Latest / Omni Talk Retail / Handheld vs. Overhead RFID Debate: The Final Countdown For More Exact Inventory Counts

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Handheld vs. Overhead RFID Debate: The Final Countdown For More Exact Inventory Counts · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Hello.
• 0:08
  This
• 0:09
  Retail
• 0:09
  Technology
• 0:10
  Spotlight
• 0:10
  series
• 0:11
  is
• 0:11
  brought
• 0:11
  to
• 0:11
  you
• 0:11
  by
• 0:11
  the
• 0:11
  Omni
• 0:12
  Talk
• 0:12
  Retail
• 0:12
  Podcast
• 0:13
  Network.
• 0:13
  Ranked
• 0:14
  in
• 0:14
  the
• 0:14
  top
• 0:14
  10%
• 0:14
  of
• 0:15
  all
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  podcasts
• 0:15
  globally
• 0:16
  and
• 0:16
  currently
• 0:16
  ranked
• 0:16
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• 0:16
  the
• 0:17
  top
• 0:17
  100
• 0:17
  of
• 0:18
  all
• 0:18
  business
• 0:18
  podcasts
• 0:19
  on
• 0:19
  Apple
• 0:19
  Podcasts.
• 0:20
  The
• 0:20
  Omni
• 0:20
  Talk
• 0:21
  Retail
• 0:21
  Podcast
• 0:21
  network
• 0:22
  is
• 0:22
  the
• 0:22
  network
• 0:22
  that
• 0:22
  we
• 0:22
  hope
• 0:23
  makes
• 0:23
  you
• 0:23
  feel
• 0:23
  a
• 0:24
  little
• 0:24
  smarter,
• 0:24
  but
• 0:25
  most
• 0:25
  importantly,
• 0:25
  a
• 0:25
  little
• 0:26
  happier
• 0:26
  each
• 0:26
  week
• 0:26
  too.
• 0:27
  And
• 0:27
  this
• 0:28
  podcast
• 0:28
  is
• 0:28
  just
• 0:28
  one
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  of
• 0:29
  the
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  great
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  podcasts
• 0:30
  you
• 0:30
  can
• 0:30
  find
• 0:31
  from
• 0:31
  us
• 0:31
  here
• 0:31
  at
• 0:31
  Amitok
• 0:32
  Retail
• 0:32
  alongside
• 0:33
  our
• 0:33
  Retail
• 0:33
  Daily
• 0:33
  minute,
• 0:34
  which
• 0:34
  brings
• 0:34
  you
• 0:35
  a
• 0:35
  curated
• 0:35
  selection
• 0:36
  of
• 0:36
  the
• 0:36
  most
• 0:36
  important
• 0:36
  retail
• 0:37
  headlines
• 0:37
  every
• 0:38
  morning
• 0:38
  and
• 0:39
  our
• 0:39
  signature
• 0:39
  podcast,
• 0:40
  the
• 0:40
  Retail
• 0:40
  Fast
• 0:41
  five
• 0:41
  that
• 0:41
  breaks
• 0:41
  down
• 0:41
  each
• 0:42
  week.
• 0:42
  The
• 0:42
  top
• 0:42
  five
• 0:43
  headlines
• 0:43
  making
• 0:44
  waves
• 0:44
  in
• 0:44
  the
• 0:44
  world
• 0:45
  of
• 0:45
  Omni
• 0:45
  Channel
• 0:45
  retailing
• 0:46
  and
• 0:46
  comes
• 0:46
  your
• 0:47
  way
• 0:47
  every
• 0:47
  Wednesday
• 0:48
  afternoon.
• 0:49
  I'm
• 0:49
  Anne
• 0:50
  Mazinga.
• 0:50
  I'm
• 0:50
  your
• 0:51
  host
• 0:51
  for
• 0:51
  today's
• 0:51
  session
• 0:52
  and
• 0:52
  this
• 0:53
  Spotlight
• 0:53
  series.
• 0:54
  Omni
• 0:54
  Talk
• 0:54
  fans,
• 0:55
  it's
• 0:55
  going
• 0:55
  to
• 0:55
  be
• 0:55
  a
• 0:55
  little
• 0:56
  different
• 0:56
  than
• 0:56
  most.
• 0:58
  We
• 0:58
  have
• 0:58
  put
• 0:58
  a
• 0:59
  couple
• 0:59
  of
• 0:59
  our
• 0:59
  store
• 0:59
  tour
• 1:00
  videos
• 1:00
  out
• 1:01
  recently
• 1:02
  showing
• 1:02
  the
• 1:02
  value
• 1:03
  of
• 1:03
  RFID
• 1:04
  in
• 1:04
  specialty
• 1:04
  apparel
• 1:05
  stores
• 1:05
  like
• 1:05
  H
• 1:06
  and
• 1:06
  M
• 1:06
  and
• 1:06
  Fabletics.
• 1:07
  And
• 1:07
  we
• 1:08
  have
• 1:08
  been
• 1:08
  flooded
• 1:09
  with
• 1:09
  questions
• 1:10
  asking,
• 1:11
  which
• 1:12
  is
• 1:12
  better?
• 1:12
  Can
• 1:13
  I
• 1:13
  do
• 1:13
  handheld
• 1:14
  readers?
• 1:14
  Can
• 1:15
  I
• 1:15
  do
• 1:15
  overhead
• 1:16
  readers?
• 1:16
  Do
• 1:17
  I
• 1:17
  do
• 1:17
  both?
• 1:17
  What
• 1:17
  do
• 1:18
  I
• 1:18
  do?
• 1:18
  Help
• 1:18
  me
• 1:18
  out.
• 1:19
  So
• 1:19
  today
• 1:20
  we
• 1:20
  thought
• 1:20
  we'd
• 1:20
  take
• 1:21
  the
• 1:21
  opportunity
• 1:22
  to
• 1:22
  get
• 1:22
  this
• 1:22
  settled
• 1:23
  once
• 1:24
  and
• 1:24
  for
• 1:24
  all
• 1:24
  in
• 1:25
  a
• 1:25
  knockdown
• 1:25
  drag
• 1:26
  out
• 1:26
  debate
• 1:26
  with
• 1:26
  our
• 1:27
  two
• 1:27
  experts
• 1:28
  for
• 1:28
  first,
• 1:29
  Madeline
• 1:30
  Lauria,
• 1:30
  the
• 1:30
  director
• 1:31
  of
• 1:31
  go
• 1:31
  to
• 1:31
  market
• 1:31
  strategy
• 1:32
  at
• 1:32
  Gray
• 1:32
  Orange,
• 1:33
  who
• 1:34
  will
• 1:34
  be
• 1:34
  representing
• 1:35
  Team
• 1:35
  Handheld
• 1:36
  Scanner,
• 1:37
  and
• 1:38
  Patti
• 1:38
  Agupta,
• 1:39
  the
• 1:39
  director
• 1:40
  of
• 1:40
  product
• 1:40
  innovation
• 1:41
  and
• 1:42
  corporate
• 1:42
  development
• 1:42
  for
• 1:43
  Gray
• 1:43
  Orange,
• 1:43
  who
• 1:44
  will
• 1:44
  be
• 1:44
  representing
• 1:45
  Team
• 1:46
  Overhead
• 1:46
  readers.
• 1:47
  Welcome
• 1:48
  to
• 1:48
  you
• 1:49
  both.
• 1:49
  Patia,
• 1:50
  you
• 1:50
  and
• 1:50
  I
• 1:50
  met
• 1:52
  in
• 1:52
  London
• 1:52
  a
• 1:53
  few
• 1:53
  months
• 1:53
  ago
• 1:54
  and
• 1:54
  this
• 1:54
  was
• 1:54
  before
• 1:55
  all
• 1:56
  of
• 1:56
  the
• 1:56
  hubbub
• 1:56
  started
• 1:57
  around
• 1:58
  the
• 1:58
  Fabletics
• 1:59
  video.
• 1:59
  I'm
• 2:00
  excited
• 2:00
  to
• 2:00
  have
• 2:00
  you
• 2:01
  back
• 2:01
  on
• 2:01
  or
• 2:02
  on
• 2:02
  for
• 2:02
  the
• 2:02
  first
• 2:03
  time
• 2:03
  here.
• 2:04
  Welcome
• 2:04
  to
• 2:04
  the
• 2:04
  show.
• 2:05
  How
• 2:05
  are
• 2:05
  you
• 2:05
  doing
• 2:06
  today?
• 2:06
  I'm
• 2:07
  great
• 2:07
  and
• 2:07
  I'm
• 2:08
  really
• 2:08
  excited
• 2:08
  for
• 2:08
  this.
• 2:09
  Yes.
• 2:10
  Are
• 2:10
  you
• 2:10
  feeling
• 2:11
  like,
• 2:11
  did
• 2:11
  you
• 2:11
  practice
• 2:12
  your
• 2:12
  like,
• 2:12
  did
• 2:12
  you
• 2:13
  do
• 2:13
  push
• 2:13
  ups
• 2:13
  or
• 2:13
  anything
• 2:13
  to
• 2:14
  get
• 2:14
  ready
• 2:14
  for
• 2:14
  this
• 2:15
  for
• 2:15
  representing
• 2:16
  Team
• 2:16
  Overhead
• 2:17
  Reader?
• 2:17
  Yeah,
• 2:18
  I
• 2:18
  looked
• 2:18
  myself
• 2:18
  in
• 2:18
  the
• 2:19
  middle
• 2:19
  and
• 2:19
  I
• 2:19
  said
• 2:20
  I
• 2:20
  got
• 2:20
  to
• 2:21
  shine.
• 2:23
  Did
• 2:23
  you
• 2:23
  have
• 2:24
  like
• 2:24
  some,
• 2:24
  some
• 2:25
  music
• 2:25
  where
• 2:25
  you
• 2:25
  like
• 2:26
  I
• 2:26
  got
• 2:26
  to
• 2:26
  play
• 2:26
  my
• 2:27
  like
• 2:27
  pump
• 2:27
  up,
• 2:27
  pump
• 2:28
  it
• 2:28
  up
• 2:28
  track?
• 2:28
  Absolutely.
• 2:29
  I'm
• 2:29
  anyway
• 2:30
  into
• 2:30
  dancing.
• 2:31
  I
• 2:31
  had
• 2:31
  a
• 2:31
  lot
• 2:32
  fun
• 2:32
  doing
• 2:33
  some
• 2:33
  dancing
• 2:33
  around
• 2:34
  to
• 2:34
  get
• 2:34
  some
• 2:34
  rhythm
• 2:35
  on.
• 2:35
  Oh
• 2:36
  my
• 2:36
  gosh,
• 2:36
  this
• 2:36
  is
• 2:37
  going
• 2:37
  to
• 2:37
  be
• 2:37
  so
• 2:38
  perfect.
• 2:38
  Meline,
• 2:39
  welcome
• 2:39
  to
• 2:40
  you.
• 2:40
  This
• 2:40
  is
• 2:40
  your
• 2:41
  first
• 2:41
  time
• 2:41
  on
• 2:41
  Omni
• 2:42
  Talk
• 2:42
  as
• 2:42
  well.
• 2:43
  Are
• 2:43
  you,
• 2:44
  what
• 2:44
  was
• 2:44
  your,
• 2:44
  what
• 2:45
  was
• 2:45
  your
• 2:45
  like
• 2:45
  game
• 2:46
  day
• 2:46
  prep
• 2:46
  for
• 2:46
  team
• 2:47
  handheld
• 2:47
  scanner.
• 2:48
  Yeah,
• 2:49
  and
• 2:49
  it's
• 2:49
  pretty
• 2:49
  simple.
• 2:50
  Start
• 2:50
  my
• 2:50
  morning
• 2:50
  like
• 2:51
  I
• 2:51
  do
• 2:51
  every
• 2:51
  morning
• 2:51
  with
• 2:52
  a
• 2:52
  coffee
• 2:52
  and
• 2:52
  just
• 2:53
  some
• 2:53
  handheld
• 2:53
  dumbbells.
• 2:55
  I
• 2:56
  love
• 2:56
  it.
• 2:57
  For
• 2:57
  those
• 2:57
  listening,
• 2:58
  she's
• 2:58
  got
• 2:58
  a
• 2:58
  handheld
• 2:59
  prop
• 2:59
  and
• 3:00
  she
• 3:00
  is
• 3:00
  doing
• 3:01
  legitimate
• 3:01
  dumbbell
• 3:02
  lifts
• 3:03
  right
• 3:03
  now.
• 3:03
  It'
• 3:04
  just
• 3:04
  curls
• 3:05
  curls
• 3:05
  all
• 3:05
  day
• 3:06
  with
• 3:06
  that
• 3:06
  handheld
• 3:06
  scanner.
• 3:08
  Well,
• 3:08
  you
• 3:08
  two
• 3:09
  are
• 3:09
  clearly
• 3:09
  both
• 3:09
  ready
• 3:10
  for
• 3:10
  this.
• 3:10
  Before
• 3:10
  we
• 3:11
  dive
• 3:11
  into
• 3:11
  the
• 3:11
  debate,
• 3:12
  I'd
• 3:12
  love
• 3:13
  for
• 3:13
  our
• 3:13
  listeners
• 3:14
  to
• 3:14
  get
• 3:14
  a
• 3:14
  little
• 3:15
  bit
• 3:15
  more
• 3:15
  information
• 3:15
  about
• 3:16
  each
• 3:16
  of
• 3:16
  your
• 3:16
  backgrounds.
• 3:17
  Patia,
• 3:18
  I'm
• 3:18
  going
• 3:18
  to
• 3:18
  start
• 3:19
  with
• 3:19
  you
• 3:19
  and
• 3:19
  if
• 3:19
  you
• 3:19
  don't
• 3:20
  mind
• 3:20
  giving
• 3:20
  our
• 3:21
  listeners
• 3:21
  a
• 3:21
  quick
• 3:21
  overview
• 3:22
  on
• 3:22
  what
• 3:22
  Gray
• 3:22
  Orange
• 3:23
  does
• 3:23
  for
• 3:23
  those
• 3:23
  who
• 3:23
  might
• 3:23
  be
• 3:24
  meeting
• 3:24
  Gray
• 3:24
  Orange
• 3:25
  for
• 3:25
  the
• 3:25
  first
• 3:26
  time.
• 3:26
  Absolutely.
• 3:27
  Thank
• 3:27
  you
• 3:27
  Ann
• 3:28
  for
• 3:28
  having
• 3:28
  me
• 3:28
  here.
• 3:29
  Gray
• 3:29
  Orange
• 3:30
  has
• 3:30
  been
• 3:30
  in
• 3:31
  the
• 3:31
  industry
• 3:31
  for
• 3:31
  12
• 3:32
  plus
• 3:32
  years.
• 3:34
  We've
• 3:34
  dominated
• 3:34
  the
• 3:35
  warehousing
• 3:35
  world
• 3:35
  where
• 3:36
  we've
• 3:37
  almost
• 3:37
  touched
• 3:38
  every
• 3:38
  node
• 3:39
  in
• 3:39
  the
• 3:39
  retail
• 3:40
  and
• 3:40
  supply
• 3:40
  chain
• 3:41
  world.
• 3:42
  A
• 3:43
  few
• 3:43
  years
• 3:43
  ago
• 3:43
  we
• 3:44
  pivoted
• 3:44
  into
• 3:44
  the
• 3:45
  retail
• 3:45
  store
• 3:46
  space
• 3:46
  where
• 3:46
  we
• 3:46
  realized
• 3:47
  that
• 3:47
  there
• 3:47
  was
• 3:47
  a
• 3:48
  huge
• 3:48
  parallel
• 3:48
  between
• 3:49
  what
• 3:49
  Gray
• 3:50
  Orange
• 3:50
  does
• 3:50
  in
• 3:50
  the
• 3:50
  warehouses
• 3:51
  and
• 3:51
  what
• 3:52
  is
• 3:52
  needed
• 3:52
  for
• 3:52
  retail
• 3:53
  stores.
• 3:54
  And
• 3:55
  the
• 3:55
  retail
• 3:55
  stores
• 3:56
  eventually
• 3:56
  have
• 3:56
  the
• 3:56
  exact
• 3:57
  same
• 3:57
  thing.
• 3:57
  They
• 3:57
  have
• 3:58
  inventory,
• 3:59
  they
• 3:59
  have
• 3:59
  associates,
• 4:00
  they
• 4:00
  have.
• 4:01
  The
• 4:01
  only
• 4:01
  thing
• 4:02
  that
• 4:02
  is
• 4:02
  really
• 4:02
  different
• 4:03
  is
• 4:03
  store
• 4:03
  associates.
• 4:04
  Right,
• 4:04
  right.
• 4:05
  And
• 4:05
  that's
• 4:05
  exactly
• 4:06
  what
• 4:06
  G
• 4:06
  Store
• 4:07
  majorly
• 4:07
  focuses
• 4:08
  on.
• 4:08
  And
• 4:09
  that's
• 4:09
  a
• 4:09
  little
• 4:09
  bit
• 4:09
  about
• 4:09
  grayorange
• 4:10
  in
• 4:10
  G
• 4:10
  Store.
• 4:11
  And
• 4:11
  what's
• 4:12
  your
• 4:12
  role
• 4:12
  there?
• 4:13
  Tell
• 4:13
  us
• 4:13
  a
• 4:13
  little
• 4:13
  bit
• 4:13
  about
• 4:13
  what
• 4:14
  you
• 4:14
  oversee.
• 4:15
  I'm
• 4:15
  Director
• 4:15
  Product
• 4:16
  Innovation
• 4:16
  and
• 4:16
  cop
• 4:17
  dev
• 4:17
  at
• 4:17
  grioorange.
• 4:18
  I'm
• 4:18
  one
• 4:18
  of
• 4:18
  the
• 4:19
  co
• 4:19
  creators
• 4:19
  of
• 4:19
  G
• 4:19
  Store
• 4:20
  and
• 4:20
  I've
• 4:20
  spent
• 4:20
  the
• 4:21
  last
• 4:21
  eight
• 4:21
  years
• 4:21
  in
• 4:22
  the
• 4:22
  retail
• 4:22
  industry.
• 4:23
  I
• 4:23
  absolutely
• 4:24
  love
• 4:24
  retail
• 4:25
  chaos
• 4:26
  and
• 4:26
  my
• 4:26
  job
• 4:26
  is
• 4:26
  to
• 4:27
  make
• 4:27
  it
• 4:27
  behave.
• 4:28
  I'm
• 4:28
  spiritually
• 4:29
  hovering
• 4:29
  over
• 4:30
  like
• 4:30
  an
• 4:31
  overhead
• 4:31
  reader
• 4:32
  in
• 4:32
  the
• 4:33
  little
• 4:33
  aisles
• 4:34
  of
• 4:34
  the
• 4:34
  stores.
• 4:35
  So
• 4:35
  yes,
• 4:35
  let's
• 4:36
  say
• 4:36
  that
• 4:36
  I
• 4:37
  love
• 4:37
  things
• 4:37
  automated.
• 4:39
  I
• 4:39
  love
• 4:39
  the
• 4:40
  casual
• 4:40
  flex.
• 4:41
  Like
• 4:41
  I'm
• 4:41
  a
• 4:41
  co
• 4:41
  creator
• 4:42
  of
• 4:42
  G
• 4:42
  Store
• 4:43
  of
• 4:43
  the
• 4:43
  G
• 4:43
  Store
• 4:44
  platform
• 4:44
  which
• 4:44
  is
• 4:45
  a
• 4:46
  pretty
• 4:46
  major
• 4:47
  thing.
• 4:47
  Perea.
• 4:48
  So
• 4:48
  I'm
• 4:48
  excited
• 4:49
  to
• 4:49
  have
• 4:49
  you
• 4:49
  on
• 4:50
  and
• 4:50
  I'm
• 4:50
  very
• 4:50
  excited
• 4:51
  why
• 4:51
  you
• 4:52
  chose
• 4:52
  Team
• 4:52
  Overhead.
• 4:54
  So
• 4:54
  Madeline,
• 4:54
  let's
• 4:55
  go
• 4:55
  to
• 4:55
  you
• 4:55
  next.
