Latest / Omni Talk Retail / Amazon's Walmart Play, AI Shopping Protocols & Drone Delivery Wars | Fast Five

Transcript

Amazon's Walmart Play, AI Shopping Protocols & Drone Delivery Wars | Fast Five · Omni Talk Retail

• 0:01
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast.
• 0:03
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:04
  by
• 0:04
  the.
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:05
  The
• 0:06
  AM
• 0:06
  Consumer
• 0:06
  and
• 0:06
  Retail
• 0:07
  Group
• 0:07
  is.
• 0:07
  A
• 0:07
  management
• 0:08
  consulting
• 0:08
  firm
• 0:08
  that
• 0:08
  tackles
• 0:09
  the
• 0:09
  most
• 0:09
  complex
• 0:10
  challenges
• 0:10
  and
• 0:11
  advances
• 0:11
  its
• 0:11
  clients,
• 0:12
  people
• 0:12
  and
• 0:12
  communities
• 0:13
  toward
• 0:13
  their
• 0:14
  maximum
• 0:14
  potential.
• 0:15
  CRG
• 0:16
  brings
• 0:16
  the
• 0:16
  experience,
• 0:16
  tools
• 0:17
  and
• 0:17
  operator
• 0:18
  like
• 0:18
  pragmatism
• 0:19
  to
• 0:19
  help
• 0:19
  retailers
• 0:19
  and
• 0:20
  consumer
• 0:20
  products
• 0:20
  companies
• 0:21
  be
• 0:21
  on
• 0:21
  the
• 0:22
  right
• 0:22
  side
• 0:22
  of
• 0:22
  disruption
• 0:24
  and
• 0:24
  Miracle,
• 0:25
  the
• 0:25
  catalyst
• 0:25
  of
• 0:26
  Commerce.
• 0:26
  Over
• 0:27
  450
• 0:27
  retailers
• 0:28
  are
• 0:28
  opening
• 0:28
  new
• 0:29
  revenue
• 0:29
  streams
• 0:29
  with
• 0:30
  marketplaces,
• 0:30
  dropship
• 0:31
  and
• 0:31
  retail
• 0:32
  media
• 0:32
  and
• 0:32
  succeeding.
• 0:33
  With
• 0:33
  Miracle,
• 0:34
  you
• 0:34
  can
• 0:34
  unlock
• 0:34
  more
• 0:34
  products,
• 0:35
  more
• 0:35
  partners
• 0:35
  and
• 0:36
  more
• 0:36
  profits
• 0:36
  without
• 0:37
  the
• 0:37
  heavy
• 0:37
  lifting.
• 0:38
  So
• 0:38
  what's
• 0:38
  holding
• 0:38
  you
• 0:39
  back?
• 0:39
  Visit
• 0:39
  Miracle.com
• 0:40
  to
• 0:40
  learn
• 0:41
  more.
• 0:41
  That's
• 0:41
  M
• 0:42
  I
• 0:42
  R
• 0:42
  A
• 0:42
  K
• 0:43
  L.com
• 0:44
  and
• 0:45
  Corso.
• 0:45
  Your
• 0:46
  stores
• 0:46
  are
• 0:46
  full
• 0:46
  of
• 0:47
  data,
• 0:47
  but
• 0:47
  are
• 0:48
  your
• 0:48
  teams
• 0:48
  acting
• 0:48
  on
• 0:48
  it?
• 0:49
  Corso
• 0:50
  turns
• 0:50
  retail
• 0:50
  data
• 0:51
  into
• 0:51
  personalized
• 0:52
  daily
• 0:52
  to
• 0:52
  dos
• 0:52
  that
• 0:52
  drive
• 0:53
  sales,
• 0:53
  reduce
• 0:54
  waste
• 0:54
  and
• 0:54
  improve
• 0:55
  execution.
• 0:56
  No
• 0:56
  fluff,
• 0:57
  just
• 0:57
  action.
• 0:57
  Help
• 0:58
  your
• 0:58
  managers
• 0:58
  focus
• 0:59
  on
• 0:59
  what
• 0:59
  matters
• 0:59
  most.
• 1:00
  Visit
• 1:00
  corso.com
• 1:01
  to
• 1:02
  see
• 1:02
  Intelligent
• 1:02
  management
• 1:03
  in
• 1:03
  Mobile,
• 1:03
  Ocean
• 1:04
  and
• 1:04
  Infios.
• 1:05
  At
• 1:05
  Infios,
• 1:06
  they
• 1:06
  unite
• 1:06
  warehousing,
• 1:07
  transportation
• 1:08
  and
• 1:08
  order
• 1:08
  management
• 1:08
  into
• 1:09
  a
• 1:09
  seamless,
• 1:09
  adaptable
• 1:10
  network.
• 1:11
  Infios
• 1:11
  helps
• 1:11
  you
• 1:12
  stay
• 1:12
  ahead
• 1:12
  from
• 1:13
  promise
• 1:13
  to
• 1:13
  delivery
• 1:14
  and
• 1:14
  every
• 1:14
  step
• 1:14
  in
• 1:15
  between.
• 1:15
  To
• 1:16
  learn
• 1:16
  more,
• 1:16
  visit
• 1:17
  infios.com
• 1:18
  and
• 1:19
  Ocampo
• 1:19
  Capital
• 1:20
  Ocampo
• 1:20
  Capital
• 1:21
  is
• 1:21
  a
• 1:21
  venture
• 1:21
  capital
• 1:22
  firm
• 1:22
  founded
• 1:22
  by
• 1:23
  retail
• 1:23
  executives
• 1:24
  with
• 1:24
  the
• 1:24
  aim
• 1:24
  of
• 1:24
  helping
• 1:25
  early
• 1:25
  stage
• 1:25
  consumer
• 1:26
  businesses
• 1:26
  succeed
• 1:27
  through
• 1:27
  investment
• 1:28
  and
• 1:28
  operational
• 1:29
  support.
• 1:29
  Learn
• 1:30
  more@ocampo
• 1:31
  capital.com
• 1:33
  and
• 1:33
  finally,
• 1:33
  the
• 1:34
  lock.
• 1:34
  The
• 1:34
  lock
• 1:34
  is
• 1:34
  a
• 1:35
  proven
• 1:35
  E
• 1:35
  gro
• 1:35
  grocery
• 1:36
  technology
• 1:36
  built
• 1:36
  by
• 1:36
  grocers
• 1:37
  for
• 1:38
  groceries.
• 1:38
  Exactly
• 1:39
  the
• 1:39
  type
• 1:39
  of
• 1:39
  technology
• 1:40
  we
• 1:40
  like
• 1:40
  here
• 1:40
  at
• 1:40
  Omnitalk.
• 1:41
  They
• 1:41
  unite
• 1:42
  proprietary
• 1:42
  software
• 1:43
  with
• 1:43
  right
• 1:43
  size
• 1:44
  automation
• 1:44
  to
• 1:44
  make
• 1:45
  same
• 1:45
  day
• 1:45
  delivery
• 1:46
  profitable.
• 1:46
  To
• 1:47
  learn
• 1:47
  more,
• 1:47
  visit
• 1:47
  veloc.com
• 1:48
  that's
• 1:49
  V
• 1:49
  E
• 1:49
  L
• 1:50
  O
• 1:50
  q.com
• 1:52
  hello,
• 1:52
  you
• 1:53
  are.
• 1:53
  Listening
• 1:53
  to
• 1:53
  Omnitalk's
• 1:54
  Retail
• 1:55
  Best
• 1:55
  5,
• 1:55
  ranked
• 1:56
  in
• 1:56
  the
• 1:56
  top
• 1:56
  10%
• 1:57
  of
• 1:57
  all
• 1:57
  podcasts
• 1:57
  globally
• 1:58
  and
• 1:58
  currently
• 1:58
  the
• 1:59
  only
• 1:59
  retail
• 1:59
  podcast
• 2:00
  ranked
• 2:00
  in
• 2:00
  the
• 2:00
  top
• 2:00
  100
• 2:01
  business
• 2:01
  podcasts
• 2:02
  on
• 2:02
  Apple
• 2:02
  Podcasts.
• 2:03
  The
• 2:03
  Retail
• 2:04
  Fast
• 2:04
  Five
• 2:04
  is
• 2:04
  a
• 2:04
  podcast
• 2:05
  that
• 2:05
  we
• 2:05
  hope
• 2:05
  makes
• 2:06
  you
• 2:06
  feel
• 2:06
  a
• 2:06
  little
• 2:06
  smarter
• 2:07
  but
• 2:07
  most
• 2:07
  importantly
• 2:08
  a
• 2:08
  little
• 2:08
  happier
• 2:08
  each
• 2:09
  week
• 2:09
  too.
• 2:10
  And
• 2:10
  the
• 2:10
  Fast
• 2:10
  5
• 2:11
  is
• 2:11
  just
• 2:11
  one
• 2:11
  of
• 2:11
  the
• 2:11
  many
• 2:11
  great
• 2:12
  podcasts
• 2:12
  you
• 2:12
  can
• 2:12
  find
• 2:13
  from
• 2:13
  the
• 2:13
  Omnitalk
• 2:13
  Retail
• 2:14
  Podcast
• 2:14
  Network
• 2:15
  alongside
• 2:15
  our
• 2:16
  Retail
• 2:16
  Daily
• 2:16
  Minute
• 2:17
  which
• 2:17
  brings
• 2:17
  you
• 2:17
  a
• 2:17
  curated
• 2:18
  selection
• 2:18
  of
• 2:18
  the
• 2:18
  most
• 2:19
  important
• 2:19
  retail
• 2:19
  headlines
• 2:20
  every
• 2:20
  morning
• 2:21
  and
• 2:21
  our
• 2:21
  Retail
• 2:22
  Technology
• 2:22
  Spotlight
• 2:23
  series
• 2:23
  which
• 2:23
  goes
• 2:23
  deep
• 2:24
  each
• 2:24
  week
• 2:24
  on
• 2:24
  the
• 2:24
  latest
• 2:25
  retail
• 2:25
  technology
• 2:26
  trends.
• 2:26
  It's
• 2:27
  January
• 2:27
  14,
• 2:28
  2026.
• 2:30
  We
• 2:30
  are
• 2:30
  coming
• 2:30
  to
• 2:30
  you
• 2:31
  live
• 2:31
  from
• 2:32
  New
• 2:32
  York
• 2:32
  City
• 2:32
  from
• 2:33
  the
• 2:33
  end
• 2:34
  of
• 2:34
  the
• 2:34
  NR
• 2:35
  2026
• 2:36
  conference.
• 2:36
  I'm
• 2:37
  one
• 2:37
  of
• 2:37
  your
• 2:37
  hosts,
• 2:37
  Anne
• 2:37
  Mazinga.
• 2:38
  And
• 2:38
  I'm
• 2:38
  Chris
• 2:39
  Walton.
• 2:40
  And
• 2:40
  we
• 2:40
  are
• 2:40
  here
• 2:41
  once
• 2:41
  again
• 2:41
  to
• 2:41
  discuss
• 2:42
  all
• 2:42
  the
• 2:42
  headlines
• 2:43
  making
• 2:43
  waves
• 2:43
  from
• 2:43
  the
• 2:44
  past
• 2:44
  week
• 2:45
  in
• 2:45
  the
• 2:45
  world
• 2:45
  of
• 2:46
  omnichannel
• 2:46
  retailing.
• 2:47
  Chris,
• 2:47
  I
• 2:48
  just
• 2:48
  mentioned
• 2:49
  we're
• 2:49
  both
• 2:49
  a
• 2:49
  little
• 2:49
  hoarse
• 2:51
  doing
• 2:51
  a
• 2:52
  lot
• 2:52
  of
• 2:52
  interviews,
• 2:52
  20
• 2:53
  interviews
• 2:53
  that
• 2:53
  we
• 2:54
  brought
• 2:54
  the
• 2:55
  Omnitac
• 2:55
  listeners
• 2:56
  from
• 2:57
  the
• 2:57
  Expo
• 2:58
  hall
• 2:58
  of
• 2:58
  nrf,
• 2:59
  thanks
• 2:59
  to
• 2:59
  vuion.
• 3:01
  What
• 3:01
  were
• 3:01
  some
• 3:01
  of
• 3:01
  your
• 3:02
  big
• 3:02
  takeaways?
• 3:02
  Let's
• 3:03
  kick
• 3:03
  it
• 3:03
  off
• 3:03
  with
• 3:03
  that.
• 3:04
  Like,
• 3:04
  what
• 3:04
  did
• 3:04
  you.
• 3:04
  What
• 3:05
  are
• 3:05
  you
• 3:05
  leaving
• 3:05
  this
• 3:05
  year's
• 3:06
  show
• 3:07
  thinking
• 3:07
  differently
• 3:08
  about?
• 3:08
  Yeah,
• 3:08
  yeah.
• 3:09
  I
• 3:09
  can
• 3:09
  hear
• 3:09
  the
• 3:09
  tiredness
• 3:10
  in
• 3:10
  your
• 3:10
  voice,
• 3:11
  like,
• 3:11
  as
• 3:11
  you're
• 3:11
  doing
• 3:12
  that
• 3:12
  read.
• 3:12
  I
• 3:12
  was
• 3:12
  like,
• 3:13
  oh,
• 3:13
  my
• 3:13
  God,
• 3:13
  she's
• 3:14
  so
• 3:14
  tired.
• 3:15
  Oh,
• 3:15
  man.
• 3:16
  Yeah,
• 3:16
  it's
• 3:16
  been
• 3:16
  a
• 3:16
  long
• 3:17
  week.
• 3:17
  But,
• 3:18
  you
• 3:18
  know,
• 3:18
  from
• 3:18
  my
• 3:18
  standpoint,
• 3:19
  there
• 3:19
  were
• 3:19
  a
• 3:19
  couple
• 3:19
  takeaways,
• 3:19
  one
• 3:19
  of
• 3:20
  which
• 3:20
  we're
• 3:20
  gonna
• 3:20
  talk
• 3:20
  about
• 3:20
  on
• 3:20
  the
• 3:20
  show.
• 3:21
  So
• 3:21
  I'll
• 3:21
  leave
• 3:21
  that,
• 3:21
  which
• 3:21
  is
• 3:22
  the
• 3:22
  Google,
• 3:23
  all
• 3:23
  the
• 3:23
  Google
• 3:23
  news
• 3:24
  that
• 3:24
  came
• 3:24
  out
• 3:24
  of
• 3:24
  the
• 3:24
  show.
• 3:25
  And
• 3:25
  then
• 3:25
  the
• 3:25
  other
• 3:26
  one
• 3:26
  for
• 3:26
  me,
• 3:27
  I
• 3:27
  keep,
• 3:28
  I
• 3:28
  keep
• 3:28
  telling
• 3:28
  everyone
• 3:29
  about
• 3:29
  a
• 3:29
  conversation
• 3:30
  that
• 3:30
  we
• 3:30
  had
• 3:30
  with
• 3:31
  Angie
• 3:31
  Brown,
• 3:32
  the
• 3:32
  CIO
• 3:32
  of
• 3:33
  Home
• 3:33
  Depot,
• 3:33
  who
• 3:33
  stopped
• 3:34
  by
• 3:34
  for
• 3:34
  an
• 3:34
  interview
• 3:34
  with
• 3:35
  us,
• 3:35
  and
• 3:36
  she
• 3:36
  put
• 3:36
  into
• 3:36
  context
• 3:37
  something
• 3:37
  that
• 3:37
  I'd
• 3:37
  never
• 3:37
  thought
• 3:38
  about
• 3:38
  before.
• 3:38
  Ann.
• 3:39
  And,
• 3:39
  you
• 3:40
  know,
• 3:40
  I
• 3:40
  think
• 3:40
  it's
• 3:40
  something
• 3:40
  that
• 3:40
  probably
• 3:41
  a
• 3:41
  lot
• 3:41
  of
• 3:41
  people
• 3:42
  know,
• 3:42
  but
• 3:42
  I
• 3:42
  think
• 3:42
  she
• 3:42
  articulated
• 3:43
  that
• 3:43
  out
• 3:44
  loud,
• 3:44
  which
• 3:44
  at
• 3:44
  least
• 3:44
  made
• 3:45
  me
• 3:45
  stop
• 3:45
  and
• 3:45
  go,
• 3:45
  huh,
• 3:46
  that's
• 3:46
  really
• 3:46
  interesting.
• 3:47
  Which
• 3:47
  is,
• 3:47
  she
• 3:48
  said
• 3:48
  that
• 3:48
  AI
• 3:48
  is
• 3:49
  basically
• 3:50
  helping
• 3:50
  her
• 3:50
  and
• 3:51
  her
• 3:51
  teams
• 3:51
  and
• 3:51
  all
• 3:52
  of
• 3:52
  us
• 3:52
  really
• 3:53
  do
• 3:53
  things
• 3:54
  that
• 3:54
  were
• 3:54
  either
• 3:54
  previously
• 3:55
  impossible
• 3:56
  or
• 3:56
  just
• 3:57
  required
• 3:58
  too
• 3:58
  many
• 3:58
  people
• 3:58
  to
• 3:59
  get
• 3:59
  the
• 3:59
  job
• 3:59
  done.
• 4:00
  Right.
• 4:00
  And
• 4:00
  so
• 4:01
  when
• 4:01
  you
• 4:01
  put
• 4:02
  AI
• 4:02
  in
• 4:02
  that
• 4:03
  context,
• 4:03
  I
• 4:03
  think
• 4:03
  that's
• 4:04
  a
• 4:04
  really
• 4:04
  interesting
• 4:04
  way
• 4:04
  to
• 4:05
  think
• 4:05
  about
• 4:05
  it.
• 4:06
  And
• 4:06
  also
• 4:07
  in
• 4:07
  terms
• 4:07
  of
• 4:07
  where
• 4:07
  to
• 4:07
  deploy
• 4:08
  it,
• 4:09
  which
• 4:10
  we'll
• 4:10
  also
• 4:10
  probably
• 4:10
  get
• 4:10
  into
• 4:11
  with
• 4:11
  headline
• 4:12
  number
• 4:12
  three
• 4:12
  here
• 4:12
  today.
• 4:12
  But
• 4:13
  those
• 4:13
  were
• 4:13
  my
• 4:13
  takeaways.
• 4:13
  What
• 4:14
  were
• 4:14
  yours?
• 4:14
  Yeah,
• 4:14
  I
• 4:14
  was
• 4:15
  going
• 4:15
  to
• 4:15
  say,
• 4:15
  I
• 4:15
  think
• 4:16
  that's
• 4:16
  definitely
• 4:18
  something
• 4:18
  that
• 4:18
  I
• 4:19
  think
• 4:19
  will
• 4:19
  be
• 4:19
  a
• 4:19
  thread
• 4:19
  throughout
• 4:20
  all
• 4:21
  of
• 4:21
  the
• 4:21
  announcements
• 4:22
  that
• 4:22
  we're
• 4:22
  talking
• 4:22
  about
• 4:23
  today
• 4:23
  in
• 4:23
  one,
• 4:24
  one
• 4:24
  way
• 4:24
  or
• 4:25
  another,
• 4:25
  things
• 4:26
  that
• 4:26
  just
• 4:27
  weren't
• 4:27
  possible
• 4:27
  to
• 4:28
  do
• 4:28
  before.
• 4:28
  And
• 4:29
  really,
• 4:29
  I
• 4:30
  think
• 4:30
  integrations
• 4:30
  that
• 4:31
  weren't
• 4:31
  possible
• 4:31
  before
• 4:32
  because
• 4:32
  you
• 4:33
  didn't
• 4:33
  have
• 4:33
  quite
• 4:34
  the,
• 4:35
  the
• 4:35
  amount
• 4:35
  of,
• 4:36
  of
• 4:36
  compute
• 4:37
  power
• 4:37
  or
• 4:37
  processing
• 4:38
  power
• 4:38
  to
• 4:39
  serve
• 4:39
  up
• 4:39
  data
• 4:39
  for
• 4:40
  people
• 4:40
  to
• 4:40
  make
• 4:40
  quicker
• 4:40
  decisions
• 4:41
  and
• 4:41
  then,
• 4:42
  you
• 4:42
  know,
• 4:42
  things
• 4:43
  that
• 4:43
  you
• 4:43
  can
• 4:43
  do
• 4:44
  off
• 4:44
  of
• 4:44
  that,
• 4:44
  which
• 4:44
  is
• 4:45
  actually
• 4:45
  really,
• 4:45
  I
• 4:45
  think
• 4:46
  that
• 4:46
  was,
• 4:46
  that
• 4:46
  was
• 4:46
  really
• 4:47
  exciting,
• 4:47
  is
• 4:47
  kind
• 4:48
  of
• 4:48
  where
• 4:48
  this
• 4:48
  will
• 4:48
  continue
• 4:49
  to
• 4:49
  build
• 4:51
  and
• 4:51
  how
• 4:52
  that
• 4:52
  will
• 4:52
  continue
• 4:52
  to
• 4:53
  evolve
• 4:53
  over
• 4:53
  the
• 4:53
  next
• 4:53
  couple
• 4:54
  of
• 4:54
  years.
• 4:54
  But
• 4:55
  I
• 4:55
  think
• 4:55
  the
• 4:56
  other
• 4:56
  couple
• 4:56
  things
• 4:56
  that
• 4:57
  were
• 4:57
  really
• 4:58
  top
• 4:59
  of
• 4:59
  mind
• 4:59
  for
• 4:59
  me,
• 4:59
  I
• 5:00
  think
• 5:00
  is
• 5:00
  one,
• 5:01
  several
• 5:02
  conversations
• 5:02
  that
• 5:02
  we
• 5:03
  had
• 5:03
  about
• 5:04
  the
• 5:04
  importance
• 5:05
  of
• 5:06
  still
• 5:07
  maintaining
• 5:08
  your
• 5:09
  own
• 5:09
  site's
• 5:11
  product
• 5:11
  data
• 5:12
  information.
• 5:13
  I
• 5:13
  had
• 5:14
  several
• 5:14
  conversations
• 5:15
  with
• 5:15
  brands
• 5:15
  who
• 5:15
  were
• 5:16
  like,
• 5:16
  look,
• 5:16
  we
• 5:16
  love
• 5:17
  the
• 5:17
  ability
• 5:18
  that
• 5:18
  we
• 5:18
  have
• 5:18
  to
• 5:19
  now
• 5:19
  sell
• 5:19
  directly
• 5:20
  through
• 5:22
  some
• 5:22
  of
• 5:22
  these
• 5:22
  agents,
• 5:23
  but
• 5:24
  in
• 5:24
  reality
• 5:25
  they're
• 5:25
  still
• 5:25
  pulling
• 5:26
  all
• 5:26
  the
• 5:26
  information
• 5:26
  from
• 5:26
  our
• 5:27
  E
• 5:27
  Comm
• 5:27
  sites.
• 5:28
  So
• 5:28
  we
• 5:28
  have
• 5:28
  to
• 5:28
  make
• 5:28
  sure
• 5:29
  that
• 5:29
  we've
• 5:29
  got
• 5:29
  that
• 5:30
  data
• 5:30
  in
• 5:30
  order.
• 5:30
  We
• 5:30
  have
• 5:31
  to
• 5:31
  make
• 5:31
  sure
• 5:31
  that
• 5:31
  we're
• 5:31
  still
• 5:31
  serving
• 5:32
  up
• 5:32
  content
• 5:32
  on
• 5:33
  Google
• 5:33
  where
• 5:33
  90%
• 5:34
  of
• 5:34
  shoppers
• 5:34
  are,
• 5:35
  are
• 5:35
  starting
• 5:35
  their
• 5:36
  searches
• 5:36
  for
• 5:36
  products.
• 5:38
  So
• 5:38
  I
• 5:38
  think
• 5:38
  that's
• 5:39
  the,
• 5:40
  that's
• 5:40
  the
• 5:40
  cool
• 5:40
  thing
• 5:41
  about
• 5:41
  it
• 5:41
  is
• 5:41
  like
• 5:41
  it's
• 5:42
  still,
• 5:42
  there's
• 5:43
  still
• 5:43
  a
• 5:43
  lot
• 5:43
  in
• 5:43
  the
• 5:43
  fundamentals
• 5:44
  phase
• 5:44
  that
• 5:45
  needs
• 5:45
  to
• 5:45
  continue
• 5:46
  momentum.
• 5:48
  And
• 5:48
  really
• 5:48
  seeing,
• 5:48
  I
• 5:49
  think
• 5:49
  agentic
• 5:49
  commerce
• 5:50
  is
• 5:50
  maybe
• 5:51
  more
• 5:51
  of
• 5:51
  another
• 5:51
  channel
• 5:52
  that
• 5:52
  retailers
• 5:53
  should
• 5:53
  be
• 5:53
  thinking
• 5:53
  about
• 5:53
  versus,
• 5:54
  like
• 5:54
  just
• 5:54
  focusing
• 5:55
  all
• 5:55
  their
• 5:55
  efforts
• 5:55
  on
• 5:56
  which,
• 5:56
  you
• 5:56
  know,
• 5:56
  you've
• 5:57
  been
• 5:57
  talking
• 5:57
  about
• 5:57
  for
• 5:58
  a
• 5:58
  while.
