Latest / Click & Convert with Maria Sparagis
#241 Is Your AI Agent Quietly Increasing Chargebacks?
You added AI support agents to save money. It might be why your chargebacks are climbing.
For ecommerce brands, AI support chatbots are an easy sell — fewer tickets, lower headcount, faster response times. But there's a failure mode most operators don't catch until their processor is already asking questions: when a customer hits a wall with your chatbot — a scripted refund denial, no escalation path, or a bot that loops instead of resolves — they don't push back. They call their bank. And that payment dispute lands on your chargeback ratio whether your team ever knew the support interaction…
The skinny
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