• 4:57
  Tell
• 4:57
  us
• 4:57
  a
• 4:57
  little
• 4:57
  bit
• 4:57
  about
• 4:58
  your
• 4:58
  background
• 4:58
  and
• 4:58
  what
• 4:58
  you
• 4:59
  oversee
• 4:59
  at
• 4:59
  Gray
• 4:59
  Orange.
• 5:00
  Glad
• 5:00
  to
• 5:00
  be
• 5:00
  here
• 5:01
  with
• 5:01
  Pareo.
• 5:01
  They
• 5:01
  are
• 5:01
  fighting
• 5:02
  superhero
• 5:03
  and
• 5:03
  seeing
• 5:03
  what
• 5:04
  they've
• 5:04
  been
• 5:04
  working
• 5:04
  on
• 5:05
  in
• 5:05
  the
• 5:05
  overhead
• 5:05
  space.
• 5:06
  But
• 5:06
  my
• 5:06
  background
• 5:06
  is
• 5:07
  in
• 5:07
  the
• 5:07
  handheld
• 5:08
  solutions
• 5:09
  and
• 5:09
  really
• 5:09
  understanding
• 5:10
  that
• 5:10
  that
• 5:10
  layer
• 5:11
  of
• 5:11
  data
• 5:11
  that
• 5:12
  goes
• 5:12
  between
• 5:12
  your
• 5:12
  stores
• 5:13
  and
• 5:13
  your
• 5:13
  devices
• 5:14
  and
• 5:15
  how
• 5:15
  to
• 5:15
  make
• 5:15
  the
• 5:15
  most
• 5:16
  of
• 5:16
  it
• 5:16
  and
• 5:17
  build
• 5:17
  ROI
• 5:18
  a
• 5:18
  little
• 5:18
  bit
• 5:18
  easier.
• 5:19
  My
• 5:19
  role
• 5:20
  is
• 5:20
  in
• 5:21
  go
• 5:21
  to
• 5:21
  market
• 5:21
  strategy,
• 5:22
  because
• 5:23
  this
• 5:23
  is
• 5:23
  a
• 5:23
  complex
• 5:24
  story.
• 5:24
  So
• 5:24
  telling
• 5:25
  that
• 5:25
  story
• 5:25
  to
• 5:25
  you
• 5:25
  guys
• 5:26
  here
• 5:26
  today
• 5:27
  and
• 5:27
  within
• 5:27
  the
• 5:27
  greater
• 5:28
  organization
• 5:28
  has
• 5:29
  been
• 5:29
  a
• 5:29
  real
• 5:29
  honor.
• 5:30
  But
• 5:30
  I
• 5:30
  am
• 5:30
  team
• 5:31
  handhelds.
• 5:32
  I'm
• 5:32
  here
• 5:32
  for
• 5:32
  the
• 5:32
  scrappy
• 5:33
  guy.
• 5:33
  And
• 5:34
  let's
• 5:34
  see
• 5:34
  who
• 5:35
  wins.
• 5:35
  Now,
• 5:36
  one
• 5:36
  question
• 5:36
  I
• 5:36
  want
• 5:37
  to
• 5:37
  add
• 5:37
  in
• 5:37
  here
• 5:38
  for
• 5:38
  those
• 5:38
  who
• 5:38
  are
• 5:39
  not
• 5:39
  familiar.
• 5:40
  Do
• 5:40
  you
• 5:40
  mind
• 5:41
  giving
• 5:41
  us
• 5:41
  a
• 5:41
  quick
• 5:42
  overview,
• 5:42
  each
• 5:43
  of
• 5:43
  you,
• 5:43
  of
• 5:43
  kind
• 5:44
  of
• 5:44
  what
• 5:45
  the
• 5:45
  overhead
• 5:47
  reader
• 5:47
  does?
• 5:48
  Let's
• 5:49
  go
• 5:49
  to
• 5:49
  you
• 5:49
  first,
• 5:49
  just
• 5:49
  so
• 5:50
  that,
• 5:50
  like,
• 5:50
  set
• 5:50
  the
• 5:50
  stage
• 5:51
  for
• 5:51
  an
• 5:51
  overhead
• 5:52
  reader
• 5:52
  is
• 5:52
  and
• 5:53
  what
• 5:53
  kind
• 5:53
  of
• 5:53
  store
• 5:53
  it
• 5:53
  could
• 5:54
  go
• 5:54
  in,
• 5:54
  just
• 5:54
  so
• 5:54
  that
• 5:54
  they
• 5:54
  understand
• 5:55
  the
• 5:55
  context
• 5:55
  of
• 5:56
  what
• 5:56
  we'll
• 5:56
  be
• 5:56
  talking
• 5:56
  about
• 5:57
  today.
• 5:57
  Absolutely,
• 5:58
  absolutely.
• 5:58
  Thanks,
• 5:59
  Ann.
• 5:59
  I
• 5:59
  think
• 5:59
  it's
• 5:59
  a
• 5:59
  great
• 6:00
  question.
• 6:00
  Overheads
• 6:01
  have
• 6:01
  been
• 6:02
  more
• 6:02
  recent
• 6:03
  in
• 6:03
  the
• 6:03
  market
• 6:03
  with
• 6:04
  respect
• 6:04
  to
• 6:04
  deployments.
• 6:05
  They've
• 6:05
  existed
• 6:05
  for
• 6:06
  a
• 6:06
  very,
• 6:06
  very
• 6:06
  long
• 6:06
  time.
• 6:07
  These
• 6:08
  are
• 6:08
  small
• 6:08
  antenna
• 6:09
  devices
• 6:09
  that
• 6:09
  go
• 6:10
  get
• 6:10
  embedded
• 6:10
  in
• 6:11
  the
• 6:11
  ceiling
• 6:11
  of
• 6:11
  your
• 6:11
  store,
• 6:12
  right?
• 6:12
  It's
• 6:13
  literally
• 6:13
  like
• 6:13
  an
• 6:14
  immobile
• 6:14
  robot,
• 6:15
  but
• 6:15
  on
• 6:15
  your
• 6:15
  ceiling.
• 6:16
  Right.
• 6:16
  What
• 6:17
  it's
• 6:17
  doing
• 6:17
  is
• 6:17
  it's
• 6:18
  always
• 6:18
  on.
• 6:19
  It's
• 6:19
  always
• 6:19
  reading
• 6:20
  exactly
• 6:20
  what
• 6:20
  inventory
• 6:21
  you
• 6:21
  have
• 6:21
  on
• 6:21
  your
• 6:22
  shop
• 6:22
  floor,
• 6:22
  what
• 6:23
  you
• 6:23
  have
• 6:23
  in
• 6:23
  the
• 6:23
  back
• 6:23
  store.
• 6:24
  And
• 6:24
  it
• 6:24
  just
• 6:25
  doesn't
• 6:25
  only
• 6:25
  give
• 6:25
  you
• 6:27
  back
• 6:27
  and
• 6:27
  front.
• 6:28
  It
• 6:28
  also
• 6:28
  gives
• 6:28
  you
• 6:29
  down
• 6:29
  to
• 6:29
  a
• 6:29
  zone
• 6:29
  level,
• 6:30
  down
• 6:30
  to
• 6:30
  an
• 6:30
  exact
• 6:31
  location
• 6:31
  level.
• 6:32
  So
• 6:32
  you
• 6:32
  precisely
• 6:33
  get
• 6:33
  like
• 6:33
  a
• 6:34
  Google
• 6:34
  map
• 6:34
  for
• 6:34
  your
• 6:34
  store
• 6:35
  inventory,
• 6:35
  right?
• 6:36
  You
• 6:36
  exactly
• 6:37
  know
• 6:37
  where
• 6:37
  your
• 6:37
  products
• 6:37
  are.
• 6:38
  So
• 6:39
  you
• 6:39
  get
• 6:39
  count
• 6:39
  accuracy,
• 6:40
  which
• 6:40
  you
• 6:40
  also
• 6:41
  get
• 6:41
  with
• 6:41
  handheld.
• 6:42
  Right
• 6:42
  along
• 6:43
  with
• 6:43
  that,
• 6:43
  you
• 6:43
  get
• 6:43
  location
• 6:44
  precision,
• 6:45
  and
• 6:45
  that
• 6:45
  becomes
• 6:45
  a
• 6:46
  game
• 6:46
  changer.
• 6:47
  And
• 6:47
  then
• 6:48
  all
• 6:48
  the
• 6:48
  other
• 6:49
  processes
• 6:49
  in
• 6:49
  the
• 6:49
  store
• 6:50
  get
• 6:50
  enabled
• 6:51
  and
• 6:51
  empowered
• 6:52
  by
• 6:52
  this
• 6:52
  data
• 6:52
  source.
• 6:53
  That's
• 6:53
  sort
• 6:54
  of
• 6:54
  what
• 6:54
  the
• 6:54
  overhead
• 6:55
  world
• 6:55
  looks
• 6:55
  like.
• 6:55
  Madeline,
• 6:56
  tell
• 6:56
  us
• 6:56
  a
• 6:56
  little
• 6:57
  bit
• 6:57
  about
• 6:57
  how
• 6:57
  handheld
• 6:58
  readers
• 6:58
  are
• 6:58
  being
• 6:58
  used
• 6:59
  in
• 6:59
  stores
• 6:59
  today.
• 7:01
  So
• 7:01
  for
• 7:01
  all
• 7:01
  of
• 7:01
  the
• 7:02
  retailers
• 7:02
  that
• 7:02
  might
• 7:02
  have
• 7:03
  just
• 7:03
  heard
• 7:03
  that
• 7:04
  amazing
• 7:04
  pitch
• 7:05
  which
• 7:05
  sign
• 7:05
  me
• 7:06
  up,
• 7:06
  but
• 7:07
  there's
• 7:07
  complexity
• 7:08
  there.
• 7:08
  There's.
• 7:09
  There's
• 7:09
  necessary
• 7:10
  integrations.
• 7:10
  There's
• 7:11
  pieces
• 7:11
  of
• 7:11
  data
• 7:12
  that
• 7:12
  we
• 7:12
  need
• 7:12
  to
• 7:12
  be
• 7:13
  able
• 7:13
  to
• 7:13
  get
• 7:13
  the
• 7:13
  most
• 7:13
  value
• 7:14
  out
• 7:14
  of
• 7:14
  these
• 7:14
  overhead
• 7:15
  readers.
• 7:16
  So
• 7:16
  when
• 7:16
  you
• 7:16
  think
• 7:16
  about
• 7:16
  a
• 7:16
  handheld,
• 7:18
  you
• 7:18
  really
• 7:18
  only
• 7:18
  need
• 7:19
  to
• 7:19
  start
• 7:19
  with,
• 7:19
  what
• 7:20
  do
• 7:20
  you
• 7:20
  think
• 7:20
  is
• 7:20
  in
• 7:20
  your
• 7:20
  store?
• 7:21
  What
• 7:21
  does
• 7:22
  it
• 7:22
  look
• 7:22
  like?
• 7:22
  Give
• 7:22
  me,
• 7:22
  you
• 7:23
  know,
• 7:23
  the
• 7:23
  product
• 7:23
  attributes.
• 7:24
  And
• 7:24
  with
• 7:25
  just
• 7:25
  that
• 7:25
  minimum
• 7:26
  information,
• 7:26
  we
• 7:26
  can
• 7:27
  do
• 7:27
  a
• 7:27
  count
• 7:27
  each
• 7:27
  week.
• 7:28
  We
• 7:28
  can
• 7:29
  see
• 7:29
  that
• 7:29
  accuracy
• 7:30
  skyrockets
• 7:30
  to
• 7:30
  98%
• 7:31
  even
• 7:32
  within
• 7:32
  just
• 7:32
  the
• 7:32
  first
• 7:33
  count.
• 7:34
  So
• 7:34
  when
• 7:34
  you're
• 7:34
  thinking
• 7:35
  about
• 7:35
  building
• 7:35
  ROI
• 7:36
  or
• 7:36
  convincing
• 7:37
  your
• 7:37
  CFO
• 7:37
  if
• 7:38
  this
• 7:38
  is
• 7:38
  a
• 7:38
  worthwhile
• 7:39
  investment,
• 7:39
  if
• 7:39
  we
• 7:39
  should
• 7:40
  even
• 7:40
  talk
• 7:40
  about
• 7:41
  overhead
• 7:41
  readers,
• 7:42
  this
• 7:42
  is
• 7:43
  a
• 7:43
  really
• 7:43
  easy
• 7:43
  way
• 7:43
  to
• 7:43
  prove
• 7:44
  it
• 7:44
  to
• 7:44
  them.
• 7:45
  Well,
• 7:45
  Madeline,
• 7:46
  let's
• 7:46
  Let's
• 7:47
  go
• 7:47
  to
• 7:47
  you
• 7:47
  first.
• 7:47
  Let's
• 7:48
  hear
• 7:48
  some
• 7:48
  opening
• 7:49
  statements
• 7:49
  from
• 7:50
  make
• 7:50
  the
• 7:50
  case
• 7:51
  for
• 7:51
  Team
• 7:51
  Handheld.
• 7:52
  It's
• 7:53
  pretty
• 7:53
  easy,
• 7:53
  Anne.
• 7:53
  I
• 7:54
  mean
• 7:54
  when
• 7:54
  you're
• 7:54
  thinking
• 7:54
  about
• 7:55
  RFID
• 7:55
  and
• 7:55
  you
• 7:56
  want
• 7:56
  to
• 7:56
  get
• 7:56
  started,
• 7:57
  what's
• 7:57
  the
• 7:57
  easiest
• 7:58
  thing
• 7:58
  you
• 7:58
  can
• 7:58
  do?
• 7:58
  Pick
• 7:59
  up
• 7:59
  your
• 7:59
  own
• 7:59
  device,
• 8:00
  put
• 8:00
  on
• 8:00
  your
• 8:00
  own
• 8:01
  labels
• 8:01
  and
• 8:01
  just
• 8:02
  start
• 8:02
  counting
• 8:02
  and
• 8:03
  see
• 8:03
  what
• 8:03
  you
• 8:03
  see.
• 8:03
  Sure,
• 8:04
  sure.
• 8:05
  So
• 8:05
  if
• 8:05
  it
• 8:05
  were
• 8:06
  up
• 8:06
  to
• 8:06
  me,
• 8:06
  that
• 8:06
  usually
• 8:07
  starts
• 8:07
  with
• 8:07
  a
• 8:07
  handhelds
• 8:08
  because
• 8:08
  they
• 8:09
  are
• 8:09
  a
• 8:09
  lighter
• 8:10
  lift.
• 8:10
  But
• 8:11
  I'll
• 8:11
  tell
• 8:11
  more
• 8:12
  about
• 8:12
  that
• 8:12
  when
• 8:12
  we
• 8:12
  get
• 8:12
  to
• 8:13
  some
• 8:13
  of
• 8:13
  the
• 8:13
  the
• 8:13
  more
• 8:14
  hard
• 8:14
  hitting
• 8:14
  questions.
• 8:15
  Okay,
• 8:15
  okay.
• 8:16
  She's
• 8:16
  going
• 8:16
  to
• 8:16
  save
• 8:16
  it
• 8:17
  for
• 8:17
  later.
• 8:17
  She,
• 8:17
  she's
• 8:18
  all
• 8:18
  like
• 8:19
  ready
• 8:19
  to
• 8:19
  go.
• 8:20
  She's
• 8:20
  going
• 8:20
  to
• 8:21
  save,
• 8:21
  she's
• 8:21
  got
• 8:21
  some
• 8:21
  nuggets
• 8:22
  she's
• 8:22
  going
• 8:22
  to
• 8:22
  drop
• 8:22
  later.
• 8:23
  Pray.
• 8:24
  Let's,
• 8:24
  let's
• 8:25
  hear
• 8:25
  your
• 8:25
  opening
• 8:26
  statement
• 8:27
  for
• 8:27
  the
• 8:27
  overhead
• 8:28
  readers.
• 8:28
  Yeah
• 8:28
  but
• 8:29
  before
• 8:29
  that.
• 8:30
  Manual
• 8:30
  effort
• 8:31
  for
• 8:31
  2026
• 8:32
  is
• 8:32
  absolutely
• 8:33
  a
• 8:33
  bold
• 8:33
  choice.
• 8:34
  Madeleine.
• 8:35
  The
• 8:35
  bows
• 8:36
  are
• 8:36
  already
• 8:36
  getting
• 8:36
  thrown.
• 8:37
  I
• 8:37
  love
• 8:37
  it.
• 8:37
  I
• 8:38
  love
• 8:38
  it.
• 8:38
  So
• 8:38
  okay,
• 8:39
  now
• 8:39
  let
• 8:39
  me
• 8:39
  just
• 8:39
  lift
• 8:40
  the
• 8:40
  conversation
• 8:40
  literally.
• 8:41
  Overhead
• 8:42
  RFID
• 8:42
  means
• 8:43
  continuous
• 8:43
  tracking,
• 8:44
  no
• 8:44
  efforts,
• 8:45
  no
• 8:45
  miss
• 8:45
  scans,
• 8:46
  no
• 8:46
  oops,
• 8:47
  I
• 8:47
  forgot
• 8:47
  the
• 8:47
  stockroom
• 8:48
  moment.
• 8:49
  With
• 8:49
  overheads,
• 8:49
  the
• 8:50
  moment
• 8:50
  a
• 8:50
  product
• 8:50
  moves,
• 8:51
  the
• 8:51
  system
• 8:51
  knows
• 8:52
  about
• 8:52
  it.
• 8:53
  It's
• 8:53
  like
• 8:53
  giving
• 8:53
  your
• 8:53
  store
• 8:54
  a
• 8:54
  central
• 8:54
  nervous
• 8:55
  system.
• 8:56
  Overhead
• 8:56
  gives
• 8:57
  you
• 8:57
  real
• 8:57
  time
• 8:57
  location,
• 8:58
  shrink
• 8:58
  visibility,
• 8:59
  automated
• 9:00
  replenishment
• 9:00
  signals
• 9:01
  and
• 9:01
  you
• 9:01
  just
• 9:02
  don't
• 9:02
  have
• 9:02
  to
• 9:02
  lift
• 9:02
  a
• 9:03
  finger
• 9:03
  for
• 9:03
  it.
• 9:03
  Right?
• 9:04
  Right.
• 9:04
  It's
• 9:04
  visibility
• 9:05
  without
• 9:06
  dependency.
• 9:08
  Ah,
• 9:08
  but
• 9:08
  how
• 9:08
  many
• 9:09
  people
• 9:09
  have
• 9:09
  to
• 9:09
  lift
• 9:09
  that
• 9:10
  finger
• 9:10
  before
• 9:10
  no
• 9:11
  one
• 9:11
  has
• 9:11
  to
• 9:11
  lift
• 9:11
  that
• 9:11
  finger.
• 9:12
  Priya,
• 9:13
  what's
• 9:13
  your
• 9:13
  response
• 9:14
  to
• 9:14
  that?
• 9:15
  See,
• 9:15
  handheld
• 9:16
  scanners
• 9:16
  only
• 9:17
  tell
• 9:17
  you
• 9:17
  when
• 9:17
  the
• 9:18
  product
• 9:18
  was
• 9:18
  last
• 9:20
  scanned.
• 9:20
  Right.
• 9:21
  That's
• 9:21
  the
• 9:21
  only
• 9:22
  information.
• 9:22
  The
• 9:22
  only
• 9:23
  thing
• 9:23
  that
• 9:23
  you
• 9:23
  get
• 9:24
  to
• 9:24
  know
• 9:24
  is
• 9:24
  when
• 9:25
  was
• 9:25
  the
• 9:25
  item
• 9:25
  last
• 9:26
  scanned
• 9:26
  and
• 9:26
  last
• 9:27
  seen.
• 9:27
  Right.
• 9:28
  And
• 9:28
  the
• 9:28
  analytics
• 9:29
  with
• 9:29
  it
• 9:29
  is
• 9:30
  absolutely
• 9:30
  very
• 9:31
  bare
• 9:31
  minimum.
