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The Truth About Building a Business People Actually Trust

The Truth About Building a Business People Actually Trust | Adam Willcox 55 Group Interview

Energy suppliers are about as trusted as politicians. Most businesses in a low-trust industry accept that and compete on price. Adam Willcox built his business to do the opposite.

Adam runs 55 Group, a family-run energy business with 12 staff that has grown to almost £10 million. In this episode of the Business Growth Podcast, powered by ActionCOACH UK, he explains how his team lifted customer retention from 84% to 92%, won a customer service award, and why he now attends just four meetings a month…

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