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How Marketing Generalists Use Sales Enablement to Prove ROI
Marketing generalists often struggle to quantify their impact. In this episode, Lucas and Luna explore how marketing generalists are using sales enablement — specifically, deal-level content attribution — to tie their work to closed revenue. Lucas breaks down a concrete case: a B2B SaaS company that tracked which marketing materials sales reps used in specific deals and linked those materials to win rates. They discuss the three-step framework: audit sales conversations, build a content library mapped to buying stages, and tag every asset with a deal ID. Luna shares how one marketer used this…
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