• 9:32
  Overhead
• 9:32
  gives
• 9:32
  you
• 9:33
  analytics
• 9:33
  like
• 9:33
  never
• 9:34
  before.
• 9:34
  You
• 9:34
  get
• 9:35
  movement
• 9:35
  patterns,
• 9:36
  you
• 9:36
  get
• 9:36
  dwell
• 9:37
  time,
• 9:37
  you
• 9:38
  even
• 9:38
  get
• 9:38
  to
• 9:38
  know
• 9:38
  about
• 9:39
  misplaced
• 9:39
  items
• 9:40
  and
• 9:40
  insights
• 9:40
  that
• 9:41
  handhelds
• 9:41
  can
• 9:41
  never
• 9:42
  give
• 9:42
  you
• 9:42
  alone.
• 9:43
  I
• 9:44
  think
• 9:44
  that
• 9:44
  the
• 9:44
  best
• 9:45
  way
• 9:45
  for
• 9:46
  us
• 9:46
  to
• 9:46
  be
• 9:46
  able
• 9:46
  to
• 9:47
  get
• 9:48
  deep
• 9:48
  into
• 9:48
  these
• 9:49
  topics
• 9:49
  is
• 9:49
  to
• 9:49
  start
• 9:50
  the
• 9:50
  debate
• 9:50
  and
• 9:51
  I'm
• 9:51
  going
• 9:51
  to
• 9:51
  be
• 9:51
  asking
• 9:52
  you
• 9:52
  a
• 9:52
  series
• 9:52
  of
• 9:53
  questions.
• 9:53
  Some
• 9:54
  of
• 9:54
  these
• 9:54
  are
• 9:54
  questions
• 9:54
  that
• 9:55
  we
• 9:55
  got
• 9:55
  from
• 9:56
  our
• 9:56
  audience
• 9:56
  when
• 9:57
  they
• 9:57
  saw
• 9:57
  some
• 9:57
  of
• 9:57
  the
• 9:58
  videos
• 9:58
  at
• 9:58
  H
• 9:58
  M
• 9:59
  store
• 9:59
  in
• 9:59
  SoHo
• 10:00
  in
• 10:00
  New
• 10:00
  York
• 10:01
  or
• 10:01
  the
• 10:01
  Fabletics
• 10:02
  store
• 10:02
  in
• 10:02
  La
• 10:02
  Jolla,
• 10:02
  California.
• 10:03
  So
• 10:04
  I'm
• 10:04
  going
• 10:04
  to
• 10:04
  throw
• 10:04
  these
• 10:04
  out
• 10:05
  to
• 10:05
  you
• 10:05
  and
• 10:05
  then
• 10:06
  I'm
• 10:06
  going
• 10:06
  to
• 10:06
  let
• 10:06
  the
• 10:06
  two
• 10:06
  of
• 10:06
  you
• 10:07
  debate
• 10:07
  these.
• 10:07
  So
• 10:08
  let's
• 10:08
  start
• 10:09
  with
• 10:09
  question
• 10:09
  number
• 10:10
  one.
• 10:11
  I'm
• 10:11
  a
• 10:12
  specialty
• 10:12
  apparel
• 10:13
  retailer.
• 10:13
  I
• 10:13
  Want
• 10:14
  to
• 10:14
  test
• 10:14
  rfid,
• 10:15
  but
• 10:15
  I
• 10:15
  have
• 10:16
  minimal
• 10:16
  budget
• 10:17
  and
• 10:17
  staff.
• 10:18
  What
• 10:18
  should
• 10:19
  I
• 10:19
  do?
• 10:20
  Perea,
• 10:20
  we're
• 10:20
  going
• 10:21
  to
• 10:21
  give
• 10:21
  you
• 10:21
  this
• 10:22
  first
• 10:22
  chance
• 10:23
  to
• 10:23
  answer.
• 10:23
  Let's
• 10:24
  hear
• 10:24
  what
• 10:24
  you
• 10:24
  have
• 10:25
  to
• 10:25
  say.
• 10:25
  My
• 10:25
  honest
• 10:26
  recommendation
• 10:26
  is
• 10:27
  why
• 10:28
  do
• 10:28
  you
• 10:28
  have
• 10:28
  to
• 10:28
  decide
• 10:28
  at
• 10:29
  the
• 10:29
  start?
• 10:29
  Why
• 10:29
  don't
• 10:30
  you
• 10:30
  give
• 10:30
  both
• 10:30
  a
• 10:30
  shot?
• 10:31
  Right.
• 10:31
  Pick
• 10:32
  one
• 10:32
  store,
• 10:32
  do
• 10:33
  an
• 10:33
  overhead
• 10:33
  install,
• 10:34
  pick
• 10:34
  another
• 10:35
  store,
• 10:35
  do
• 10:35
  a
• 10:35
  handheld
• 10:37
  try.
• 10:37
  Right.
• 10:38
  And
• 10:38
  then
• 10:38
  just
• 10:38
  compare
• 10:39
  the
• 10:39
  results
• 10:39
  of
• 10:39
  the
• 10:39
  two
• 10:40
  as
• 10:40
  you,
• 10:41
  you'll
• 10:41
  get
• 10:41
  the
• 10:41
  results
• 10:42
  so
• 10:42
  quickly
• 10:43
  that
• 10:43
  it's
• 10:44
  going
• 10:44
  to
• 10:44
  be
• 10:44
  super
• 10:44
  simple
• 10:45
  for
• 10:45
  you
• 10:45
  to
• 10:46
  take
• 10:46
  a
• 10:46
  final
• 10:46
  decision.
• 10:47
  Right.
• 10:47
  We
• 10:48
  saw
• 10:48
  this
• 10:48
  exact
• 10:48
  journey
• 10:49
  with
• 10:49
  Fabletics.
• 10:50
  They
• 10:50
  started
• 10:51
  off
• 10:51
  super
• 10:51
  convinced
• 10:52
  that
• 10:52
  they
• 10:52
  wanted
• 10:52
  to
• 10:52
  do
• 10:53
  all
• 10:53
  handheld
• 10:53
  stores,
• 10:54
  but
• 10:55
  started
• 10:55
  realizing
• 10:57
  that,
• 10:57
  let's
• 10:58
  just
• 10:58
  give
• 10:58
  this
• 10:58
  a
• 10:59
  try.
• 11:00
  And
• 11:00
  then
• 11:00
  they
• 11:01
  finally
• 11:01
  decided
• 11:01
  when
• 11:02
  they
• 11:02
  saw
• 11:02
  the
• 11:02
  sales
• 11:02
  uplift,
• 11:04
  they
• 11:04
  finally
• 11:04
  decided
• 11:05
  they're
• 11:05
  going
• 11:05
  to
• 11:05
  do
• 11:05
  10%
• 11:06
  overhead
• 11:06
  stores.
• 11:07
  And
• 11:07
  as
• 11:07
  they
• 11:08
  started
• 11:08
  rolling
• 11:08
  out,
• 11:08
  they
• 11:09
  started
• 11:09
  realizing
• 11:09
  the
• 11:09
  value
• 11:10
  of
• 11:10
  it
• 11:10
  and
• 11:11
  boom,
• 11:12
  within
• 11:12
  a
• 11:12
  year
• 11:13
  they
• 11:13
  had
• 11:13
  all
• 11:14
  overhead
• 11:14
  stores
• 11:14
  deployed.
• 11:15
  100%
• 11:16
  stores
• 11:16
  on
• 11:17
  overhead
• 11:17
  readers.
• 11:18
  Right.
• 11:19
  Because
• 11:21
  all
• 11:21
  the
• 11:21
  stores
• 11:22
  self
• 11:22
  funded
• 11:22
  themselves
• 11:23
  with
• 11:23
  the
• 11:23
  sales
• 11:23
  uptick
• 11:24
  that
• 11:24
  they
• 11:24
  saw
• 11:25
  as
• 11:25
  the,
• 11:26
  as
• 11:26
  the
• 11:27
  months
• 11:27
  progressed.
• 11:28
  Right.
• 11:28
  That's
• 11:29
  the,
• 11:29
  that's
• 11:29
  the
• 11:29
  beauty
• 11:29
  of
• 11:30
  a
• 11:30
  system
• 11:30
  like
• 11:30
  that.
• 11:31
  Interesting.
• 11:32
  I
• 11:32
  didn't
• 11:32
  know
• 11:32
  that
• 11:32
  you
• 11:32
  could
• 11:32
  do
• 11:33
  that.
• 11:33
  So
• 11:33
  that
• 11:33
  makes
• 11:33
  sense.
• 11:33
  So
• 11:34
  you're
• 11:34
  saying,
• 11:34
  Perea,
• 11:35
  that
• 11:35
  you
• 11:35
  should,
• 11:36
  you,
• 11:36
  you
• 11:37
  can.
• 11:37
  Even
• 11:37
  as
• 11:37
  a
• 11:38
  specialty
• 11:38
  retailer
• 11:39
  with,
• 11:39
  you
• 11:39
  know,
• 11:39
  a
• 11:40
  hundred
• 11:40
  or
• 11:40
  so
• 11:41
  stores
• 11:41
  or
• 11:41
  fewer,
• 11:42
  you
• 11:42
  could
• 11:43
  do
• 11:43
  a
• 11:43
  side
• 11:43
  by
• 11:43
  side
• 11:43
  test
• 11:44
  to
• 11:44
  see
• 11:45
  what's
• 11:45
  going
• 11:45
  on.
• 11:45
  One
• 11:46
  handheld,
• 11:46
  one
• 11:46
  overhead.
• 11:47
  And
• 11:47
  that
• 11:47
  would
• 11:47
  be
• 11:47
  your
• 11:48
  recommendation?
• 11:49
  Absolutely.
• 11:49
  And
• 11:50
  that's
• 11:50
  the
• 11:50
  power
• 11:50
  of
• 11:50
  the
• 11:51
  right
• 11:51
  technology.
• 11:52
  When
• 11:52
  your
• 11:52
  inventory
• 11:53
  is
• 11:53
  accurate
• 11:54
  and
• 11:54
  it's
• 11:54
  actionable,
• 11:55
  the
• 11:56
  ROI
• 11:56
  funds
• 11:57
  itself
• 11:57
  through
• 11:58
  the
• 11:58
  top
• 11:58
  line
• 11:58
  growth
• 11:58
  that
• 11:59
  you
• 11:59
  will
• 11:59
  see.
• 12:00
  Excellent,
• 12:01
  Madeline.
• 12:01
  I
• 12:02
  mean
• 12:02
  this
• 12:02
  one
• 12:02
  almost
• 12:02
  at
• 12:03
  first
• 12:03
  I
• 12:03
  thought
• 12:03
  that
• 12:04
  we
• 12:04
  were
• 12:04
  making
• 12:04
  the
• 12:05
  case
• 12:05
  for
• 12:05
  handheld
• 12:05
  because
• 12:06
  Fabletics
• 12:06
  decided
• 12:07
  to
• 12:07
  go
• 12:07
  all
• 12:07
  handheld,
• 12:07
  but
• 12:08
  what's
• 12:08
  your
• 12:08
  response?
• 12:09
  How
• 12:09
  do
• 12:09
  you,
• 12:09
  it's,
• 12:10
  it's
• 12:10
  your
• 12:10
  floor
• 12:11
  now
• 12:11
  to,
• 12:12
  to
• 12:12
  debate
• 12:12
  what
• 12:13
  Podia
• 12:13
  just
• 12:13
  said.
• 12:14
  Do
• 12:14
  you
• 12:14
  feel
• 12:14
  convinced
• 12:15
  yet,
• 12:15
  Ann?
• 12:16
  I
• 12:16
  mean,
• 12:17
  hey,
• 12:17
  I'm
• 12:17
  just,
• 12:18
  I'm
• 12:18
  just
• 12:18
  the
• 12:18
  moderator
• 12:19
  of
• 12:19
  this
• 12:19
  debate.
• 12:20
  I
• 12:20
  am
• 12:20
  not.
• 12:21
  I
• 12:21
  do
• 12:21
  not
• 12:21
  choose
• 12:21
  sides
• 12:22
  until
• 12:22
  the
• 12:23
  end.
• 12:23
  We'll
• 12:23
  let
• 12:23
  the
• 12:23
  audience
• 12:24
  be
• 12:24
  the
• 12:24
  judge.
• 12:26
  Good
• 12:26
  answer,
• 12:26
  good
• 12:27
  answer.
• 12:27
  I
• 12:27
  think
• 12:27
  that
• 12:28
  I'm
• 12:28
  going
• 12:28
  to
• 12:28
  take
• 12:29
  this
• 12:29
  back
• 12:29
  even
• 12:29
  before
• 12:30
  that
• 12:30
  conversation
• 12:31
  happens
• 12:31
  where
• 12:31
  we're
• 12:32
  discussing
• 12:32
  what
• 12:32
  kind
• 12:32
  of
• 12:33
  hardware
• 12:33
  to
• 12:33
  implement.
• 12:33
  And
• 12:34
  the
• 12:34
  first
• 12:34
  conversation
• 12:35
  is
• 12:35
  always,
• 12:36
  is
• 12:36
  RFID
• 12:37
  investment
• 12:38
  going
• 12:38
  to
• 12:38
  be
• 12:39
  the
• 12:39
  thing
• 12:39
  that
• 12:40
  solves
• 12:40
  this
• 12:40
  challenge
• 12:41
  that
• 12:41
  I
• 12:41
  have?
• 12:41
  And
• 12:41
  I
• 12:41
  think
• 12:41
  getting
• 12:42
  to
• 12:42
  the
• 12:42
  root
• 12:42
  of
• 12:42
  what
• 12:43
  that
• 12:43
  challenge
• 12:43
  is
• 12:44
  is
• 12:44
  the
• 12:44
  first
• 12:45
  step.
• 12:45
  And
• 12:46
  we
• 12:46
  like
• 12:46
  Pariah
• 12:47
  said
• 12:47
  we
• 12:47
  can't
• 12:47
  talk
• 12:48
  hardware
• 12:48
  until
• 12:48
  we
• 12:48
  really
• 12:49
  understand
• 12:50
  what
• 12:50
  are
• 12:50
  the
• 12:50
  goals
• 12:50
  of
• 12:51
  the
• 12:51
  store.
• 12:51
  If
• 12:51
  you
• 12:51
  don't
• 12:52
  know
• 12:52
  what
• 12:52
  they
• 12:52
  are,
• 12:53
  then
• 12:53
  you
• 12:53
  should
• 12:53
  be
• 12:53
  aware
• 12:54
  of
• 12:54
  all
• 12:54
  of
• 12:54
  the
• 12:54
  benefits
• 12:55
  that
• 12:55
  RFID
• 12:56
  can
• 12:56
  bring
• 12:56
  to
• 12:56
  you.
• 12:57
  What
• 12:57
  we
• 12:58
  usually
• 12:58
  and
• 12:58
  traditionally
• 12:59
  start
• 12:59
  with
• 12:59
  is,
• 13:00
  I
• 13:00
  think
• 13:01
  I
• 13:01
  have
• 13:01
  something.
• 13:02
  I'm
• 13:02
  not
• 13:02
  sure.
• 13:03
  My
• 13:03
  customers
• 13:04
  aren't
• 13:04
  sure.
• 13:04
  I
• 13:05
  don't
• 13:05
  know
• 13:05
  if
• 13:05
  I
• 13:05
  can
• 13:05
  sell
• 13:05
  it.
• 13:06
  But
• 13:06
  then
• 13:06
  all
• 13:06
  of
• 13:06
  a
• 13:06
  sudden
• 13:07
  it
• 13:07
  pops
• 13:07
  up
• 13:07
  at
• 13:07
  the
• 13:07
  end
• 13:07
  of
• 13:07
  the
• 13:08
  season.
• 13:08
  And
• 13:09
  so
• 13:09
  inventory
• 13:10
  accuracy
• 13:11
  is
• 13:11
  the
• 13:11
  root
• 13:11
  of
• 13:12
  so
• 13:12
  many
• 13:12
  of
• 13:12
  the
• 13:13
  beginning
• 13:13
  foundational
• 13:14
  challenges
• 13:15
  that
• 13:15
  RFID
• 13:16
  can
• 13:16
  solve.
• 13:17
  So
• 13:17
  if
• 13:18
  just
• 13:18
  testing
• 13:19
  for
• 13:19
  that
• 13:19
  is
• 13:19
  your
• 13:20
  goal,
• 13:20
  we
• 13:20
  have
• 13:20
  a
• 13:21
  really
• 13:21
  lightweight,
• 13:21
  easy
• 13:22
  way
• 13:22
  to
• 13:22
  do
• 13:22
  it
• 13:22
  with
• 13:22
  handhelds.
• 13:23
  But
• 13:23
  if
• 13:23
  you're
• 13:23
  trying
• 13:24
  to
• 13:24
  see
• 13:24
  the
• 13:24
  full
• 13:24
  breadth
• 13:25
  of
• 13:25
  what
• 13:25
  is
• 13:25
  available
• 13:26
  with
• 13:26
  rfid,
• 13:27
  well,
• 13:27
  then
• 13:27
  it's
• 13:28
  a
• 13:28
  two
• 13:28
  way
• 13:28
  street.
• 13:29
  Now
• 13:29
  we
• 13:29
  need
• 13:29
  to
• 13:29
  talk
• 13:29
  about
• 13:30
  what
• 13:30
  kind
• 13:30
  of
• 13:30
  data
• 13:30
  you
• 13:31
  can
• 13:31
  share
• 13:31
  with
• 13:31
  us,
• 13:32
  and
• 13:33
  then
• 13:33
  we
• 13:34
  can
• 13:34
  talk
• 13:34
  about
• 13:34
  all
• 13:34
  of
• 13:34
  the
• 13:34
  different
• 13:35
  hardware
• 13:35
  and
• 13:35
  sensor
• 13:36
  equipment
• 13:36
  that
• 13:36
  can
• 13:37
  share
• 13:37
  data
• 13:38
  on
• 13:38
  top
• 13:38
  of
• 13:38
  that
• 13:39
  to
• 13:39
  add
• 13:39
  even
• 13:39
  more
• 13:39
  value.
• 13:40
  Got
• 13:40
  it?
• 13:40
  Yeah.
• 13:41
  Because
• 13:41
  this
• 13:41
  is.
• 13:41
  This
• 13:41
  gets
• 13:42
  back
• 13:42
  to
• 13:42
  what
• 13:42
  I
• 13:42
  remember
• 13:43
  the
• 13:43
  Fabletics
• 13:43
  team
• 13:44
  telling
• 13:44
  me
• 13:44
  is
• 13:44
  like,
• 13:44
  you
• 13:44
  know,
• 13:45
  product
• 13:45
  doesn't
• 13:45
  sell
• 13:45
  from
• 13:46
  the
• 13:46
  back
• 13:46
  room.
• 13:46
  So
• 13:47
  if
• 13:47
  it's,
• 13:48
  you
• 13:48
  know,
• 13:48
  deep
• 13:48
  within
• 13:49
  a
• 13:49
  box
• 13:49
  in
• 13:49
  the
• 13:50
  back.
• 13:50
  And
• 13:50
  that's
• 13:50
  when
• 13:51
  she
• 13:51
  was
• 13:51
  using
• 13:52
  their
• 13:52
  store
• 13:52
  manager
• 13:53
  was
• 13:53
  using
• 13:53
  the
• 13:53
  handheld
• 13:53
  scanner
• 13:54
  to
• 13:54
  kind
• 13:54
  of
• 13:54
  go
• 13:54
  through
• 13:55
  and
• 13:55
  go
• 13:55
  through
• 13:56
  all
• 13:56
  the
• 13:56
  boxes
• 13:56
  to
• 13:57
  get
• 13:57
  that
• 13:57
  accuracy
• 13:58
  level,
• 13:58
  that,
• 13:58
  that
• 13:59
  makes
• 13:59
  sense
• 13:59
  to
• 13:59
  me
• 13:59
  now
• 14:00
  is
• 14:00
  that,
• 14:00
  you
• 14:00
  know,
• 14:01
  otherwise
• 14:01
  that
• 14:01
  stuff
• 14:01
  just
• 14:02
  gets
• 14:02
  found,
• 14:02
  you
• 14:02
  know,
• 14:03
  three
• 14:03
  months
• 14:03
  after
• 14:04
  the
• 14:04
  season
• 14:04
  is
• 14:05
  over
• 14:05
  and
• 14:05
  it's
• 14:06
  not
• 14:06
  salable
• 14:06
  at
• 14:07
  that
• 14:07
  point
• 14:07
  in
• 14:07
  time.
