Latest / The Resilient Retail Game Plan - retail insights, retail trends and best practices
58 | Bringing Big Retail And Small Brands Together With Matt Hopkins
Whilst big retail isn’t exactly going anywhere, we’re seeing more and more that customers want something that mass-produced products and high street giants generally can’t offer - to be part of a journey when it comes to the consumer experience.
Whether it’s getting their hands on something handmade and unique or voting with their wallet by buying locally and sustainably, consumers are savvy and know that it’s small, independent businesses that they need to go to for gift-able treats, purpose-led products and exciting exclusives.
But as you may have experienced yourself, getting in front of…
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