• 5:58
  So,
• 5:59
  yeah,
• 5:59
  and
• 5:59
  we'll
• 6:00
  probably
• 6:00
  get
• 6:00
  to
• 6:00
  that
• 6:00
  in
• 6:00
  the
• 6:00
  headline
• 6:01
  too
• 6:01
  later
• 6:01
  on,
• 6:01
  I
• 6:01
  think
• 6:01
  as
• 6:02
  well.
• 6:02
  I
• 6:02
  can't
• 6:02
  remember
• 6:02
  which
• 6:02
  one
• 6:03
  now
• 6:03
  at
• 6:03
  this
• 6:03
  point,
• 6:03
  but
• 6:04
  I
• 6:04
  know
• 6:04
  that's
• 6:04
  probably
• 6:04
  going
• 6:04
  to
• 6:05
  be
• 6:05
  a
• 6:05
  topic
• 6:05
  as
• 6:05
  well
• 6:05
  when
• 6:05
  we
• 6:06
  talk
• 6:06
  about
• 6:07
  Buy
• 6:07
  for
• 6:08
  me
• 6:08
  from
• 6:08
  Amazon.
• 6:09
  But
• 6:09
  yeah,
• 6:09
  the
• 6:09
  other
• 6:10
  thing
• 6:10
  too,
• 6:10
  real
• 6:10
  quick,
• 6:10
  you
• 6:11
  know,
• 6:11
  and
• 6:11
  thanks
• 6:11
  to
• 6:11
  the
• 6:11
  folks
• 6:11
  at
• 6:12
  Avery
• 6:12
  Denison
• 6:13
  for
• 6:13
  showing
• 6:14
  us
• 6:14
  giving
• 6:14
  us
• 6:14
  a
• 6:14
  tour
• 6:15
  yesterday
• 6:15
  too.
• 6:15
  I
• 6:16
  think
• 6:16
  we're
• 6:16
  in
• 6:16
  the
• 6:16
  next
• 6:16
  wave
• 6:17
  of
• 6:17
  rfid.
• 6:17
  You
• 6:17
  know,
• 6:18
  RFID
• 6:18
  is
• 6:18
  pretty
• 6:18
  ubiquitous
• 6:19
  in
• 6:19
  apparel.
• 6:20
  I
• 6:20
  think
• 6:20
  now
• 6:20
  we're
• 6:20
  going
• 6:20
  to
• 6:21
  see
• 6:21
  it
• 6:21
  kind
• 6:21
  of
• 6:22
  cross
• 6:22
  the
• 6:22
  chasm
• 6:23
  in
• 6:23
  beauty
• 6:24
  and
• 6:24
  grocery,
• 6:25
  more
• 6:25
  so
• 6:25
  than
• 6:25
  ever
• 6:25
  before,
• 6:26
  particularly
• 6:26
  following
• 6:26
  the
• 6:27
  Walmart
• 6:27
  announcement
• 6:28
  a
• 6:28
  few
• 6:29
  months
• 6:29
  ago.
• 6:29
  So
• 6:29
  I
• 6:29
  think
• 6:30
  that's
• 6:30
  also
• 6:30
  something
• 6:31
  that
• 6:31
  was
• 6:31
  very
• 6:31
  clear
• 6:32
  coming
• 6:32
  out
• 6:32
  of
• 6:32
  the
• 6:32
  show.
• 6:33
  All
• 6:34
  right,
• 6:34
  well,
• 6:34
  in
• 6:34
  this
• 6:34
  week's
• 6:35
  Fast
• 6:35
  5,
• 6:35
  and
• 6:36
  we've
• 6:36
  got
• 6:36
  news
• 6:36
  on
• 6:37
  Google's
• 6:38
  new
• 6:38
  universal
• 6:39
  commerce
• 6:39
  protocol,
• 6:41
  Circle
• 6:41
  K
• 6:41
  expanding
• 6:42
  its
• 6:42
  partnership
• 6:43
  with
• 6:43
  Corso's
• 6:43
  intelligent
• 6:44
  management
• 6:44
  platform.
• 6:46
  Small
• 6:46
  brands
• 6:47
  becoming
• 6:47
  furious
• 6:48
  that
• 6:48
  Amazon's
• 6:49
  Buy
• 6:49
  for
• 6:49
  Me
• 6:50
  is
• 6:50
  listing
• 6:50
  their
• 6:50
  products
• 6:51
  without
• 6:51
  permission.
• 6:53
  Walmart
• 6:53
  scaling
• 6:54
  up
• 6:54
  drone
• 6:54
  delivery
• 6:55
  with
• 6:55
  Wing
• 6:55
  to
• 6:55
  270
• 6:56
  stores
• 6:57
  across
• 6:57
  the
• 6:57
  US
• 6:58
  and
• 6:58
  Ulta
• 6:59
  Beauty's
• 6:59
  SVP
• 7:00
  of
• 7:00
  digital
• 7:00
  and
• 7:00
  E
• 7:01
  commerce,
• 7:01
  Josh
• 7:01
  Friedman
• 7:02
  stopped
• 7:02
  by
• 7:02
  with
• 7:03
  us
• 7:03
  at
• 7:03
  NRF
• 7:04
  to
• 7:04
  give
• 7:05
  us
• 7:05
  five
• 7:05
  insightful
• 7:05
  minutes
• 7:06
  about
• 7:06
  Ulta's
• 7:06
  approach
• 7:07
  to
• 7:07
  marketplaces.
• 7:08
  But
• 7:09
  we
• 7:09
  begin
• 7:09
  today
• 7:09
  with
• 7:10
  what
• 7:11
  just
• 7:11
  may
• 7:11
  be
• 7:11
  Amazon's
• 7:12
  boldest
• 7:13
  move
• 7:13
  yet
• 7:13
  in
• 7:13
  brick
• 7:14
  and
• 7:14
  mortar
• 7:15
  retailing.
• 7:15
  Ann?
• 7:16
  Yeah,
• 7:17
  Surprising
• 7:18
  news,
• 7:18
  at
• 7:18
  least
• 7:18
  to
• 7:18
  me.
• 7:19
  Yesterday,
• 7:20
  headline
• 7:20
  number
• 7:21
  one,
• 7:21
  Amazon
• 7:22
  plans
• 7:22
  to
• 7:22
  construct
• 7:22
  a
• 7:23
  nearly
• 7:23
  225,000
• 7:25
  square
• 7:26
  foot
• 7:26
  retail
• 7:26
  store
• 7:27
  in
• 7:27
  Orland
• 7:27
  Park,
• 7:27
  Illinois.
• 7:28
  225,000.
• 7:31
  I
• 7:31
  think
• 7:31
  that
• 7:31
  number
• 7:32
  needs
• 7:32
  reiteration.
• 7:33
  Square
• 7:34
  foot
• 7:34
  retail
• 7:35
  store
• 7:35
  that
• 7:35
  will
• 7:36
  offer
• 7:36
  both
• 7:36
  groceries
• 7:37
  and
• 7:37
  general
• 7:38
  merchandise,
• 7:39
  marking
• 7:39
  Amazon's
• 7:40
  first
• 7:40
  store
• 7:41
  on
• 7:41
  par
• 7:41
  with
• 7:42
  a
• 7:42
  Walmart
• 7:43
  super
• 7:43
  center
• 7:43
  format.
• 7:44
  According
• 7:44
  to
• 7:45
  Grocery
• 7:45
  Dive,
• 7:45
  the
• 7:45
  proposed
• 7:46
  store
• 7:46
  will
• 7:46
  be
• 7:46
  located
• 7:46
  right
• 7:47
  next
• 7:47
  to
• 7:47
  a
• 7:47
  Costco
• 7:48
  and
• 7:48
  will
• 7:48
  offer
• 7:48
  a
• 7:48
  broad
• 7:49
  selection
• 7:49
  of
• 7:49
  low
• 7:49
  prices
• 7:50
  across
• 7:50
  fresh
• 7:51
  groceries,
• 7:51
  household
• 7:52
  essentials
• 7:52
  and
• 7:53
  general
• 7:53
  merchandise.
• 7:54
  Plans
• 7:54
  include
• 7:54
  parking
• 7:55
  dedicated
• 7:55
  for
• 7:56
  pickup
• 7:56
  orders
• 7:56
  and
• 7:56
  multiple
• 7:57
  commercial
• 7:57
  outlets
• 7:58
  for
• 7:58
  smaller
• 7:58
  businesses.
• 7:59
  The
• 7:59
  site
• 8:00
  plans
• 8:00
  were
• 8:00
  approved
• 8:01
  by
• 8:01
  Orland
• 8:01
  Park's
• 8:02
  planning
• 8:02
  commission
• 8:02
  and
• 8:02
  still
• 8:03
  need
• 8:03
  approval
• 8:03
  from
• 8:04
  the
• 8:04
  village's
• 8:04
  board.
• 8:05
  Amazon
• 8:06
  noted
• 8:06
  that
• 8:06
  the
• 8:06
  E
• 8:06
  tail
• 8:07
  giant
• 8:07
  regularly
• 8:08
  tests
• 8:08
  new
• 8:08
  shopping
• 8:09
  experiences,
• 8:09
  calling
• 8:10
  this
• 8:10
  quote,
• 8:10
  a
• 8:10
  new
• 8:11
  concept
• 8:11
  that
• 8:11
  we
• 8:11
  think
• 8:12
  customers
• 8:12
  will
• 8:13
  be
• 8:13
  excited
• 8:13
  about,
• 8:14
  end
• 8:14
  quote.
• 8:15
  Chris,
• 8:15
  of
• 8:16
  course,
• 8:16
  A
• 8:16
  and
• 8:16
  M,
• 8:17
  this
• 8:17
  is,
• 8:17
  this
• 8:18
  is
• 8:18
  a
• 8:18
  big
• 8:18
  deal
• 8:18
  they're
• 8:19
  going
• 8:19
  to
• 8:19
  choose.
• 8:19
  Yeah,
• 8:19
  it
• 8:19
  is
• 8:20
  kind
• 8:20
  of
• 8:20
  a
• 8:20
  big
• 8:20
  deal.
• 8:20
  Yeah,
• 8:21
  they're
• 8:21
  going
• 8:21
  to
• 8:21
  choose
• 8:21
  this
• 8:21
  as
• 8:22
  the
• 8:22
  put
• 8:22
  you
• 8:22
  on
• 8:22
  the
• 8:23
  spot
• 8:23
  question,
• 8:23
  which
• 8:23
  I'm
• 8:24
  sure
• 8:24
  will
• 8:24
  not
• 8:24
  surprise
• 8:24
  you.
• 8:25
  Oh
• 8:25
  yeah,
• 8:26
  no
• 8:26
  surprise
• 8:26
  at
• 8:26
  all.
• 8:26
  Yeah.
• 8:27
  A
• 8:27
  and
• 8:27
  M
• 8:27
  wants
• 8:28
  to
• 8:28
  know
• 8:29
  a
• 8:29
  new
• 8:29
  Amazon
• 8:30
  store
• 8:30
  concept
• 8:30
  announcement
• 8:31
  is
• 8:31
  not
• 8:31
  exactly
• 8:31
  rare
• 8:32
  news
• 8:32
  territory,
• 8:33
  but
• 8:33
  how
• 8:33
  does
• 8:33
  this
• 8:34
  one
• 8:34
  feel
• 8:34
  different
• 8:34
  to
• 8:35
  you
• 8:35
  given
• 8:35
  the
• 8:35
  crosshairs
• 8:36
  are
• 8:36
  squarely
• 8:37
  on
• 8:37
  Walmart?
• 8:39
  Oh,
• 8:39
  wow.
• 8:39
  Yeah,
• 8:40
  that
• 8:40
  is
• 8:40
  a
• 8:40
  good,
• 8:40
  that
• 8:40
  is
• 8:40
  a
• 8:40
  good
• 8:41
  question
• 8:41
  to
• 8:41
  start
• 8:41
  us
• 8:41
  off
• 8:42
  here
• 8:42
  for
• 8:43
  this
• 8:43
  show.
• 8:43
  I
• 8:44
  think
• 8:44
  it
• 8:45
  feels
• 8:45
  that
• 8:45
  different
• 8:45
  to
• 8:46
  me,
• 8:46
  you
• 8:46
  know?
• 8:47
  You
• 8:47
  know,
• 8:47
  I
• 8:48
  think
• 8:48
  it's
• 8:48
  still,
• 8:49
  for
• 8:49
  the
• 8:49
  most
• 8:49
  part,
• 8:49
  I
• 8:49
  think
• 8:50
  it
• 8:50
  still
• 8:50
  definitely
• 8:50
  feels
• 8:51
  like
• 8:51
  an
• 8:51
  experiment.
• 8:52
  And
• 8:52
  like
• 8:52
  you
• 8:52
  said
• 8:52
  when
• 8:53
  you
• 8:53
  did,
• 8:53
  the
• 8:53
  headline
• 8:54
  read,
• 8:54
  I
• 8:54
  mean,
• 8:55
  it's
• 8:55
  a
• 8:56
  big.
• 8:56
  It's
• 8:56
  a
• 8:56
  big
• 8:56
  experiment,
• 8:57
  literally
• 8:58
  and
• 8:59
  figuratively.
• 9:00
  I
• 9:00
  mean,
• 9:00
  225,000
• 9:01
  square
• 9:01
  feet,
• 9:01
  that's
• 9:02
  enormous.
• 9:02
  I
• 9:02
  mean,
• 9:02
  that's
• 9:03
  almost
• 9:03
  double
• 9:03
  the
• 9:04
  size
• 9:04
  of
• 9:04
  a
• 9:04
  Target
• 9:04
  to
• 9:05
  put
• 9:05
  that
• 9:05
  in
• 9:05
  perspective
• 9:06
  for
• 9:06
  everyone
• 9:06
  out
• 9:07
  there.
• 9:07
  So
• 9:08
  my
• 9:08
  fear
• 9:08
  is
• 9:08
  that
• 9:09
  I
• 9:09
  am.
• 9:10
  My
• 9:10
  fear
• 9:10
  is
• 9:10
  I'm
• 9:11
  really
• 9:11
  skeptical
• 9:11
  though,
• 9:12
  that
• 9:12
  it's
• 9:12
  going
• 9:12
  to
• 9:12
  work.
• 9:12
  There
• 9:13
  is
• 9:13
  no
• 9:13
  empirical
• 9:14
  evidence
• 9:14
  whatsoever
• 9:15
  and
• 9:15
  that,
• 9:15
  that
• 9:16
  Amazon
• 9:16
  knows
• 9:16
  how
• 9:17
  to
• 9:17
  merchandise
• 9:17
  this
• 9:17
  store.
• 9:18
  They're
• 9:19
  much,
• 9:19
  much
• 9:19
  smaller.
• 9:20
  Previous
• 9:20
  attempts,
• 9:21
  like
• 9:21
  you
• 9:21
  think
• 9:21
  of
• 9:22
  Four
• 9:22
  Star,
• 9:23
  which
• 9:23
  I
• 9:23
  had
• 9:23
  forgotten
• 9:24
  completely
• 9:25
  about.
• 9:25
  Even
• 9:25
  Amazon
• 9:26
  Fresh
• 9:26
  Grocery,
• 9:27
  which
• 9:27
  is,
• 9:28
  you
• 9:28
  know,
• 9:28
  also
• 9:28
  not
• 9:29
  knocking
• 9:29
  the
• 9:29
  door,
• 9:30
  blowing
• 9:30
  the
• 9:30
  doors
• 9:30
  off
• 9:30
  anyone.
• 9:31
  They've
• 9:32
  all.
• 9:32
  I
• 9:32
  would
• 9:32
  all
• 9:32
  say
• 9:33
  they've
• 9:33
  kind
• 9:33
  of
• 9:33
  all
• 9:34
  failed,
• 9:34
  you
• 9:34
  know,
• 9:35
  and
• 9:35
  I
• 9:35
  hate
• 9:36
  to
• 9:36
  say
• 9:36
  it
• 9:36
  too,
• 9:36
  but
• 9:36
  they've
• 9:36
  also
• 9:37
  been
• 9:37
  pretty
• 9:37
  uninspiring
• 9:38
  and
• 9:38
  also
• 9:38
  not
• 9:39
  that
• 9:39
  easy
• 9:39
  to
• 9:39
  shop
• 9:40
  when
• 9:40
  you
• 9:40
  go
• 9:40
  into
• 9:40
  them.
• 9:41
  So
• 9:41
  it's
• 9:41
  kind
• 9:41
  of
• 9:42
  like
• 9:42
  Amazon
• 9:42
  is
• 9:42
  saying
• 9:42
  to
• 9:42
  themselves,
• 9:43
  we
• 9:43
  can't
• 9:44
  do
• 9:44
  4,000ft,
• 9:45
  but.
• 9:45
  And
• 9:45
  we
• 9:45
  can't
• 9:46
  really
• 9:46
  do
• 9:46
  40,000ft
• 9:47
  with
• 9:47
  Amazon
• 9:47
  Fresh.
• 9:47
  So,
• 9:48
  sure,
• 9:48
  why
• 9:49
  don't
• 9:49
  we
• 9:49
  try
• 9:49
  five
• 9:49
  to
• 9:49
  six
• 9:50
  times
• 9:50
  that?
• 9:50
  Like,
• 9:50
  you
• 9:50
  know,
• 9:51
  like,
• 9:51
  what
• 9:51
  the
• 9:51
  heck?
• 9:52
  But,
• 9:52
  you
• 9:52
  know,
• 9:52
  with
• 9:52
  that
• 9:53
  said,
• 9:54
  I
• 9:54
  think,
• 9:54
  and
• 9:54
  this
• 9:54
  is
• 9:55
  something
• 9:55
  to
• 9:55
  keep
• 9:55
  in
• 9:55
  mind
• 9:55
  is
• 9:56
  the
• 9:56
  real
• 9:57
  value
• 9:57
  of
• 9:57
  any
• 9:57
  concept
• 9:58
  comes
• 9:58
  down
• 9:58
  to
• 9:58
  the
• 9:58
  overall
• 9:59
  experience,
• 9:59
  design
• 9:59
  of
• 10:00
  the
• 10:00
  concept.
• 10:00
  So
• 10:00
  you
• 10:00
  got
• 10:00
  to
• 10:01
  wait
• 10:01
  and
• 10:01
  judge
• 10:01
  it
• 10:01
  until
• 10:02
  you
• 10:02
  see
• 10:02
  it.
• 10:02
  Which
• 10:02
  is
• 10:02
  why
• 10:02
  I
• 10:03
  was
• 10:03
  pushing
• 10:03
  Wayfair
• 10:04
  for
• 10:04
  so
• 10:04
  many
• 10:05
  years
• 10:05
  to
• 10:05
  go
• 10:05
  into
• 10:06
  the
• 10:06
  bigger
• 10:06
  store,
• 10:06
  because
• 10:06
  I
• 10:07
  could
• 10:07
  see
• 10:07
  how
• 10:07
  that
• 10:07
  would
• 10:07
  be
• 10:07
  a
• 10:08
  valuable
• 10:09
  expression
• 10:09
  of
• 10:09
  their
• 10:10
  brand
• 10:10
  versus
• 10:10
  all
• 10:11
  the
• 10:11
  small
• 10:11
  store
• 10:11
  experiments
• 10:12
  they
• 10:12
  did.
• 10:12
  And
• 10:12
  they
• 10:13
  finally
• 10:13
  did
• 10:13
  that,
• 10:13
  and
• 10:13
  it
• 10:14
  appears
• 10:14
  to
• 10:14
  be
• 10:14
  working.
• 10:14
  So
• 10:15
  the
• 10:15
  big
• 10:15
  question
• 10:16
  I
• 10:16
  want
• 10:16
  to
• 10:16
  ask
• 10:16
  you
• 10:17
  and
• 10:17
  leave
• 10:17
  with
• 10:17
  the
• 10:17
  audience
• 10:18
  is,
• 10:18
  yes,
• 10:19
  it's
• 10:19
  another
• 10:19
  experiment,
• 10:20
  but
• 10:20
  will
• 10:21
  it
• 10:21
  seal
• 10:21
  the
• 10:21
  fate
• 10:22
  as
• 10:22
  Amazon's
• 10:23
  last
• 10:23
  experiment
• 10:24
  in
• 10:24
  physical
• 10:24
  retailing?
• 10:25
  Or
• 10:26
  is
• 10:26
  there,
• 10:26
  is
• 10:26
  it
• 10:26
  just
• 10:27
  possibly
• 10:27
  the
• 10:27
  larger
• 10:28
  piece
• 10:28
  of
• 10:28
  a
• 10:28
  puzzle
• 10:28
  that
• 10:29
  we
• 10:29
  all
• 10:29
  can't
• 10:30
  see
• 10:30
  yet
• 10:30
  or
• 10:30
  even
• 10:31
  conceptualize?
• 10:31
  So,
• 10:32
  yeah,
• 10:33
  I
• 10:33
  mean,
• 10:33
  I
• 10:33
  think,
• 10:33
  I
• 10:33
  think
• 10:34
  here,
• 10:34
  here's
• 10:34
  the
• 10:35
  caveat
• 10:35
  on
• 10:36
  this.
• 10:36
  Like,
• 10:36
  we're
• 10:37
  still
• 10:37
  looking
• 10:37
  at
• 10:37
  planning
• 10:38
  documents.
• 10:38
  We
• 10:39
  have
• 10:39
  no
• 10:39
  idea
• 10:40
  what
• 10:40
  is
• 10:41
  inside
• 10:41
  of
• 10:41
  the
• 10:41
  store,
• 10:42
  how
• 10:42
  that
• 10:42
  225,000
• 10:44
  square
• 10:44
  feet
• 10:45
  is
• 10:45
  going
• 10:45
  to
• 10:45
  be
• 10:45
  organized.
• 10:46
  And
• 10:47
  we
• 10:48
  aren't
• 10:48
  dealing
• 10:48
  with
• 10:48
  Walmart,
• 10:49
  we
• 10:49
  aren't
• 10:49
  dealing
• 10:50
  with
• 10:50
  Target.
• 10:50
  We're
• 10:50
  talking
• 10:50
  about
• 10:51
  Amazon.
• 10:51
  And
• 10:51
  so
• 10:52
  I
• 10:52
  think
• 10:52
  it's
• 10:53
  hard
• 10:53
  to
• 10:53
  make
• 10:53
  a
• 10:54
  judgment
• 10:54
  call
• 10:54
  on
• 10:55
  whether
• 10:55
  or
• 10:55
  not
• 10:55
  this
• 10:55
  is
• 10:55
  going
• 10:56
  to
• 10:56
  be
• 10:56
  the
• 10:56
  final,
• 10:57
  whether
• 10:57
  or
• 10:57
  not
• 10:57
  it's
• 10:57
  going
• 10:57
  to
• 10:58
  be
• 10:58
  successful
• 10:59
  until
• 10:59
  we
• 11:00
  really
• 11:00
  get
• 11:00
  to
• 11:01
  understand
• 11:01
  more
• 11:01
  of,
• 11:02
  like,
• 11:02
  how
• 11:02
  the
• 11:02
  store
• 11:03
  is
• 11:03
  broken
• 11:03
  out,
• 11:03
  what
• 11:04
  Amazon
• 11:04
  intends
• 11:05
  to
• 11:05
  use
• 11:05
  this
• 11:05
  for,
• 11:06
  how
• 11:07
  much
• 11:07
  is
• 11:07
  grocery,
• 11:07
  how
• 11:08
  much
• 11:08
  is
• 11:08
  essentials,
• 11:09
  all
• 11:09
  those
• 11:09
  types
• 11:09
  of
• 11:10
  things
• 11:10
  that
• 11:10
  we
• 11:11
  really
• 11:11
  don't
• 11:11
  know.
• 11:12
  All
• 11:12
  we
• 11:12
  know
• 11:12
  is
• 11:12
  the
• 11:13
  external
• 11:13
  documents,
• 11:14
  which
• 11:14
  you
• 11:15
  and
• 11:15
  I
• 11:15
  are
• 11:15
  very
• 11:15
  familiar
• 11:16
  with
• 11:16
  from
• 11:16
  our
• 11:16
  time
• 11:16
  at
• 11:17
  store
• 11:17
  of
• 11:17
  the
• 11:17
  future.
• 11:18
  You
• 11:18
  only
• 11:18
  have
• 11:18
  to
• 11:18
  submit
• 11:18
  so
• 11:19
  much
• 11:19
  to
• 11:19
  the
• 11:19
  city
• 11:19
  to
• 11:20
  get
• 11:20
  the
• 11:20
  approval.