• 14:08
  All
• 14:08
  right,
• 14:09
  I
• 14:09
  want
• 14:09
  to
• 14:09
  move
• 14:09
  on
• 14:10
  to
• 14:10
  next.
• 14:10
  The
• 14:10
  next
• 14:11
  question
• 14:12
  number
• 14:12
  two
• 14:13
  is
• 14:14
  my
• 14:14
  store's
• 14:15
  inventory
• 14:15
  count
• 14:16
  takes
• 14:16
  multiple
• 14:17
  staff
• 14:17
  members
• 14:18
  and
• 14:18
  several
• 14:19
  hours.
• 14:20
  What
• 14:20
  solution
• 14:20
  is
• 14:21
  best
• 14:21
  for
• 14:21
  that?
• 14:22
  Madeline,
• 14:22
  I'm
• 14:22
  going
• 14:23
  to
• 14:23
  you
• 14:23
  first
• 14:23
  on
• 14:23
  this
• 14:24
  one.
• 14:24
  I
• 14:24
  remember
• 14:25
  working
• 14:25
  those
• 14:25
  late
• 14:26
  nights
• 14:26
  in
• 14:26
  retail
• 14:27
  overnight
• 14:28
  with
• 14:28
  cold
• 14:28
  pizza.
• 14:29
  One
• 14:29
  cold
• 14:30
  pizza
• 14:30
  sitting
• 14:30
  out
• 14:31
  for
• 14:31
  all
• 14:31
  of
• 14:31
  our.
• 14:32
  All
• 14:32
  of
• 14:32
  our
• 14:32
  staff
• 14:33
  and
• 14:33
  the
• 14:33
  gig
• 14:34
  workers
• 14:34
  that
• 14:34
  were
• 14:34
  coming
• 14:35
  in
• 14:35
  to
• 14:35
  help
• 14:35
  us
• 14:35
  do
• 14:36
  the
• 14:37
  inventory
• 14:37
  behind
• 14:37
  us.
• 14:38
  Please
• 14:39
  tell
• 14:39
  me,
• 14:40
  how
• 14:40
  do
• 14:40
  I
• 14:41
  shorten
• 14:42
  that
• 14:42
  time
• 14:42
  to
• 14:43
  do
• 14:43
  my
• 14:43
  inventory?
• 14:43
  Which
• 14:44
  solution
• 14:44
  would
• 14:44
  be
• 14:45
  best
• 14:46
  coming
• 14:46
  from
• 14:46
  retail?
• 14:47
  I
• 14:47
  remember
• 14:47
  those
• 14:47
  nights.
• 14:48
  And
• 14:48
  Ann,
• 14:48
  you
• 14:48
  remember
• 14:48
  you
• 14:49
  take
• 14:49
  a
• 14:49
  bite
• 14:49
  of
• 14:49
  pizza.
• 14:50
  Did
• 14:50
  I
• 14:50
  count
• 14:50
  two
• 14:51
  mediums
• 14:51
  and
• 14:51
  you're
• 14:52
  starting
• 14:52
  over?
• 14:53
  Yes.
• 14:54
  Oh,
• 14:55
  awful
• 14:55
  nightmares.
• 14:56
  The
• 14:56
  stuff
• 14:56
  of
• 14:56
  nightmares.
• 14:57
  Yeah.
• 14:58
  So
• 14:58
  human
• 14:58
  error
• 14:58
  causes
• 14:59
  a
• 14:59
  lot
• 14:59
  of
• 14:59
  these
• 14:59
  discrepancies
• 15:00
  we
• 15:00
  talk
• 15:00
  about
• 15:01
  with
• 15:01
  accuracy.
• 15:02
  And
• 15:02
  an
• 15:02
  annual
• 15:02
  PI
• 15:03
  is
• 15:03
  traditionally
• 15:04
  the
• 15:04
  solve
• 15:04
  that
• 15:04
  we
• 15:04
  use
• 15:05
  to
• 15:06
  get
• 15:06
  our
• 15:06
  inventory
• 15:07
  back
• 15:07
  to
• 15:07
  what
• 15:08
  reality
• 15:08
  is
• 15:08
  within
• 15:09
  the
• 15:09
  store.
• 15:10
  Now,
• 15:10
  any
• 15:10
  of
• 15:10
  the
• 15:11
  Retailers
• 15:11
  that
• 15:11
  I've
• 15:11
  ever
• 15:12
  spoken
• 15:12
  to
• 15:12
  that
• 15:12
  are
• 15:12
  watching
• 15:13
  this
• 15:13
  might
• 15:13
  be
• 15:13
  laughing
• 15:14
  because
• 15:14
  labor
• 15:14
  is
• 15:15
  a
• 15:15
  hot
• 15:15
  topic
• 15:16
  for
• 15:16
  me.
• 15:16
  I
• 15:17
  feel
• 15:17
  that
• 15:17
  RFID
• 15:18
  allows
• 15:18
  you
• 15:18
  to
• 15:19
  reallocate
• 15:20
  your
• 15:20
  labor.
• 15:20
  And
• 15:20
  so
• 15:21
  now
• 15:21
  you're
• 15:21
  spending
• 15:21
  time
• 15:21
  on
• 15:22
  more
• 15:22
  of
• 15:22
  the
• 15:22
  things
• 15:23
  that
• 15:23
  matter
• 15:23
  as
• 15:23
  opposed
• 15:24
  to
• 15:24
  fixing
• 15:25
  and
• 15:25
  trying
• 15:25
  to
• 15:27
  circumnavigate
• 15:28
  a
• 15:28
  process
• 15:28
  to
• 15:29
  find
• 15:29
  a
• 15:29
  product
• 15:29
  that
• 15:30
  is
• 15:30
  really
• 15:30
  antiquated.
• 15:31
  So
• 15:33
  I
• 15:33
  would
• 15:33
  say
• 15:33
  that
• 15:34
  with
• 15:34
  a
• 15:34
  handheld
• 15:35
  solution,
• 15:35
  for
• 15:35
  example,
• 15:36
  auditors
• 15:37
  are
• 15:37
  fine
• 15:38
  with
• 15:38
  us
• 15:38
  using
• 15:38
  that
• 15:39
  for
• 15:39
  physical
• 15:39
  inventories
• 15:40
  and
• 15:40
  are
• 15:40
  getting
• 15:41
  approved.
• 15:42
  So
• 15:42
  you
• 15:42
  can
• 15:42
  replace
• 15:43
  that
• 15:43
  with
• 15:43
  rfid.
• 15:44
  It
• 15:44
  will
• 15:44
  be
• 15:44
  more
• 15:44
  accurate.
• 15:45
  Will
• 15:46
  it
• 15:46
  involve
• 15:47
  less
• 15:47
  manual
• 15:48
  time
• 15:48
  of
• 15:48
  counting
• 15:49
  products
• 15:49
  over
• 15:50
  the
• 15:50
  entire
• 15:50
  project?
• 15:51
  That's
• 15:52
  where
• 15:52
  I'm
• 15:52
  not
• 15:52
  sure
• 15:52
  that
• 15:53
  handhelds
• 15:53
  will
• 15:54
  really
• 15:55
  take
• 15:55
  the
• 15:55
  bait.
• 15:56
  Okay.
• 15:57
  And
• 15:57
  that
• 15:58
  makes
• 15:58
  sense
• 15:58
  because
• 15:58
  that
• 15:59
  is
• 15:59
  consistent
• 15:59
  kind
• 16:00
  of
• 16:00
  with
• 16:00
  what
• 16:00
  we
• 16:00
  saw
• 16:00
  at
• 16:01
  the
• 16:01
  Fabletics
• 16:01
  store
• 16:02
  when
• 16:02
  we
• 16:02
  were
• 16:02
  there.
• 16:03
  They
• 16:03
  had
• 16:03
  a
• 16:03
  combination
• 16:04
  of
• 16:04
  overhead
• 16:05
  and
• 16:05
  the
• 16:05
  handheld
• 16:06
  scanners.
• 16:07
  So
• 16:07
  that
• 16:08
  when
• 16:08
  I
• 16:08
  saw
• 16:08
  that
• 16:08
  inventory
• 16:09
  count
• 16:09
  being
• 16:10
  done
• 16:10
  in
• 16:10
  18
• 16:10
  minutes,
• 16:11
  I
• 16:11
  was
• 16:11
  blown
• 16:12
  away.
• 16:12
  I
• 16:13
  could
• 16:13
  not
• 16:13
  believe
• 16:13
  how
• 16:13
  quickly
• 16:14
  that
• 16:14
  was
• 16:14
  done
• 16:14
  with
• 16:14
  one
• 16:15
  person.
• 16:16
  So
• 16:16
  I
• 16:16
  think
• 16:16
  that's.
• 16:16
  That's
• 16:17
  a
• 16:17
  great
• 16:17
  set
• 16:18
  or
• 16:18
  great
• 16:18
  context.
• 16:19
  I
• 16:19
  think,
• 16:19
  Madeline,
• 16:19
  for
• 16:19
  us
• 16:20
  to
• 16:20
  understand
• 16:20
  that
• 16:20
  it's
• 16:20
  not
• 16:21
  just
• 16:21
  the
• 16:21
  RFID
• 16:22
  readers
• 16:22
  alone,
• 16:23
  probably.
• 16:24
  Okay,
• 16:25
  next
• 16:25
  question.
• 16:25
  We're
• 16:26
  going
• 16:26
  to.
• 16:27
  I'm
• 16:27
  a
• 16:27
  retailer
• 16:28
  with
• 16:28
  a
• 16:28
  large
• 16:29
  variety
• 16:29
  of
• 16:29
  SKU
• 16:30
  types.
• 16:31
  Not
• 16:31
  everything
• 16:31
  is
• 16:31
  RFID
• 16:32
  tagged.
• 16:33
  Now,
• 16:34
  I
• 16:34
  have
• 16:34
  a
• 16:34
  hunch,
• 16:35
  but
• 16:36
  I'm
• 16:36
  going
• 16:36
  to
• 16:36
  go
• 16:37
  to
• 16:37
  you
• 16:37
  for
• 16:37
  the
• 16:37
  answer
• 16:38
  on
• 16:38
  this
• 16:38
  one
• 16:38
  because
• 16:38
  something
• 16:39
  tells
• 16:39
  me
• 16:39
  that
• 16:40
  maybe
• 16:41
  OVERHEAD
• 16:41
  is
• 16:41
  going
• 16:42
  to
• 16:42
  take
• 16:42
  the
• 16:42
  lead
• 16:43
  here.
• 16:43
  Sorry,
• 16:44
  Madeline.
• 16:46
  Yeah,
• 16:47
  I
• 16:47
  think
• 16:47
  that's
• 16:48
  exactly
• 16:48
  why
• 16:48
  the
• 16:49
  platform
• 16:49
  matters
• 16:50
  a
• 16:50
  lot
• 16:50
  more
• 16:51
  than
• 16:51
  your
• 16:51
  tagging
• 16:51
  strategy.
• 16:52
  Right.
• 16:52
  Okay.
• 16:53
  Explain
• 16:53
  that
• 16:53
  a
• 16:53
  little
• 16:53
  bit.
• 16:54
  Yeah,
• 16:55
  I
• 16:55
  mean,
• 16:55
  if
• 16:55
  you
• 16:55
  think
• 16:55
  about
• 16:56
  a
• 16:56
  strong
• 16:56
  platform
• 16:57
  or
• 16:57
  a
• 16:57
  strong
• 16:58
  system,
• 16:59
  it
• 16:59
  shouldn't
• 16:59
  matter
• 16:59
  how
• 17:00
  the
• 17:00
  data
• 17:00
  is
• 17:00
  coming
• 17:00
  in.
• 17:01
  You
• 17:01
  have
• 17:01
  overhead
• 17:02
  readers,
• 17:02
  you're
• 17:02
  getting
• 17:03
  a
• 17:03
  continuous
• 17:03
  stream
• 17:04
  of
• 17:04
  data,
• 17:04
  you
• 17:05
  have
• 17:05
  handled
• 17:05
  readers,
• 17:06
  you're
• 17:06
  getting
• 17:06
  just
• 17:06
  in
• 17:06
  time
• 17:07
  data
• 17:07
  feed,
• 17:08
  you
• 17:09
  have
• 17:09
  no
• 17:10
  rfid,
• 17:10
  you
• 17:10
  have
• 17:11
  barcodes,
• 17:11
  you're
• 17:11
  getting
• 17:12
  again
• 17:12
  a
• 17:12
  just
• 17:13
  in
• 17:13
  time,
• 17:13
  but
• 17:13
  more
• 17:13
  like
• 17:14
  a
• 17:14
  harder
• 17:15
  scanner
• 17:15
  method.
• 17:16
  Let's
• 17:16
  say
• 17:17
  you
• 17:17
  don't
• 17:17
  even
• 17:17
  have
• 17:17
  barcodes.
• 17:18
  You're
• 17:18
  living
• 17:18
  in
• 17:18
  age
• 17:18
  old
• 17:19
  technology
• 17:19
  days.
• 17:19
  You're
• 17:20
  just
• 17:20
  doing
• 17:20
  manual
• 17:20
  count.
• 17:21
  At
• 17:21
  the
• 17:22
  end
• 17:22
  of
• 17:22
  the
• 17:22
  day,
• 17:22
  the
• 17:23
  system
• 17:23
  needs
• 17:23
  an
• 17:23
  inventory
• 17:24
  data
• 17:24
  feed.
• 17:25
  That
• 17:25
  feed
• 17:26
  could
• 17:26
  be
• 17:26
  coming
• 17:26
  in
• 17:27
  any
• 17:27
  form.
• 17:28
  What
• 17:28
  will
• 17:28
  be
• 17:28
  different
• 17:29
  and
• 17:29
  different
• 17:30
  inventory
• 17:31
  systems
• 17:32
  is
• 17:32
  the
• 17:32
  frequency
• 17:33
  of
• 17:33
  the
• 17:33
  data
• 17:33
  feed
• 17:34
  that
• 17:34
  you
• 17:34
  will
• 17:34
  be
• 17:34
  getting.
• 17:35
  In
• 17:35
  an
• 17:35
  OVERHEAD
• 17:36
  system,
• 17:36
  you
• 17:36
  will
• 17:36
  be
• 17:36
  getting
• 17:37
  a
• 17:37
  continuous
• 17:38
  data
• 17:38
  feed
• 17:38
  in
• 17:39
  a
• 17:39
  high
• 17:39
  end
• 17:40
  or
• 17:40
  a
• 17:40
  barcode
• 17:41
  system
• 17:41
  or
• 17:41
  a
• 17:41
  manual
• 17:42
  system,
• 17:42
  you
• 17:42
  will
• 17:43
  be
• 17:43
  getting
• 17:44
  just
• 17:44
  in
• 17:44
  Time
• 17:44
  or
• 17:45
  as
• 17:45
  you
• 17:45
  scan
• 17:46
  data
• 17:46
  feed.
• 17:48
  At
• 17:48
  the
• 17:49
  end
• 17:49
  of
• 17:49
  the
• 17:49
  day,
• 17:49
  what
• 17:49
  matters
• 17:50
  is
• 17:50
  the
• 17:50
  data
• 17:51
  frequency.
• 17:52
  Right.
• 17:52
  In
• 17:53
  reality,
• 17:53
  most
• 17:54
  of
• 17:54
  the
• 17:54
  retailers
• 17:55
  have
• 17:55
  a
• 17:55
  hybrid
• 17:56
  setup,
• 17:56
  right.
• 17:58
  They'll
• 17:58
  have
• 17:58
  most
• 17:58
  of
• 17:58
  their
• 17:59
  inventory,
• 18:00
  let's
• 18:00
  say
• 18:01
  RFID
• 18:01
  tagged,
• 18:02
  some
• 18:02
  of
• 18:02
  it
• 18:02
  might
• 18:03
  not
• 18:03
  be
• 18:03
  tagged.
• 18:04
  And
• 18:05
  that's
• 18:05
  the
• 18:05
  reality
• 18:06
  because
• 18:06
  not
• 18:06
  every
• 18:07
  item
• 18:07
  is
• 18:07
  ready
• 18:08
  for
• 18:08
  RFID
• 18:08
  tagging
• 18:09
  yet.
• 18:09
  You
• 18:09
  have
• 18:10
  jewelry,
• 18:10
  you
• 18:10
  have
• 18:11
  liquids
• 18:11
  and
• 18:12
  whatnot,
• 18:12
  which
• 18:12
  cannot
• 18:13
  be
• 18:13
  RFID
• 18:13
  tagged
• 18:13
  at
• 18:14
  this
• 18:14
  point
• 18:14
  in
• 18:14
  time.
• 18:14
  And
• 18:15
  hence
• 18:15
  the
• 18:15
  platform
• 18:16
  has
• 18:16
  to
• 18:16
  be
• 18:16
  able
• 18:16
  to
• 18:17
  consume
• 18:17
  all
• 18:17
  of
• 18:17
  this.
• 18:18
  So
• 18:18
  the
• 18:18
  data
• 18:19
  feed
• 18:19
  absolutely
• 18:20
  doesn't
• 18:20
  matter.
• 18:21
  The
• 18:21
  platform
• 18:22
  has
• 18:22
  to
• 18:22
  normalize
• 18:22
  it,
• 18:23
  reconcile
• 18:24
  it,
• 18:24
  and
• 18:24
  still
• 18:25
  give
• 18:25
  you
• 18:25
  a
• 18:25
  trusted
• 18:26
  count
• 18:26
  and
• 18:26
  location
• 18:27
  across
• 18:27
  the
• 18:28
  store.
• 18:28
  Right.
• 18:29
  And
• 18:29
  that's
• 18:29
  how
• 18:30
  pragmatically
• 18:31
  rollout
• 18:31
  rfid.
• 18:33
  Got
• 18:33
  it.
• 18:33
  Okay.
• 18:34
  So
• 18:34
  if
• 18:34
  I'm
• 18:34
  hearing
• 18:35
  your
• 18:35
  argument
• 18:35
  correctly,
• 18:36
  it's
• 18:37
  really
• 18:37
  about
• 18:38
  the
• 18:38
  overhead
• 18:39
  readers
• 18:39
  being
• 18:39
  able
• 18:40
  to
• 18:40
  give
• 18:40
  visibility
• 18:40
  to
• 18:41
  everything's
• 18:42
  place
• 18:42
  in
• 18:43
  the
• 18:43
  store,
• 18:44
  having
• 18:44
  that
• 18:44
  on
• 18:45
  an
• 18:45
  ongoing
• 18:45
  basis,
• 18:46
  and
• 18:46
  then
• 18:46
  being
• 18:46
  able
• 18:47
  to
• 18:47
  kind
• 18:47
  of
• 18:47
  fill
• 18:47
  in
• 18:47
  the
• 18:48
  gaps
• 18:48
  for
• 18:48
  some
• 18:48
  of
• 18:48
  those
• 18:48
  items
• 18:49
  that
• 18:49
  can't
• 18:49
  be
• 18:49
  RFID
• 18:50
  tagged
• 18:50
  just
• 18:51
  yet,
• 18:51
  which
• 18:52
  is
• 18:52
  pretty
• 18:52
  common.
