Has the Wine Industry Blown it With Millennials?
Adam, Joanna, and Zach examine the recent Silicon Valley Bank State of the Wine Industry report, and in particular the notion that wine as a category is struggling to attract Millennial drinkers. Topics include an discussion of the outdated marketing approach for many wine brands and regions, lessons wine could learn from the spirits industry, the different economic realities and priorities for Millennials as compared to Baby Boomers and Gen Xers, and more. Please remember to subscribe to, rate, and review the VinePair Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you get your…
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