• 11:21
  So
• 11:21
  I
• 11:22
  would
• 11:22
  say,
• 11:23
  though,
• 11:23
  you
• 11:23
  know,
• 11:23
  my
• 11:24
  first
• 11:24
  reaction
• 11:25
  when
• 11:25
  I
• 11:25
  read
• 11:26
  this
• 11:26
  was,
• 11:26
  you
• 11:27
  know,
• 11:27
  there
• 11:27
  are
• 11:27
  3,999
• 11:29
  stores
• 11:29
  behind.
• 11:30
  I
• 11:30
  mean,
• 11:30
  Walmart
• 11:31
  has
• 11:31
  4,000
• 11:32
  of
• 11:32
  these
• 11:32
  concepts.
• 11:33
  And
• 11:33
  number
• 11:33
  one,
• 11:34
  you
• 11:34
  have
• 11:34
  to
• 11:34
  get
• 11:34
  people
• 11:35
  to
• 11:35
  change
• 11:35
  their
• 11:35
  behaviors,
• 11:36
  which
• 11:36
  we
• 11:36
  talked
• 11:36
  about
• 11:37
  a
• 11:37
  lot
• 11:37
  on
• 11:37
  last
• 11:38
  week's
• 11:38
  show.
• 11:38
  And
• 11:39
  so
• 11:39
  will
• 11:39
  this
• 11:40
  Amazon
• 11:40
  offering,
• 11:41
  however
• 11:42
  it
• 11:42
  ends
• 11:42
  up
• 11:43
  coming
• 11:43
  to
• 11:43
  play,
• 11:44
  you
• 11:44
  know,
• 11:44
  will
• 11:44
  it
• 11:44
  really
• 11:46
  incentivize
• 11:47
  shoppers
• 11:48
  to
• 11:48
  change
• 11:49
  their
• 11:49
  physical
• 11:50
  shopping
• 11:50
  behavior
• 11:50
  to
• 11:51
  an
• 11:51
  Amazon
• 11:51
  store
• 11:52
  when,
• 11:52
  you
• 11:52
  know,
• 11:53
  over
• 11:53
  90%
• 11:54
  of
• 11:54
  the
• 11:54
  country
• 11:54
  lives
• 11:55
  within
• 11:55
  10
• 11:55
  miles
• 11:55
  of
• 11:56
  a
• 11:56
  Walmart
• 11:56
  and
• 11:56
  has
• 11:57
  established
• 11:57
  loyalty
• 11:58
  and
• 11:58
  relationships
• 11:59
  with
• 11:59
  them?
• 11:59
  So
• 11:59
  I
• 12:00
  think,
• 12:00
  you
• 12:00
  know,
• 12:00
  that's
• 12:01
  that's
• 12:01
  really
• 12:01
  the
• 12:01
  big
• 12:02
  question
• 12:02
  for
• 12:02
  me.
• 12:02
  This
• 12:02
  is
• 12:03
  a
• 12:03
  massive
• 12:03
  capital
• 12:03
  investment
• 12:04
  for
• 12:04
  Amazon,
• 12:05
  so
• 12:06
  I
• 12:07
  think,
• 12:07
  I
• 12:07
  don't
• 12:07
  think
• 12:07
  it's.
• 12:08
  It's
• 12:09
  in
• 12:09
  a
• 12:09
  spot
• 12:09
  where
• 12:09
  we
• 12:10
  can
• 12:10
  make
• 12:10
  a
• 12:10
  true
• 12:11
  call
• 12:11
  at
• 12:11
  this
• 12:12
  point
• 12:12
  in
• 12:12
  time.
• 12:13
  But
• 12:14
  I
• 12:14
  can
• 12:15
  understand
• 12:15
  why
• 12:15
  Amazon
• 12:16
  is
• 12:16
  exploring
• 12:17
  this
• 12:17
  and
• 12:18
  if
• 12:18
  it
• 12:18
  is
• 12:18
  their
• 12:18
  last
• 12:18
  effort,
• 12:19
  why
• 12:19
  they're
• 12:19
  going
• 12:20
  big
• 12:20
  or
• 12:20
  going
• 12:21
  home.
• 12:21
  It
• 12:21
  sounds
• 12:21
  like,
• 12:22
  Yeah,
• 12:22
  I
• 12:22
  don't
• 12:22
  know.
• 12:22
  What
• 12:22
  else
• 12:23
  you
• 12:23
  do
• 12:23
  after
• 12:23
  this.
• 12:24
  After
• 12:24
  you
• 12:24
  try
• 12:24
  this,
• 12:25
  what
• 12:25
  else
• 12:25
  is
• 12:25
  there
• 12:25
  left
• 12:25
  to
• 12:25
  try?
• 12:26
  I
• 12:26
  forgot,
• 12:26
  as
• 12:26
  you
• 12:26
  were
• 12:26
  talking,
• 12:26
  I
• 12:26
  was
• 12:27
  like,
• 12:27
  I
• 12:27
  forgot
• 12:27
  they
• 12:27
  did
• 12:27
  Amazon
• 12:28
  style.
• 12:28
  Do
• 12:28
  you
• 12:28
  remember
• 12:29
  Amazon
• 12:29
  style
• 12:29
  back
• 12:30
  in
• 12:30
  the
• 12:30
  day?
• 12:30
  I
• 12:31
  totally
• 12:31
  forgot
• 12:31
  about
• 12:31
  that.
• 12:32
  And
• 12:32
  that
• 12:32
  was
• 12:32
  the
• 12:32
  big
• 12:33
  talk
• 12:33
  of
• 12:33
  the
• 12:33
  town
• 12:33
  for
• 12:33
  a
• 12:34
  year
• 12:34
  and
• 12:34
  a
• 12:34
  half.
• 12:35
  Wow.
• 12:36
  It'll
• 12:36
  be
• 12:36
  fun
• 12:36
  to
• 12:36
  watch,
• 12:37
  but
• 12:37
  it
• 12:37
  sounds
• 12:37
  like
• 12:37
  you're
• 12:37
  skeptical.
• 12:38
  It
• 12:38
  does
• 12:38
  sound
• 12:38
  like
• 12:39
  if
• 12:39
  I
• 12:39
  was
• 12:40
  reading
• 12:40
  between
• 12:40
  the
• 12:40
  tea
• 12:40
  leaves
• 12:41
  there,
• 12:41
  it's
• 12:41
  too
• 12:41
  early
• 12:41
  to
• 12:42
  judge.
• 12:42
  But
• 12:42
  you
• 12:42
  are
• 12:43
  skeptical
• 12:43
  of
• 12:44
  this,
• 12:44
  but.
• 12:44
  Potentially,
• 12:45
  I
• 12:46
  wouldn't
• 12:47
  even
• 12:47
  say
• 12:47
  skeptical.
• 12:48
  I
• 12:48
  just
• 12:48
  feel
• 12:48
  like
• 12:48
  I
• 12:48
  don't
• 12:49
  have
• 12:49
  enough
• 12:49
  information.
• 12:50
  I
• 12:50
  think
• 12:50
  there's
• 12:50
  a
• 12:51
  lot
• 12:51
  of
• 12:51
  things
• 12:51
  that
• 12:51
  have
• 12:51
  to
• 12:52
  fall
• 12:52
  into
• 12:52
  place
• 12:52
  for
• 12:53
  this
• 12:53
  to
• 12:53
  work
• 12:53
  for
• 12:53
  them,
• 12:54
  and
• 12:55
  maybe
• 12:55
  it
• 12:55
  will.
• 12:55
  I
• 12:55
  just,
• 12:56
  I
• 12:56
  think
• 12:56
  we
• 12:56
  need
• 12:57
  to
• 12:57
  get
• 12:57
  more
• 12:57
  than,
• 12:58
  than
• 12:58
  just
• 12:58
  the
• 12:58
  city
• 12:59
  planning
• 12:59
  documents.
• 13:00
  All
• 13:00
  right,
• 13:00
  then,
• 13:01
  let's
• 13:01
  keep
• 13:01
  moving.
• 13:01
  Headline
• 13:02
  number
• 13:02
  two.
• 13:02
  Google
• 13:03
  announced
• 13:03
  a
• 13:03
  new
• 13:04
  universal
• 13:04
  commerce
• 13:05
  protocol,
• 13:05
  hoping
• 13:06
  to
• 13:06
  define
• 13:06
  a
• 13:06
  new
• 13:07
  open
• 13:07
  standard
• 13:07
  for
• 13:08
  agentic
• 13:08
  commerce
• 13:09
  and
• 13:09
  AI
• 13:09
  tools.
• 13:10
  According
• 13:10
  to
• 13:10
  Google's
• 13:11
  blog,
• 13:11
  the
• 13:12
  ucp,
• 13:13
  if
• 13:13
  you
• 13:13
  like
• 13:13
  cool
• 13:14
  techie
• 13:15
  dork
• 13:15
  sounding
• 13:16
  acronyms
• 13:16
  like
• 13:16
  I
• 13:17
  do,
• 13:18
  establishes
• 13:18
  a
• 13:18
  common
• 13:19
  language
• 13:19
  for
• 13:19
  AI
• 13:19
  agents
• 13:20
  and
• 13:20
  systems
• 13:20
  to
• 13:20
  operate
• 13:21
  together
• 13:21
  across
• 13:22
  consumer
• 13:22
  services
• 13:23
  businesses
• 13:24
  and
• 13:24
  payment
• 13:24
  providers,
• 13:25
  working
• 13:25
  across
• 13:26
  the
• 13:26
  entire
• 13:26
  shopping
• 13:27
  journey
• 13:27
  from
• 13:27
  discovery
• 13:28
  to
• 13:29
  post
• 13:29
  purchase.
• 13:30
  UCP
• 13:30
  is
• 13:30
  endorsed
• 13:31
  by
• 13:31
  major
• 13:31
  players
• 13:31
  including
• 13:32
  Adyen,
• 13:32
  American
• 13:33
  Express,
• 13:33
  Best
• 13:33
  Buy,
• 13:34
  Flipkart,
• 13:34
  Macy's,
• 13:34
  mastercard,
• 13:35
  Stripe,
• 13:35
  the
• 13:35
  Home
• 13:36
  Depot,
• 13:36
  Visa,
• 13:36
  and
• 13:37
  Zalando.
• 13:37
  Tell
• 13:38
  them
• 13:38
  what
• 13:38
  they've
• 13:38
  won,
• 13:38
  Vanna.
• 13:39
  UCP
• 13:39
  will
• 13:40
  soon
• 13:40
  power
• 13:40
  a
• 13:40
  new
• 13:40
  checkout
• 13:41
  feature
• 13:41
  on
• 13:41
  Google,
• 13:42
  product
• 13:42
  listings
• 13:42
  in
• 13:42
  AI
• 13:43
  mode
• 13:43
  and
• 13:43
  the
• 13:43
  Gemini
• 13:44
  app,
• 13:45
  allowing
• 13:46
  us
• 13:46
  shoppers
• 13:47
  to
• 13:48
  check
• 13:48
  out
• 13:48
  from
• 13:48
  eligible
• 13:49
  retailers
• 13:49
  directly
• 13:50
  while
• 13:50
  researching
• 13:50
  on
• 13:51
  Google.
• 13:51
  Google
• 13:52
  also
• 13:52
  announced
• 13:52
  Business
• 13:53
  Agent,
• 13:53
  which
• 13:54
  lets
• 13:54
  shoppers
• 13:55
  chat
• 13:55
  with
• 13:55
  brands
• 13:55
  directly
• 13:56
  on
• 13:56
  search,
• 13:56
  like
• 13:57
  a
• 13:57
  virtual
• 13:57
  sales
• 13:57
  associate
• 13:58
  launching
• 13:59
  with
• 13:59
  Lowe's,
• 13:59
  Michaels,
• 14:00
  Poshmark,
• 14:00
  Reebok
• 14:01
  and
• 14:01
  others.
• 14:02
  And
• 14:02
  what's
• 14:02
  your
• 14:02
  take
• 14:03
  on
• 14:03
  Google
• 14:03
  launching
• 14:03
  this
• 14:04
  universal
• 14:04
  commerce
• 14:05
  protocol
• 14:05
  with
• 14:05
  backing
• 14:06
  from
• 14:06
  all
• 14:06
  the
• 14:07
  major
• 14:07
  retailers?
• 14:09
  This
• 14:09
  is
• 14:09
  a
• 14:09
  massive
• 14:10
  announcement.
• 14:10
  I
• 14:11
  mean,
• 14:11
  this
• 14:11
  is,
• 14:11
  I
• 14:11
  would
• 14:12
  say
• 14:12
  this
• 14:12
  is
• 14:12
  one
• 14:12
  that,
• 14:13
  you
• 14:13
  know,
• 14:13
  I'm
• 14:14
  jotting
• 14:14
  down
• 14:15
  in
• 14:15
  my
• 14:15
  list
• 14:15
  of,
• 14:16
  you
• 14:16
  know,
• 14:16
  headlines
• 14:17
  of
• 14:17
  the
• 14:17
  year
• 14:17
  that
• 14:18
  really
• 14:18
  are
• 14:18
  going
• 14:18
  to
• 14:18
  shape
• 14:19
  how,
• 14:19
  how
• 14:20
  we
• 14:20
  are
• 14:20
  shopping.
• 14:21
  And
• 14:22
  really
• 14:22
  Google's
• 14:23
  position
• 14:23
  And
• 14:24
  what
• 14:24
  many
• 14:24
  people
• 14:25
  would
• 14:25
  argue,
• 14:25
  I
• 14:25
  think
• 14:25
  they're
• 14:26
  right
• 14:26
  to
• 14:26
  win
• 14:26
  in
• 14:26
  this
• 14:26
  age
• 14:27
  of
• 14:27
  agentic
• 14:27
  commerce.
• 14:28
  The
• 14:29
  biggest
• 14:29
  thing
• 14:30
  for
• 14:30
  me
• 14:30
  is
• 14:31
  one,
• 14:32
  retailers
• 14:33
  maintain
• 14:33
  the
• 14:34
  merchant
• 14:34
  of
• 14:34
  record
• 14:34
  status
• 14:35
  and
• 14:35
  they
• 14:35
  own
• 14:36
  the
• 14:36
  customer
• 14:36
  relationship
• 14:37
  through
• 14:38
  this
• 14:38
  announcement
• 14:39
  that
• 14:39
  is
• 14:39
  huge.
• 14:40
  It
• 14:40
  goes
• 14:40
  back
• 14:40
  to
• 14:41
  again
• 14:41
  what
• 14:41
  we
• 14:41
  were
• 14:41
  talking
• 14:42
  about,
• 14:42
  about
• 14:42
  how
• 14:42
  brands
• 14:43
  need
• 14:44
  to
• 14:44
  maintain
• 14:44
  ownership
• 14:46
  of,
• 14:46
  you
• 14:46
  know,
• 14:46
  how
• 14:46
  their
• 14:47
  brand
• 14:47
  comes
• 14:47
  across
• 14:48
  and,
• 14:49
  and
• 14:49
  really
• 14:50
  that
• 14:50
  ownership
• 14:51
  of
• 14:51
  their
• 14:51
  customer
• 14:52
  when
• 14:52
  they're
• 14:53
  going
• 14:53
  through
• 14:53
  all
• 14:53
  these
• 14:53
  different
• 14:54
  outlets.
• 14:54
  You
• 14:54
  know,
• 14:55
  brands
• 14:56
  kind
• 14:56
  of
• 14:56
  have
• 14:56
  to
• 14:57
  play
• 14:57
  the
• 14:57
  game,
• 14:57
  they
• 14:58
  have
• 14:58
  to
• 14:58
  participate
• 14:59
  in
• 14:59
  some
• 14:59
  of
• 14:59
  these
• 14:59
  agentic
• 15:00
  shopping
• 15:01
  channels
• 15:02
  but
• 15:02
  they
• 15:02
  aren't,
• 15:03
  they
• 15:03
  don't
• 15:03
  stand
• 15:03
  to
• 15:04
  benefit
• 15:04
  from,
• 15:04
  from
• 15:05
  that
• 15:06
  outside
• 15:06
  of
• 15:06
  just
• 15:06
  being
• 15:07
  discoverable
• 15:07
  on
• 15:07
  those
• 15:08
  channels.
• 15:08
  They
• 15:08
  don't
• 15:08
  get
• 15:09
  to
• 15:09
  maintain
• 15:09
  and
• 15:09
  follow
• 15:10
  up
• 15:10
  with
• 15:10
  that
• 15:10
  customer.
• 15:10
  So
• 15:11
  that
• 15:11
  I
• 15:11
  think
• 15:11
  is
• 15:11
  the
• 15:11
  number
• 15:11
  one
• 15:12
  part
• 15:12
  of
• 15:12
  this
• 15:12
  announcement
• 15:13
  that
• 15:14
  that
• 15:14
  brands
• 15:15
  will
• 15:15
  be,
• 15:15
  will
• 15:15
  like
• 15:16
  and
• 15:16
  secondly
• 15:17
  I
• 15:17
  think
• 15:17
  it's
• 15:17
  a
• 15:18
  better
• 15:18
  UX
• 15:19
  for
• 15:19
  customers
• 15:19
  when
• 15:19
  you
• 15:19
  look
• 15:20
  at
• 15:20
  your
• 15:20
  agentix
• 15:21
  shopping
• 15:22
  journey
• 15:22
  to
• 15:22
  be
• 15:23
  able
• 15:23
  to
• 15:24
  have
• 15:24
  the
• 15:24
  power
• 15:25
  of
• 15:25
  the
• 15:25
  Google
• 15:26
  ecosystem
• 15:26
  behind
• 15:27
  me.
• 15:28
  You
• 15:28
  know,
• 15:29
  I
• 15:29
  think
• 15:29
  one
• 15:29
  key
• 15:30
  item
• 15:30
  to
• 15:30
  note
• 15:31
  is
• 15:31
  that
• 15:31
  this
• 15:31
  week
• 15:32
  Apple
• 15:32
  also
• 15:33
  announced
• 15:33
  that
• 15:33
  Gemini
• 15:34
  is
• 15:34
  going
• 15:34
  to
• 15:34
  be
• 15:34
  their
• 15:34
  AI
• 15:35
  partner.
• 15:36
  So
• 15:36
  now
• 15:37
  Gemini
• 15:37
  is
• 15:38
  controlling
• 15:38
  70%
• 15:40
  of
• 15:40
  agentic
• 15:42
  interactions
• 15:43
  for
• 15:43
  the
• 15:44
  US
• 15:44
  mobile
• 15:44
  market.
• 15:45
  So
• 15:45
  that's,
• 15:46
  that's
• 15:46
  a
• 15:46
  huge
• 15:47
  moat
• 15:47
  that
• 15:47
  Google
• 15:48
  has
• 15:48
  there.
• 15:49
  And
• 15:49
  as
• 15:49
  a
• 15:49
  customer
• 15:50
  if
• 15:50
  I
• 15:51
  can
• 15:51
  use
• 15:51
  Google
• 15:52
  pay
• 15:52
  to
• 15:52
  pay
• 15:52
  for
• 15:52
  things
• 15:53
  I
• 15:53
  can
• 15:53
  ask
• 15:54
  it
• 15:54
  to
• 15:54
  search.
• 15:54
  It
• 15:55
  knows
• 15:55
  what
• 15:55
  I've
• 15:55
  searched
• 15:56
  previously
• 15:57
  on
• 15:57
  my
• 15:57
  go
• 15:58
  to
• 15:59
  agent
• 15:59
  for
• 15:59
  shopping
• 16:00
  everything
• 16:01
  is
• 16:01
  going
• 16:01
  to
• 16:02
  be
• 16:02
  a
• 16:03
  better,
• 16:03
  more
• 16:03
  rounded
• 16:04
  experience
• 16:05
  and
• 16:05
  I
• 16:05
  know
• 16:05
  where
• 16:05
  I
• 16:06
  need
• 16:06
  to
• 16:06
  go
• 16:06
  if
• 16:06
  I
• 16:06
  need
• 16:06
  to
• 16:07
  return
• 16:07
  a
• 16:07
  product,
• 16:07
  it's
• 16:08
  all
• 16:08
  right
• 16:09
  there
• 16:09
  for
• 16:09
  me,
• 16:09
  you
• 16:10
  know,
• 16:10
  in
• 16:10
  my
• 16:10
  Gmail
• 16:11
  account
• 16:11
  or
• 16:11
  in
• 16:11
  my
• 16:11
  Gemini
• 16:12
  daily
• 16:12
  interactions.
• 16:13
  I
• 16:14
  think
• 16:14
  that
• 16:14
  is,
• 16:14
  that
• 16:15
  is
• 16:15
  going
• 16:15
  to
• 16:16
  prove
• 16:16
  to
• 16:16
  be
• 16:17
  a
• 16:17
  way
• 16:17
  better
• 16:18
  experience
• 16:18
  for
• 16:18
  the
• 16:19
  consumer
• 16:19
  and
• 16:20
  incentivizes
• 16:21
  consumers
• 16:21
  to
• 16:21
  stick
• 16:22
  with
• 16:22
  Google
• 16:23
  and
• 16:23
  with
• 16:23
  Gemini
• 16:24
  as
• 16:24
  the
• 16:24
  agent
• 16:24
  that
• 16:24
  they're
• 16:25
  going
• 16:25
  to
• 16:25
  continue
• 16:25
  to
• 16:25
  use
• 16:25
  for
• 16:26
  both
• 16:26
  shopping
• 16:26
  and
• 16:26
  everything
• 16:27
  else
• 16:27
  that
• 16:27
  they
• 16:27
  have
• 16:28
  going
• 16:28
  on
• 16:30
  in
• 16:30
  their,
• 16:30
  in
• 16:31
  their
• 16:31
  universe.
• 16:31
  So
• 16:31
  I
• 16:31
  think
• 16:32
  this
• 16:32
  is,
• 16:32
  those
• 16:32
  are,
• 16:33
  those
• 16:33
  are
• 16:33
  two
• 16:33
  key
• 16:34
  things
• 16:34
  that
• 16:34
  I
• 16:34
  think
• 16:35
  are
• 16:35
  going
• 16:35
  to
• 16:35
  be
• 16:36
  very
• 16:36
  important
• 16:37
  as
• 16:37
  we
• 16:38
  continue
• 16:38
  to
• 16:38
  see
• 16:38
  brands
• 16:39
  partner
• 16:39
  up
• 16:40
  with
• 16:40
  Google.
• 16:40
  As
• 16:41
  we
• 16:41
  heard
• 16:41
  from
• 16:42
  a
• 16:42
  lot
• 16:42
  of
• 16:42
  brands
• 16:43
  this
• 16:43
  time
• 16:43
  at
• 16:43
  nrf.
• 16:44
  But
• 16:45
  what
• 16:45
  stands
• 16:45
  out
• 16:45
  for
• 16:46
  you
• 16:46
  Chris?
• 16:47
  Yeah,
• 16:48
  I
• 16:48
  don't
• 16:48
  know
• 16:48
  if
• 16:48
  I'm
• 16:49
  buying
• 16:49
  into
• 16:49
  this
• 16:49
  as
• 16:49
  much
• 16:49
  as
• 16:49
  you
• 16:50
  are
• 16:50
  and
• 16:50
  I
• 16:50
  think
• 16:50
  there
• 16:50
  are
• 16:50
  a
• 16:50
  lot
• 16:51
  of
• 16:51
  logic
• 16:51
  leaps
• 16:51
  in
• 16:51
  there
• 16:52
  that
• 16:52
  I
• 16:52
  think
• 16:52
  have
• 16:52
  to
• 16:52
  wait
• 16:53
  to
• 16:54
  be
• 16:54
  proven
• 16:54
  out
• 16:55
  too
• 16:55
  in
• 16:55
  what
• 16:55
  you
• 16:56
  were
• 16:56
  describing.
• 16:58
  Like
• 16:58
  in
• 16:58
  what
• 16:58
  sense?
• 16:59
  Like
• 17:00
  just
• 17:00
  say
• 17:01
  how
• 17:01
  you
• 17:01
  were
• 17:01
  kind
• 17:01
  of
• 17:01
  thinking
• 17:02
  that
• 17:02
  the
• 17:02
  world's
• 17:02
  gonna
• 17:02
  unfold.
• 17:03
  I'm
• 17:03
  just
• 17:03
  not
• 17:03
  sure
• 17:03
  I'm
• 17:04
  there
• 17:04
  yet.
• 17:04
  And
• 17:05
  the
• 17:05
  reason
• 17:05
  I
• 17:05
  say
• 17:05
  that
• 17:05
  is
• 17:05
  like
• 17:06
  I
• 17:06
  think
• 17:06
  this
• 17:06
  is
• 17:07
  announcement.
• 17:07
  This
• 17:07
  is
• 17:07
  kind
• 17:07
  of
• 17:08
  like
• 17:08
  whatever
• 17:08
  what
• 17:08
  I
• 17:08
  expected,
• 17:09
  you
• 17:09
  know,
• 17:09
  Google
• 17:10
  do.
