Ep. 1023 Oli Purnell | Uncorked
Welcome to episode 1023 in which host Polly Hammond interviews Oli Purnell, this week on Uncorked. In this episode, we’re joined by Oli Purnell, co-founder of The Copper Crew canned wine company. With 14 international wine awards under their belt, The Copper Crew is exemplifying customer centricity; their focus on premium quality, an open discussion of moderation, and early adoption of seamless DTC has allowed them to build cache amongst everyday wine drinkers as well as MWs. Today, Oli and I talk about the value of great market research, and what it takes to build a customer-first wine…
The skinny
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