• 18:53
  I
• 18:53
  mean,
• 18:53
  I
• 18:53
  think
• 18:53
  that's,
• 18:54
  that's
• 18:54
  one
• 18:54
  of
• 18:54
  the
• 18:54
  biggest
• 18:55
  challenges
• 18:55
  that
• 18:55
  when
• 18:55
  I've
• 18:56
  taken
• 18:56
  people,
• 18:57
  you
• 18:57
  know,
• 18:57
  through
• 18:58
  the
• 18:58
  H
• 18:58
  and
• 18:58
  M
• 18:58
  store
• 18:59
  in
• 18:59
  soho
• 18:59
  that
• 19:00
  are,
• 19:00
  you
• 19:00
  know,
• 19:00
  big
• 19:00
  box
• 19:01
  retailers,
• 19:01
  specialty
• 19:02
  retailers,
• 19:02
  is
• 19:03
  that,
• 19:03
  you
• 19:03
  know,
• 19:03
  only
• 19:03
  some
• 19:04
  of
• 19:04
  the
• 19:04
  items
• 19:04
  are
• 19:04
  currently
• 19:05
  RFID
• 19:05
  tagged.
• 19:06
  And
• 19:06
  they're
• 19:06
  still,
• 19:07
  they
• 19:07
  want
• 19:07
  that
• 19:08
  solution.
• 19:08
  It's
• 19:08
  still
• 19:09
  effective.
• 19:09
  It's
• 19:10
  just
• 19:10
  how
• 19:10
  do
• 19:10
  I
• 19:10
  get
• 19:10
  visibility
• 19:11
  as
• 19:12
  much
• 19:12
  as
• 19:12
  possible
• 19:12
  into
• 19:13
  the
• 19:13
  variety
• 19:14
  of
• 19:14
  options
• 19:15
  or
• 19:15
  a
• 19:15
  variety
• 19:16
  of
• 19:16
  products
• 19:16
  that
• 19:16
  are
• 19:16
  moving
• 19:17
  around
• 19:17
  in
• 19:17
  my
• 19:17
  stores?
• 19:17
  I
• 19:18
  wanted
• 19:18
  to
• 19:18
  add
• 19:18
  too,
• 19:18
  because
• 19:19
  I
• 19:19
  think
• 19:19
  that
• 19:19
  one
• 19:19
  of
• 19:20
  the
• 19:20
  benefits
• 19:20
  that
• 19:20
  you
• 19:20
  have
• 19:21
  with
• 19:21
  a
• 19:21
  handheld
• 19:21
  solution
• 19:22
  is
• 19:22
  you
• 19:22
  can
• 19:22
  isolate
• 19:23
  products.
• 19:23
  So
• 19:24
  in
• 19:24
  a
• 19:24
  store
• 19:24
  format
• 19:25
  that
• 19:25
  has
• 19:25
  a
• 19:25
  large
• 19:26
  variety
• 19:26
  and
• 19:27
  maybe
• 19:27
  not
• 19:27
  fully
• 19:28
  RFID
• 19:28
  tagged,
• 19:29
  well,
• 19:29
  then
• 19:29
  let's
• 19:30
  just
• 19:31
  capitalize
• 19:31
  on
• 19:32
  the
• 19:32
  gold
• 19:32
  that's
• 19:32
  sitting
• 19:32
  within
• 19:33
  your
• 19:33
  store.
• 19:34
  Let's
• 19:34
  make
• 19:34
  sure
• 19:34
  that
• 19:35
  we
• 19:35
  can
• 19:35
  isolate
• 19:35
  and
• 19:36
  count
• 19:36
  those
• 19:36
  RFID
• 19:37
  items
• 19:37
  and
• 19:37
  reduce
• 19:38
  human
• 19:38
  error
• 19:39
  and
• 19:39
  counting
• 19:39
  for
• 19:40
  those
• 19:40
  products.
• 19:41
  So
• 19:41
  I
• 19:41
  think
• 19:42
  again,
• 19:42
  if
• 19:42
  you're
• 19:42
  hoping
• 19:43
  to
• 19:43
  count
• 19:43
  that
• 19:43
  whole
• 19:44
  store,
• 19:44
  this
• 19:44
  hybrid
• 19:45
  model
• 19:45
  is
• 19:45
  something
• 19:46
  that
• 19:46
  you
• 19:46
  need
• 19:46
  to
• 19:46
  find
• 19:47
  a
• 19:47
  partner
• 19:47
  that
• 19:47
  can
• 19:48
  support.
• 19:49
  But
• 19:49
  if
• 19:49
  you're
• 19:50
  also
• 19:50
  just
• 19:50
  looking
• 19:50
  to
• 19:50
  prove
• 19:51
  that
• 19:51
  business
• 19:51
  case,
• 19:51
  you
• 19:52
  know,
• 19:52
  that's
• 19:52
  my
• 19:52
  favorite
• 19:52
  roi,
• 19:54
  then
• 19:54
  let's
• 19:54
  just
• 19:54
  focus
• 19:55
  on
• 19:55
  that,
• 19:55
  that
• 19:55
  part
• 19:56
  of
• 19:56
  the
• 19:56
  product
• 19:56
  in
• 19:56
  stores
• 19:57
  that
• 19:57
  are
• 19:57
  tact
• 19:58
  and
• 19:58
  see
• 19:58
  if
• 19:59
  we
• 19:59
  can
• 19:59
  make
• 19:59
  a
• 19:59
  business
• 19:59
  case
• 20:00
  there.
• 20:00
  Interesting.
• 20:01
  So
• 20:01
  it's
• 20:01
  not
• 20:02
  just
• 20:02
  about
• 20:03
  what
• 20:04
  there's
• 20:04
  still
• 20:04
  a
• 20:04
  value,
• 20:05
  even
• 20:05
  if
• 20:06
  just
• 20:06
  a
• 20:06
  fraction
• 20:06
  of
• 20:07
  the
• 20:07
  products
• 20:07
  can
• 20:08
  be
• 20:08
  RFID
• 20:08
  tagged
• 20:09
  and
• 20:09
  counted,
• 20:09
  which
• 20:10
  Makes
• 20:10
  sense.
• 20:10
  I
• 20:10
  mean,
• 20:11
  especially
• 20:11
  when
• 20:11
  you
• 20:11
  get
• 20:11
  down
• 20:12
  to
• 20:12
  like
• 20:12
  the
• 20:12
  lab
• 20:13
  aspect
• 20:13
  of
• 20:13
  it
• 20:13
  too.
• 20:14
  It's
• 20:14
  like,
• 20:14
  okay,
• 20:15
  you,
• 20:15
  if,
• 20:16
  if
• 20:16
  you
• 20:16
  can
• 20:16
  consolidate
• 20:17
  even
• 20:17
  sections
• 20:18
  of
• 20:18
  the
• 20:18
  store,
• 20:19
  it
• 20:19
  still
• 20:19
  cuts
• 20:19
  down
• 20:19
  on
• 20:20
  the
• 20:20
  time.
• 20:20
  Yeah.
• 20:21
  A
• 20:21
  lot
• 20:21
  of
• 20:21
  retailers
• 20:22
  think
• 20:22
  it's
• 20:22
  all
• 20:22
  or
• 20:22
  nothing,
• 20:23
  but
• 20:24
  I
• 20:24
  think
• 20:24
  that
• 20:24
  maybe
• 20:25
  that's
• 20:25
  not
• 20:25
  the
• 20:25
  future.
• 20:26
  Yeah.
• 20:26
  In
• 20:26
  fact,
• 20:27
  Walmart
• 20:28
  also
• 20:28
  just
• 20:28
  started
• 20:28
  with
• 20:29
  like
• 20:29
  tagging
• 20:30
  fashion,
• 20:30
  apparel,
• 20:31
  clothes.
• 20:31
  Right.
• 20:32
  And.
• 20:32
  And
• 20:32
  slowly
• 20:33
  transitioned
• 20:34
  into
• 20:34
  all
• 20:34
  the
• 20:34
  other
• 20:35
  sections
• 20:35
  of
• 20:35
  the
• 20:35
  store.
• 20:36
  And
• 20:36
  they
• 20:36
  are
• 20:36
  still
• 20:37
  tagging
• 20:37
  a
• 20:37
  lot
• 20:37
  part
• 20:38
  of
• 20:38
  their
• 20:38
  inventory.
• 20:38
  Right.
• 20:39
  And
• 20:39
  that's
• 20:39
  exactly
• 20:39
  how
• 20:40
  retailers
• 20:41
  should
• 20:41
  be
• 20:41
  thinking.
• 20:41
  They
• 20:42
  have
• 20:42
  to
• 20:42
  start
• 20:43
  somewhere.
• 20:44
  And
• 20:44
  the
• 20:44
  most
• 20:44
  important
• 20:45
  thing
• 20:45
  is
• 20:45
  the
• 20:46
  fast
• 20:46
  moving
• 20:47
  aspect
• 20:47
  of
• 20:47
  yours.
• 20:48
  Whatever
• 20:48
  drives
• 20:49
  the
• 20:49
  most
• 20:49
  business
• 20:50
  for
• 20:50
  you
• 20:51
  or
• 20:51
  your
• 20:51
  high,
• 20:52
  you
• 20:52
  know,
• 20:53
  ticket
• 20:53
  items,
• 20:54
  I
• 20:54
  think
• 20:54
  that's
• 20:54
  what
• 20:54
  deserves
• 20:55
  tagging
• 20:56
  earlier
• 20:56
  than
• 20:56
  the
• 20:56
  rest
• 20:57
  of
• 20:57
  them.
• 20:57
  I
• 20:57
  agree
• 20:57
  with
• 20:58
  you
• 20:58
  on
• 20:58
  that
• 20:58
  one,
• 20:58
  Para.
• 20:59
  All
• 20:59
  right,
• 20:59
  let's
• 20:59
  go
• 21:00
  on
• 21:00
  to
• 21:00
  the
• 21:00
  next
• 21:00
  question.
• 21:01
  In
• 21:02
  stores
• 21:02
  with
• 21:02
  high
• 21:03
  shrinkage,
• 21:04
  how
• 21:04
  can
• 21:04
  RFID
• 21:05
  help
• 21:05
  my
• 21:05
  team
• 21:06
  identify
• 21:06
  and
• 21:06
  prevent
• 21:07
  stock
• 21:07
  loss
• 21:07
  while
• 21:08
  ensuring
• 21:08
  products
• 21:08
  are
• 21:09
  available
• 21:09
  for
• 21:10
  customers?
• 21:10
  Madeline,
• 21:11
  we're
• 21:11
  going
• 21:11
  to
• 21:11
  you
• 21:11
  first
• 21:12
  on
• 21:12
  this
• 21:12
  one.
• 21:12
  I
• 21:13
  have
• 21:13
  an
• 21:13
  interesting
• 21:13
  answer
• 21:13
  for
• 21:14
  this
• 21:14
  one
• 21:14
  because
• 21:14
  I
• 21:14
  think
• 21:15
  it
• 21:16
  doesn't
• 21:16
  actually
• 21:16
  matter
• 21:17
  if
• 21:17
  you
• 21:17
  need
• 21:17
  a
• 21:18
  handheld
• 21:18
  or
• 21:19
  an
• 21:19
  overhead
• 21:19
  or
• 21:19
  what
• 21:20
  type
• 21:20
  of
• 21:20
  sensor
• 21:20
  for
• 21:21
  this
• 21:21
  use
• 21:21
  case
• 21:22
  brings
• 21:22
  us
• 21:22
  back
• 21:23
  to
• 21:23
  the
• 21:23
  intelligence
• 21:23
  layer
• 21:24
  and
• 21:24
  making
• 21:25
  sure
• 21:25
  that
• 21:25
  if
• 21:25
  we
• 21:26
  know
• 21:26
  what's
• 21:26
  in
• 21:26
  your
• 21:27
  store,
• 21:27
  whether
• 21:27
  you
• 21:27
  use
• 21:28
  barcode
• 21:28
  or
• 21:28
  RFID
• 21:29
  or
• 21:29
  Bluetooth
• 21:30
  even,
• 21:31
  and
• 21:31
  we
• 21:31
  know
• 21:31
  what's
• 21:32
  selling
• 21:32
  well,
• 21:33
  then
• 21:33
  it's
• 21:33
  a
• 21:34
  simple
• 21:34
  math
• 21:34
  problem
• 21:35
  to
• 21:35
  figure
• 21:35
  out,
• 21:35
  okay,
• 21:36
  well,
• 21:36
  what's
• 21:36
  not
• 21:36
  here
• 21:37
  and
• 21:37
  what
• 21:37
  hasn't
• 21:38
  sold
• 21:39
  and
• 21:39
  what
• 21:40
  other
• 21:40
  layers
• 21:40
  of
• 21:40
  data
• 21:41
  that
• 21:41
  exist
• 21:41
  within
• 21:41
  the
• 21:42
  store
• 21:42
  can
• 21:42
  I
• 21:42
  use
• 21:43
  to
• 21:43
  try
• 21:43
  to
• 21:43
  identify
• 21:43
  the
• 21:44
  root
• 21:44
  cause?
• 21:45
  The
• 21:45
  root
• 21:45
  cause
• 21:46
  is
• 21:46
  going
• 21:46
  to
• 21:46
  see
• 21:47
  lasting
• 21:48
  shrink
• 21:48
  reduction
• 21:49
  across
• 21:49
  the.
• 21:50
  Okay,
• 21:50
  and
• 21:50
  Priya,
• 21:51
  do
• 21:51
  you
• 21:51
  see
• 21:52
  different
• 21:52
  versions
• 21:53
  of
• 21:53
  this
• 21:53
  with
• 21:53
  the
• 21:54
  overhead
• 21:54
  scanners
• 21:55
  or
• 21:55
  like.
• 21:55
  Because
• 21:55
  that's
• 21:56
  something
• 21:56
  that
• 21:56
  I've
• 21:56
  heard
• 21:56
  from
• 21:57
  a
• 21:57
  lot
• 21:57
  of
• 21:57
  the
• 21:57
  retailers
• 21:58
  that
• 21:58
  we've
• 21:58
  talked
• 21:58
  to
• 21:59
  who
• 21:59
  have
• 21:59
  deployed
• 22:00
  the
• 22:00
  overhead
• 22:00
  scanners
• 22:00
  as
• 22:01
  well,
• 22:01
  is
• 22:01
  that,
• 22:01
  you
• 22:02
  know,
• 22:02
  shrink
• 22:02
  is
• 22:02
  a
• 22:03
  huge.
• 22:04
  The
• 22:04
  data
• 22:04
  that
• 22:04
  they
• 22:05
  have
• 22:05
  about
• 22:05
  the
• 22:05
  products,
• 22:06
  knowing
• 22:06
  where
• 22:06
  they
• 22:06
  are
• 22:07
  is
• 22:07
  highly
• 22:08
  valuable.
• 22:08
  Tell
• 22:08
  us
• 22:09
  your
• 22:09
  perspective
• 22:10
  there
• 22:10
  from
• 22:10
  the
• 22:10
  overhead
• 22:11
  from
• 22:11
  team
• 22:11
  Overhead
• 22:12
  reader.
• 22:12
  Absolutely.
• 22:13
  I
• 22:13
  think
• 22:13
  one
• 22:13
  thing
• 22:14
  that
• 22:14
  I'll
• 22:14
  add
• 22:14
  to
• 22:15
  Madeline's
• 22:15
  answer
• 22:16
  is
• 22:16
  if
• 22:17
  you
• 22:17
  think
• 22:17
  about
• 22:17
  overhead,
• 22:19
  if
• 22:19
  a
• 22:19
  product
• 22:20
  without
• 22:20
  a
• 22:21
  transaction
• 22:22
  or
• 22:22
  without
• 22:23
  being
• 22:23
  accounted
• 22:24
  for
• 22:24
  is
• 22:25
  leaving
• 22:25
  the
• 22:25
  store,
• 22:26
  a
• 22:26
  handheld
• 22:27
  until
• 22:27
  you
• 22:28
  do
• 22:28
  a
• 22:28
  scan,
• 22:28
  you'll
• 22:29
  not
• 22:29
  be
• 22:29
  able
• 22:29
  to
• 22:29
  identify
• 22:30
  it
• 22:30
  in
• 22:31
  an
• 22:31
  overhead
• 22:31
  environment.
• 22:32
  You
• 22:32
  will
• 22:32
  definitely
• 22:33
  be
• 22:33
  able
• 22:33
  to
• 22:33
  identify
• 22:33
  it.
• 22:34
  You
• 22:35
  will
• 22:35
  not
• 22:35
  only
• 22:35
  know
• 22:36
  what
• 22:36
  items
• 22:36
  left
• 22:37
  the
• 22:37
  store,
• 22:37
  you
• 22:38
  will
• 22:38
  also
• 22:38
  know
• 22:39
  where
• 22:39
  were
• 22:40
  they
• 22:40
  last
• 22:40
  seen
• 22:41
  and
• 22:41
  what
• 22:41
  time
• 22:41
  were
• 22:42
  they
• 22:42
  last
• 22:42
  seen
• 22:42
  in
• 22:42
  the
• 22:43
  store?
• 22:43
  Now
• 22:43
  that
• 22:44
  data
• 22:44
  is
• 22:44
  powerful
• 22:45
  because
• 22:45
  you
• 22:45
  get
• 22:47
  a
• 22:47
  heat
• 22:48
  map
• 22:48
  of
• 22:48
  loss
• 22:50
  loss
• 22:51
  immediately.
• 22:52
  You
• 22:53
  literally
• 22:53
  get
• 22:53
  a
• 22:53
  heat
• 22:54
  map
• 22:54
  of
• 22:54
  exactly
• 22:55
  where
• 22:55
  your
• 22:55
  items
• 22:56
  are
• 22:56
  leaving
• 22:56
  the
• 22:56
  store.
• 22:57
  In
• 22:57
  some
• 22:57
  of
• 22:58
  the
• 22:58
  retailers,
• 22:58
  again,
• 22:58
  I'm
• 22:58
  not
• 22:59
  going
• 22:59
  to
• 22:59
  name
• 22:59
  them,
• 22:59
  but
• 23:00
  in
• 23:00
  some
• 23:00
  of
• 23:00
  the
• 23:00
  retailers
• 23:01
  they've
• 23:01
  literally
• 23:02
  seen
• 23:04
  some
• 23:04
  specific
• 23:05
  inventory
• 23:05
  leaving
• 23:05
  from
• 23:06
  the
• 23:06
  backstory
• 23:07
  at
• 23:07
  a
• 23:07
  very
• 23:08
  particular
• 23:08
  time
• 23:08
  in
• 23:08
  the
• 23:09
  day
• 23:09
  and
• 23:09
  they
• 23:10
  actually
• 23:11
  linked
• 23:11
  it
• 23:12
  back
• 23:12
  to
• 23:12
  where
• 23:12
  the
• 23:13
  root
• 23:13
  cause
• 23:13
  was.
• 23:13
  Now
• 23:13
  that's
• 23:14
  an
• 23:14
  interesting
• 23:15
  case
• 23:15
  study
• 23:15
  that
• 23:16
  overhead
• 23:16
  also
• 23:17
  unlocks.
• 23:19
  You
• 23:19
  don't
• 23:19
  necessarily
• 23:20
  need
• 23:20
  loss
• 23:20
  prevention
• 23:21
  readers
• 23:21
  at
• 23:21
  your
• 23:21
  exits
• 23:22
  all
• 23:22
  the
• 23:22
  time.
• 23:23
  If
• 23:23
  you
• 23:23
  just
• 23:23
  need
• 23:24
  analytics
• 23:24
  of
• 23:24
  loss
• 23:25
  prevention,
• 23:26
  overhead
• 23:27
  partially
• 23:27
  already
• 23:28
  solves
• 23:28
  for
• 23:28
  it.
• 23:29
  Got
• 23:29
  it.
• 23:29
  That's
• 23:30
  really,
• 23:30
  really
• 23:31
  interesting.
• 23:32
  I
• 23:32
  hadn't
• 23:32
  thought
• 23:32
  about
• 23:33
  like
• 23:33
  all
• 23:33
  the
• 23:33
  cases.
