Shopify Influencer Play, Google’s Human Content Update; Why now? Google’s AI First Approach is wrong
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Shopify Cretes an Influencer Marketplace - Of all of the networks that have attempted to create a way for businesses to easily connect with influencers to help market their products, Shopify’s newest effort, Collabs, seems like the most logical fit and the easiest to use
Google’s Human Content Update; Why now? Google’s language in announcing the Human Content Update, that is rolling out this week and next, largely reflected the language that the marketplace has been using to laud Tik-Tok and to criticize Google’s search efforts. We look at a number of questions surrounding…
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