• 17:10
  Google's
• 17:11
  got
• 17:11
  a
• 17:11
  lot
• 17:11
  of
• 17:11
  investment
• 17:12
  in
• 17:12
  this.
• 17:12
  They've
• 17:12
  got
• 17:12
  a
• 17:13
  lot
• 17:13
  of
• 17:13
  you
• 17:13
  know,
• 17:13
  built
• 17:14
  up
• 17:14
  IP
• 17:15
  around
• 17:15
  how
• 17:15
  the
• 17:16
  generative
• 17:16
  AI
• 17:17
  concept
• 17:17
  works.
• 17:18
  And
• 17:18
  so
• 17:18
  like
• 17:18
  I
• 17:18
  think
• 17:19
  this
• 17:19
  is
• 17:19
  just
• 17:19
  them
• 17:19
  flexing
• 17:20
  their
• 17:20
  muscle
• 17:20
  and
• 17:20
  being
• 17:21
  like,
• 17:21
  you
• 17:21
  know
• 17:21
  what,
• 17:21
  we've
• 17:21
  been
• 17:21
  pissed
• 17:22
  off
• 17:22
  that
• 17:22
  chat
• 17:23
  GPT
• 17:23
  has
• 17:23
  gotten
• 17:24
  all
• 17:24
  the
• 17:24
  attention
• 17:24
  particularly
• 17:25
  from
• 17:25
  consumers
• 17:26
  over
• 17:26
  the
• 17:26
  last
• 17:26
  year
• 17:27
  and
• 17:27
  particularly
• 17:27
  probably
• 17:27
  the
• 17:28
  retailers
• 17:28
  as
• 17:28
  a
• 17:28
  result
• 17:28
  of
• 17:28
  that
• 17:29
  because
• 17:29
  the
• 17:29
  retailers
• 17:29
  follow
• 17:29
  the
• 17:29
  consumers.
• 17:30
  So
• 17:30
  they're
• 17:31
  basically
• 17:31
  trying
• 17:31
  to
• 17:31
  say,
• 17:31
  look,
• 17:32
  hold
• 17:32
  my
• 17:32
  beer.
• 17:33
  Sam
• 17:33
  Altman
• 17:33
  we're
• 17:34
  coming
• 17:34
  into
• 17:34
  this
• 17:34
  game
• 17:34
  and
• 17:35
  we're
• 17:35
  coming
• 17:35
  in
• 17:35
  strong
• 17:35
  and
• 17:36
  we're
• 17:36
  making
• 17:36
  announcements
• 17:37
  with
• 17:37
  every
• 17:37
  single
• 17:37
  retailer.
• 17:38
  I
• 17:38
  mean
• 17:38
  we
• 17:38
  had
• 17:39
  it
• 17:39
  coming
• 17:39
  through
• 17:39
  our
• 17:40
  booth
• 17:40
  this
• 17:41
  week.
• 17:41
  Like
• 17:41
  we
• 17:41
  had,
• 17:42
  you
• 17:42
  know,
• 17:42
  every
• 17:43
  single
• 17:43
  person
• 17:44
  we
• 17:44
  interviewed
• 17:44
  practically
• 17:45
  was
• 17:45
  saying
• 17:45
  they're
• 17:45
  doing
• 17:46
  an
• 17:46
  announcement
• 17:46
  with
• 17:46
  Gemini.
• 17:47
  The
• 17:47
  question
• 17:47
  I
• 17:47
  have
• 17:48
  though
• 17:49
  is
• 17:50
  this
• 17:50
  feels,
• 17:51
  and
• 17:51
  I
• 17:51
  didn't
• 17:51
  think
• 17:51
  about
• 17:51
  this
• 17:52
  until
• 17:52
  you
• 17:52
  just
• 17:52
  said
• 17:52
  it
• 17:52
  is
• 17:53
  this
• 17:53
  feels
• 17:54
  like
• 17:54
  more
• 17:54
  of
• 17:54
  like
• 17:54
  Google
• 17:55
  protecting
• 17:55
  the
• 17:55
  turf
• 17:56
  of
• 17:56
  its
• 17:56
  current
• 17:56
  business
• 17:57
  model
• 17:57
  which
• 17:57
  is
• 17:58
  built
• 17:58
  around
• 17:58
  search.
• 17:59
  And
• 17:59
  so
• 17:59
  that's
• 17:59
  where
• 18:00
  the
• 18:00
  logic
• 18:00
  leap
• 18:00
  for
• 18:00
  me
• 18:01
  comes
• 18:01
  in
• 18:01
  is
• 18:01
  like
• 18:01
  I
• 18:02
  don't
• 18:02
  know
• 18:02
  if
• 18:02
  protecting
• 18:03
  the
• 18:03
  battleground
• 18:04
  for
• 18:04
  search
• 18:04
  is
• 18:05
  the
• 18:05
  same
• 18:05
  as
• 18:06
  preparing
• 18:06
  yourself
• 18:07
  for
• 18:07
  the
• 18:07
  future
• 18:07
  of
• 18:08
  agentic
• 18:08
  and
• 18:09
  how
• 18:09
  people
• 18:09
  will
• 18:09
  want
• 18:10
  to
• 18:10
  shop.
• 18:10
  And
• 18:11
  so
• 18:11
  and
• 18:11
  Google
• 18:12
  in
• 18:12
  its
• 18:12
  history
• 18:12
  has
• 18:12
  not
• 18:13
  shown
• 18:13
  how
• 18:13
  to
• 18:13
  get
• 18:14
  like
• 18:14
  become
• 18:15
  a
• 18:15
  commerce
• 18:16
  engine
• 18:16
  because
• 18:16
  that's
• 18:16
  not
• 18:16
  how
• 18:16
  its
• 18:17
  business
• 18:17
  model
• 18:17
  has
• 18:17
  been
• 18:18
  built.
• 18:18
  And
• 18:19
  so
• 18:19
  that's
• 18:19
  a
• 18:19
  question,
• 18:19
  can
• 18:20
  somebody
• 18:20
  still
• 18:20
  come
• 18:21
  in
• 18:21
  in
• 18:21
  Amazon
• 18:22
  a
• 18:22
  chatgpt
• 18:23
  a
• 18:24
  perplexity
• 18:24
  and
• 18:25
  figure
• 18:25
  out
• 18:25
  how
• 18:25
  to
• 18:25
  do
• 18:26
  that?
• 18:26
  I
• 18:26
  don't
• 18:27
  know.
• 18:27
  So
• 18:27
  that's
• 18:27
  why
• 18:27
  I'm
• 18:28
  not
• 18:28
  as,
• 18:28
  I'm
• 18:29
  not
• 18:29
  as
• 18:29
  bullish
• 18:29
  on
• 18:29
  this
• 18:29
  as
• 18:30
  like
• 18:30
  the
• 18:30
  retail
• 18:30
  headline
• 18:31
  of
• 18:31
  the
• 18:31
  year
• 18:31
  out
• 18:31
  of
• 18:31
  the
• 18:32
  gates.
• 18:32
  I
• 18:32
  think
• 18:32
  it's
• 18:33
  just
• 18:33
  a
• 18:33
  natural
• 18:33
  step
• 18:33
  that
• 18:34
  Google
• 18:34
  has
• 18:34
  to
• 18:34
  do.
• 18:35
  Yeah,
• 18:36
  I
• 18:36
  think
• 18:36
  the
• 18:36
  only
• 18:37
  thing
• 18:37
  I'd
• 18:37
  say
• 18:37
  in
• 18:37
  closing
• 18:38
  is
• 18:38
  that
• 18:40
  you
• 18:40
  have
• 18:40
  to
• 18:40
  look
• 18:41
  at
• 18:41
  what
• 18:41
  our
• 18:42
  human
• 18:42
  behavior
• 18:43
  or
• 18:44
  proclivity
• 18:45
  is
• 18:46
  when
• 18:46
  we
• 18:46
  have
• 18:47
  a
• 18:47
  question
• 18:47
  about
• 18:47
  anything.
• 18:48
  And
• 18:48
  if
• 18:49
  90%
• 18:49
  of
• 18:49
  the
• 18:49
  time
• 18:50
  we're
• 18:50
  still
• 18:50
  going
• 18:50
  to
• 18:51
  Google.
• 18:51
  And
• 18:51
  it
• 18:52
  just
• 18:52
  so
• 18:52
  happens
• 18:53
  that
• 18:53
  commerce
• 18:54
  may
• 18:54
  pop
• 18:54
  up
• 18:55
  now
• 18:55
  as
• 18:56
  a
• 18:57
  possibility
• 18:57
  when
• 18:57
  we're
• 18:58
  asking
• 18:58
  a
• 18:58
  question.
• 19:00
  I
• 19:00
  think
• 19:00
  that
• 19:00
  it's,
• 19:01
  you
• 19:01
  know,
• 19:02
  to
• 19:02
  me
• 19:02
  that's,
• 19:03
  that's
• 19:04
  Google
• 19:04
  standing
• 19:05
  a
• 19:05
  better
• 19:05
  chance
• 19:05
  than
• 19:05
  an
• 19:06
  Amazon,
• 19:07
  than
• 19:07
  an
• 19:07
  OpenAI
• 19:08
  because
• 19:09
  you're
• 19:09
  going
• 19:09
  there
• 19:10
  for
• 19:10
  more
• 19:10
  than
• 19:10
  just
• 19:11
  shopping.
• 19:11
  It's
• 19:12
  really
• 19:12
  becoming.
• 19:12
  I
• 19:13
  think
• 19:13
  in
• 19:13
  this
• 19:14
  world,
• 19:15
  Google
• 19:15
  really
• 19:15
  stands
• 19:16
  to
• 19:16
  be
• 19:17
  the
• 19:17
  ultimate
• 19:17
  personal
• 19:18
  assistant.
• 19:19
  Whether
• 19:19
  it's
• 19:19
  shopping,
• 19:20
  scheduling
• 19:21
  doctor's
• 19:21
  appointments
• 19:21
  or
• 19:22
  meetings,
• 19:23
  you
• 19:23
  know,
• 19:23
  sending
• 19:23
  emails,
• 19:24
  scheduling
• 19:25
  events.
• 19:25
  Like
• 19:26
  I
• 19:27
  think
• 19:27
  that
• 19:27
  if
• 19:27
  I
• 19:27
  was
• 19:28
  placing
• 19:28
  my
• 19:28
  bets
• 19:29
  anywhere,
• 19:29
  and
• 19:29
  that's
• 19:30
  why
• 19:30
  I
• 19:30
  think
• 19:30
  it's
• 19:31
  so
• 19:31
  worthy
• 19:32
  potentially
• 19:32
  of
• 19:33
  a
• 19:33
  headline
• 19:33
  of
• 19:33
  the
• 19:33
  year
• 19:34
  nomination,
• 19:34
  is
• 19:34
  that
• 19:35
  I
• 19:35
  just,
• 19:35
  I
• 19:36
  think
• 19:36
  that
• 19:36
  as
• 19:36
  we
• 19:36
  continue
• 19:37
  to
• 19:38
  use
• 19:38
  our
• 19:38
  own
• 19:39
  personal
• 19:39
  assistance
• 19:39
  in
• 19:40
  these,
• 19:40
  these
• 19:42
  agents,
• 19:43
  I
• 19:43
  think
• 19:43
  Google
• 19:44
  could
• 19:45
  stand
• 19:45
  to
• 19:45
  win
• 19:46
  now
• 19:47
  more
• 19:47
  than
• 19:47
  anyone.
• 19:48
  And
• 19:48
  I
• 19:49
  really
• 19:49
  think
• 19:49
  it's
• 19:49
  something
• 19:50
  that
• 19:50
  we
• 19:50
  have
• 19:50
  to
• 19:50
  pay
• 19:51
  close
• 19:51
  attention
• 19:51
  to
• 19:51
  and
• 19:51
  watch
• 19:52
  because
• 19:52
  it's
• 19:52
  not
• 19:52
  just
• 19:52
  about
• 19:53
  shopping,
• 19:53
  it's
• 19:53
  about
• 19:53
  how
• 19:53
  we
• 19:54
  interact
• 19:54
  with
• 19:54
  goog
• 19:54
  Google
• 19:55
  for
• 19:56
  our
• 19:56
  entire
• 19:56
  day
• 19:56
  to
• 19:57
  day.
• 19:57
  Yeah.
• 19:57
  And
• 19:57
  it
• 19:57
  just
• 19:57
  depends
• 19:58
  on
• 19:58
  like,
• 19:58
  you
• 19:58
  know,
• 19:58
  there's
• 19:59
  a
• 19:59
  lot
• 19:59
  of
• 19:59
  people
• 19:59
  now
• 19:59
  that
• 20:00
  are
• 20:00
  using
• 20:00
  even
• 20:00
  on
• 20:00
  their
• 20:00
  mobile
• 20:01
  phone.
• 20:01
  ChatGPT
• 20:02
  is
• 20:02
  like
• 20:02
  their
• 20:03
  go
• 20:03
  to
• 20:03
  search
• 20:03
  engine.
• 20:04
  So
• 20:04
  it
• 20:04
  just
• 20:05
  becomes
• 20:05
  a
• 20:05
  question
• 20:06
  of
• 20:06
  like,
• 20:06
  you
• 20:06
  know,
• 20:07
  do
• 20:07
  they
• 20:07
  keep,
• 20:07
  you
• 20:07
  know,
• 20:08
  chipping
• 20:08
  away?
• 20:08
  Chipping
• 20:09
  away.
• 20:09
  But
• 20:09
  I
• 20:10
  don't
• 20:10
  know.
• 20:10
  So
• 20:11
  yeah,
• 20:11
  yeah.
• 20:12
  I
• 20:12
  think
• 20:12
  the
• 20:12
  only
• 20:12
  thing
• 20:12
  that
• 20:13
  combats
• 20:13
  that
• 20:13
  is
• 20:13
  now
• 20:14
  that
• 20:14
  Gemini's
• 20:14
  replaced
• 20:15
  Apple
• 20:16
  or
• 20:16
  replaced
• 20:16
  OpenAI
• 20:17
  on
• 20:17
  Apple
• 20:18
  devices
• 20:18
  like
• 20:19
  that,
• 20:19
  that's
• 20:19
  going
• 20:19
  to
• 20:19
  be
• 20:19
  a
• 20:20
  major
• 20:20
  shift
• 20:20
  then
• 20:20
  when
• 20:21
  they're
• 20:21
  not
• 20:21
  just
• 20:22
  going
• 20:22
  to
• 20:22
  chatbots
• 20:23
  when
• 20:23
  they're
• 20:23
  asking
• 20:23
  Siri
• 20:24
  a
• 20:24
  question
• 20:24
  or
• 20:24
  they're
• 20:25
  asking
• 20:25
  their,
• 20:25
  you
• 20:26
  know,
• 20:26
  they're
• 20:26
  going
• 20:27
  into
• 20:27
  that
• 20:27
  platform
• 20:27
  if
• 20:28
  Gemini
• 20:28
  is
• 20:28
  the
• 20:28
  one
• 20:29
  that's
• 20:29
  being
• 20:29
  served
• 20:29
  up.
• 20:30
  And
• 20:30
  as
• 20:30
  more
• 20:30
  people
• 20:31
  come
• 20:31
  on
• 20:31
  the
• 20:31
  platform,
• 20:32
  more
• 20:32
  people
• 20:33
  are
• 20:33
  starting
• 20:33
  to
• 20:33
  get
• 20:34
  comfortable
• 20:34
  with
• 20:34
  the
• 20:34
  news
• 20:35
  agents.
• 20:35
  Like
• 20:35
  if
• 20:36
  a
• 20:36
  good
• 20:36
  defensive
• 20:37
  move.
• 20:37
  Yeah,
• 20:37
  Right,
• 20:37
  Sure.
• 20:38
  Yeah.
• 20:38
  All
• 20:39
  right,
• 20:39
  let's
• 20:39
  go
• 20:40
  on
• 20:40
  to
• 20:40
  headline
• 20:40
  number
• 20:41
  three.
• 20:42
  Circle
• 20:43
  K
• 20:43
  is
• 20:43
  expanding
• 20:44
  its
• 20:44
  partnership
• 20:44
  with
• 20:44
  Corso
• 20:45
  to
• 20:45
  consolidate
• 20:46
  tasks,
• 20:46
  surveys,
• 20:47
  performance
• 20:48
  analytics
• 20:48
  and
• 20:48
  exception
• 20:49
  reporting
• 20:49
  to
• 20:50
  more
• 20:50
  than
• 20:50
  7,800
• 20:51
  U.S.
• 20:52
  locations.
• 20:52
  According
• 20:53
  to
• 20:53
  CSP
• 20:54
  Daily
• 20:54
  News,
• 20:55
  Circle
• 20:55
  K
• 20:55
  is
• 20:56
  expanding
• 20:56
  after
• 20:56
  successfully
• 20:57
  deploying
• 20:58
  across
• 20:59
  Circle
• 20:59
  K's
• 21:00
  European
• 21:00
  network
• 21:00
  of
• 21:01
  more
• 21:01
  than
• 21:01
  4,000
• 21:01
  stores
• 21:02
  last
• 21:02
  year.
• 21:03
  The
• 21:03
  platform
• 21:03
  creates
• 21:04
  one
• 21:04
  spot
• 21:04
  for
• 21:04
  store
• 21:05
  managers
• 21:05
  to
• 21:05
  handle
• 21:06
  tasks,
• 21:06
  surveys,
• 21:07
  performance
• 21:07
  analytics
• 21:08
  and
• 21:08
  exception
• 21:09
  reporting,
• 21:09
  eliminating
• 21:10
  siloed
• 21:11
  solutions.
• 21:12
  Corso
• 21:12
  CEO
• 21:13
  Julian
• 21:13
  Mills
• 21:14
  stated
• 21:14
  that
• 21:14
  they
• 21:14
  will
• 21:14
  soon
• 21:14
  be
• 21:15
  live
• 21:15
  in
• 21:15
  over
• 21:16
  12,000
• 21:16
  Circle
• 21:16
  K
• 21:17
  stores
• 21:17
  across
• 21:17
  the
• 21:18
  world.
• 21:18
  With
• 21:19
  the
• 21:19
  platform
• 21:19
  helping
• 21:20
  store
• 21:20
  managers,
• 21:20
  quote,
• 21:21
  save
• 21:21
  time,
• 21:21
  act
• 21:22
  on
• 21:22
  data
• 21:22
  driven
• 21:23
  insights
• 21:23
  and
• 21:23
  identify
• 21:24
  opportunities,
• 21:25
  end
• 21:25
  quote.
• 21:26
  Delivering
• 21:27
  volume
• 21:27
  at
• 21:27
  stores
• 21:28
  using
• 21:28
  Corso
• 21:29
  has
• 21:29
  tripled
• 21:30
  in
• 21:30
  the
• 21:30
  last
• 21:31
  six
• 21:31
  months.
• 21:32
  Elsewhere
• 21:32
  in
• 21:33
  the
• 21:33
  C
• 21:33
  store
• 21:33
  industry,
• 21:34
  America
• 21:34
  partnered
• 21:34
  with
• 21:35
  Corso
• 21:35
  at
• 21:35
  more
• 21:35
  than
• 21:35
  1500
• 21:36
  retail
• 21:36
  and
• 21:37
  fuel
• 21:37
  locations
• 21:38
  early
• 21:38
  in
• 21:39
  2025.
• 21:40
  Chris,
• 21:41
  what
• 21:41
  else
• 21:41
  can
• 21:42
  you
• 21:42
  say
• 21:42
  about
• 21:42
  Corso,
• 21:43
  who
• 21:43
  I
• 21:44
  will
• 21:44
  caveat,
• 21:44
  is
• 21:45
  also
• 21:45
  a
• 21:45
  partner
• 21:46
  and
• 21:46
  sponsor
• 21:46
  of
• 21:46
  the
• 21:47
  show
• 21:47
  and
• 21:47
  somebody
• 21:47
  that
• 21:47
  We've
• 21:48
  long,
• 21:48
  long
• 21:49
  been
• 21:49
  watching,
• 21:50
  so
• 21:50
  this
• 21:50
  is
• 21:50
  exciting
• 21:51
  news
• 21:51
  for
• 21:51
  us.
• 21:52
  But
• 21:52
  what
• 21:52
  can
• 21:52
  you
• 21:53
  say
• 21:53
  about
• 21:53
  Corso
• 21:53
  that
• 21:53
  we
• 21:54
  haven't
• 21:54
  already
• 21:54
  said?
• 21:55
  That's
• 21:55
  a
• 21:55
  good
• 21:55
  way
• 21:56
  to
• 21:56
  put
• 21:56
  the
• 21:56
  question,
• 21:56
  Ed.
• 21:58
  Not
• 21:58
  all
• 21:58
  that
• 21:58
  much
• 21:59
  if
• 21:59
  you're
• 21:59
  a
• 21:59
  loyal
• 21:59
  fan
• 22:00
  of
• 22:00
  the
• 22:00
  show.
• 22:00
  But
• 22:00
  for
• 22:00
  that
• 22:01
  reason,
• 22:01
  we've
• 22:01
  got
• 22:01
  a
• 22:01
  lot
• 22:02
  of
• 22:02
  new
• 22:02
  fans
• 22:02
  each
• 22:02
  and
• 22:02
  every
• 22:02
  week,
• 22:03
  too.
• 22:03
  So
• 22:03
  I
• 22:03
  think
• 22:03
  it's
• 22:03
  important
• 22:04
  to
• 22:04
  reiterate
• 22:05
  the
• 22:05
  importance
• 22:06
  of
• 22:06
  this
• 22:06
  announcement.
• 22:07
  And,
• 22:07
  you
• 22:07
  know,
• 22:08
  like
• 22:08
  you
• 22:08
  said,
• 22:08
  they've
• 22:08
  been
• 22:08
  a
• 22:08
  sponsor,
• 22:09
  but
• 22:09
  the
• 22:09
  reason
• 22:09
  they've
• 22:09
  been
• 22:09
  a
• 22:10
  sponsor
• 22:10
  is,
• 22:10
  you
• 22:10
  know,
• 22:11
  I
• 22:11
  met
• 22:11
  their
• 22:11
  CFO,
• 22:11
  Phil
• 22:12
  Thorne,
• 22:12
  back
• 22:12
  in
• 22:13
  2020
• 22:13
  when
• 22:13
  he
• 22:14
  reached
• 22:14
  out
• 22:14
  to
• 22:14
  me,
• 22:14
  and
• 22:14
  I
• 22:14
  just.
• 22:15
  I
• 22:15
  fell
• 22:15
  in
• 22:16
  love
• 22:16
  with
• 22:16
  conceptually
• 22:17
  what
• 22:17
  they
• 22:17
  were
• 22:17
  trying
• 22:17
  to
• 22:18
  do.
• 22:19
  The
• 22:19
  tech
• 22:19
  is
• 22:20
  smart,
• 22:20
  it's
• 22:20
  low
• 22:21
  lift,
• 22:21
  it
• 22:21
  pays
• 22:21
  back
• 22:22
  immediately,
• 22:22
  both
• 22:23
  financially,
• 22:23
  but
• 22:23
  most
• 22:24
  importantly
• 22:25
  for
• 22:25
  your
• 22:25
  store
• 22:25
  employees
• 22:26
  as
• 22:26
  well,
• 22:26
  because
• 22:26
  store
• 22:27
  teams
• 22:27
  want
• 22:28
  tools
• 22:29
  to
• 22:29
  help
• 22:29
  them
• 22:29
  do
• 22:30
  their
• 22:30
  jobs
• 22:30
  better
• 22:30
  instead
• 22:31
  of
• 22:31
  just
• 22:31
  being
• 22:31
  handed
• 22:32
  down
• 22:32
  to
• 22:33
  do
• 22:33
  lists
• 22:33
  from
• 22:33
  headquarters,
• 22:34
  which
• 22:34
  oftentimes
• 22:35
  we
• 22:35
  don't
• 22:35
  even
• 22:35
  know
• 22:35
  if
• 22:36
  those
• 22:36
  to
• 22:36
  do
• 22:36
  lists
• 22:37
  are
• 22:37
  valuable.
• 22:37
  You
• 22:38
  know,
• 22:38
  we
• 22:38
  had
• 22:38
  Julian
• 22:38
  Mills,
• 22:39
  the
• 22:39
  CEO
• 22:39
  of
• 22:39
  Corso,
• 22:41
  on
• 22:41
  our
• 22:41
  show
• 22:41
  at
• 22:41
  NRF
• 22:42
  talking
• 22:42
  about
• 22:43
  that
• 22:43
  very
• 22:43
  thing.
• 22:43
  So
• 22:44
  I've
• 22:44
  always
• 22:44
  said
• 22:45
  leadership.
• 22:46
  Leadership,
• 22:46
  to
• 22:46
  me,
• 22:46
  comes
• 22:47
  down
• 22:47
  to
• 22:47
  three
• 22:47
  things.