• 23:34
  I
• 23:34
  mean,
• 23:34
  I
• 23:34
  think
• 23:34
  we
• 23:34
  think
• 23:34
  about
• 23:35
  entry
• 23:35
  and
• 23:35
  exit,
• 23:36
  but
• 23:36
  yeah,
• 23:36
  the
• 23:36
  back
• 23:36
  room,
• 23:37
  that,
• 23:38
  that
• 23:38
  is
• 23:38
  an
• 23:38
  area
• 23:39
  that
• 23:39
  becomes
• 23:39
  a
• 23:39
  black
• 23:40
  hole
• 23:40
  for
• 23:40
  a
• 23:40
  lot
• 23:40
  of
• 23:40
  retailers.
• 23:41
  Absolutely.
• 23:42
  All
• 23:42
  right,
• 23:43
  let's
• 23:43
  go
• 23:43
  on
• 23:43
  to
• 23:43
  the
• 23:44
  next
• 23:44
  question.
• 23:44
  We'll
• 23:44
  keep
• 23:45
  it
• 23:45
  moving
• 23:45
  along
• 23:45
  here.
• 23:46
  Next
• 23:46
  question
• 23:47
  from
• 23:47
  the
• 23:47
  retailers.
• 23:48
  I
• 23:48
  get
• 23:48
  new
• 23:48
  arrivals
• 23:49
  every
• 23:49
  few
• 23:49
  days.
• 23:50
  Can
• 23:50
  RFID
• 23:50
  help
• 23:51
  me
• 23:51
  quickly
• 23:51
  know
• 23:51
  what's
• 23:52
  on
• 23:52
  the
• 23:52
  floor
• 23:52
  versus
• 23:53
  what's
• 23:53
  in
• 23:53
  the
• 23:53
  back
• 23:54
  room?
• 23:54
  I
• 23:54
  think
• 23:54
  I
• 23:55
  know
• 23:55
  the
• 23:55
  answer
• 23:55
  to
• 23:55
  this
• 23:55
  one.
• 23:55
  Perea,
• 23:56
  let's
• 23:56
  go
• 23:56
  to
• 23:57
  you
• 23:57
  first.
• 23:57
  This
• 23:58
  is
• 23:58
  exactly
• 23:58
  where
• 23:59
  the
• 23:59
  biggest
• 23:59
  differentiation
• 24:00
  between
• 24:01
  overhead
• 24:01
  and
• 24:01
  handheld
• 24:02
  sort
• 24:02
  of
• 24:02
  comes
• 24:03
  out,
• 24:03
  right?
• 24:04
  Because
• 24:05
  handheld
• 24:05
  of
• 24:06
  course
• 24:06
  will
• 24:06
  let
• 24:06
  you
• 24:06
  know
• 24:07
  the
• 24:07
  difference
• 24:07
  between
• 24:07
  what's
• 24:08
  in
• 24:08
  the
• 24:08
  front
• 24:08
  and
• 24:08
  what's
• 24:09
  in
• 24:09
  the
• 24:09
  back.
• 24:09
  So
• 24:09
  does
• 24:10
  overhead.
• 24:10
  The
• 24:11
  difference
• 24:11
  is
• 24:11
  you
• 24:11
  get
• 24:12
  down
• 24:12
  to
• 24:12
  the
• 24:12
  zone
• 24:12
  level,
• 24:13
  you
• 24:13
  get
• 24:13
  down
• 24:14
  to
• 24:14
  the
• 24:14
  point
• 24:14
  or
• 24:15
  location
• 24:15
  level
• 24:15
  or
• 24:16
  XY
• 24:16
  coordinate
• 24:17
  or
• 24:17
  whatever
• 24:17
  you
• 24:17
  want
• 24:17
  to
• 24:17
  call
• 24:18
  it.
• 24:18
  Right?
• 24:18
  So
• 24:19
  you
• 24:19
  exactly
• 24:19
  know
• 24:20
  down
• 24:20
  to
• 24:21
  the
• 24:22
  location
• 24:23
  level,
• 24:23
  exactly
• 24:23
  where
• 24:24
  every
• 24:24
  item
• 24:24
  is
• 24:25
  without
• 24:25
  scanning
• 24:26
  and
• 24:26
  without
• 24:26
  waiting.
• 24:27
  And
• 24:27
  that's
• 24:28
  exactly
• 24:28
  the
• 24:28
  most
• 24:28
  powerful
• 24:29
  part.
• 24:30
  One
• 24:30
  additional
• 24:31
  thing
• 24:31
  that
• 24:31
  this
• 24:31
  also
• 24:32
  unlocks
• 24:32
  is
• 24:33
  you
• 24:33
  also
• 24:33
  get
• 24:33
  to
• 24:33
  know
• 24:34
  how
• 24:34
  fast
• 24:34
  your
• 24:35
  new
• 24:35
  arrived
• 24:36
  inventory
• 24:36
  is
• 24:37
  making
• 24:37
  it
• 24:37
  to
• 24:37
  the
• 24:37
  shop
• 24:38
  floor.
• 24:39
  Are
• 24:39
  you
• 24:39
  taking
• 24:40
  six
• 24:40
  hours
• 24:40
  to
• 24:40
  make
• 24:41
  it
• 24:41
  available
• 24:41
  for
• 24:41
  sale
• 24:41
  or
• 24:42
  are
• 24:42
  you
• 24:43
  taking
• 24:43
  a
• 24:43
  couple
• 24:43
  of
• 24:43
  hours
• 24:44
  and
• 24:44
  making
• 24:44
  it
• 24:45
  available
• 24:45
  for
• 24:45
  sale?
• 24:46
  Because
• 24:47
  every
• 24:47
  unexposed
• 24:48
  item
• 24:48
  is
• 24:48
  loss
• 24:49
  of
• 24:49
  sale
• 24:49
  in
• 24:49
  a
• 24:49
  way,
• 24:50
  especially
• 24:50
  for
• 24:50
  your
• 24:50
  new
• 24:51
  arrivals.
• 24:52
  You
• 24:52
  can
• 24:52
  also
• 24:53
  figure
• 24:54
  out
• 24:54
  how
• 24:54
  your
• 24:55
  exposure
• 24:55
  and
• 24:56
  the
• 24:56
  time
• 24:56
  of
• 24:56
  exposure,
• 24:57
  how
• 24:57
  it
• 24:57
  is
• 24:58
  converting
• 24:58
  into
• 24:58
  a
• 24:58
  top
• 24:59
  line
• 24:59
  impact.
• 25:00
  Because
• 25:01
  if
• 25:01
  a
• 25:02
  store
• 25:02
  is
• 25:02
  taking
• 25:02
  a
• 25:03
  day
• 25:03
  to
• 25:03
  expose
• 25:04
  the
• 25:04
  new
• 25:04
  arrived
• 25:04
  inventory,
• 25:05
  whereas
• 25:05
  another
• 25:05
  store,
• 25:06
  which
• 25:06
  is
• 25:07
  absolutely
• 25:07
  doing
• 25:07
  it
• 25:08
  in
• 25:08
  near
• 25:08
  real
• 25:08
  time,
• 25:09
  using
• 25:09
  the
• 25:09
  right
• 25:10
  technology
• 25:10
  and
• 25:11
  the
• 25:11
  right
• 25:11
  triggers
• 25:11
  and
• 25:12
  the
• 25:12
  right
• 25:12
  alerts
• 25:13
  from
• 25:13
  the
• 25:13
  system,
• 25:14
  you
• 25:14
  can
• 25:14
  absolutely
• 25:15
  measure
• 25:15
  the
• 25:16
  translation
• 25:16
  into
• 25:17
  sale
• 25:17
  with
• 25:17
  the
• 25:17
  exposure
• 25:18
  rate.
• 25:18
  Right.
• 25:19
  That's
• 25:19
  Sort
• 25:20
  of
• 25:20
  where
• 25:20
  the
• 25:20
  power
• 25:20
  comes
• 25:21
  with
• 25:22
  handheld.
• 25:22
  Of
• 25:22
  course,
• 25:23
  it's
• 25:23
  a,
• 25:23
  it's
• 25:23
  a
• 25:24
  different
• 25:24
  game.
• 25:24
  Madeline,
• 25:25
  maybe
• 25:25
  why
• 25:25
  don't
• 25:26
  you
• 25:26
  add
• 25:26
  that.
• 25:26
  Yeah,
• 25:27
  yeah,
• 25:27
  it
• 25:27
  is
• 25:27
  a
• 25:28
  different
• 25:28
  game.
• 25:28
  You're
• 25:28
  right,
• 25:28
  Praya.
• 25:29
  And
• 25:29
  I
• 25:29
  think
• 25:29
  that
• 25:29
  the
• 25:30
  game
• 25:30
  there
• 25:30
  is
• 25:30
  focusing
• 25:31
  on
• 25:32
  what
• 25:32
  are
• 25:32
  those
• 25:32
  key
• 25:32
  metrics
• 25:33
  that
• 25:33
  you
• 25:33
  care
• 25:33
  about?
• 25:34
  Do
• 25:34
  we
• 25:34
  need
• 25:34
  to
• 25:34
  know
• 25:35
  how
• 25:35
  long
• 25:35
  it
• 25:35
  was
• 25:35
  sitting
• 25:35
  there
• 25:36
  for?
• 25:36
  Do
• 25:36
  we
• 25:36
  need
• 25:36
  to
• 25:37
  know
• 25:37
  exactly
• 25:37
  what
• 25:38
  corner
• 25:38
  of
• 25:38
  the
• 25:38
  store
• 25:38
  it
• 25:39
  went
• 25:39
  and
• 25:39
  moved?
• 25:40
  So,
• 25:40
  so
• 25:40
  I,
• 25:40
  I,
• 25:41
  I
• 25:41
  question
• 25:41
  it
• 25:42
  myself.
• 25:42
  And
• 25:42
  what's
• 25:43
  the,
• 25:43
  the
• 25:43
  minimum
• 25:44
  data
• 25:44
  that
• 25:44
  we
• 25:44
  need
• 25:44
  to
• 25:45
  be
• 25:45
  able
• 25:45
  to
• 25:45
  prove
• 25:45
  a
• 25:45
  business
• 25:46
  case
• 25:46
  that
• 25:46
  this
• 25:46
  helps
• 25:47
  with
• 25:47
  receiving,
• 25:48
  for
• 25:48
  example?
• 25:49
  And
• 25:49
  is
• 25:50
  there
• 25:50
  additional
• 25:50
  analytics
• 25:51
  that
• 25:51
  we
• 25:51
  get
• 25:51
  without
• 25:52
  having
• 25:52
  to
• 25:52
  ask
• 25:53
  a
• 25:53
  store
• 25:53
  associate
• 25:54
  to
• 25:54
  make
• 25:54
  sure
• 25:54
  that
• 25:54
  they
• 25:54
  got
• 25:55
  all
• 25:55
  of
• 25:55
  the
• 25:55
  boxes?
• 25:56
  I
• 25:56
  think
• 25:56
  I'm
• 25:57
  debating
• 25:57
  against
• 25:57
  myself
• 25:58
  now,
• 25:58
  and
• 25:58
  I
• 25:58
  didn't
• 25:58
  mean
• 25:58
  to
• 25:59
  do
• 25:59
  that.
• 25:59
  Oh,
• 25:59
  no,
• 26:00
  Madeline,
• 26:01
  that's
• 26:02
  not
• 26:02
  how
• 26:02
  this
• 26:03
  works.
• 26:04
  Theme.
• 26:04
  Overhead.
• 26:06
  No,
• 26:06
  but
• 26:06
  I
• 26:06
  think
• 26:06
  if
• 26:07
  I
• 26:07
  were
• 26:07
  to
• 26:07
  be
• 26:07
  a
• 26:08
  devil's
• 26:08
  advocate
• 26:08
  for
• 26:09
  myself
• 26:09
  again,
• 26:09
  I
• 26:10
  think
• 26:11
  there
• 26:11
  is
• 26:12
  a
• 26:12
  huge
• 26:13
  benefit
• 26:13
  of
• 26:14
  bringing
• 26:15
  the
• 26:15
  two
• 26:15
  together.
• 26:15
  And
• 26:16
  we'll
• 26:16
  talk
• 26:16
  about
• 26:16
  it
• 26:17
  as
• 26:17
  we
• 26:18
  progress
• 26:18
  in
• 26:18
  the
• 26:18
  conversation.
• 26:19
  Right.
• 26:20
  There
• 26:20
  is
• 26:20
  no
• 26:20
  this
• 26:21
  way
• 26:21
  or
• 26:21
  that.
• 26:21
  It's
• 26:22
  actually
• 26:22
  both
• 26:22
  coming
• 26:23
  together
• 26:23
  because
• 26:24
  that's
• 26:24
  where
• 26:24
  the
• 26:24
  ROI
• 26:25
  sort
• 26:25
  of
• 26:25
  starts
• 26:25
  to
• 26:25
  play
• 26:25
  in.
• 26:26
  We'll
• 26:26
  talk
• 26:26
  about
• 26:26
  it.
• 26:27
  That's
• 26:27
  one
• 26:28
  thing
• 26:28
  that's
• 26:28
  becoming
• 26:29
  kind
• 26:29
  of
• 26:29
  a
• 26:29
  resounding
• 26:30
  theme
• 26:31
  right
• 26:31
  now
• 26:31
  is
• 26:31
  that
• 26:32
  you
• 26:32
  really
• 26:32
  have
• 26:32
  to
• 26:32
  look
• 26:32
  at
• 26:33
  what
• 26:33
  your
• 26:33
  MVP
• 26:34
  case
• 26:34
  is,
• 26:34
  what
• 26:34
  are
• 26:35
  you
• 26:35
  trying
• 26:35
  to
• 26:35
  solve
• 26:36
  for,
• 26:36
  and
• 26:36
  then
• 26:37
  apply
• 26:37
  the
• 26:37
  right
• 26:38
  technology
• 26:38
  to
• 26:39
  each
• 26:39
  of
• 26:39
  those,
• 26:40
  those
• 26:40
  cases.
• 26:41
  And
• 26:41
  that
• 26:41
  might
• 26:42
  be.
• 26:42
  That
• 26:42
  might
• 26:43
  be
• 26:43
  overhead.
• 26:43
  That
• 26:43
  might
• 26:44
  be
• 26:44
  handheld.
• 26:44
  That
• 26:45
  might
• 26:45
  be
• 26:45
  a
• 26:45
  little
• 26:45
  bit
• 26:45
  of
• 26:45
  both.
• 26:46
  Madeline,
• 26:46
  weigh
• 26:47
  in
• 26:47
  on
• 26:47
  that
• 26:47
  before
• 26:47
  we
• 26:48
  go
• 26:48
  to
• 26:48
  the
• 26:48
  next
• 26:48
  question.
• 26:49
  Yeah,
• 26:49
  I'd
• 26:49
  be
• 26:49
  very
• 26:50
  curious
• 26:50
  to
• 26:50
  learn
• 26:50
  who
• 26:51
  that
• 26:51
  question
• 26:51
  came
• 26:52
  from,
• 26:52
  because
• 26:52
  if
• 26:52
  it's
• 26:53
  someone
• 26:53
  who's
• 26:53
  trying
• 26:53
  to
• 26:53
  convince
• 26:54
  their
• 26:54
  supply
• 26:54
  chain
• 26:55
  friends
• 26:55
  that
• 26:55
  this
• 26:56
  could
• 26:56
  be
• 26:56
  a
• 26:56
  worthwhile
• 26:57
  joint
• 26:57
  investment,
• 26:58
  then
• 26:58
  sure,
• 26:59
  maybe
• 26:59
  we
• 26:59
  can
• 26:59
  start
• 27:00
  with
• 27:00
  that
• 27:00
  handheld
• 27:00
  use
• 27:01
  case.
• 27:01
  But
• 27:01
  if
• 27:02
  supply
• 27:02
  chain
• 27:02
  teams
• 27:03
  and
• 27:04
  IT
• 27:04
  teams,
• 27:04
  ops
• 27:05
  teams
• 27:05
  are
• 27:05
  all
• 27:05
  working
• 27:06
  together
• 27:06
  on
• 27:06
  such
• 27:06
  a
• 27:07
  project
• 27:07
  and
• 27:07
  they
• 27:07
  all
• 27:07
  want
• 27:08
  to
• 27:08
  benefit
• 27:08
  from
• 27:08
  this
• 27:08
  data,
• 27:09
  well,
• 27:09
  then
• 27:10
  we're
• 27:10
  at.
• 27:10
  We
• 27:10
  have
• 27:10
  a
• 27:10
  different
• 27:10
  starting
• 27:11
  point,
• 27:11
  and
• 27:11
  that's
• 27:11
  really
• 27:12
  exciting.
• 27:12
  All
• 27:12
  right,
• 27:12
  well,
• 27:13
  let's
• 27:13
  go.
• 27:13
  We
• 27:13
  have
• 27:13
  two
• 27:14
  more
• 27:14
  questions.
• 27:15
  This
• 27:15
  one
• 27:15
  I
• 27:15
  hear
• 27:16
  quite
• 27:16
  often,
• 27:17
  so
• 27:17
  I'm
• 27:17
  very
• 27:17
  curious
• 27:18
  to
• 27:18
  get
• 27:19
  your
• 27:19
  perspective
• 27:19
  on
• 27:20
  this,
• 27:20
  especially
• 27:20
  you,
• 27:21
  Madeleine.
• 27:22
  This
• 27:22
  one
• 27:22
  is
• 27:23
  my
• 27:23
  associates
• 27:24
  already
• 27:24
  have
• 27:24
  a
• 27:24
  lot
• 27:24
  of
• 27:25
  apps
• 27:25
  and
• 27:26
  devices.
• 27:26
  I
• 27:26
  want
• 27:27
  to
• 27:27
  minimize
• 27:27
  the
• 27:27
  number
• 27:28
  of
• 27:28
  devices
• 27:28
  that
• 27:28
  they
• 27:29
  have
• 27:29
  to
• 27:29
  interact
• 27:29
  with
• 27:29
  on
• 27:30
  a
• 27:30
  daily
• 27:30
  basis.
• 27:31
  So
• 27:31
  what
• 27:31
  should
• 27:32
  I
• 27:32
  do?
• 27:33
  Handheld
• 27:34
  or
• 27:34
  overhead?
• 27:35
  Madeline,
• 27:36
  I
• 27:36
  get
• 27:36
  this
• 27:36
  question
• 27:37
  a
• 27:37
  lot
• 27:37
  as
• 27:38
  well.
• 27:38
  And
• 27:38
  so
• 27:39
  I
• 27:39
  think
• 27:39
  that
• 27:39
  the
• 27:39
  interesting
• 27:40
  part
• 27:40
  and
• 27:41
  starting
• 27:41
  point
• 27:41
  for
• 27:42
  this
• 27:42
  conversation
• 27:42
  is
• 27:42
  if
• 27:43
  you
• 27:43
  have
• 27:43
  many
• 27:43
  apps
• 27:43
  and
• 27:44
  many
• 27:44
  devices,
• 27:45
  you're
• 27:45
  capturing
• 27:45
  a
• 27:45
  lot
• 27:46
  of
• 27:46
  great
• 27:46
  valuable
• 27:46
  information.
• 27:48
  How
• 27:48
  can
• 27:48
  we
• 27:48
  then
• 27:49
  make
• 27:49
  it
• 27:49
  more
• 27:49
  valuable?
• 27:50
  And
• 27:50
  I
• 27:51
  definitely
• 27:51
  think
• 27:51
  RFID
• 27:52
  tracking,
• 27:53
  every
• 27:53
  movement
• 27:54
  and
• 27:54
  data
• 27:54
  point
• 27:55
  within
• 27:55
  your
• 27:55
  store
• 27:56
  operations
• 27:57
  has
• 27:57
  the
• 27:57
  ability
• 27:58
  to
• 27:58
  be
• 27:58
  that
• 27:58
  one
• 27:59
  single
• 27:59
  app.
• 28:00
  I
• 28:00
  think
• 28:00
  that
• 28:00
  that
• 28:01
  is
• 28:01
  a
• 28:01
  journey
• 28:01
  and
• 28:02
  that
• 28:02
  is
• 28:02
  a
• 28:02
  phased
• 28:02
  approach.
