Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Simple Letter Outperformed a Fancy Microsite
In this episode, Lucas and Luna revisit a classic direct mail test from 2018 that a small nonprofit ran against its own polished fundraising microsite. The letter—plain text, no images, no design budget—pulled a 4.2 percent response rate versus the microsite's 1.1 percent. They break down the three specific copy choices that drove the gap: the subject line that felt like a personal note, the single call-to-action that removed all choice paralysis, and the hand-signed 'thank you' that acted as a social contract. Then they connect the lesson to today's over-designed email…
The skinny
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