• 22:47
  As
• 22:48
  a
• 22:48
  leader,
• 22:48
  you've
• 22:48
  got
• 22:48
  to
• 22:48
  instill
• 22:49
  three
• 22:49
  things
• 22:49
  in
• 22:49
  your
• 22:50
  employees.
• 22:50
  You've
• 22:50
  got
• 22:50
  to
• 22:50
  give
• 22:51
  them
• 22:51
  complexity,
• 22:51
  so
• 22:52
  you
• 22:52
  have
• 22:52
  to
• 22:52
  make
• 22:52
  their
• 22:52
  jobs
• 22:53
  interesting.
• 22:53
  That's
• 22:53
  what
• 22:53
  that
• 22:54
  means.
• 22:54
  The
• 22:54
  second
• 22:54
  thing
• 22:55
  is
• 22:55
  you
• 22:55
  have
• 22:55
  to
• 22:55
  give
• 22:55
  them
• 22:55
  autonomy.
• 22:56
  Like,
• 22:56
  do
• 22:57
  they
• 22:57
  feel
• 22:57
  like
• 22:57
  they're
• 22:57
  in
• 22:57
  control
• 22:58
  of
• 22:58
  their
• 22:58
  own
• 22:58
  area
• 22:58
  of
• 22:59
  responsibility?
• 22:59
  And
• 22:59
  third,
• 23:00
  and
• 23:00
  finally,
• 23:01
  attachment.
• 23:01
  Do
• 23:02
  they
• 23:02
  care
• 23:02
  about
• 23:02
  what
• 23:03
  they
• 23:03
  do?
• 23:03
  Do
• 23:03
  they
• 23:03
  have
• 23:04
  inherent,
• 23:04
  like,
• 23:04
  care
• 23:05
  and
• 23:05
  concern
• 23:05
  about
• 23:05
  their
• 23:06
  performance?
• 23:07
  Those
• 23:07
  three
• 23:08
  things,
• 23:08
  complexity,
• 23:08
  autonomy,
• 23:09
  and
• 23:10
  attachment.
• 23:10
  Corso
• 23:11
  Tech
• 23:12
  drives
• 23:12
  efficiency
• 23:13
  while
• 23:13
  also
• 23:14
  giving
• 23:14
  all
• 23:15
  of
• 23:15
  those
• 23:15
  three
• 23:15
  things
• 23:16
  and
• 23:16
  making
• 23:16
  it
• 23:16
  easier
• 23:17
  for
• 23:17
  the
• 23:17
  leaders
• 23:17
  to
• 23:17
  manage
• 23:18
  their
• 23:18
  teams
• 23:18
  and
• 23:18
  make
• 23:18
  their
• 23:19
  employees
• 23:19
  happier.
• 23:19
  So
• 23:20
  that's
• 23:20
  why
• 23:20
  I
• 23:20
  love
• 23:20
  it.
• 23:21
  Yeah.
• 23:21
  I
• 23:21
  mean,
• 23:22
  I
• 23:22
  think
• 23:22
  the
• 23:23
  other
• 23:23
  thing
• 23:23
  to
• 23:23
  call
• 23:23
  out,
• 23:23
  like,
• 23:24
  Corso
• 23:24
  was
• 23:24
  certainly
• 23:25
  one
• 23:25
  of
• 23:25
  the
• 23:25
  darlings
• 23:26
  of
• 23:26
  this
• 23:26
  nrf.
• 23:27
  I
• 23:27
  mean,
• 23:27
  I
• 23:27
  felt
• 23:28
  like
• 23:28
  they
• 23:28
  were
• 23:29
  in
• 23:29
  conversations
• 23:29
  with
• 23:30
  people.
• 23:30
  They
• 23:31
  were
• 23:31
  in
• 23:31
  the
• 23:31
  Microsoft
• 23:32
  booth.
• 23:33
  We
• 23:33
  had
• 23:33
  them
• 23:33
  on
• 23:33
  with
• 23:34
  Fusion.
• 23:35
  And
• 23:35
  I
• 23:36
  think
• 23:36
  it
• 23:36
  gets
• 23:36
  back
• 23:36
  to
• 23:36
  what
• 23:37
  we
• 23:37
  were
• 23:37
  talking
• 23:37
  about
• 23:37
  at
• 23:37
  the
• 23:38
  very
• 23:38
  beginning,
• 23:38
  is
• 23:39
  now
• 23:40
  that
• 23:40
  AI
• 23:40
  is
• 23:41
  being
• 23:41
  deployed
• 23:41
  operationally
• 23:42
  across
• 23:43
  multiple
• 23:43
  retail
• 23:44
  organizations,
• 23:45
  what
• 23:45
  do
• 23:45
  you
• 23:45
  now
• 23:46
  have
• 23:46
  the
• 23:46
  power
• 23:46
  to
• 23:47
  do?
• 23:47
  And
• 23:47
  I
• 23:47
  think
• 23:48
  that
• 23:48
  now
• 23:48
  Corso
• 23:49
  is
• 23:49
  able
• 23:49
  to
• 23:50
  plug
• 23:50
  into
• 23:51
  a
• 23:51
  lot
• 23:51
  of
• 23:52
  the
• 23:52
  other
• 23:52
  operating
• 23:53
  systems
• 23:54
  that
• 23:55
  are
• 23:55
  already
• 23:55
  in
• 23:55
  stores,
• 23:56
  that
• 23:57
  are
• 23:57
  being
• 23:58
  superpowered
• 23:59
  by
• 23:59
  AI
• 23:59
  to
• 24:00
  be
• 24:00
  able
• 24:00
  to
• 24:00
  process
• 24:00
  data
• 24:01
  and.
• 24:01
  And
• 24:01
  now
• 24:02
  give
• 24:02
  those
• 24:02
  very
• 24:03
  important
• 24:03
  and
• 24:04
  roi
• 24:04
  producing,
• 24:07
  producing,
• 24:07
  Activities
• 24:08
  for
• 24:09
  the
• 24:09
  store
• 24:10
  level
• 24:10
  employees.
• 24:11
  I
• 24:12
  think
• 24:12
  one
• 24:12
  other
• 24:12
  thing
• 24:14
  that
• 24:14
  I
• 24:14
  find
• 24:14
  really
• 24:15
  interesting
• 24:16
  and
• 24:16
  especially
• 24:16
  about
• 24:17
  this
• 24:17
  being
• 24:17
  a
• 24:17
  European,
• 24:18
  you
• 24:18
  know,
• 24:18
  all
• 24:18
  over
• 24:19
  the
• 24:19
  world,
• 24:19
  especially
• 24:20
  in
• 24:20
  Europe,
• 24:20
  we
• 24:21
  had
• 24:21
  Jacob
• 24:21
  on
• 24:21
  the
• 24:22
  CEO
• 24:22
  of
• 24:22
  Strongpoint
• 24:23
  yesterday.
• 24:23
  He
• 24:23
  was
• 24:23
  talking
• 24:24
  about
• 24:24
  how
• 24:24
  if
• 24:25
  you
• 24:25
  can
• 24:25
  do
• 24:25
  this
• 24:26
  in
• 24:27
  areas
• 24:27
  like
• 24:27
  Europe,
• 24:28
  like
• 24:29
  the
• 24:29
  Nordic
• 24:29
  countries,
• 24:30
  where
• 24:31
  the
• 24:32
  minimum
• 24:32
  wage
• 24:32
  is
• 24:33
  so
• 24:33
  high
• 24:33
  and
• 24:34
  you
• 24:34
  are
• 24:34
  limited
• 24:35
  to
• 24:35
  how
• 24:35
  much
• 24:35
  you
• 24:36
  can
• 24:36
  do
• 24:36
  and
• 24:36
  how
• 24:37
  much
• 24:37
  you
• 24:37
  can
• 24:37
  pay
• 24:37
  for
• 24:37
  employees
• 24:38
  to
• 24:38
  be
• 24:38
  in
• 24:38
  store,
• 24:39
  if
• 24:39
  you
• 24:40
  have
• 24:40
  something
• 24:40
  like
• 24:41
  Corsa
• 24:41
  deployed,
• 24:42
  I
• 24:42
  think
• 24:42
  now
• 24:42
  you're
• 24:43
  looking
• 24:43
  at
• 24:43
  having
• 24:44
  in
• 24:44
  that,
• 24:44
  you
• 24:45
  know,
• 24:45
  with
• 24:45
  limited
• 24:45
  employees,
• 24:46
  with
• 24:46
  limited
• 24:47
  amounts
• 24:47
  of
• 24:47
  time,
• 24:48
  the
• 24:48
  amount
• 24:48
  of
• 24:48
  things
• 24:49
  that
• 24:49
  they
• 24:49
  will
• 24:49
  be
• 24:49
  able
• 24:49
  to
• 24:50
  get
• 24:50
  done
• 24:50
  and
• 24:51
  that
• 24:51
  you'll
• 24:51
  be
• 24:51
  able
• 24:51
  to
• 24:52
  accomplish
• 24:53
  is
• 24:53
  so
• 24:53
  much
• 24:53
  more
• 24:53
  streamlined
• 24:54
  and
• 24:54
  focused
• 24:55
  now
• 24:55
  that
• 24:55
  I
• 24:55
  think
• 24:56
  retailers,
• 24:57
  you
• 24:57
  know,
• 24:57
  that
• 24:58
  are,
• 24:58
  they're
• 24:58
  testing
• 24:58
  this
• 24:59
  concept
• 24:59
  in
• 24:59
  Europe
• 24:59
  and
• 25:00
  now
• 25:00
  as
• 25:00
  it
• 25:00
  comes,
• 25:01
  you
• 25:01
  know,
• 25:01
  more
• 25:01
  where
• 25:02
  it
• 25:02
  expands
• 25:02
  across
• 25:03
  the
• 25:03
  US
• 25:03
  Market
• 25:03
  too,
• 25:04
  you
• 25:04
  know,
• 25:04
  they're
• 25:05
  really
• 25:05
  testing
• 25:05
  for
• 25:05
  the
• 25:05
  worst
• 25:06
  case
• 25:06
  scenario,
• 25:06
  the
• 25:07
  highest
• 25:07
  paid
• 25:07
  employee.
• 25:08
  And
• 25:08
  now
• 25:08
  I
• 25:08
  think
• 25:08
  it'll
• 25:09
  be
• 25:09
  interesting
• 25:09
  to
• 25:09
  see
• 25:09
  as
• 25:09
  this
• 25:10
  expands
• 25:10
  through
• 25:10
  the
• 25:11
  U.S.
• 25:11
  you
• 25:11
  know,
• 25:11
  how
• 25:12
  much
• 25:12
  more
• 25:12
  efficiency
• 25:13
  they're
• 25:13
  able
• 25:13
  to
• 25:13
  drive
• 25:13
  out
• 25:14
  of
• 25:14
  these
• 25:14
  stores,
• 25:14
  and
• 25:15
  especially
• 25:15
  in
• 25:15
  Circle
• 25:16
  K
• 25:16
  stores
• 25:16
  too,
• 25:16
  as
• 25:17
  they.
• 25:18
  They
• 25:18
  now
• 25:19
  have
• 25:19
  Corso
• 25:20
  in
• 25:20
  their
• 25:21
  utility
• 25:21
  belt.
• 25:22
  Yeah,
• 25:22
  I
• 25:22
  mean,
• 25:22
  12,000
• 25:23
  stores
• 25:23
  is
• 25:23
  a
• 25:24
  lot
• 25:24
  of
• 25:24
  stores
• 25:24
  too.
• 25:25
  Like,
• 25:25
  that's
• 25:25
  a
• 25:25
  lot
• 25:25
  of
• 25:25
  storage.
• 25:26
  So
• 25:26
  of
• 25:26
  course
• 25:26
  it's
• 25:26
  going
• 25:27
  to
• 25:27
  learn
• 25:27
  a
• 25:27
  ton
• 25:28
  from
• 25:28
  this
• 25:28
  deployment.
• 25:29
  100%.
• 25:30
  All
• 25:31
  right,
• 25:31
  let's
• 25:31
  keep
• 25:31
  on
• 25:31
  moving
• 25:32
  and
• 25:32
  let's
• 25:32
  bring
• 25:33
  Josh
• 25:33
  onto
• 25:34
  today's
• 25:34
  program.
• 25:43
  Joining
• 25:43
  us
• 25:43
  now
• 25:44
  for
• 25:44
  five
• 25:44
  insightful
• 25:45
  minutes
• 25:45
  live
• 25:46
  from
• 25:46
  the
• 25:46
  Vuzion
• 25:47
  podcast
• 25:47
  studio
• 25:48
  at
• 25:48
  NRF
• 25:49
  is
• 25:49
  Josh
• 25:49
  Friedman.
• 25:50
  Josh
• 25:50
  is
• 25:50
  the
• 25:50
  SVP
• 25:50
  of
• 25:51
  digital
• 25:51
  and
• 25:51
  E
• 25:51
  commerce
• 25:52
  at
• 25:52
  Ulta
• 25:52
  Beauty,
• 25:53
  and
• 25:53
  this
• 25:53
  is
• 25:54
  the
• 25:54
  second
• 25:54
  time
• 25:55
  he's
• 25:55
  interviewing
• 25:55
  with
• 25:56
  us,
• 25:56
  and
• 25:57
  he
• 25:57
  is
• 25:57
  here
• 25:57
  to
• 25:57
  discuss
• 25:57
  Ulta's
• 25:58
  recent
• 25:59
  Marketplace
• 25:59
  initiative.
• 26:00
  Josh,
• 26:01
  welcome
• 26:01
  back
• 26:01
  to
• 26:01
  omnitalk.
• 26:02
  And
• 26:02
  let's
• 26:03
  start
• 26:03
  with
• 26:03
  this.
• 26:03
  Thank
• 26:04
  you.
• 26:04
  Tell
• 26:04
  us
• 26:05
  why
• 26:05
  Ulta
• 26:06
  thought
• 26:06
  it
• 26:06
  was
• 26:07
  important
• 26:07
  for
• 26:07
  the
• 26:08
  business
• 26:08
  to
• 26:08
  prioritize
• 26:09
  a
• 26:09
  marketplace
• 26:10
  initiative.
• 26:11
  Yeah,
• 26:11
  well,
• 26:11
  last
• 26:11
  time
• 26:12
  we
• 26:12
  talked,
• 26:12
  we
• 26:12
  were
• 26:12
  talking
• 26:13
  about
• 26:13
  this
• 26:13
  concept
• 26:14
  conceptually.
• 26:14
  I
• 26:14
  remember
• 26:15
  we're
• 26:16
  here
• 26:17
  and
• 26:17
  a
• 26:18
  lot
• 26:18
  of
• 26:18
  the
• 26:18
  things
• 26:18
  that
• 26:18
  we
• 26:18
  were
• 26:19
  strategically
• 26:20
  looking
• 26:20
  at
• 26:20
  are
• 26:20
  still
• 26:20
  true.
• 26:21
  We
• 26:22
  wanted
• 26:22
  a
• 26:23
  platform
• 26:23
  where
• 26:23
  we
• 26:23
  could
• 26:24
  bring
• 26:25
  more
• 26:25
  brands
• 26:25
  and
• 26:25
  more
• 26:26
  importantly,
• 26:26
  more
• 26:26
  categories
• 26:27
  to
• 26:27
  life
• 26:27
  for
• 26:27
  our
• 26:28
  customers.
• 26:29
  Our
• 26:29
  guests
• 26:29
  ask
• 26:29
  us
• 26:30
  all
• 26:30
  the
• 26:30
  time
• 26:31
  if
• 26:31
  they
• 26:31
  can
• 26:31
  buy
• 26:32
  other
• 26:32
  things
• 26:32
  that
• 26:32
  are
• 26:32
  adjacent
• 26:33
  to
• 26:33
  the
• 26:33
  beauty
• 26:34
  category,
• 26:34
  especially
• 26:35
  wellness,
• 26:35
  but
• 26:36
  grooming,
• 26:37
  beauty,
• 26:37
  tech,
• 26:38
  all
• 26:38
  these
• 26:38
  other
• 26:38
  types
• 26:39
  of
• 26:39
  categories
• 26:39
  that
• 26:40
  quite
• 26:40
  honestly,
• 26:40
  we
• 26:40
  just
• 26:40
  don't
• 26:41
  have
• 26:41
  room
• 26:41
  on
• 26:41
  the
• 26:41
  quote
• 26:41
  unquote,
• 26:42
  maintenance
• 26:42
  floor
• 26:42
  of
• 26:43
  our
• 26:43
  store.
• 26:43
  Yeah.
• 26:43
  So
• 26:44
  we
• 26:44
  Wanted
• 26:44
  to
• 26:44
  build
• 26:44
  what
• 26:44
  we
• 26:45
  call
• 26:45
  the
• 26:45
  digital
• 26:45
  mezzanine
• 26:46
  for
• 26:46
  all
• 26:46
  of
• 26:46
  these.
• 26:46
  Digital
• 26:47
  mezzanine
• 26:47
  for
• 26:48
  all
• 26:48
  these
• 26:48
  other
• 26:48
  categories.
• 26:49
  And
• 26:49
  that's
• 26:50
  what
• 26:50
  we've
• 26:50
  done.
• 26:50
  We're
• 26:51
  now
• 26:51
  150
• 26:51
  brands
• 26:52
  strong
• 26:53
  into
• 26:53
  our
• 26:53
  journey
• 26:54
  and
• 26:54
  really
• 26:55
  seeing
• 26:55
  great
• 26:55
  results.
• 26:56
  Well,
• 26:57
  your
• 26:57
  strategy
• 26:58
  for
• 26:58
  selecting
• 26:58
  marketplace
• 26:59
  sellers
• 26:59
  for
• 26:59
  that
• 27:00
  mezzanine
• 27:01
  from
• 27:01
  the
• 27:01
  outside
• 27:02
  appears
• 27:02
  to
• 27:02
  be
• 27:03
  highly
• 27:04
  strategic,
• 27:04
  Josh,
• 27:05
  and
• 27:06
  that
• 27:07
  has
• 27:07
  some
• 27:07
  nuance.
• 27:08
  Can
• 27:08
  you
• 27:08
  summarize
• 27:08
  the
• 27:09
  strategy
• 27:09
  and
• 27:09
  explain
• 27:10
  why
• 27:10
  you
• 27:11
  went
• 27:11
  the
• 27:11
  route
• 27:12
  that
• 27:12
  you
• 27:12
  did?
• 27:12
  Yeah,
• 27:13
  we
• 27:13
  really
• 27:13
  did.
• 27:13
  I
• 27:14
  meant
• 27:14
  very
• 27:14
  curated.
• 27:15
  We
• 27:15
  were
• 27:15
  only
• 27:15
  looking
• 27:16
  for
• 27:16
  adjacent
• 27:16
  categories.
• 27:17
  We
• 27:18
  do
• 27:18
  also
• 27:19
  look
• 27:19
  for
• 27:19
  some
• 27:20
  up
• 27:20
  and
• 27:20
  coming
• 27:21
  brands,
• 27:21
  global
• 27:21
  brands,
• 27:22
  in
• 27:22
  our
• 27:22
  core
• 27:22
  categories,
• 27:23
  but
• 27:23
  it's
• 27:23
  really
• 27:23
  about
• 27:23
  the
• 27:23
  adjacent
• 27:24
  ones.
• 27:24
  And
• 27:25
  then
• 27:25
  we
• 27:25
  are
• 27:25
  completely
• 27:26
  invite
• 27:26
  only,
• 27:26
  so
• 27:27
  we
• 27:27
  do
• 27:27
  not
• 27:28
  open
• 27:29
  up
• 27:29
  to
• 27:29
  sellers,
• 27:30
  distributors,
• 27:31
  only
• 27:31
  the
• 27:31
  ones
• 27:32
  that
• 27:32
  we
• 27:32
  reach
• 27:32
  out
• 27:32
  to.
• 27:33
  And
• 27:33
  we
• 27:33
  invite,
• 27:33
  invite
• 27:34
  in.
• 27:34
  And
• 27:35
  that's
• 27:36
  been
• 27:36
  working
• 27:36
  really
• 27:36
  well
• 27:36
  for
• 27:37
  us.
• 27:37
  Huge
• 27:37
  in
• 27:37
  beauty.
• 27:38
  We
• 27:38
  thought
• 27:38
  that
• 27:38
  was
• 27:38
  really
• 27:39
  important
• 27:39
  for
• 27:39
  us
• 27:40
  to
• 27:40
  make
• 27:40
  sure
• 27:41
  that
• 27:41
  our
• 27:41
  guests
• 27:41
  felt
• 27:42
  confident
• 27:42
  that
• 27:43
  everything
• 27:43
  we
• 27:43
  were
• 27:44
  selling@
• 27:44
  ulta.com
• 27:45
  was
• 27:45
  authentic
• 27:46
  and
• 27:46
  exactly
• 27:47
  what
• 27:47
  they
• 27:47
  were
• 27:47
  hoping
• 27:47
  for.
• 27:48
  We
• 27:49
  don't
• 27:49
  really
• 27:50
  want
• 27:51
  to
• 27:51
  play
• 27:51
  in
• 27:51
  diversion
• 27:52
  or
• 27:52
  any
• 27:52
  other
• 27:52
  types
• 27:53
  of
• 27:55
  categories
• 27:55
  like
• 27:55
  that,
• 27:56
  so.
• 27:56
  So
• 27:56
  we
• 27:57
  take
• 27:57
  a
• 27:57
  lot
• 27:58
  of
• 27:58
  pride
• 27:58
  and
• 27:59
  probably
• 27:59
  could
• 28:00
  be
• 28:00
  moving
• 28:00
  a
• 28:00
  little
• 28:00
  faster
• 28:01
  if
• 28:01
  we
• 28:01
  didn't
• 28:01
  have
• 28:01
  some
• 28:01
  of
• 28:02
  those
• 28:02
  standards,
• 28:02
  but
• 28:02
  we
• 28:03
  think
• 28:03
  it's
• 28:03
  important.
• 28:03
  Yeah,
• 28:03
  it's
• 28:03
  important.
• 28:04
  So,
• 28:04
  Josh,
• 28:04
  my
• 28:05
  next
• 28:05
  question
• 28:05
  is,
• 28:05
  you
• 28:05
  know,
• 28:06
  your
• 28:06
  marketplace
• 28:06
  went
• 28:06
  live
• 28:07
  right
• 28:07
  before
• 28:07
  the
• 28:07
  holidays.
• 28:08
  So
• 28:08
  my
• 28:08
  first
• 28:08
  question
• 28:08
  is
• 28:09
  one,
• 28:09
  are
• 28:09
  you
• 28:09
  insane?
• 28:10
  And
• 28:11
  then
• 28:11
  two,
• 28:11
  how
• 28:12
  did
• 28:12
  it
• 28:12
  go?
• 28:12
  What
• 28:12
  can
• 28:12
  you
• 28:13
  tell
• 28:13
  us?
• 28:13
  Well,
• 28:14
  we
• 28:14
  launched
• 28:14
  it
• 28:14
  before
• 28:15
  the
• 28:15
  peak
• 28:15
  freeze,
• 28:16
  Chris.
• 28:16
  Okay,
• 28:17
  Remember,
• 28:17
  that's
• 28:17
  kind
• 28:18
  of
• 28:18
  all
• 28:18
  that
• 28:18
  matters.
• 28:19
  Yes.
• 28:19
  Right.
• 28:19
  In
• 28:20
  retail.
• 28:20
  No,
• 28:20
  we
• 28:21
  are
• 28:21
  not
• 28:21
  insane.
• 28:22
  We
• 28:22
  were
• 28:22
  ready
• 28:22
  for
• 28:22
  it.
• 28:23
  And
• 28:24
  we
• 28:24
  even
• 28:24
  got
• 28:25
  a
• 28:25
  few
• 28:25
  things
• 28:25
  in
• 28:25
  that
• 28:25
  we
• 28:26
  weren't
• 28:27
  even
• 28:27
  necessarily
• 28:28
  planning.
• 28:28
  And
• 28:28
  the
• 28:28
  team
• 28:29
  gets
• 28:29
  all
• 28:29
  the
• 28:29
  credit
• 28:29
  for
• 28:30
  this.
• 28:30
  We
• 28:30
  now
• 28:30
  take
• 28:31
  returns
• 28:31
  for
• 28:32
  all
• 28:32
  of
• 28:32
  our
• 28:32
  marketplace
• 28:33
  items
• 28:33
  in
• 28:33
  every
• 28:33
  store
• 28:35
  to
• 28:35
  make
• 28:35
  sure
• 28:35
  that
• 28:36
  that's
• 28:36
  easy
• 28:36
  and
• 28:36
  convenient
• 28:37
  for
• 28:37
  our
• 28:37
  customers.
• 28:38
  And
• 28:38
  that's
• 28:38
  working
• 28:38
  really
• 28:39
  well.
• 28:39
  Everything's
• 28:40
  going
• 28:40
  well.