• 28:03
  So
• 28:03
  if
• 28:03
  we
• 28:04
  can
• 28:04
  just
• 28:04
  start
• 28:04
  with
• 28:05
  knowing
• 28:05
  what
• 28:05
  is
• 28:05
  in
• 28:05
  your
• 28:06
  store,
• 28:07
  what
• 28:07
  is
• 28:07
  leaving
• 28:07
  and
• 28:08
  selling,
• 28:09
  that's
• 28:09
  where
• 28:09
  we
• 28:09
  start.
• 28:10
  Let's
• 28:10
  replace
• 28:11
  all
• 28:11
  of
• 28:11
  those
• 28:11
  apps.
• 28:12
  That's
• 28:12
  Omni
• 28:12
  Channel,
• 28:13
  maybe
• 28:13
  even
• 28:13
  a
• 28:14
  little
• 28:14
  bit.
• 28:14
  But
• 28:15
  when
• 28:15
  we
• 28:15
  start
• 28:16
  to
• 28:16
  talk
• 28:16
  about
• 28:16
  the
• 28:16
  financial
• 28:17
  systems.
• 28:18
  Absolutely
• 28:18
  can
• 28:19
  replace
• 28:19
  those
• 28:19
  as
• 28:19
  well.
• 28:20
  But
• 28:20
  we
• 28:20
  need
• 28:20
  to
• 28:21
  make
• 28:21
  sure
• 28:21
  that
• 28:21
  we
• 28:21
  have
• 28:21
  a
• 28:21
  plan
• 28:21
  that
• 28:22
  the
• 28:22
  entire
• 28:22
  organization's
• 28:23
  on
• 28:23
  board
• 28:23
  with
• 28:24
  and
• 28:24
  we
• 28:24
  can
• 28:24
  help
• 28:24
  with
• 28:24
  that.
• 28:25
  And
• 28:25
  that
• 28:25
  starts
• 28:26
  with
• 28:26
  inventory
• 28:27
  tracking,
• 28:27
  I'm
• 28:27
  guessing,
• 28:27
  right?
• 28:28
  Pariah?
• 28:28
  Absolutely.
• 28:29
  Absolutely.
• 28:30
  That's
• 28:30
  exactly
• 28:30
  where
• 28:31
  it
• 28:31
  starts.
• 28:32
  Now,
• 28:32
  Pariah,
• 28:33
  you
• 28:33
  mentioned
• 28:33
  something
• 28:34
  earlier
• 28:34
  about
• 28:35
  overhead
• 28:35
  readers
• 28:36
  and
• 28:36
  the
• 28:36
  real
• 28:36
  time
• 28:36
  nature
• 28:37
  of
• 28:37
  this,
• 28:37
  which
• 28:37
  I
• 28:38
  think
• 28:38
  is
• 28:38
  another
• 28:38
  thing
• 28:38
  that
• 28:39
  we
• 28:39
  saw
• 28:39
  at
• 28:40
  the
• 28:40
  H
• 28:40
  and
• 28:40
  M
• 28:40
  store
• 28:40
  in
• 28:40
  soho.
• 28:42
  Trends
• 28:43
  are
• 28:43
  changing
• 28:43
  quickly
• 28:44
  and
• 28:44
  by
• 28:45
  store.
• 28:46
  This
• 28:46
  retailer
• 28:47
  said
• 28:47
  I
• 28:47
  need
• 28:47
  quick
• 28:48
  visibility
• 28:48
  into
• 28:48
  the
• 28:49
  product
• 28:49
  that
• 28:49
  I
• 28:49
  can
• 28:49
  send
• 28:50
  to
• 28:50
  a
• 28:50
  neighboring
• 28:50
  store
• 28:51
  or
• 28:51
  product
• 28:52
  that
• 28:52
  I
• 28:52
  can
• 28:52
  put
• 28:52
  on
• 28:52
  display
• 28:53
  fast
• 28:53
  to
• 28:54
  catch
• 28:54
  a
• 28:54
  TikTok
• 28:55
  trend.
• 28:56
  Sometimes
• 28:57
  I'm
• 28:57
  really
• 28:57
  glad
• 28:58
  that
• 28:58
  I'm
• 28:58
  not
• 28:58
  working
• 28:59
  in
• 28:59
  the
• 28:59
  stores
• 29:00
  and
• 29:00
  this
• 29:00
  would
• 29:00
  be
• 29:00
  one
• 29:01
  where
• 29:01
  trying
• 29:02
  to
• 29:02
  track
• 29:02
  TikTok
• 29:03
  trends
• 29:03
  and
• 29:03
  make
• 29:03
  sure
• 29:03
  that
• 29:03
  I
• 29:04
  have
• 29:04
  product
• 29:04
  on
• 29:04
  the
• 29:04
  floor
• 29:04
  to
• 29:05
  match
• 29:05
  those
• 29:05
  in
• 29:06
  a
• 29:06
  matter
• 29:06
  of
• 29:06
  hours
• 29:07
  would
• 29:07
  be
• 29:08
  so
• 29:08
  stressful.
• 29:09
  Parea,
• 29:10
  I'm
• 29:10
  going
• 29:10
  to
• 29:10
  give
• 29:10
  this
• 29:11
  this
• 29:11
  first
• 29:11
  debate
• 29:12
  question
• 29:12
  to
• 29:12
  you.
• 29:13
  Tell
• 29:14
  us
• 29:14
  how
• 29:14
  you
• 29:14
  would
• 29:15
  approach
• 29:15
  this
• 29:15
  question
• 29:16
  from
• 29:16
  our
• 29:16
  retailer
• 29:17
  friend.
• 29:18
  I
• 29:18
  think
• 29:18
  this
• 29:18
  is
• 29:18
  exactly
• 29:19
  where
• 29:19
  the
• 29:19
  fun
• 29:20
  part
• 29:20
  of
• 29:20
  intelligence
• 29:21
  begins,
• 29:22
  right?
• 29:23
  You
• 29:23
  sort
• 29:23
  of
• 29:24
  get
• 29:25
  signals
• 29:26
  of
• 29:27
  performance
• 29:28
  of
• 29:28
  inventory
• 29:29
  not
• 29:29
  only
• 29:30
  at
• 29:30
  a
• 29:30
  store
• 29:30
  level
• 29:31
  but
• 29:31
  at
• 29:31
  a
• 29:31
  store
• 29:31
  network
• 29:32
  level.
• 29:32
  Right.
• 29:33
  So
• 29:33
  something
• 29:33
  buzzing
• 29:34
  is
• 29:34
  happening
• 29:34
  in
• 29:35
  New
• 29:35
  York,
• 29:35
  right.
• 29:36
  And
• 29:37
  if
• 29:37
  you
• 29:37
  are
• 29:37
  able
• 29:37
  to
• 29:38
  understand
• 29:38
  that
• 29:38
  that
• 29:38
  is
• 29:39
  let's
• 29:39
  say
• 29:39
  Tyler's
• 29:40
  concert,
• 29:40
  that's
• 29:40
  happening
• 29:40
  in
• 29:41
  New
• 29:41
  York
• 29:41
  and
• 29:42
  everybody
• 29:42
  is
• 29:42
  going
• 29:43
  crazy
• 29:43
  over,
• 29:44
  let's
• 29:44
  say
• 29:44
  Sequence
• 29:45
  Top
• 29:45
  and
• 29:45
  all
• 29:45
  the
• 29:46
  stores
• 29:46
  want
• 29:46
  to
• 29:46
  put
• 29:46
  in
• 29:47
  Sequence
• 29:47
  Top
• 29:48
  as
• 29:48
  the
• 29:48
  top
• 29:48
  shelf
• 29:49
  item.
• 29:50
  You
• 29:50
  should
• 29:50
  be
• 29:51
  able
• 29:51
  to
• 29:51
  build
• 29:51
  that
• 29:51
  inside
• 29:52
  and
• 29:52
  give
• 29:52
  that
• 29:52
  recommendation
• 29:53
  to
• 29:53
  the
• 29:53
  stores
• 29:54
  just
• 29:54
  in
• 29:55
  real
• 29:55
  time,
• 29:56
  not
• 29:56
  just
• 29:56
  at
• 29:57
  a
• 29:57
  particular
• 29:57
  store
• 29:57
  level
• 29:58
  because
• 29:58
  that
• 29:59
  is
• 29:59
  getting
• 29:59
  some
• 29:59
  demand
• 30:00
  for
• 30:00
  sequence
• 30:00
  tops
• 30:01
  but
• 30:01
  across
• 30:01
  the
• 30:02
  network
• 30:02
  of
• 30:03
  stores
• 30:03
  in
• 30:04
  that
• 30:04
  region
• 30:04
  so
• 30:04
  that
• 30:05
  they
• 30:05
  can
• 30:05
  all
• 30:05
  benefit
• 30:05
  of
• 30:06
  it.
• 30:06
  And
• 30:06
  they
• 30:06
  are
• 30:06
  not
• 30:07
  reacting
• 30:08
  but
• 30:08
  they
• 30:08
  are
• 30:08
  responding
• 30:09
  to
• 30:09
  the
• 30:09
  the
• 30:10
  need
• 30:10
  of
• 30:10
  the
• 30:10
  hour.
• 30:11
  Right.
• 30:12
  One
• 30:12
  another
• 30:12
  interesting
• 30:14
  data
• 30:14
  that
• 30:14
  is
• 30:15
  very,
• 30:15
  very
• 30:15
  useful.
• 30:16
  And
• 30:16
  a
• 30:16
  lot
• 30:16
  of
• 30:16
  retailers
• 30:17
  are
• 30:17
  demanding
• 30:17
  for
• 30:18
  is
• 30:18
  store
• 30:19
  network,
• 30:19
  movement
• 30:20
  of
• 30:20
  inventory,
• 30:20
  intelligent
• 30:21
  movement
• 30:21
  of
• 30:21
  inventory.
• 30:22
  Right.
• 30:23
  So
• 30:23
  let's
• 30:23
  say
• 30:24
  Tyler's
• 30:24
  concert.
• 30:25
  Let's
• 30:25
  continue
• 30:25
  that
• 30:25
  story.
• 30:26
  You
• 30:26
  had
• 30:26
  that
• 30:26
  concert.
• 30:27
  You
• 30:28
  need
• 30:28
  sequence
• 30:29
  stop
• 30:29
  in
• 30:29
  the
• 30:29
  New
• 30:29
  York
• 30:30
  area
• 30:30
  and,
• 30:31
  you
• 30:31
  know,
• 30:32
  stores
• 30:32
  in
• 30:32
  the
• 30:32
  nearby,
• 30:33
  let's
• 30:33
  say
• 30:34
  Philadelphia
• 30:34
  and
• 30:34
  other
• 30:35
  regions
• 30:35
  also
• 30:35
  have,
• 30:36
  you
• 30:36
  know,
• 30:36
  those
• 30:36
  sequence
• 30:37
  stops,
• 30:37
  and
• 30:37
  you're
• 30:38
  running
• 30:38
  out
• 30:38
  of
• 30:38
  them
• 30:38
  in
• 30:38
  the
• 30:38
  New
• 30:39
  York
• 30:39
  stores.
• 30:39
  Now,
• 30:40
  the
• 30:40
  system
• 30:40
  should
• 30:40
  be
• 30:41
  intelligently
• 30:42
  able
• 30:42
  to
• 30:42
  understand
• 30:42
  that
• 30:43
  those
• 30:43
  sequence
• 30:43
  stops
• 30:44
  are
• 30:44
  fast
• 30:44
  movers
• 30:45
  in
• 30:45
  the
• 30:45
  New
• 30:45
  York
• 30:46
  City
• 30:46
  region
• 30:47
  and
• 30:47
  are
• 30:47
  slow
• 30:48
  movers
• 30:48
  in
• 30:48
  the
• 30:48
  Philadelphia
• 30:49
  region.
• 30:49
  And
• 30:49
  that
• 30:50
  recommendation
• 30:50
  to
• 30:51
  move
• 30:51
  or
• 30:51
  do
• 30:52
  a
• 30:52
  store
• 30:52
  to
• 30:52
  store
• 30:52
  transfer
• 30:53
  within
• 30:54
  the
• 30:54
  next
• 30:55
  four
• 30:55
  hours
• 30:56
  to
• 30:56
  move
• 30:56
  the,
• 30:57
  you
• 30:58
  know,
• 30:58
  slow
• 30:58
  movers
• 30:58
  from
• 30:58
  one
• 30:59
  region
• 30:59
  to
• 30:59
  the
• 30:59
  fast
• 30:59
  mover
• 31:00
  of
• 31:00
  the
• 31:00
  other
• 31:00
  region
• 31:01
  and
• 31:01
  make
• 31:01
  them
• 31:01
  available
• 31:02
  for
• 31:02
  sale,
• 31:03
  Boom.
• 31:03
  You're
• 31:04
  not
• 31:04
  just
• 31:04
  impacting
• 31:05
  the
• 31:05
  top
• 31:05
  line
• 31:06
  for
• 31:06
  one
• 31:06
  store.
• 31:07
  You're
• 31:07
  impacting
• 31:08
  the
• 31:08
  top
• 31:08
  line
• 31:08
  for
• 31:08
  your
• 31:08
  store
• 31:09
  network.
• 31:10
  And
• 31:10
  that's
• 31:10
  where
• 31:10
  the
• 31:10
  central
• 31:11
  teams
• 31:11
  become
• 31:11
  the
• 31:12
  most
• 31:12
  excited
• 31:12
  about
• 31:13
  a
• 31:13
  system
• 31:13
  like,
• 31:14
  you
• 31:14
  know,
• 31:14
  the
• 31:14
  right
• 31:14
  platform
• 31:15
  of
• 31:15
  choice.
• 31:15
  Basically.
• 31:17
  Yeah.
• 31:17
  You
• 31:17
  guys
• 31:18
  are
• 31:18
  bringing
• 31:18
  back
• 31:18
  so
• 31:19
  many
• 31:19
  memories
• 31:19
  of
• 31:20
  sitting
• 31:20
  on
• 31:21
  hold,
• 31:21
  calling
• 31:22
  every
• 31:22
  neighboring
• 31:23
  store
• 31:23
  when
• 31:23
  I
• 31:23
  worked
• 31:23
  at
• 31:24
  J.
• 31:24
  Crew
• 31:24
  in
• 31:24
  New
• 31:24
  York
• 31:25
  and
• 31:25
  calling,
• 31:25
  like,
• 31:26
  the
• 31:26
  Connecticut
• 31:26
  store,
• 31:27
  calling
• 31:27
  the
• 31:27
  New
• 31:27
  Jersey
• 31:28
  stores,
• 31:28
  calling
• 31:28
  all
• 31:28
  these
• 31:29
  stores,
• 31:29
  trying
• 31:29
  to
• 31:29
  just
• 31:30
  get
• 31:30
  through
• 31:30
  to
• 31:31
  somebody
• 31:31
  during
• 31:31
  the
• 31:31
  holiday
• 31:32
  season
• 31:32
  to
• 31:32
  see
• 31:32
  if
• 31:32
  they
• 31:32
  could
• 31:33
  hold
• 31:33
  an
• 31:33
  item
• 31:33
  that
• 31:34
  was
• 31:34
  in
• 31:34
  very
• 31:34
  high
• 31:35
  demand,
• 31:35
  like
• 31:35
  the
• 31:35
  sequin
• 31:36
  tops
• 31:36
  that
• 31:36
  you're
• 31:36
  talking
• 31:37
  about.
• 31:37
  Priya.
• 31:38
  All
• 31:38
  right,
• 31:38
  Madeline,
• 31:39
  come
• 31:39
  in
• 31:39
  with
• 31:39
  a
• 31:39
  rebuttal.
• 31:40
  I
• 31:41
  actually
• 31:41
  have
• 31:41
  a
• 31:41
  story.
• 31:41
  I
• 31:41
  was
• 31:42
  in
• 31:42
  New
• 31:42
  York
• 31:42
  this
• 31:42
  past
• 31:43
  week
• 31:43
  just
• 31:43
  shopping
• 31:44
  around
• 31:44
  some
• 31:44
  of
• 31:44
  our
• 31:44
  retailer
• 31:45
  friends,
• 31:45
  flagship
• 31:46
  stores,
• 31:47
  and
• 31:47
  they
• 31:47
  have
• 31:47
  a
• 31:48
  lot
• 31:48
  of
• 31:48
  interactive
• 31:49
  technology
• 31:49
  in
• 31:50
  these
• 31:50
  stores,
• 31:50
  one
• 31:50
  of
• 31:50
  which
• 31:51
  was
• 31:51
  a
• 31:51
  mirror
• 31:51
  to
• 31:52
  give
• 31:52
  me
• 31:52
  some
• 31:52
  suggestions
• 31:53
  about
• 31:53
  what
• 31:53
  would
• 31:54
  look
• 31:54
  good
• 31:54
  on
• 31:54
  me
• 31:54
  or
• 31:55
  what's
• 31:56
  a
• 31:56
  new
• 31:56
  latest
• 31:57
  trend.
• 31:57
  And
• 31:58
  that
• 31:58
  usually
• 31:58
  works
• 31:59
  for
• 31:59
  retailers
• 32:00
  to
• 32:00
  get
• 32:00
  that
• 32:00
  first
• 32:01
  lift
• 32:01
  and
• 32:01
  provide
• 32:02
  that
• 32:02
  almost
• 32:02
  marketing
• 32:03
  aspect.
• 32:04
  But
• 32:04
  I
• 32:04
  was
• 32:04
  very
• 32:05
  disappointed
• 32:05
  when
• 32:05
  I
• 32:05
  went
• 32:06
  to
• 32:06
  find
• 32:06
  that
• 32:06
  shirt
• 32:07
  and
• 32:07
  it
• 32:07
  didn't
• 32:07
  exist
• 32:08
  in
• 32:08
  the
• 32:08
  store
• 32:08
  in
• 32:09
  my
• 32:09
  mind.
• 32:10
  Why?
• 32:10
  Why
• 32:10
  do
• 32:11
  we
• 32:11
  suggest
• 32:11
  it
• 32:11
  if
• 32:12
  we
• 32:12
  know
• 32:12
  we
• 32:12
  don't
• 32:13
  have
• 32:13
  it?
• 32:13
  But
• 32:13
  then
• 32:14
  I
• 32:14
  realized
• 32:14
  that
• 32:14
  that
• 32:14
  link
• 32:15
  is
• 32:15
  broken.
• 32:15
  And
• 32:16
  I
• 32:16
  think
• 32:16
  that
• 32:16
  that's
• 32:17
  going
• 32:17
  to
• 32:17
  be
• 32:17
  the
• 32:17
  big
• 32:17
  shift
• 32:17
  we
• 32:18
  see
• 32:18
  in
• 32:18
  26.
• 32:19
  Oh,
• 32:19
  my
• 32:20
  gosh.
• 32:20
  I
• 32:20
  sure
• 32:21
  hope
• 32:21
  that's
• 32:21
  the
• 32:21
  case.
• 32:22
  That's
• 32:23
  a
• 32:23
  very
• 32:23
  powerful
• 32:23
  example
• 32:24
  that
• 32:24
  Madeline
• 32:24
  pointed
• 32:25
  out.
• 32:25
  We
• 32:25
  realized
• 32:26
  that
• 32:26
  this
• 32:27
  two
• 32:27
  years
• 32:27
  back
• 32:29
  when
• 32:29
  we
• 32:29
  started
• 32:29
  off
• 32:29
  the
• 32:30
  G
• 32:30
  store
• 32:30
  journey,
• 32:31
  like
• 32:31
  three,
• 32:31
  four
• 32:32
  years
• 32:32
  back.
• 32:33
  The
• 32:33
  first
• 32:33
  thing
• 32:34
  we
• 32:34
  were
• 32:34
  also
• 32:35
  honestly
• 32:35
  trying
• 32:35
  to
• 32:36
  understand
• 32:37
  what
• 32:37
  is
• 32:37
  more
• 32:37
  important
• 32:38
  in
• 32:38
  the
• 32:38
  market,
• 32:38
  what
• 32:39
  is
• 32:39
  less
• 32:39
  important
• 32:40
  stuff
• 32:40
  like
• 32:40
  that
• 32:42
  we
• 32:42
  were
• 32:42
  working
• 32:42
  with
• 32:42
  overhead
• 32:43
  readers,
• 32:43
  we
• 32:43
  were
• 32:43
  working
• 32:43
  with
• 32:44
  smart
• 32:44
  fitting
• 32:44
  room
• 32:44
  technologies,
• 32:45
  and
• 32:46
  we
• 32:46
  were
• 32:46
  sort
• 32:46
  of
• 32:46
  taking
• 32:47
  our
• 32:47
  bets.
