 6:19
  easy.
• 6:21
  So
• 6:21
  we
• 6:21
  look
• 6:21
  back
• 6:22
  at
• 6:22
  10
• 6:22
  years.
• 6:22
  I
• 6:22
  want
• 6:22
  you
• 6:23
  to
• 6:23
  look
• 6:23
  forward
• 6:23
  10
• 6:23
  years.
• 6:23
  What
• 6:24
  do
• 6:24
  you
• 6:24
  have
• 6:24
  your
• 6:24
  eye
• 6:25
  on
• 6:25
  the
• 6:25
  most
• 6:25
  to
• 6:26
  be
• 6:26
  successful
• 6:26
  and
• 6:27
  at
• 6:27
  SIMBE
• 6:28
  over
• 6:28
  the
• 6:28
  next
• 6:28
  10
• 6:28
  years?
• 6:30
  For
• 6:31
  me,
• 6:31
  it's
• 6:31
  really
• 6:31
  the
• 6:32
  continued
• 6:32
  unrelenting
• 6:33
  focus
• 6:34
  on
• 6:34
  helping
• 6:34
  the
• 6:35
  customer
• 6:35
  move
• 6:35
  forward
• 6:36
  in
• 6:36
  this
• 6:37
  modern
• 6:37
  age.
• 6:38
  So
• 6:38
  I
• 6:39
  believe
• 6:39
  customer
• 6:40
  centricity
• 6:41
  kind
• 6:41
  of
• 6:41
  wins.
• 6:41
  The
• 6:41
  best
• 6:42
  companies
• 6:42
  on
• 6:42
  the
• 6:43
  planet
• 6:43
  are
• 6:43
  really
• 6:43
  customer
• 6:44
  centric
• 6:45
  and
• 6:45
  that's
• 6:45
  really
• 6:46
  our
• 6:46
  focus
• 6:46
  how
• 6:47
  through
• 6:47
  technology
• 6:47
  we
• 6:48
  can
• 6:48
  help
• 6:48
  retailers
• 6:49
  continue
• 6:49
  to
• 6:49
  evolve
• 6:50
  their
• 6:50
  operating
• 6:50
  model
• 6:51
  through
• 6:52
  automation,
• 6:52
  AI
• 6:53
  and
• 6:53
  this
• 6:53
  type
• 6:53
  of
• 6:54
  data.
• 6:54
  This
• 6:54
  is
• 6:54
  what
• 6:54
  excites
• 6:55
  us.
• 6:55
  So
• 6:55
  continue
• 6:55
  to
• 6:56
  give
• 6:56
  your
• 6:56
  customer
• 6:56
  what
• 6:57
  they're
• 6:57
  asking.
• 6:57
  Yes.
• 6:58
  Yes.
• 6:59
  Well,
• 6:59
  Brad,
• 6:59
  we
• 7:00
  want
• 7:00
  to
• 7:00
  give
• 7:00
  you
• 7:00
  a
• 7:01
  big
• 7:01
  thank
• 7:01
  you
• 7:02
  and
• 7:02
  congratulations
• 7:03
  for
• 7:03
  tally
• 7:03
  4.0.
• 7:04
  10
• 7:04
  years
• 7:05
  in
• 7:05
  this
• 7:05
  industry
• 7:06
  is
• 7:06
  a
• 7:06
  long
• 7:06
  time.
• 7:08
  So
• 7:08
  much
• 7:09
  congratulations
• 7:09
  from
• 7:10
  us,
• 7:10
  from
• 7:10
  our
• 7:10
  audience.
• 7:10
  Well,
• 7:11
  thank
• 7:11
  you.
• 7:11
  Thanks
• 7:12
  for
• 7:12
  helping
• 7:13
  us
• 7:13
  bring
• 7:13
  all
• 7:13
  of
• 7:13
  these
• 7:14
  interviews
• 7:14
  with
• 7:15
  retailers
• 7:15
  that
• 7:15
  you're
• 7:16
  working
• 7:16
  with
• 7:16
  and
• 7:17
  retailers
• 7:17
  in
• 7:17
  the
• 7:17
  industry
• 7:18
  to
• 7:18
  talk
• 7:18
  about
• 7:18
  what
• 7:19
  trends
• 7:19
  we'll
• 7:19
  be
• 7:20
  seeing
• 7:20
  in
• 7:20
  the
• 7:20
  next
• 7:20
  10
• 7:20
  years.
• 7:21
  We'll
• 7:22
  be
• 7:22
  here
• 7:22
  all
• 7:23
  day.
• 7:23
  Booth
• 7:24
  118
• 7:25
  in
• 7:25
  the
• 7:25
  FMI
• 7:26
  Tech
• 7:26
  section.
• 7:27
  Come
• 7:27
  stop
• 7:27
  by
• 7:28
  and
• 7:28
  see
• 7:28
  us.
• 7:29
  And
• 7:29
  until
• 7:30
  the
• 7:30
  next
• 7:30
  interview,
• 7:31
  be
• 7:31
  careful
• 7:31
  out
• 7:31
  there.