#238 - Playbook Special: Cold Calling

30 Minutes to President's Club | No-Nonsense Sales · Jan 1, 2024 · 29m

We're bringing back one of our most popular playbooks ever as we launch the 30MPC Book on Cold Calling

Part 1: The Playbook Revisited

Use a permission-based or ‘heard the name tossed around’ opener

Describe an excruciatingly painful problem prop

Suggest times or send a placeholder invite

Part 2: The Next Chapters

Handle objections with the Mr. Miyagi framework

Leverage 1-2 punch voicemails leading with context and redirecting to email

Treat your call blocks like a workout and get dialing!

RESOURCES DISCUSSED

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Things you can steal

30MPC Training: 30mpc.com/training