• 32:47
  We
• 32:47
  were
• 32:48
  doing
• 32:48
  some
• 32:48
  stores
• 32:48
  with
• 32:49
  overhead
• 32:50
  in
• 32:50
  some
• 32:50
  stores
• 32:50
  because
• 32:51
  the
• 32:51
  retailer
• 32:52
  really
• 32:52
  wanted
• 32:53
  that.
• 32:53
  I
• 32:53
  just
• 32:53
  want
• 32:53
  to
• 32:53
  do
• 32:54
  the
• 32:54
  smart
• 32:54
  fitting
• 32:54
  room
• 32:54
  technology
• 32:55
  here.
• 32:55
  I
• 32:55
  don't
• 32:56
  want
• 32:56
  to
• 32:56
  do
• 32:56
  anything
• 32:56
  else.
• 32:57
  They
• 32:57
  chose
• 32:58
  to
• 32:58
  do
• 32:58
  the
• 32:59
  smart
• 32:59
  fitting
• 32:59
  room
• 33:00
  technology
• 33:00
  even
• 33:01
  before
• 33:01
  they
• 33:01
  put
• 33:01
  the
• 33:01
  overheads,
• 33:02
  even
• 33:03
  though
• 33:03
  we
• 33:03
  sort
• 33:03
  of
• 33:04
  did
• 33:04
  make
• 33:05
  them
• 33:05
  try
• 33:05
  to
• 33:05
  understand
• 33:06
  that
• 33:06
  it's
• 33:07
  sort
• 33:07
  of
• 33:07
  the
• 33:07
  platform
• 33:08
  has
• 33:08
  to
• 33:08
  come
• 33:08
  together
• 33:09
  because
• 33:09
  otherwise
• 33:10
  you'll
• 33:10
  be
• 33:10
  showing
• 33:11
  stuff
• 33:11
  on
• 33:11
  the
• 33:11
  smart
• 33:12
  mirror
• 33:12
  which
• 33:13
  doesn't
• 33:13
  exist
• 33:13
  in
• 33:14
  the
• 33:14
  store
• 33:14
  or
• 33:14
  you
• 33:15
  accurately
• 33:15
  can't
• 33:15
  find
• 33:16
  it,
• 33:16
  or
• 33:17
  the
• 33:17
  person
• 33:17
  in
• 33:17
  the
• 33:17
  fitting
• 33:18
  room
• 33:18
  is
• 33:18
  waiting
• 33:19
  three
• 33:19
  to
• 33:19
  four
• 33:20
  minutes
• 33:20
  for
• 33:20
  you
• 33:20
  to
• 33:20
  go
• 33:21
  find
• 33:21
  it,
• 33:21
  and
• 33:21
  you're
• 33:21
  just
• 33:22
  standing
• 33:22
  there
• 33:22
  waiting
• 33:23
  that
• 33:23
  the
• 33:23
  associate
• 33:23
  is
• 33:23
  going
• 33:24
  to
• 33:24
  go
• 33:24
  grab
• 33:24
  it
• 33:24
  for
• 33:25
  me.
• 33:25
  Right.
• 33:25
  And
• 33:25
  it's
• 33:25
  frustrating.
• 33:26
  The
• 33:27
  retailer
• 33:28
  realized
• 33:29
  it
• 33:29
  super,
• 33:29
  super
• 33:29
  soon,
• 33:30
  and
• 33:30
  then
• 33:30
  they
• 33:30
  ended
• 33:31
  up
• 33:31
  putting
• 33:31
  overheads
• 33:32
  in
• 33:33
  those
• 33:33
  test
• 33:33
  stores.
• 33:34
  So
• 33:35
  I
• 33:35
  absolutely
• 33:36
  resonate.
• 33:36
  We
• 33:36
  realized
• 33:37
  this
• 33:37
  two
• 33:37
  years
• 33:37
  back
• 33:38
  and
• 33:38
  we've
• 33:39
  made
• 33:39
  that
• 33:39
  a
• 33:40
  conscious
• 33:40
  choice.
• 33:41
  Even
• 33:41
  though
• 33:41
  retailers
• 33:42
  ask
• 33:42
  for
• 33:42
  it,
• 33:43
  we
• 33:43
  never
• 33:43
  give
• 33:43
  it.
• 33:44
  We
• 33:44
  say,
• 33:44
  you
• 33:45
  know,
• 33:45
  you
• 33:45
  have
• 33:45
  to
• 33:46
  start
• 33:46
  with
• 33:46
  the
• 33:46
  right
• 33:46
  choice
• 33:47
  first.
• 33:47
  Right.
• 33:48
  Even
• 33:48
  if
• 33:48
  it
• 33:48
  is
• 33:48
  handled.
• 33:49
  I'm
• 33:50
  going
• 33:50
  to
• 33:50
  give
• 33:50
  each
• 33:50
  of
• 33:51
  you
• 33:51
  the
• 33:51
  opportunity
• 33:51
  to
• 33:52
  make
• 33:52
  your
• 33:52
  closing
• 33:53
  statements.
• 33:54
  Madeline,
• 33:54
  I'm
• 33:55
  going
• 33:55
  to
• 33:55
  go
• 33:55
  to
• 33:55
  you
• 33:55
  first
• 33:56
  for
• 33:56
  this.
• 33:57
  Make
• 33:57
  your
• 33:57
  final
• 33:58
  case
• 33:58
  for
• 33:58
  the
• 33:58
  handheld
• 33:59
  reader,
• 34:00
  if
• 34:00
  you
• 34:00
  would.
• 34:00
  Listen,
• 34:01
  I
• 34:01
  think
• 34:01
  that
• 34:01
  the
• 34:01
  handheld
• 34:02
  reader
• 34:02
  is
• 34:02
  tried
• 34:02
  and
• 34:03
  true.
• 34:03
  It's
• 34:03
  been
• 34:03
  there
• 34:03
  for
• 34:04
  you
• 34:04
  throughout
• 34:04
  all
• 34:05
  of
• 34:05
  the
• 34:05
  years.
• 34:05
  It
• 34:06
  has
• 34:06
  changed
• 34:07
  very
• 34:07
  small
• 34:07
  amounts
• 34:08
  in
• 34:08
  those
• 34:08
  years.
• 34:10
  And
• 34:10
  you
• 34:10
  know,
• 34:10
  why?
• 34:10
  Why
• 34:11
  change
• 34:11
  a
• 34:11
  good
• 34:11
  thing?
• 34:12
  We
• 34:12
  can
• 34:12
  prove
• 34:13
  ROI
• 34:13
  together.
• 34:14
  We
• 34:14
  can
• 34:14
  start
• 34:14
  out
• 34:15
  in
• 34:15
  rfid.
• 34:15
  Let's
• 34:16
  dip
• 34:16
  our
• 34:16
  toes
• 34:16
  in
• 34:17
  the
• 34:17
  handheld
• 34:17
  is
• 34:18
  your
• 34:18
  friend.
• 34:19
  Okay,
• 34:19
  Going
• 34:19
  with
• 34:19
  the
• 34:20
  tried
• 34:20
  and
• 34:20
  true
• 34:21
  old
• 34:21
  standby,
• 34:22
  old
• 34:22
  reliable
• 34:24
  handheld
• 34:25
  reader.
• 34:25
  Parea,
• 34:26
  make
• 34:27
  your
• 34:27
  final
• 34:27
  remarks
• 34:28
  about
• 34:28
  the
• 34:28
  overhead
• 34:28
  readers,
• 34:29
  if
• 34:29
  you
• 34:29
  would,
• 34:29
  instead
• 34:30
  of.
• 34:30
  Making
• 34:30
  a
• 34:30
  remark
• 34:31
  on
• 34:31
  from
• 34:32
  an
• 34:32
  overhead
• 34:32
  perspective,
• 34:33
  I
• 34:33
  will
• 34:33
  say
• 34:33
  smart
• 34:34
  store
• 34:34
  is
• 34:34
  the
• 34:34
  choice.
• 34:35
  Right.
• 34:37
  It's
• 34:37
  not
• 34:37
  this
• 34:38
  way
• 34:38
  or
• 34:38
  that.
• 34:38
  I
• 34:39
  really
• 34:39
  feel
• 34:39
  hybrid
• 34:40
  is
• 34:40
  the
• 34:40
  choice.
• 34:41
  If
• 34:41
  you
• 34:41
  think
• 34:42
  about
• 34:42
  real
• 34:43
  retailers,
• 34:43
  right.
• 34:44
  Who
• 34:44
  are
• 34:44
  sort
• 34:45
  of
• 34:45
  trying
• 34:45
  to
• 34:45
  get
• 34:45
  the
• 34:46
  buck
• 34:46
  for
• 34:46
  their,
• 34:47
  you
• 34:47
  know,
• 34:47
  return
• 34:47
  for
• 34:48
  their
• 34:48
  buck
• 34:49
  for
• 34:49
  them.
• 34:50
  If
• 34:50
  I
• 34:50
  have
• 34:50
  high
• 34:51
  velocity
• 34:51
  stores,
• 34:52
  I'd
• 34:52
  rather
• 34:52
  put
• 34:52
  overhead.
• 34:53
  If
• 34:53
  I
• 34:53
  have
• 34:54
  slightly
• 34:54
  slower
• 34:55
  velocity
• 34:55
  stores,
• 34:55
  I'd
• 34:56
  maybe
• 34:56
  put
• 34:57
  handheld.
• 34:57
  If
• 34:58
  I
• 34:58
  have
• 34:58
  extremely
• 34:59
  big
• 34:59
  stores,
• 35:00
  Right.
• 35:01
  Fashion
• 35:02
  umbrellas,
• 35:02
  as
• 35:03
  we
• 35:03
  call
• 35:03
  them.
• 35:03
  Right.
• 35:04
  If
• 35:04
  I
• 35:04
  have
• 35:05
  stores
• 35:05
  of
• 35:05
  that
• 35:05
  kind,
• 35:06
  I
• 35:07
  would
• 35:07
  maybe
• 35:07
  put
• 35:07
  a
• 35:08
  hybrid
• 35:08
  within
• 35:08
  the
• 35:08
  store
• 35:09
  environment
• 35:09
  itself.
• 35:09
  I
• 35:10
  would
• 35:10
  put
• 35:10
  high
• 35:11
  velocity
• 35:11
  areas
• 35:11
  with
• 35:12
  overhead
• 35:12
  and
• 35:12
  maybe
• 35:13
  slower
• 35:13
  velocity
• 35:14
  areas
• 35:14
  with
• 35:14
  handheld.
• 35:15
  I
• 35:15
  don't
• 35:15
  think
• 35:16
  there
• 35:16
  is
• 35:16
  this
• 35:16
  way
• 35:16
  or
• 35:17
  that.
• 35:17
  The
• 35:18
  technology
• 35:18
  has
• 35:19
  to
• 35:19
  evolve.
• 35:20
  It
• 35:20
  has
• 35:20
  to
• 35:21
  combine.
• 35:22
  Of
• 35:22
  course
• 35:22
  overhead
• 35:23
  will
• 35:23
  give
• 35:23
  you
• 35:24
  and
• 35:24
  I
• 35:24
  can
• 35:24
  vouch
• 35:25
  for
• 35:25
  it,
• 35:25
  it
• 35:26
  will
• 35:26
  give
• 35:26
  you
• 35:26
  a
• 35:27
  better
• 35:27
  uptake
• 35:27
  in
• 35:27
  your
• 35:28
  top
• 35:28
  line.
• 35:28
  There
• 35:28
  is
• 35:29
  no
• 35:29
  debate
• 35:29
  about
• 35:30
  that.
• 35:30
  But
• 35:30
  if
• 35:31
  you
• 35:31
  want
• 35:31
  a
• 35:31
  cost
• 35:31
  effective
• 35:32
  ready
• 35:33
  to
• 35:33
  go
• 35:33
  immediate,
• 35:34
  you
• 35:35
  know,
• 35:35
  place
• 35:35
  to
• 35:36
  start,
• 35:36
  just
• 35:36
  go
• 35:36
  with
• 35:37
  handheld.
• 35:38
  This
• 35:38
  has
• 35:38
  been
• 35:38
  the
• 35:39
  most
• 35:39
  civilized
• 35:40
  debate
• 35:40
  I
• 35:40
  have
• 35:41
  ever
• 35:41
  been
• 35:41
  a
• 35:41
  part
• 35:41
  of,
• 35:42
  so
• 35:42
  I
• 35:42
  will
• 35:43
  thank
• 35:43
  both
• 35:43
  of
• 35:43
  you.
• 35:45
  I
• 35:45
  feel
• 35:45
  like
• 35:45
  you
• 35:46
  just
• 35:46
  really
• 35:46
  gave
• 35:46
  our
• 35:46
  listeners
• 35:47
  so
• 35:48
  much
• 35:48
  to
• 35:48
  consider
• 35:49
  and
• 35:49
  think
• 35:49
  about.
• 35:49
  And
• 35:49
  thank
• 35:50
  you
• 35:50
  for
• 35:50
  taking
• 35:50
  our
• 35:51
  listener
• 35:51
  questions
• 35:52
  on
• 35:52
  these
• 35:53
  very
• 35:53
  two
• 35:53
  important
• 35:55
  options
• 35:55
  when
• 35:55
  it
• 35:56
  comes
• 35:56
  to
• 35:56
  inventory
• 35:57
  tracking
• 35:57
  in
• 35:57
  your
• 35:58
  stores.
• 35:59
  Great
• 35:59
  job
• 36:00
  to
• 36:00
  both
• 36:00
  of
• 36:00
  you.
• 36:01
  I'm
• 36:01
  certain
• 36:02
  that
• 36:02
  we
• 36:02
  will
• 36:02
  have
• 36:02
  people
• 36:03
  that
• 36:03
  may
• 36:03
  want
• 36:04
  to
• 36:04
  probe
• 36:05
  further
• 36:05
  ask
• 36:06
  you
• 36:06
  more
• 36:06
  questions
• 36:07
  after
• 36:07
  listening
• 36:07
  to
• 36:07
  this.
• 36:08
  What's
• 36:09
  the
• 36:09
  best
• 36:09
  way
• 36:10
  for
• 36:10
  them
• 36:10
  to
• 36:10
  get
• 36:10
  in
• 36:10
  touch
• 36:10
  with
• 36:11
  you?
• 36:11
  And
• 36:11
  will
• 36:11
  you
• 36:12
  be
• 36:12
  out
• 36:12
  at
• 36:12
  NRF
• 36:13
  Parea?
• 36:14
  If
• 36:14
  you
• 36:14
  don't
• 36:14
  mind
• 36:14
  giving
• 36:15
  us
• 36:15
  that
• 36:15
  information,
• 36:15
  that'd
• 36:16
  be
• 36:16
  great.
• 36:16
  If
• 36:16
  you're
• 36:16
  going
• 36:17
  to
• 36:17
  be
• 36:17
  at
• 36:17
  an
• 36:17
  RF,
• 36:18
  Madeline
• 36:18
  and
• 36:18
  I
• 36:18
  both
• 36:19
  will
• 36:19
  be
• 36:19
  at
• 36:19
  booth
• 36:20
  3974.
• 36:22
  We're
• 36:22
  going
• 36:22
  to
• 36:23
  be
• 36:23
  super
• 36:23
  excited
• 36:25
  to
• 36:25
  see
• 36:25
  you
• 36:25
  there.
• 36:26
  If
• 36:26
  you
• 36:27
  want
• 36:27
  to
• 36:27
  understand
• 36:27
  what's
• 36:28
  happening
• 36:28
  now
• 36:28
  with
• 36:29
  the
• 36:29
  retailers,
• 36:30
  if
• 36:30
  you
• 36:30
  are
• 36:31
  tagged,
• 36:31
  you
• 36:31
  are
• 36:31
  not
• 36:32
  tagged.
• 36:32
  You
• 36:33
  are
• 36:33
  in
• 36:33
  your
• 36:33
  handheld
• 36:34
  journey.
• 36:34
  You're
• 36:34
  still
• 36:35
  anticipating.
• 36:35
  Do
• 36:35
  I
• 36:36
  even
• 36:36
  need
• 36:36
  rfid?
• 36:37
  All
• 36:38
  of
• 36:38
  it.
• 36:38
  A
• 36:39
  combination
• 36:39
  of
• 36:40
  Madeline
• 36:40
  and
• 36:40
  myself
• 36:41
  with
• 36:41
  both
• 36:41
  handheld
• 36:42
  and
• 36:42
  overhead
• 36:42
  expertise
• 36:43
  is
• 36:43
  going
• 36:43
  to
• 36:43
  be
• 36:43
  an
• 36:44
  absolutely
• 36:44
  treasure
• 36:45
  hunt
• 36:45
  conversation.
• 36:46
  So
• 36:47
  feel
• 36:47
  free
• 36:47
  to
• 36:48
  join
• 36:48
  us
• 36:48
  at
• 36:48
  the
• 36:48
  booth.
• 36:49
  Excellent.
• 36:49
  And
• 36:50
  definitely
• 36:51
  go
• 36:51
  check
• 36:51
  out
• 36:51
  the
• 36:52
  Fabletics
• 36:52
  store
• 36:52
  in
• 36:53
  New
• 36:53
  York
• 36:53
  and
• 36:54
  the
• 36:54
  H&M
• 36:54
  Soho
• 36:55
  store.
• 36:55
  Both
• 36:55
  have
• 36:56
  G
• 36:56
  store
• 36:56
  deployed
• 36:57
  in
• 36:57
  them.
• 36:58
  I've
• 36:58
  seen
• 36:59
  them
• 36:59
  both
• 36:59
  and
• 36:59
  I
• 36:59
  cannot
• 36:59
  recommend
• 37:00
  enough.
• 37:01
  That's
• 37:01
  one
• 37:01
  of
• 37:02
  one
• 37:02
  of
• 37:02
  the
• 37:02
  top
• 37:02
  stores
• 37:03
  on
• 37:03
  my
• 37:03
  store
• 37:04
  tour
• 37:04
  hit
• 37:04
  list
• 37:04
  for
• 37:05
  New
• 37:05
  York
• 37:05
  right
• 37:05
  now.
• 37:05
  So
• 37:06
  make
• 37:06
  sure
• 37:06
  to
• 37:07
  see
• 37:07
  both
• 37:08
  of
• 37:08
  those
• 37:08
  while
• 37:08
  you're
• 37:08
  out
• 37:08
  there.
• 37:09
  That
• 37:10
  wraps
• 37:10
  us
• 37:10
  up
• 37:10
  for
• 37:11
  this
• 37:11
  very
• 37:12
  first
• 37:12
  Spotlight
• 37:13
  series
• 37:13
  debate.
• 37:14
  Thanks
• 37:14
  again
• 37:14
  to
• 37:15
  both
• 37:15
  Madeline
• 37:15
  and
• 37:16
  Parea
• 37:17
  for
• 37:17
  joining
• 37:18
  us
• 37:18
  today
• 37:18
  and
• 37:18
  sharing
• 37:19
  all
• 37:19
  of
• 37:19
  their
• 37:20
  knowledge
• 37:20
  and
• 37:20
  information.
• 37:21
  And
• 37:22
  on
• 37:22
  behalf
• 37:22
  of
• 37:22
  all
• 37:22
  of
• 37:23
  us
• 37:23
  here
• 37:23
  at
• 37:23
  Omnitok,
• 37:24
  be
• 37:24
  careful
• 37:24
  out
• 37:25
  there.
• 37:25
  Thanks,
• 37:25
  Ann.
• 37:26
  Back
• 37:26
  to
• 37:26
  handheld
• 37:27
  dumbbells.