• 28:40
  We're
• 28:42
  seeing
• 28:42
  results
• 28:43
  that
• 28:44
  are
• 28:44
  both
• 28:44
  quantitative
• 28:44
  beyond
• 28:45
  our
• 28:45
  expectations,
• 28:46
  and
• 28:46
  really
• 28:46
  the
• 28:46
  qualitative
• 28:47
  results,
• 28:47
  too.
• 28:48
  99%
• 28:49
  of
• 28:49
  our
• 28:49
  brands
• 28:50
  are
• 28:50
  seeing
• 28:50
  SKUs
• 28:51
  actively
• 28:51
  selling
• 28:52
  and
• 28:52
  moving.
• 28:53
  Our
• 28:53
  returns
• 28:53
  rates
• 28:54
  are
• 28:54
  well
• 28:54
  below
• 28:54
  our
• 28:55
  expectations
• 28:55
  so
• 28:56
  far,
• 28:56
  so
• 28:56
  we're
• 28:56
  really
• 28:57
  excited.
• 28:57
  Sounds
• 28:57
  additive.
• 28:58
  It
• 28:58
  sounds
• 28:59
  like
• 28:59
  just
• 28:59
  the
• 28:59
  beginning.
• 28:59
  Josh,
• 29:00
  of
• 29:01
  what
• 29:01
  will
• 29:01
  be
• 29:01
  a
• 29:01
  very
• 29:02
  fruitful
• 29:03
  initiative
• 29:04
  at
• 29:04
  ulta.
• 29:04
  What
• 29:05
  are
• 29:05
  you
• 29:05
  most
• 29:05
  excited
• 29:06
  about
• 29:06
  in
• 29:06
  the
• 29:06
  year
• 29:07
  ahead
• 29:07
  as
• 29:07
  you
• 29:07
  continue
• 29:08
  to
• 29:08
  see
• 29:08
  this
• 29:08
  grow?
• 29:09
  Yeah,
• 29:09
  we're
• 29:09
  going
• 29:09
  to
• 29:10
  continue
• 29:10
  to
• 29:10
  grow
• 29:10
  in
• 29:11
  the
• 29:11
  categories.
• 29:11
  We
• 29:11
  prioritize.
• 29:12
  We've
• 29:12
  got
• 29:12
  a
• 29:13
  few
• 29:13
  new
• 29:13
  categories
• 29:14
  coming
• 29:15
  up.
• 29:15
  And
• 29:15
  the
• 29:15
  other
• 29:16
  thing
• 29:16
  we're
• 29:16
  really
• 29:16
  excited
• 29:16
  about,
• 29:17
  which
• 29:17
  was
• 29:17
  always
• 29:17
  part
• 29:18
  of
• 29:18
  the
• 29:18
  agenda,
• 29:19
  was
• 29:19
  test
• 29:19
  and
• 29:19
  learn.
• 29:20
  And
• 29:20
  you'll
• 29:20
  start
• 29:20
  seeing
• 29:21
  some
• 29:21
  of
• 29:21
  our
• 29:21
  marketplace
• 29:22
  sellers
• 29:23
  graduate
• 29:23
  into
• 29:24
  our
• 29:24
  brick
• 29:24
  and
• 29:24
  mortar
• 29:25
  channel
• 29:25
  this
• 29:25
  year.
• 29:25
  So
• 29:26
  we're
• 29:26
  really
• 29:26
  excited
• 29:26
  about
• 29:26
  that
• 29:27
  too.
• 29:27
  All
• 29:27
  right,
• 29:28
  well,
• 29:28
  thank
• 29:28
  you,
• 29:28
  Josh.
• 29:29
  Thanks
• 29:29
  for
• 29:29
  having
• 29:29
  me.
• 29:30
  Thanks,
• 29:30
  Josh.
• 29:35
  Headline
• 29:36
  number
• 29:36
  four
• 29:36
  Small
• 29:37
  online
• 29:37
  merchants
• 29:38
  are
• 29:38
  upset
• 29:39
  after
• 29:39
  discovering
• 29:40
  their
• 29:40
  products
• 29:40
  were
• 29:40
  featured
• 29:41
  on
• 29:41
  Amazon
• 29:41
  through
• 29:41
  the
• 29:42
  Buy
• 29:42
  for
• 29:42
  Me
• 29:43
  AI
• 29:43
  feature
• 29:43
  without
• 29:44
  their
• 29:44
  permission,
• 29:45
  with
• 29:45
  brands
• 29:46
  forced
• 29:46
  to
• 29:46
  opt
• 29:46
  out
• 29:47
  after
• 29:47
  the
• 29:47
  fact.
• 29:48
  According
• 29:48
  to
• 29:49
  modern
• 29:49
  retail,
• 29:49
  Amazon's
• 29:50
  Buy
• 29:50
  from
• 29:50
  Me
• 29:51
  feature,
• 29:51
  which
• 29:51
  uses
• 29:51
  agentic
• 29:52
  AI
• 29:52
  capabilities
• 29:53
  to
• 29:53
  allow
• 29:53
  customers
• 29:54
  to
• 29:54
  purchase
• 29:54
  products
• 29:55
  from
• 29:55
  third
• 29:55
  party
• 29:55
  websites
• 29:56
  without
• 29:57
  leaving
• 29:57
  Amazon's
• 29:58
  app
• 29:58
  or
• 29:58
  site,
• 29:58
  is
• 29:58
  causing,
• 29:59
  let's
• 29:59
  just
• 29:59
  call
• 29:59
  it
• 29:59
  a
• 30:00
  consternation.
• 30:01
  Multiple
• 30:02
  business
• 30:02
  owners
• 30:03
  discovered
• 30:03
  that
• 30:03
  their
• 30:04
  entire
• 30:04
  Shopify
• 30:05
  catalogs
• 30:05
  were
• 30:05
  available
• 30:06
  on
• 30:06
  Amazon.com,
• 30:07
  without
• 30:07
  their
• 30:08
  knowledge
• 30:08
  or
• 30:08
  consent.
• 30:09
  Brands
• 30:09
  say
• 30:10
  Amazon's
• 30:10
  opt
• 30:10
  out
• 30:11
  policy
• 30:11
  risks
• 30:12
  damaging
• 30:12
  their
• 30:12
  reputations
• 30:13
  and
• 30:13
  hurting
• 30:14
  customer
• 30:14
  experience.
• 30:15
  Some
• 30:15
  received
• 30:16
  orders
• 30:16
  for
• 30:16
  products
• 30:17
  that
• 30:17
  were
• 30:17
  out
• 30:17
  of
• 30:17
  stock
• 30:18
  or
• 30:18
  no
• 30:18
  longer
• 30:18
  existed
• 30:19
  on
• 30:19
  their
• 30:19
  websites.
• 30:20
  One
• 30:20
  founder
• 30:20
  was
• 30:20
  even
• 30:21
  concerned
• 30:21
  that
• 30:21
  Buy
• 30:21
  for
• 30:21
  Me
• 30:22
  could
• 30:22
  expose
• 30:23
  her
• 30:23
  wholesale
• 30:23
  pricing
• 30:24
  and
• 30:24
  create
• 30:24
  tax
• 30:25
  liability
• 30:25
  issues
• 30:26
  since
• 30:26
  Amazon
• 30:27
  pulled
• 30:27
  products
• 30:27
  from
• 30:27
  her
• 30:27
  password
• 30:28
  protected
• 30:29
  wholesale
• 30:29
  section.
• 30:30
  Holy
• 30:30
  crap.
• 30:31
  Amazon
• 30:32
  said
• 30:32
  businesses
• 30:33
  can
• 30:33
  opt
• 30:33
  out
• 30:33
  by
• 30:34
  emailing
• 30:34
  branddirectazon.com
• 30:37
  and
• 30:37
  stated
• 30:37
  they've
• 30:38
  received
• 30:39
  positive
• 30:39
  feedback
• 30:40
  on
• 30:40
  these
• 30:40
  programs,
• 30:41
  though
• 30:42
  many
• 30:42
  merchants
• 30:43
  disagree.
• 30:43
  And
• 30:44
  what
• 30:44
  do
• 30:44
  you
• 30:44
  think
• 30:44
  about
• 30:44
  Amazon's
• 30:45
  Buy
• 30:45
  for
• 30:45
  Me
• 30:46
  approach
• 30:46
  of
• 30:46
  opting
• 30:47
  merchants
• 30:47
  into
• 30:48
  agentic
• 30:48
  AI
• 30:49
  by
• 30:50
  default?
• 30:52
  I
• 30:52
  think
• 30:52
  it's
• 30:53
  a
• 30:53
  reality
• 30:54
  of
• 30:54
  how
• 30:55
  brands
• 30:56
  are
• 30:56
  going
• 30:56
  to
• 30:56
  have
• 30:56
  to
• 30:56
  prepare
• 30:57
  for
• 30:58
  where
• 30:58
  and
• 30:58
  how
• 30:59
  they
• 30:59
  show
• 30:59
  up
• 30:59
  online
• 31:00
  and
• 31:00
  in
• 31:01
  these
• 31:01
  agents.
• 31:02
  Unfortunately
• 31:04
  it's
• 31:04
  not
• 31:05
  ideal,
• 31:05
  but
• 31:06
  this
• 31:06
  is
• 31:07
  what
• 31:07
  all
• 31:07
  the
• 31:07
  agents
• 31:08
  are
• 31:08
  going
• 31:08
  to
• 31:08
  continue
• 31:08
  to
• 31:09
  do,
• 31:09
  whether
• 31:09
  it's
• 31:09
  Amazon's
• 31:10
  Buy
• 31:10
  for
• 31:10
  Me
• 31:11
  agent,
• 31:11
  whether
• 31:12
  it's
• 31:12
  OpenAI,
• 31:13
  whether
• 31:13
  it's
• 31:13
  Google
• 31:14
  like
• 31:14
  this
• 31:15
  is
• 31:15
  a
• 31:16
  point
• 31:16
  that
• 31:16
  I
• 31:16
  think
• 31:16
  needs
• 31:17
  to
• 31:17
  be
• 31:17
  heavily
• 31:17
  emphasized
• 31:18
  within
• 31:18
  brands
• 31:19
  and
• 31:19
  a
• 31:19
  major
• 31:19
  focus
• 31:20
  of
• 31:20
  the
• 31:21
  resources
• 31:21
  within
• 31:21
  brands
• 31:22
  is
• 31:22
  how
• 31:23
  are
• 31:23
  you
• 31:23
  thinking
• 31:24
  about
• 31:24
  making
• 31:25
  sure
• 31:25
  that
• 31:26
  you
• 31:26
  aren't,
• 31:27
  you
• 31:27
  know,
• 31:27
  you're
• 31:27
  not
• 31:28
  putting
• 31:28
  your
• 31:28
  business
• 31:29
  in
• 31:29
  a
• 31:29
  precarious
• 31:30
  position
• 31:31
  by
• 31:31
  not
• 31:32
  having
• 31:32
  your
• 31:32
  data
• 31:32
  organized
• 31:33
  and
• 31:33
  clean
• 31:34
  and
• 31:35
  so
• 31:35
  that
• 31:35
  things
• 31:36
  like
• 31:36
  your
• 31:36
  password
• 31:37
  protected
• 31:37
  wholesale
• 31:38
  pricing
• 31:38
  is
• 31:38
  not
• 31:39
  exposed.
• 31:40
  So
• 31:40
  I
• 31:40
  think
• 31:41
  this
• 31:41
  is,
• 31:41
  this
• 31:41
  is
• 31:42
  just
• 31:42
  again
• 31:42
  proving
• 31:43
  that
• 31:43
  most
• 31:44
  that
• 31:44
  brands
• 31:45
  need
• 31:45
  still
• 31:46
  need
• 31:46
  to
• 31:46
  pay
• 31:46
  attention
• 31:47
  to
• 31:47
  this
• 31:47
  because
• 31:47
  it
• 31:47
  is
• 31:48
  going
• 31:48
  to
• 31:48
  be
• 31:48
  a
• 31:48
  channel
• 31:49
  that
• 31:49
  your
• 31:49
  retailers
• 31:50
  are
• 31:51
  sorry
• 31:51
  customers
• 31:52
  are
• 31:52
  going
• 31:52
  to
• 31:52
  be
• 31:52
  coming
• 31:53
  from
• 31:53
  and
• 31:53
  you
• 31:54
  have
• 31:54
  to
• 31:54
  make
• 31:54
  sure
• 31:55
  that
• 31:55
  your
• 31:55
  foundation
• 31:56
  is
• 31:56
  in
• 31:56
  order
• 31:56
  at
• 31:57
  your
• 31:57
  own
• 31:57
  company
• 31:58
  to
• 31:58
  make
• 31:58
  sure
• 31:58
  that
• 31:59
  as
• 31:59
  these
• 32:00
  agents
• 32:00
  continue
• 32:00
  to
• 32:01
  scrape
• 32:01
  data
• 32:02
  from
• 32:02
  your
• 32:02
  site,
• 32:02
  you're
• 32:02
  prepared
• 32:03
  that
• 32:04
  Said,
• 32:04
  I
• 32:05
  do
• 32:05
  think
• 32:05
  because
• 32:06
  Amazon
• 32:06
  is
• 32:07
  a
• 32:07
  retailer
• 32:08
  and,
• 32:08
  and
• 32:08
  not
• 32:08
  just,
• 32:09
  you
• 32:10
  know,
• 32:10
  an
• 32:10
  open
• 32:10
  air
• 32:11
  or
• 32:11
  a
• 32:11
  Gemini
• 32:12
  that
• 32:12
  doesn't
• 32:13
  have
• 32:13
  their
• 32:13
  own
• 32:13
  storefront,
• 32:14
  I
• 32:14
  think
• 32:14
  that
• 32:14
  Amazon
• 32:15
  needs
• 32:15
  to
• 32:15
  make
• 32:16
  this
• 32:16
  even
• 32:16
  easier
• 32:17
  for
• 32:17
  brands
• 32:17
  to
• 32:17
  opt
• 32:18
  out
• 32:18
  of.
• 32:19
  I
• 32:19
  think
• 32:19
  that
• 32:19
  it
• 32:19
  needs
• 32:20
  to
• 32:20
  be
• 32:20
  as
• 32:20
  clear
• 32:20
  as
• 32:21
  like
• 32:21
  the
• 32:21
  unsubscribe
• 32:22
  on
• 32:22
  a
• 32:22
  marketing
• 32:23
  email.
• 32:23
  I
• 32:23
  think
• 32:24
  that
• 32:24
  having
• 32:24
  somebody
• 32:25
  have
• 32:25
  to
• 32:25
  email
• 32:26
  a
• 32:26
  brand
• 32:27
  site
• 32:27
  and
• 32:27
  do
• 32:27
  all
• 32:27
  these
• 32:28
  things,
• 32:28
  like,
• 32:28
  I
• 32:28
  think
• 32:28
  it
• 32:28
  has
• 32:29
  to
• 32:29
  be
• 32:29
  more,
• 32:30
  more
• 32:30
  front
• 32:30
  and
• 32:31
  center
• 32:31
  for
• 32:31
  brands.
• 32:31
  And
• 32:31
  I
• 32:32
  think
• 32:32
  that
• 32:33
  that
• 32:33
  should
• 32:34
  be
• 32:34
  true
• 32:34
  also
• 32:35
  across
• 32:36
  other,
• 32:36
  other
• 32:36
  search
• 32:37
  engines
• 32:37
  down
• 32:37
  the
• 32:38
  road,
• 32:38
  but
• 32:38
  especially
• 32:38
  for
• 32:39
  Amazon
• 32:39
  because
• 32:39
  they're
• 32:39
  a
• 32:40
  retailer.
• 32:40
  But
• 32:41
  that's,
• 32:42
  that's
• 32:42
  my
• 32:42
  hot
• 32:42
  take.
• 32:43
  Chris,
• 32:43
  what
• 32:43
  do
• 32:43
  you
• 32:43
  think?
• 32:44
  Yeah,
• 32:44
  I
• 32:44
  don't,
• 32:45
  I
• 32:45
  don't
• 32:45
  think
• 32:45
  my
• 32:45
  takes,
• 32:46
  I
• 32:46
  don't
• 32:46
  think
• 32:46
  my
• 32:46
  takes
• 32:46
  inherently
• 32:47
  that
• 32:47
  different.
• 32:47
  I'd
• 32:47
  add
• 32:48
  a
• 32:48
  few
• 32:48
  pieces
• 32:48
  to
• 32:48
  it.
• 32:48
  I
• 32:49
  think,
• 32:49
  I
• 32:49
  think
• 32:49
  this
• 32:49
  headline's
• 32:50
  a
• 32:50
  little
• 32:50
  salacious
• 32:51
  as
• 32:51
  I
• 32:51
  sit
• 32:51
  back
• 32:51
  here
• 32:51
  and
• 32:52
  think
• 32:52
  about
• 32:52
  it,
• 32:53
  you
• 32:53
  know,
• 32:53
  a
• 32:53
  day
• 32:53
  after
• 32:54
  picking
• 32:55
  it
• 32:55
  for
• 32:55
  this
• 32:55
  week's
• 32:56
  show.
• 32:56
  But
• 32:56
  I
• 32:57
  think,
• 32:57
  I
• 32:57
  think
• 32:58
  the
• 32:59
  above,
• 32:59
  the
• 32:59
  above
• 33:00
  board
• 33:00
  thing
• 33:00
  to
• 33:00
  do.
• 33:01
  Right,
• 33:01
  and
• 33:01
  the
• 33:01
  above
• 33:02
  board
• 33:02
  thing
• 33:02
  to
• 33:02
  do
• 33:02
  is
• 33:02
  to
• 33:03
  ask
• 33:03
  the,
• 33:04
  Ask
• 33:04
  the
• 33:04
  brands
• 33:04
  to
• 33:05
  opt
• 33:05
  in.
• 33:05
  Right?
• 33:05
  Yeah,
• 33:06
  but
• 33:06
  opt
• 33:07
  out.
• 33:07
  Is
• 33:07
  it
• 33:07
  unethical?
• 33:09
  I
• 33:09
  don't
• 33:09
  know.
• 33:09
  Is
• 33:10
  it
• 33:10
  that
• 33:10
  fundamentally
• 33:11
  different
• 33:11
  from
• 33:11
  having
• 33:11
  a
• 33:12
  personal
• 33:12
  assistant
• 33:13
  buy
• 33:13
  something
• 33:13
  for
• 33:13
  you
• 33:14
  in
• 33:14
  today's
• 33:14
  day
• 33:14
  and
• 33:14
  age
• 33:15
  of
• 33:15
  where
• 33:15
  tech
• 33:15
  is
• 33:15
  going?
• 33:16
  Not
• 33:16
  really.
• 33:17
  And
• 33:17
  that's
• 33:17
  the
• 33:17
  point
• 33:17
  you're
• 33:18
  making
• 33:18
  with
• 33:18
  like,
• 33:19
  you're
• 33:19
  not
• 33:19
  going
• 33:19
  to
• 33:19
  stop
• 33:19
  this.
• 33:20
  Like
• 33:20
  it's
• 33:20
  going
• 33:20
  to
• 33:20
  come.
• 33:21
  So
• 33:22
  then
• 33:22
  my
• 33:22
  hunch
• 33:22
  is,
• 33:23
  my
• 33:23
  hunch
• 33:23
  is
• 33:24
  Amazon
• 33:24
  is
• 33:24
  watching
• 33:25
  the
• 33:25
  vendors
• 33:25
  who
• 33:25
  are
• 33:26
  recording
• 33:26
  sales
• 33:27
  and
• 33:27
  then
• 33:28
  gauging
• 33:28
  the
• 33:28
  opt
• 33:28
  out
• 33:29
  rates
• 33:29
  versus
• 33:30
  those
• 33:30
  staying
• 33:30
  in
• 33:30
  the
• 33:30
  program
• 33:31
  to
• 33:31
  understand
• 33:31
  how
• 33:32
  they
• 33:32
  should
• 33:32
  approach
• 33:32
  this.
• 33:33
  Because
• 33:34
  while
• 33:34
  the
• 33:34
  headline
• 33:34
  is
• 33:34
  catchy,
• 33:35
  it
• 33:36
  could
• 33:36
  also
• 33:36
  just
• 33:36
  be
• 33:36
  that
• 33:36
  there's
• 33:37
  a
• 33:37
  few
• 33:37
  crabby
• 33:37
  apples
• 33:38
  complaining
• 33:38
  while
• 33:39
  many
• 33:39
  others
• 33:39
  are
• 33:39
  potentially
• 33:40
  happy
• 33:40
  with
• 33:41
  the
• 33:41
  volume
• 33:41
  increase.
• 33:42
  So
• 33:42
  the
• 33:42
  whole
• 33:42
  thing,
• 33:43
  in
• 33:43
  my
• 33:43
  opinion,
• 33:43
  just
• 33:43
  needs
• 33:44
  more
• 33:44
  time,
• 33:45
  study
• 33:45
  and
• 33:45
  background
• 33:46
  information
• 33:46
  before
• 33:47
  we
• 33:47
  all
• 33:47
  get
• 33:47
  upset
• 33:48
  about
• 33:48
  it.
• 33:49
  Because
• 33:49
  Amazon
• 33:49
  is
• 33:50
  smart.
• 33:50
  They're
• 33:50
  going
• 33:50
  to
• 33:50
  watch
• 33:50
  this
• 33:51
  and
• 33:51
  understand
• 33:51
  the
• 33:52
  impact
• 33:52
  that
• 33:52
  it's
• 33:52
  having
• 33:53
  on
• 33:53
  the
• 33:53
  brands.
• 33:54
  And
• 33:54
  there
• 33:54
  could
• 33:54
  be,
• 33:54
  you
• 33:55
  know,
• 33:55
  it
• 33:55
  could
• 33:55
  be
• 33:55
  like
• 33:55
  99%
• 33:56
  of
• 33:56
  them
• 33:57
  love
• 33:57
  it
• 33:57
  and
• 33:58
  there's
• 33:58
  like
• 33:58
  less
• 33:58
  than
• 33:59
  1%
• 33:59
  that
• 33:59
  feel
• 34:00
  this
• 34:00
  way
• 34:01
  and
• 34:01
  you
• 34:01
  can
• 34:01
  still
• 34:01
  opt
• 34:02
  out.
• 34:02
  So
• 34:02
  freaking
• 34:02
  opt
• 34:03
  out.
• 34:03
  Like,
• 34:03
  you
• 34:03
  know,
• 34:04
  I
• 34:04
  don't
• 34:04
  know.
• 34:04
  That's
• 34:05
  just
• 34:05
  my
• 34:05
  take.
• 34:06
  All
• 34:06
  right.
• 34:07
  And
• 34:07
  end
• 34:08
  of
• 34:08
  story,
• 34:08
  that's
• 34:09
  our
• 34:09
  hot
• 34:09
  take
• 34:09
  on
• 34:10
  the
• 34:10
  Amazon.
• 34:11
  Yeah,
• 34:12
  I
• 34:12
  think
• 34:12
  we're
• 34:12
  pretty
• 34:12
  aligned
• 34:12
  on
• 34:13
  that
• 34:13
  one.
• 34:14
  All
• 34:14
  right,
• 34:14
  let's
• 34:14
  go
• 34:14
  to
• 34:14
  Headline
• 34:15
  number
• 34:15
  five.
• 34:15
  Walmart
• 34:16
  and
• 34:16
  Wing
• 34:17
  are
• 34:17
  expanding
• 34:17
  their
• 34:18
  drone
• 34:18
  delivery
• 34:18
  partnership
• 34:19
  to
• 34:19
  150
• 34:20
  US
• 34:20
  stores
• 34:20
  over
• 34:21
  the
• 34:21
  next
• 34:21
  year,
• 34:21
  with
• 34:22
  plans
• 34:22
  to
• 34:22
  reach
• 34:23
  over
• 34:23
  270
• 34:24
  locations
• 34:25
  by
• 34:25
  2027,
• 34:27
  covering
• 34:27
  more
• 34:27
  than
• 34:28
  40
• 34:28
  million
• 34:28
  potential
• 34:29
  customers,
• 34:30
  according
• 34:30
  to
• 34:30
  Supply
• 34:31
  Chain
• 34:31
  Dive.
• 34:31
  The
• 34:31
  expansion
• 34:32
  builds
• 34:32
  on
• 34:32
  the
• 34:32
  existing
• 34:33
  operations
• 34:34
  in
• 34:34
  Dallas,
• 34:34
  Fort
• 34:34
  Worth
• 34:35
  and
• 34:35
  Atlanta,
• 34:35
  with
• 34:36
  planned
• 34:36
  launches
• 34:36
  in
• 34:36
  Houston,
• 34:37
  Orlando,
• 34:38
  Tampa,
• 34:38
  Charlotte,
• 34:39
  Los
• 34:39
  Angeles,
• 34:39
  St.
• 34:40
  Louis,
• 34:40
  Cincinnati
• 34:41
  and
• 34:41
  Miami.
