Latest / The ROI Online Podcast
Stop Stuffing Keywords And Start Getting Cited
Google just changed the rules of search again, and this time it’s not about beating competitors with better keywords. It’s about whether Google AI Mode decides your site is trustworthy enough to cite while it answers the question for the user. I walk through what AI Mode looks like, why it’s showing up now, and how AI-powered search is shifting attention away from the classic list of links and toward synthesized, conversational results with citations.
We dig into the practical impact: more zero-click searches, fewer traditional organic clicks, and analytics that can suddenly look “worse” even…
The skinny
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