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SBP 208: The Barber's Brief - The Rosé Can Wait. Our Questions Cant + Special Announcement
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For years, Cannes Lions has been the home of creativity. This year, it feels like effectiveness is taking center stage.
In this special Cannes preview edition of The Barber's Brief, Marc and Vassilis discuss what they're most excited to explore at Cannes Lions 2026.
From the surprising reunion of Mark Ritson and Byron Sharp, to the growing influence of effectiveness research, creator marketing, AI, and measurement, this conversation explores the biggest questions facing modern marketers.
The duo also shares details about their partnership with System1 and previews the…
The skinny
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