Stanford Course - Creating Demand: Driving Growth Using Traditional, Social and Viral Marketing

Stanford Online: University Courses & Lectures · Oct 24, 2026 · 3m

Preview the online course: Creating Demand: Driving Growth Using Traditional, Social and Viral Marketing (XINE 235)More info: http://create.stanford.edu/courses/creating-demand.phpUploaded 11-09-12The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and services, and generate sales? Today good marketing involves a clear strategy to reach the target audience, execute appropriate tactics, and measure results. In this course, you will master the fundamentals of outbound and inbound marketing and explore the myriad of options…