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Cialdini's 7 Principles, Ranked for Dentists
A year training under Dr. Robert Cialdini, the godfather of influence, changed Dr. Chris Phelps' entire business. In this episode, he shares why it can change yours too!
After building four fee-for-service practices, Chris hit a wall every dentist knows. Patients weren't saying yes. Team members weren't following through. Associates weren't using the skills he'd paid to teach them. The problem wasn't clinical skill. It was human behavior, and once he understood how people actually make decisions, everything shifted.
In this episode, Chris joins Peter and Ian to break down Cialdini's seven…
The skinny
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