• 34:42
  Delivery
• 34:43
  volume
• 34:43
  has
• 34:43
  tripled
• 34:44
  in
• 34:44
  the
• 34:44
  past
• 34:44
  six
• 34:44
  months,
• 34:45
  with
• 34:45
  drones
• 34:45
  flying
• 34:46
  up
• 34:46
  to
• 34:46
  60
• 34:46
  miles
• 34:46
  per
• 34:47
  hour
• 34:48
  and
• 34:48
  traveling
• 34:48
  up
• 34:48
  to
• 34:49
  12
• 34:49
  miles
• 34:49
  round
• 34:50
  trip,
• 34:50
  carrying
• 34:50
  items
• 34:51
  up
• 34:51
  to
• 34:52
  five
• 34:52
  pounds.
• 34:53
  Wing
• 34:53
  CEO
• 34:53
  stated,
• 34:54
  quote,
• 34:54
  the
• 34:54
  question
• 34:55
  is
• 34:55
  no
• 34:55
  longer
• 34:55
  if
• 34:56
  Wing
• 34:56
  and
• 34:56
  Walmart
• 34:56
  will
• 34:56
  deliver
• 34:57
  to
• 34:57
  your
• 34:57
  city,
• 34:58
  it's
• 34:58
  when,
• 34:58
  end
• 34:59
  quote.
• 35:00
  The
• 35:00
  expansion
• 35:00
  helps
• 35:01
  Walmart
• 35:01
  compete
• 35:01
  with
• 35:02
  Amazon
• 35:02
  in
• 35:02
  the
• 35:02
  fast
• 35:02
  shipping
• 35:03
  race,
• 35:03
  with
• 35:03
  both
• 35:03
  Companies
• 35:04
  focused
• 35:04
  on
• 35:04
  30
• 35:05
  minutes
• 35:05
  or
• 35:05
  less
• 35:06
  delivery
• 35:06
  times.
• 35:07
  Drones
• 35:07
  are
• 35:07
  designed
• 35:08
  to
• 35:08
  carry
• 35:08
  items
• 35:08
  typically
• 35:09
  requested
• 35:09
  for
• 35:10
  rapid
• 35:10
  delivery,
• 35:10
  such
• 35:11
  as
• 35:11
  eggs,
• 35:11
  bread,
• 35:12
  phone
• 35:12
  chargers,
• 35:13
  or
• 35:13
  other
• 35:13
  small
• 35:13
  essentials.
• 35:14
  Chris,
• 35:15
  are
• 35:15
  you
• 35:15
  pro
• 35:15
  or
• 35:16
  con?
• 35:16
  Walmart
• 35:17
  and
• 35:17
  Wing
• 35:17
  scaling
• 35:18
  drone
• 35:18
  delivery
• 35:18
  to
• 35:19
  270
• 35:20
  stores.
• 35:21
  Oh,
• 35:21
  and
• 35:21
  I'm
• 35:22
  pro.
• 35:22
  I
• 35:22
  mean,
• 35:22
  I
• 35:22
  mean,
• 35:22
  we've
• 35:23
  talked
• 35:23
  about
• 35:23
  this
• 35:23
  concept
• 35:24
  a
• 35:24
  lot
• 35:24
  on
• 35:24
  the
• 35:24
  show
• 35:25
  over
• 35:25
  the
• 35:25
  years.
• 35:25
  You
• 35:25
  know,
• 35:25
  it's
• 35:26
  been
• 35:26
  a
• 35:26
  while
• 35:26
  since
• 35:26
  we've.
• 35:27
  I
• 35:27
  think
• 35:27
  it's
• 35:27
  been
• 35:27
  a
• 35:27
  little
• 35:27
  bit
• 35:28
  of
• 35:28
  time
• 35:28
  since
• 35:28
  we
• 35:28
  talked
• 35:28
  about
• 35:28
  it,
• 35:29
  so
• 35:29
  it's
• 35:29
  kind
• 35:29
  of
• 35:29
  cool
• 35:29
  to
• 35:29
  see
• 35:29
  it
• 35:29
  coming
• 35:30
  back.
• 35:30
  I've
• 35:30
  always
• 35:30
  liked
• 35:30
  this
• 35:31
  concept,
• 35:31
  particularly
• 35:32
  for
• 35:32
  Walmart.
• 35:32
  And
• 35:33
  we
• 35:33
  talked
• 35:33
  to
• 35:33
  the
• 35:33
  man
• 35:33
  in
• 35:34
  charge,
• 35:34
  Mr.
• 35:34
  Greg
• 35:35
  Cathy
• 35:35
  at
• 35:36
  NRF,
• 35:36
  the
• 35:36
  man
• 35:36
  in
• 35:37
  charge
• 35:37
  of
• 35:37
  this
• 35:37
  program,
• 35:38
  literally
• 35:39
  the
• 35:39
  day
• 35:39
  this
• 35:39
  announcement
• 35:40
  was
• 35:40
  made.
• 35:40
  And
• 35:40
  he
• 35:41
  said,
• 35:41
  he
• 35:41
  said
• 35:42
  he
• 35:42
  gave
• 35:42
  us
• 35:42
  some
• 35:43
  interesting
• 35:43
  nuggets.
• 35:43
  He
• 35:44
  said
• 35:44
  they
• 35:44
  are
• 35:45
  seeing
• 35:45
  strong
• 35:45
  usage
• 35:46
  for
• 35:46
  it
• 35:46
  across
• 35:46
  four
• 35:47
  key
• 35:47
  areas.
• 35:47
  When
• 35:47
  I
• 35:48
  went
• 35:48
  back
• 35:48
  and
• 35:48
  looked
• 35:48
  at
• 35:48
  the
• 35:48
  interview,
• 35:49
  he
• 35:49
  said,
• 35:49
  you
• 35:49
  know,
• 35:50
  the
• 35:50
  items
• 35:50
  that
• 35:50
  people
• 35:50
  forget,
• 35:51
  they're
• 35:51
  using
• 35:51
  drones
• 35:52
  for
• 35:52
  that
• 35:52
  they're
• 35:53
  using
• 35:53
  it
• 35:53
  for
• 35:53
  childcare
• 35:54
  essentials,
• 35:54
  especially
• 35:54
  when
• 35:55
  your
• 35:55
  kid
• 35:55
  gets
• 35:55
  sick,
• 35:56
  they're
• 35:56
  using
• 35:56
  it
• 35:56
  for
• 35:57
  pet
• 35:57
  treats,
• 35:57
  which
• 35:57
  is
• 35:57
  the
• 35:58
  one
• 35:58
  where
• 35:58
  I'm
• 35:58
  like,
• 35:59
  okay,
• 35:59
  that's
• 36:00
  random.
• 36:00
  And
• 36:01
  then
• 36:01
  the
• 36:01
  last
• 36:01
  thing,
• 36:01
  which
• 36:02
  was
• 36:02
  really
• 36:02
  cool,
• 36:02
  which
• 36:03
  is
• 36:03
  like,
• 36:03
  they're
• 36:03
  using
• 36:04
  it
• 36:04
  to
• 36:04
  surprise
• 36:04
  and
• 36:04
  delight
• 36:05
  people.
• 36:05
  Like,
• 36:05
  use
• 36:05
  the
• 36:05
  example
• 36:06
  of,
• 36:06
  like,
• 36:06
  your
• 36:06
  kid's
• 36:06
  birthday
• 36:07
  party
• 36:07
  where
• 36:07
  you
• 36:07
  have,
• 36:07
  like,
• 36:08
  all
• 36:08
  the
• 36:08
  presents
• 36:09
  show
• 36:09
  up
• 36:09
  via
• 36:10
  drone.
• 36:10
  Or
• 36:10
  I
• 36:10
  was
• 36:10
  thinking,
• 36:11
  like,
• 36:11
  you
• 36:11
  know,
• 36:11
  if
• 36:11
  you're
• 36:12
  kind
• 36:12
  of
• 36:12
  like
• 36:12
  that
• 36:13
  type
• 36:13
  of
• 36:13
  guy,
• 36:13
  you
• 36:13
  could,
• 36:13
  like,
• 36:14
  have.
• 36:14
  On
• 36:14
  Valentine's
• 36:15
  Day,
• 36:15
  you
• 36:15
  could
• 36:15
  have
• 36:15
  a
• 36:15
  drone
• 36:16
  deliver,
• 36:16
  you
• 36:17
  know,
• 36:17
  flowers
• 36:17
  and
• 36:17
  chocolates
• 36:18
  to
• 36:18
  somebody,
• 36:18
  even
• 36:19
  though
• 36:19
  that'd
• 36:19
  be
• 36:19
  kind
• 36:19
  of
• 36:19
  super
• 36:20
  lame,
• 36:20
  too.
• 36:20
  I'm
• 36:20
  not,
• 36:20
  I'm
• 36:21
  gonna
• 36:21
  admit
• 36:21
  that.
• 36:21
  But,
• 36:21
  like,
• 36:22
  but
• 36:22
  you
• 36:22
  can
• 36:22
  see
• 36:23
  the
• 36:23
  angles
• 36:23
  where
• 36:23
  you
• 36:23
  could
• 36:23
  take
• 36:24
  this
• 36:24
  and
• 36:24
  so,
• 36:25
  but
• 36:25
  the
• 36:25
  thing
• 36:25
  that
• 36:26
  I
• 36:26
  like
• 36:26
  most
• 36:26
  about
• 36:27
  it,
• 36:27
  and
• 36:27
  I've
• 36:27
  always
• 36:27
  liked
• 36:28
  about
• 36:28
  it,
• 36:28
  is
• 36:29
  it
• 36:29
  says
• 36:29
  to
• 36:29
  me,
• 36:30
  convenience
• 36:31
  drones
• 36:32
  are
• 36:32
  Walmart's
• 36:33
  entry
• 36:33
  point
• 36:34
  into
• 36:34
  the
• 36:34
  almost
• 36:35
  $400
• 36:36
  billion
• 36:37
  non
• 36:38
  fuel
• 36:38
  convenience
• 36:39
  business.
• 36:40
  And
• 36:40
  I'm
• 36:40
  no
• 36:40
  math
• 36:41
  Expert,
• 36:41
  Anne,
• 36:41
  but
• 36:42
  400
• 36:43
  is
• 36:43
  a
• 36:43
  lot
• 36:43
  of
• 36:43
  Bs
• 36:44
  and
• 36:44
  I
• 36:44
  may
• 36:44
  be
• 36:44
  rounding
• 36:45
  up
• 36:45
  there
• 36:45
  because
• 36:45
  it's
• 36:45
  probably
• 36:46
  like
• 36:46
  3:30
• 36:46
  ish
• 36:47
  from
• 36:47
  what
• 36:47
  I
• 36:47
  saw,
• 36:48
  but
• 36:48
  you
• 36:48
  know,
• 36:48
  it'll
• 36:49
  grow.
• 36:49
  So
• 36:49
  400,
• 36:50
  that's
• 36:51
  a
• 36:51
  lot
• 36:51
  of
• 36:51
  bees.
• 36:51
  And
• 36:52
  that's,
• 36:52
  that's
• 36:53
  what's
• 36:53
  going
• 36:53
  on
• 36:53
  here.
• 36:54
  That's
• 36:54
  why
• 36:54
  this
• 36:54
  is
• 36:54
  a
• 36:54
  smart
• 36:55
  move.
• 36:56
  Yeah,
• 36:56
  I,
• 36:56
  I
• 36:57
  was
• 36:57
  just
• 36:57
  surprised
• 36:58
  by
• 36:58
  how
• 36:58
  quickly,
• 36:59
  I
• 36:59
  mean
• 36:59
  they're
• 37:00
  going
• 37:00
  to
• 37:00
  be
• 37:00
  in
• 37:00
  200
• 37:01
  and
• 37:01
  was
• 37:01
  it
• 37:01
  270
• 37:02
  locations
• 37:04
  in
• 37:04
  the
• 37:04
  net
• 37:05
  in
• 37:05
  one
• 37:05
  year?
• 37:06
  Like
• 37:06
  coastal
• 37:07
  too?
• 37:07
  Right?
• 37:08
  So
• 37:08
  like
• 37:08
  this
• 37:08
  is
• 37:08
  coming
• 37:09
  fast
• 37:09
  and
• 37:09
  furious.
• 37:10
  And
• 37:10
  I
• 37:10
  think
• 37:11
  that's
• 37:11
  the
• 37:12
  really
• 37:12
  interesting
• 37:12
  thing
• 37:12
  here.
• 37:13
  I
• 37:13
  mean,
• 37:13
  ever
• 37:13
  since
• 37:13
  we
• 37:13
  interviewed
• 37:14
  Pratibha
• 37:15
  Raja
• 37:16
  Shekhar,
• 37:16
  she
• 37:16
  was,
• 37:17
  she
• 37:17
  talked
• 37:17
  to
• 37:17
  us
• 37:17
  about
• 37:18
  drones
• 37:18
  two
• 37:18
  years
• 37:18
  ago
• 37:18
  at
• 37:19
  NRF
• 37:19
  from
• 37:19
  Walmart
• 37:20
  and
• 37:20
  she
• 37:20
  was
• 37:20
  talking
• 37:20
  about
• 37:21
  the
• 37:21
  use
• 37:21
  case
• 37:21
  of
• 37:21
  this,
• 37:21
  it
• 37:22
  really
• 37:22
  I
• 37:22
  think
• 37:23
  flipped
• 37:23
  my
• 37:23
  opinion
• 37:24
  of
• 37:24
  whether
• 37:25
  or
• 37:25
  not
• 37:25
  drones
• 37:26
  are
• 37:26
  the,
• 37:26
  the
• 37:27
  future,
• 37:27
  whether
• 37:28
  we'll
• 37:28
  see
• 37:28
  them.
• 37:28
  But
• 37:29
  I
• 37:29
  do
• 37:29
  really
• 37:30
  think
• 37:30
  that
• 37:30
  we've
• 37:30
  kind
• 37:31
  of
• 37:31
  crossed
• 37:31
  the
• 37:31
  chasm
• 37:32
  into
• 37:32
  like,
• 37:33
  yeah,
• 37:33
  this
• 37:33
  is
• 37:33
  coming.
• 37:34
  Walmart's
• 37:35
  going
• 37:35
  to,
• 37:35
  it's
• 37:35
  kind
• 37:35
  of
• 37:36
  like
• 37:36
  the
• 37:36
  Waymo
• 37:37
  driverless
• 37:37
  taxis.
• 37:38
  Like,
• 37:38
  I
• 37:38
  think
• 37:39
  it's
• 37:39
  just,
• 37:39
  it's
• 37:39
  when
• 37:40
  are
• 37:40
  we
• 37:40
  going
• 37:40
  to
• 37:40
  start
• 37:40
  to
• 37:41
  see
• 37:41
  critical
• 37:41
  mass
• 37:42
  here?
• 37:42
  And
• 37:42
  this
• 37:43
  is
• 37:43
  going
• 37:43
  to
• 37:43
  bring
• 37:44
  us
• 37:44
  critical
• 37:44
  mass.
• 37:44
  This
• 37:45
  is
• 37:45
  going
• 37:45
  to
• 37:45
  make
• 37:45
  drone
• 37:45
  delivery
• 37:46
  something
• 37:46
  that
• 37:46
  people
• 37:46
  are
• 37:47
  more
• 37:47
  comfortable
• 37:47
  with.
• 37:48
  I
• 37:49
  think
• 37:49
  people
• 37:49
  will
• 37:49
  start
• 37:49
  to
• 37:49
  see
• 37:50
  the
• 37:50
  benefits
• 37:50
  of
• 37:50
  it.
• 37:50
  Fewer
• 37:51
  cars
• 37:51
  on
• 37:51
  the
• 37:51
  road,
• 37:52
  faster
• 37:53
  delivery,
• 37:54
  being
• 37:54
  able
• 37:54
  to
• 37:54
  get
• 37:55
  to
• 37:55
  urban
• 37:55
  locations
• 37:56
  more
• 37:56
  simply.
• 37:57
  So
• 37:57
  I
• 37:58
  think
• 37:58
  this
• 37:58
  is
• 37:58
  going
• 37:58
  to
• 37:58
  be
• 37:59
  kind
• 37:59
  of
• 37:59
  a
• 37:59
  cool
• 37:59
  thing
• 38:00
  that
• 38:00
  we'll
• 38:00
  start
• 38:00
  to
• 38:01
  see
• 38:01
  around
• 38:02
  the
• 38:02
  country
• 38:03
  and
• 38:04
  I'm
• 38:04
  excited
• 38:05
  for
• 38:05
  where
• 38:05
  it
• 38:05
  goes.
• 38:06
  Also,
• 38:06
  if
• 38:06
  you've
• 38:07
  been
• 38:07
  watching
• 38:07
  Pluribus,
• 38:08
  I
• 38:08
  mean,
• 38:08
  I
• 38:09
  have
• 38:09
  not
• 38:09
  been
• 38:09
  watching
• 38:09
  Fluoros
• 38:10
  after
• 38:10
  the
• 38:10
  joining.
• 38:11
  This
• 38:11
  is
• 38:11
  how
• 38:11
  the
• 38:12
  aliens
• 38:12
  are
• 38:12
  going
• 38:12
  to
• 38:12
  deliver
• 38:13
  all
• 38:13
  of
• 38:13
  our
• 38:13
  products.
• 38:14
  They
• 38:14
  all
• 38:14
  come
• 38:14
  via
• 38:15
  drone
• 38:15
  delivery,
• 38:16
  whether
• 38:16
  it's,
• 38:16
  you
• 38:16
  know,
• 38:17
  dinner
• 38:17
  or
• 38:18
  taking
• 38:18
  our
• 38:18
  garbage
• 38:19
  out,
• 38:19
  all
• 38:19
  kinds
• 38:19
  of
• 38:19
  things.
• 38:20
  So
• 38:20
  I
• 38:20
  think,
• 38:20
  yes,
• 38:21
  drones
• 38:21
  are
• 38:22
  here.
• 38:23
  Really
• 38:23
  excited
• 38:24
  for
• 38:24
  Greg,
• 38:24
  Cathy
• 38:24
  and
• 38:25
  the
• 38:25
  team
• 38:25
  at
• 38:25
  Walmart.
• 38:26
  And
• 38:26
  I'm
• 38:27
  excited
• 38:27
  to
• 38:27
  get
• 38:27
  my
• 38:27
  first
• 38:28
  drone
• 38:28
  delivery
• 38:28
  once
• 38:29
  this
• 38:29
  reaches
• 38:30
  Minneapolis.
• 38:31
  Me
• 38:31
  too.
• 38:31
  Me
• 38:31
  too.
• 38:31
  Yeah.
• 38:32
  And
• 38:32
  Walmart
• 38:32
  has
• 38:32
  the
• 38:32
  infrastructure
• 38:32
  to
• 38:33
  make
• 38:33
  it
• 38:33
  work,
• 38:33
  you
• 38:33
  know,
• 38:33
  because
• 38:34
  they
• 38:34
  got
• 38:34
  the
• 38:34
  huge
• 38:34
  parking
• 38:35
  lots,
• 38:35
  you
• 38:35
  know,
• 38:35
  which
• 38:36
  is
• 38:36
  where
• 38:36
  they
• 38:36
  put
• 38:36
  these
• 38:36
  things.
• 38:37
  So
• 38:37
  for
• 38:37
  the
• 38:37
  most
• 38:37
  Part.
• 38:37
  So,
• 38:38
  yeah.
• 38:39
  All
• 38:39
  right,
• 38:39
  let's
• 38:39
  go
• 38:40
  to
• 38:40
  the
• 38:40
  lightning
• 38:40
  round.
• 38:40
  Chris.
• 38:41
  According
• 38:42
  to
• 38:42
  a
• 38:42
  Grocery
• 38:42
  dive
• 38:43
  article
• 38:43
  on
• 38:43
  2026
• 38:45
  grocery
• 38:45
  trends
• 38:46
  and
• 38:46
  Nestle
• 38:47
  USA
• 38:47
  Vice
• 38:48
  President
• 38:48
  of
• 38:48
  Commercial
• 38:49
  Excellence.
• 38:50
  Weird.
• 38:50
  Is
• 38:51
  winning
• 38:52
  in
• 38:52
  the
• 38:52
  grocery
• 38:53
  aisle.
• 38:54
  So,
• 38:54
  Chris,
• 38:55
  I
• 38:55
  want
• 38:55
  to
• 38:55
  know
• 38:55
  what's
• 38:55
  the
• 38:56
  wackiest
• 38:56
  new
• 38:56
  product
• 38:57
  that
• 38:57
  you've
• 38:57
  tried
• 38:58
  at
• 38:58
  the
• 38:58
  grocery
• 38:59
  store
• 38:59
  as
• 38:59
  of
• 39:00
  late?
• 39:01
  Oh,
• 39:01
  and
• 39:01
  that's
• 39:01
  easy.
• 39:02
  Banana
• 39:02
  water.
• 39:03
  Yeah,
• 39:03
  banana
• 39:04
  water.
• 39:04
  I'm
• 39:04
  a
• 39:04
  big
• 39:05
  fan
• 39:05
  of
• 39:05
  the
• 39:05
  banana
• 39:05
  in
• 39:06
  general,
• 39:06
  and
• 39:06
  I
• 39:06
  like
• 39:07
  banana
• 39:07
  shakes.
• 39:07
  I
• 39:08
  like
• 39:08
  a
• 39:08
  good
• 39:08
  just
• 39:08
  banana.
• 39:10
  I
• 39:10
  very.
• 39:10
  I've
• 39:11
  very,
• 39:11
  you
• 39:11
  know,
• 39:12
  very
• 39:13
  specific
• 39:13
  requirements
• 39:14
  of
• 39:14
  my
• 39:14
  bananas.
• 39:15
  You
• 39:15
  know,
• 39:15
  they.
• 39:15
  Okay.
• 39:16
  I
• 39:16
  like
• 39:16
  them
• 39:16
  more
• 39:16
  on
• 39:16
  the
• 39:16
  greenish
• 39:17
  side
• 39:17
  than
• 39:17
  the,
• 39:18
  like,
• 39:18
  you
• 39:18
  know,
• 39:18
  the
• 39:18
  other
• 39:18
  side
• 39:19
  of
• 39:19
  it,
• 39:19
  which
• 39:19
  I
• 39:19
  think
• 39:19
  probably
• 39:20
  most
• 39:20
  people
• 39:20
  do.
• 39:20
  But,
• 39:21
  yeah,
• 39:21
  big
• 39:21
  fan
• 39:21
  of
• 39:22
  the
• 39:22
  banana.
• 39:22
  And
• 39:22
  I
• 39:22
  tried
• 39:22
  some
• 39:22
  banana
• 39:23
  water.
• 39:23
  It's
• 39:23
  kind
• 39:23
  of
• 39:23
  like
• 39:23
  a
• 39:24
  take
• 39:24
  on
• 39:24
  coconut
• 39:25
  water.
• 39:25
  That's
• 39:26
  pretty
• 39:26
  good.
• 39:26
  Pretty
• 39:26
  tasty.
• 39:27
  Okay.
• 39:28
  Okay.
• 39:28
  So
• 39:28
  it's
• 39:29
  in
• 39:29
  a
• 39:29
  container,
• 39:30
  like
• 39:30
  coconut
• 39:31
  water?
• 39:31
  Yeah,
• 39:31
  it's
• 39:31
  like,
• 39:32
  got
• 39:32
  the,
• 39:32
  like,
• 39:32
  carbonated.
• 39:33
  Interesting.
• 39:34
  Yeah.
• 39:34
  Oh,
• 39:34
  it's
• 39:34
  carbonated?
• 39:35
  Yeah.
• 39:35
  Carbonated?
• 39:36
  Yeah.
• 39:36
  Yeah.
• 39:37
  Oh,
• 39:37
  yeah.
• 39:38
  It's
• 39:38
  like
• 39:38
  a
• 39:38
  can
• 39:38
  of
• 39:38
  coconut
• 39:39
  water
• 39:39
  you
• 39:39
  open
• 39:39
  up.
• 39:39
  Carbonated.
• 39:40
  Yeah,
• 39:40
  it's
• 39:40
  good.
• 39:41
  It's
• 39:41
  a
• 39:41
  Jerry's
• 39:41
  in
• 39:42
  the.
• 39:42
  In
• 39:42
  the
• 39:42
  freezer
• 39:43
  case
• 39:43
  next
• 39:43
  to
• 39:44
  the.
• 39:44
  So
• 39:44
  there's
• 39:45
  bubbles
• 39:45
  in
• 39:45
  it,
• 39:46
  like
• 39:46
  carbonated,
• 39:47
  like
• 39:47
  there,
• 39:47
  like
• 39:47
  bubbles
• 39:48
  in
• 39:48
  the
• 39:48
  water?
• 39:49
  Yeah.
• 39:49
  I
• 39:49
  mean,
• 39:49
  it
• 39:49
  tastes
• 39:49
  like
• 39:49
  an
• 39:50
  Olipop
• 39:50
  or
• 39:50
  something
• 39:51
  like
• 39:51
  that.
