Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Post-Purchase Value Gap in Customer Journeys
Most companies treat the customer journey as a funnel that ends at checkout, but the real growth engine lives in the post-purchase silence gap. In this episode, Lucas and Luna dissect how brands like Costco and Apple turn transactional buyers into lifelong advocates by mapping the 'value realization' phase. We explore specific data points on retention economics, why onboarding is actually marketing, and how ignoring the weeks after purchase costs companies billions in lost lifetime value. This isn't about fixing broken checkouts; it's about building loyalty loops that…
The skinny
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