• 39:51
  Yeah,
• 39:51
  I
• 39:52
  know.
• 39:52
  Banana
• 39:52
  water.
• 39:52
  Yeah.
• 39:53
  Yeah.
• 39:53
  I've
• 39:53
  never
• 39:53
  had
• 39:53
  carbonated
• 39:54
  coconut
• 39:55
  water
• 39:55
  before,
• 39:56
  so.
• 39:57
  Okay.
• 39:57
  Yeah.
• 39:58
  It's
• 39:58
  right
• 39:58
  next
• 39:58
  to
• 39:58
  the
• 39:59
  food
• 39:59
  service
• 39:59
  area
• 40:00
  in
• 40:00
  our
• 40:00
  local
• 40:00
  grocery
• 40:01
  store.
• 40:01
  Yeah.
• 40:02
  Try
• 40:02
  it
• 40:02
  out.
• 40:04
  It's
• 40:04
  worth
• 40:04
  a
• 40:05
  dabble.
• 40:05
  And
• 40:05
  it's
• 40:05
  worth
• 40:06
  a
• 40:06
  dabble
• 40:06
  in
• 40:06
  that
• 40:06
  banana.
• 40:07
  All
• 40:07
  right.
• 40:07
  The
• 40:07
  creator
• 40:08
  of
• 40:08
  Dilbert,
• 40:08
  Scott
• 40:09
  Adams,
• 40:09
  unfortunately
• 40:10
  died
• 40:10
  this
• 40:10
  week.
• 40:11
  How
• 40:11
  should
• 40:11
  we
• 40:12
  pay
• 40:12
  homage?
• 40:13
  I'm
• 40:14
  going
• 40:14
  to
• 40:14
  put
• 40:14
  this
• 40:14
  back
• 40:15
  on
• 40:15
  you.
• 40:15
  I
• 40:15
  don't
• 40:15
  really
• 40:16
  know.
• 40:16
  I
• 40:16
  mean,
• 40:17
  I
• 40:18
  know
• 40:18
  the
• 40:18
  Dilbert
• 40:19
  cartoon,
• 40:19
  but
• 40:20
  I've
• 40:20
  never
• 40:21
  really
• 40:21
  read
• 40:21
  it
• 40:21
  or
• 40:22
  followed
• 40:22
  it.
• 40:23
  He's
• 40:23
  like
• 40:23
  an
• 40:23
  Office
• 40:24
  Space
• 40:24
  kind
• 40:24
  of
• 40:25
  character.
• 40:25
  Yeah,
• 40:25
  yeah,
• 40:25
  yeah.
• 40:26
  He
• 40:26
  was
• 40:26
  like.
• 40:26
  Yeah,
• 40:27
  like
• 40:27
  a
• 40:27
  cartoon
• 40:28
  on
• 40:28
  Office
• 40:28
  Politics.
• 40:29
  Yeah.
• 40:29
  Okay.
• 40:30
  How
• 40:30
  should
• 40:31
  we
• 40:31
  pay?
• 40:31
  What
• 40:32
  would
• 40:32
  you
• 40:32
  do?
• 40:32
  If
• 40:32
  I
• 40:32
  was
• 40:33
  doing
• 40:33
  something,
• 40:33
  I
• 40:33
  think
• 40:33
  I'd
• 40:33
  maybe
• 40:34
  make
• 40:34
  a
• 40:34
  little
• 40:35
  caricature
• 40:35
  drawing
• 40:36
  of
• 40:36
  myself
• 40:37
  because
• 40:37
  I
• 40:37
  think,
• 40:37
  you
• 40:37
  know,
• 40:37
  that's
• 40:38
  kind
• 40:38
  of
• 40:38
  how
• 40:38
  it
• 40:38
  originated,
• 40:39
  too.
• 40:39
  So
• 40:40
  that
• 40:40
  would
• 40:40
  be
• 40:40
  my
• 40:40
  play.
• 40:41
  Okay.
• 40:42
  You
• 40:42
  would
• 40:42
  make
• 40:42
  a
• 40:42
  caricature
• 40:43
  drawing
• 40:43
  of
• 40:43
  yourself
• 40:44
  to
• 40:44
  pay
• 40:44
  homage
• 40:45
  to
• 40:45
  Dilbert?
• 40:46
  Yeah.
• 40:46
  Okay.
• 40:47
  Okay,
• 40:48
  let's
• 40:48
  go
• 40:49
  on
• 40:49
  to
• 40:49
  question
• 40:49
  number
• 40:49
  three.
• 40:50
  Dry
• 40:50
  January
• 40:51
  is
• 40:51
  back,
• 40:51
  and
• 40:51
  according
• 40:52
  to
• 40:52
  several
• 40:52
  news
• 40:53
  outlets,
• 40:54
  so
• 40:54
  are
• 40:54
  the
• 40:55
  sales
• 40:56
  of
• 40:56
  Dirty
• 40:57
  Sodas
• 40:57
  and
• 40:57
  sugary
• 40:58
  non
• 40:58
  alcoholic
• 40:59
  drinks.
• 41:00
  In
• 41:00
  your
• 41:01
  mind,
• 41:01
  Chris,
• 41:01
  what
• 41:01
  do
• 41:02
  you
• 41:02
  think
• 41:02
  is
• 41:02
  worse?
• 41:03
  A
• 41:03
  glass
• 41:04
  of
• 41:04
  wine
• 41:04
  or
• 41:04
  beer?
• 41:06
  Like,
• 41:06
  worse
• 41:06
  for
• 41:06
  you?
• 41:07
  Let's.
• 41:07
  Oh,
• 41:07
  worse
• 41:08
  for
• 41:08
  you.
• 41:08
  Okay.
• 41:09
  Yeah,
• 41:09
  yeah.
• 41:09
  What
• 41:09
  do
• 41:09
  you
• 41:09
  think
• 41:10
  is
• 41:10
  worse
• 41:10
  for
• 41:10
  you?
• 41:11
  A
• 41:11
  glass
• 41:11
  of
• 41:11
  wine
• 41:11
  or
• 41:12
  beer
• 41:12
  or
• 41:12
  a
• 41:13
  Big
• 41:13
  Gulp
• 41:13
  sized
• 41:14
  dirty
• 41:14
  soda?
• 41:15
  Because
• 41:16
  I,
• 41:16
  I
• 41:16
  have,
• 41:17
  I
• 41:17
  take,
• 41:17
  I
• 41:18
  take
• 41:18
  issue
• 41:19
  with
• 41:19
  this
• 41:20
  significantly,
• 41:21
  but
• 41:21
  what
• 41:21
  is
• 41:22
  your
• 41:22
  opinion?
• 41:22
  Like,
• 41:23
  you
• 41:23
  take
• 41:23
  issue
• 41:23
  with
• 41:23
  the
• 41:23
  dirty
• 41:24
  soda
• 41:24
  trend?
• 41:24
  Yeah,
• 41:25
  I
• 41:25
  mean,
• 41:25
  it's
• 41:25
  got
• 41:25
  to
• 41:25
  be
• 41:25
  the
• 41:26
  dirty
• 41:26
  soda,
• 41:26
  right?
• 41:27
  I
• 41:27
  mean,
• 41:27
  I
• 41:27
  mean,
• 41:27
  beer's
• 41:28
  not,
• 41:28
  I
• 41:28
  mean,
• 41:29
  beer's
• 41:29
  definitely
• 41:29
  not
• 41:30
  good
• 41:30
  for
• 41:30
  you
• 41:30
  either,
• 41:31
  but,
• 41:31
  you
• 41:32
  know,
• 41:32
  wine
• 41:33
  is
• 41:33
  debatably
• 41:33
  good
• 41:34
  for
• 41:34
  you.
• 41:34
  It's
• 41:34
  potentially
• 41:35
  cardio
• 41:35
  protective.
• 41:36
  Although
• 41:36
  people
• 41:36
  are
• 41:36
  coming
• 41:36
  against
• 41:37
  that
• 41:37
  now.
• 41:37
  So,
• 41:38
  like,
• 41:38
  I
• 41:38
  think,
• 41:38
  you
• 41:39
  know,
• 41:39
  wine,
• 41:39
  wine,
• 41:40
  I
• 41:40
  think
• 41:40
  we
• 41:40
  could
• 41:40
  probably
• 41:41
  say
• 41:41
  is
• 41:41
  like
• 41:42
  relatively
• 41:42
  better
• 41:43
  for
• 41:43
  you
• 41:43
  than
• 41:43
  the
• 41:43
  other
• 41:43
  two.
• 41:44
  But.
• 41:44
  Yeah,
• 41:45
  I,
• 41:45
  I
• 41:45
  don't
• 41:45
  know,
• 41:46
  I
• 41:46
  just.
• 41:46
  I
• 41:46
  just
• 41:46
  can't
• 41:46
  imagine
• 41:48
  like
• 41:48
  a
• 41:49
  32
• 41:50
  or
• 41:50
  64
• 41:50
  ounce
• 41:51
  Big
• 41:51
  Gulp
• 41:51
  sized
• 41:52
  dirty
• 41:52
  soda
• 41:53
  compared
• 41:53
  to
• 41:54
  a
• 41:54
  6
• 41:54
  ounce
• 41:55
  glass
• 41:55
  of
• 41:55
  wine.
• 41:56
  Like,
• 41:56
  to
• 41:56
  me,
• 41:57
  it's
• 41:57
  like,
• 41:57
  I
• 41:57
  think.
• 41:58
  Anything
• 41:58
  with
• 41:59
  high
• 41:59
  fructose
• 41:59
  corn
• 41:59
  syrup
• 42:00
  or
• 42:00
  one
• 42:00
  of
• 42:00
  the
• 42:00
  artificial
• 42:01
  and
• 42:01
  sweet
• 42:01
  sweeteners
• 42:02
  has
• 42:02
  to
• 42:02
  be
• 42:02
  at
• 42:02
  the
• 42:02
  bottom
• 42:03
  of
• 42:03
  that
• 42:03
  list.
• 42:03
  I
• 42:03
  gotta
• 42:04
  think.
• 42:04
  But
• 42:05
  all
• 42:05
  right.
• 42:05
  And
• 42:05
  Nikki,
• 42:06
  this
• 42:06
  is
• 42:06
  a
• 42:06
  good
• 42:06
  one.
• 42:06
  Nikki
• 42:07
  Glazier
• 42:08
  hosted
• 42:09
  the
• 42:09
  Golden
• 42:09
  Globes
• 42:10
  again
• 42:10
  this
• 42:10
  past
• 42:10
  weekend.
• 42:11
  Was
• 42:11
  her
• 42:12
  monologue
• 42:12
  better
• 42:13
  or
• 42:13
  worse
• 42:14
  than
• 42:14
  her
• 42:14
  monologue
• 42:15
  in
• 42:15
  2025?
• 42:16
  I
• 42:17
  was
• 42:17
  working
• 42:17
  all
• 42:17
  weekend,
• 42:18
  so
• 42:18
  I
• 42:18
  did
• 42:18
  not
• 42:18
  catch
• 42:19
  her
• 42:19
  monologue.
• 42:20
  I
• 42:20
  did
• 42:20
  not
• 42:20
  catch
• 42:21
  the
• 42:21
  Golden
• 42:21
  Globes.
• 42:22
  I
• 42:23
  still
• 42:23
  have
• 42:23
  to
• 42:23
  watch
• 42:24
  it.
• 42:25
  But
• 42:25
  she
• 42:26
  was
• 42:26
  really,
• 42:26
  I
• 42:27
  mean,
• 42:27
  she
• 42:27
  did
• 42:27
  an
• 42:27
  outstanding
• 42:28
  job
• 42:28
  last
• 42:29
  year.
• 42:29
  So
• 42:29
  I
• 42:29
  can't,
• 42:30
  I
• 42:30
  can't
• 42:30
  imagine.
• 42:32
  I
• 42:32
  mean,
• 42:32
  I
• 42:32
  don't
• 42:32
  know.
• 42:33
  How
• 42:33
  do
• 42:33
  you
• 42:33
  top
• 42:33
  that?
• 42:34
  Do
• 42:34
  people
• 42:34
  expect
• 42:34
  to,
• 42:35
  like,
• 42:35
  was
• 42:36
  it
• 42:36
  more
• 42:36
  expected?
• 42:36
  Did
• 42:37
  you
• 42:37
  see
• 42:37
  it?
• 42:37
  Like,
• 42:38
  what
• 42:38
  did,
• 42:38
  what
• 42:38
  was
• 42:39
  your
• 42:39
  thought
• 42:39
  on
• 42:39
  this?
• 42:39
  Yeah,
• 42:40
  I
• 42:40
  actually,
• 42:40
  I
• 42:40
  thought,
• 42:40
  I
• 42:41
  thought
• 42:41
  she
• 42:41
  did
• 42:41
  as
• 42:41
  well,
• 42:41
  if
• 42:42
  not
• 42:42
  better,
• 42:42
  just
• 42:42
  because
• 42:42
  the
• 42:43
  bar
• 42:43
  was
• 42:44
  so
• 42:44
  high
• 42:44
  last
• 42:44
  year.
• 42:45
  Yeah,
• 42:45
  yeah,
• 42:45
  and
• 42:46
  she,
• 42:46
  she
• 42:46
  did,
• 42:47
  I
• 42:47
  thought,
• 42:47
  equally
• 42:48
  well.
• 42:48
  And
• 42:49
  so,
• 42:49
  you
• 42:49
  know,
• 42:49
  I'd
• 42:50
  give
• 42:50
  her
• 42:50
  major
• 42:50
  kudos
• 42:51
  and
• 42:51
  props.
• 42:51
  Yeah,
• 42:51
  and
• 42:52
  she,
• 42:52
  and
• 42:52
  she
• 42:52
  took
• 42:52
  Leo
• 42:53
  to
• 42:53
  task
• 42:53
  in
• 42:53
  a
• 42:54
  pretty
• 42:54
  fun
• 42:54
  way.
• 42:54
  So.
• 42:55
  All
• 42:55
  right,
• 42:56
  well,
• 42:56
  today's
• 42:56
  podcast
• 42:57
  was
• 42:57
  produced,
• 42:57
  of
• 42:57
  course,
• 42:58
  with
• 42:58
  the
• 42:58
  help
• 42:58
  of
• 42:58
  Ella
• 42:59
  Seward.
• 42:59
  So
• 42:59
  let's
• 43:00
  bring
• 43:00
  Ella
• 43:00
  back
• 43:00
  in
• 43:01
  here
• 43:01
  to
• 43:01
  talk
• 43:01
  about
• 43:02
  which
• 43:02
  headline
• 43:03
  won
• 43:03
  today's
• 43:04
  show.
• 43:04
  Ella,
• 43:04
  for
• 43:05
  me,
• 43:05
  it's
• 43:05
  Walmart's
• 43:06
  drone
• 43:06
  delivery.
• 43:07
  Much
• 43:08
  like
• 43:08
  you
• 43:08
  guys.
• 43:10
  Now,
• 43:10
  I
• 43:10
  know
• 43:10
  this
• 43:10
  is
• 43:10
  technically
• 43:11
  about
• 43:11
  convenience
• 43:12
  and
• 43:12
  logistics,
• 43:13
  but
• 43:13
  I'm
• 43:13
  like
• 43:13
  geeking
• 43:14
  out
• 43:14
  over
• 43:14
  the
• 43:14
  fact
• 43:14
  that
• 43:15
  drones
• 43:16
  can
• 43:16
  deliver
• 43:16
  us
• 43:17
  things.
• 43:17
  Like
• 43:18
  it's
• 43:18
  2026
• 43:19
  and
• 43:19
  there's
• 43:19
  things
• 43:20
  flying
• 43:20
  through
• 43:20
  the
• 43:20
  air.
• 43:21
  It's
• 43:21
  feeling
• 43:21
  very
• 43:22
  futuristic
• 43:23
  and
• 43:23
  I
• 43:23
  feel
• 43:24
  like,
• 43:24
  to
• 43:24
  Greg,
• 43:25
  Kathy's
• 43:25
  point
• 43:26
  about
• 43:26
  the
• 43:26
  birthday
• 43:27
  parties,
• 43:28
  like
• 43:28
  I'm
• 43:28
  a
• 43:29
  nerd
• 43:29
  about
• 43:29
  drones
• 43:30
  and
• 43:30
  photo
• 43:30
  and
• 43:31
  video
• 43:31
  and
• 43:31
  stuff.
• 43:32
  So
• 43:32
  if
• 43:32
  someone
• 43:32
  came
• 43:33
  to
• 43:33
  my,
• 43:33
  if
• 43:33
  a
• 43:34
  drone
• 43:34
  came
• 43:34
  to
• 43:35
  my
• 43:35
  birthday
• 43:35
  party,
• 43:35
  I
• 43:36
  would
• 43:36
  freak
• 43:36
  out.
• 43:36
  Okay,
• 43:37
  so
• 43:37
  if
• 43:37
  a
• 43:37
  guy
• 43:37
  was,
• 43:38
  if
• 43:38
  you
• 43:38
  were
• 43:38
  like,
• 43:38
  if
• 43:39
  you
• 43:39
  were
• 43:39
  on
• 43:39
  the
• 43:39
  dating
• 43:39
  scene
• 43:40
  and
• 43:40
  a
• 43:40
  guy
• 43:40
  like,
• 43:40
  was
• 43:40
  like,
• 43:41
  he,
• 43:41
  I'm
• 43:41
  gonna
• 43:41
  deliver
• 43:42
  you
• 43:42
  like
• 43:42
  something
• 43:43
  really
• 43:43
  special
• 43:43
  via
• 43:44
  drone,
• 43:44
  like
• 43:45
  as
• 43:45
  I
• 43:45
  arrive
• 43:45
  for
• 43:46
  my
• 43:46
  date,
• 43:46
  would
• 43:46
  that
• 43:46
  be,
• 43:47
  that
• 43:47
  would,
• 43:47
  that
• 43:47
  would
• 43:47
  hook
• 43:48
  you.
• 43:48
  That's
• 43:48
  what
• 43:48
  you're
• 43:48
  saying?
• 43:50
  See,
• 43:50
  Chris,
• 43:50
  I
• 43:51
  think
• 43:51
  a
• 43:51
  date
• 43:51
  that
• 43:51
  would
• 43:51
  be
• 43:51
  a
• 43:52
  little
• 43:52
  over
• 43:52
  the
• 43:52
  top.
• 43:52
  A
• 43:52
  little
• 43:53
  over
• 43:53
  the
• 43:53
  top?
• 43:53
  What
• 43:53
  about
• 43:53
  somebody
• 43:54
  that
• 43:54
  you
• 43:54
  were
• 43:54
  in
• 43:54
  a
• 43:54
  longer
• 43:54
  term
• 43:55
  relationship
• 43:55
  with
• 43:55
  as
• 43:56
  a
• 43:56
  surprise
• 43:56
  and
• 43:56
  delight
• 43:57
  effort,
• 43:57
  possibly
• 43:58
  because
• 43:58
  they.
• 43:58
  Would
• 43:58
  know
• 43:58
  my
• 43:59
  love
• 43:59
  for
• 43:59
  drones.
• 43:59
  But
• 44:00
  if
• 44:00
  I
• 44:00
  was
• 44:00
  out
• 44:00
  in
• 44:00
  public.
• 44:01
  No.
• 44:01
  Right?
• 44:02
  Yeah.
• 44:03
  Like
• 44:03
  you're
• 44:03
  sitting
• 44:03
  at
• 44:03
  a
• 44:03
  table
• 44:04
  at
• 44:04
  a
• 44:04
  cafe
• 44:05
  or
• 44:05
  something.
• 44:07
  Absolutely
• 44:07
  not.
• 44:07
  Drops
• 44:08
  a
• 44:08
  diamond
• 44:08
  ring,
• 44:09
  asks
• 44:09
  you
• 44:09
  to
• 44:09
  get
• 44:09
  stunned
• 44:10
  on
• 44:10
  one
• 44:10
  knee.
• 44:10
  Right.
• 44:10
  Well,
• 44:11
  a
• 44:11
  diamond
• 44:11
  ring
• 44:11
  maybe
• 44:14
  now
• 44:14
  we're
• 44:14
  talking,
• 44:15
  right?
• 44:15
  Oh
• 44:15
  man,
• 44:15
  that's
• 44:16
  awesome.
• 44:16
  That's
• 44:16
  awesome.
• 44:17
  Alright,
• 44:17
  well,
• 44:18
  happy
• 44:18
  birthday
• 44:18
  today
• 44:18
  to
• 44:19
  Holland
• 44:19
  Taylor,
• 44:20
  Kerry
• 44:20
  Green
• 44:21
  of
• 44:21
  Goonies,
• 44:21
  and
• 44:22
  to
• 44:22
  the
• 44:22
  man
• 44:22
  who
• 44:22
  I
• 44:23
  actually
• 44:23
  do
• 44:23
  get,
• 44:24
  which
• 44:24
  is
• 44:24
  a
• 44:25
  Golden
• 44:25
  Globes
• 44:25
  joke,
• 44:26
  Jason
• 44:26
  Bateman.
• 44:27
  And
• 44:27
  remember,
• 44:27
  if
• 44:27
  you
• 44:27
  can
• 44:28
  only
• 44:28
  read
• 44:28
  or
• 44:28
  listen
• 44:28
  to
• 44:28
  one
• 44:28
  retail
• 44:29
  blog
• 44:29
  in
• 44:29
  the
• 44:29
  business,
• 44:30
  Make
• 44:30
  It
• 44:30
  Omnitok
• 44:31
  the
• 44:31
  only
• 44:31
  retail
• 44:32
  media
• 44:32
  outlet
• 44:32
  run
• 44:33
  by
• 44:33
  two
• 44:33
  former
• 44:33
  executives
• 44:34
  from
• 44:34
  the
• 44:34
  current
• 44:34
  top
• 44:35
  10
• 44:35
  US
• 44:35
  retailer.
• 44:36
  Our
• 44:36
  Fast
• 44:36
  Five
• 44:37
  podcast
• 44:37
  is
• 44:37
  the
• 44:37
  quickest,
• 44:38
  fastest
• 44:38
  rundown
• 44:38
  of
• 44:39
  all
• 44:39
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• 44:39
  weeks
• 44:39
  of
• 44:39
  top
• 44:39
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• 44:39
  And
• 44:40
  our
• 44:40
  daily
• 44:40
  newsletter,
• 44:40
  the
• 44:41
  Retail
• 44:41
  Daily
• 44:41
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• 44:42
  tells
• 44:43
  you
• 44:43
  all
• 44:43
  you
• 44:43
  need
• 44:43
  to
• 44:43
  know
• 44:43
  each
• 44:44
  day
• 44:44
  to
• 44:44
  stay
• 44:44
  on
• 44:45
  top
• 44:45
  of
• 44:45
  your
• 44:45
  game
• 44:45
  as
• 44:45
  a
• 44:46
  retail
• 44:46
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• 44:46
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• 44:46
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• 44:47
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• 44:47
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• 44:47
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• 44:48
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• 44:48
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• 44:48
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• 44:48
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• 44:49
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• 44:49
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• 44:49
  and
• 44:50
  that
• 44:50
  Ann
• 44:50
  and
• 44:50
  I
• 44:50
  take
• 44:50
  a
• 44:51
  lot
• 44:51
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• 44:51
  pride
• 44:51
  in
• 44:51
  doing
• 44:51
  just
• 44:52
  for
• 44:52
  you.
• 44:52
  Thanks
• 44:52
  as
• 44:53
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• 44:53
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• 44:53
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• 44:53
  in.
• 44:53
  Please
• 44:54
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• 44:54
  to
• 44:54
  like
• 44:54
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• 44:54
  leave
• 44:54
  us
• 44:54
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• 44:55
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• 44:55
  wherever
• 44:55
  you
• 44:55
  happen
• 44:56
  to
• 44:56
  listen
• 44:56
  to
• 44:56
  your
• 44:56
  podcast
• 44:57
  or
• 44:57
  on
• 44:57
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• 44:57
  You
• 44:57
  can
• 44:58
  follow
• 44:58
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• 44:58
  today
• 44:58
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• 44:58
  simply
• 44:58
  going
• 44:59
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• 44:59
  YouTube.com
• 45:01
  omnietalkretail
• 45:02
  so
• 45:02
  until
• 45:02
  next
• 45:03
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• 45:03
  on
• 45:04
  behalf
• 45:04
  of
• 45:04
  all
• 45:04
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• 45:04
  us
• 45:04
  here@omnitalk
• 45:05
  Ritos
• 45:06
  and
• 45:06
  and
• 45:06
  I
• 45:07
  rush
• 45:07
  out
• 45:07
  to
• 45:08
  the
• 45:08
  airport
• 45:08
  to
• 45:09
  fly
• 45:09
  back
• 45:09
  home.
• 45:09
  As
• 45:10
  always,
• 45:10
  be
• 45:10
  careful
• 45:11
  out.