Latest / Mini Scroll / MINI SCROLL: Chloe Madison speaks on Unhinged Podcast drama, Addison Rae name change + Ana Wolfermann vs. Izzy Graff

Transcript

MINI SCROLL: Chloe Madison speaks on Unhinged Podcast drama, Addison Rae name change + Ana Wolfermann vs. Izzy Graff · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  OK, just a quick reminder, there's no episode tomorrow
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  because it is Anzac Day here in Australia.
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  So it's a public holiday nationally, but we will have
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  full 5 days of episodes for you guys next week.
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  All right, let's just get right into the stories for today.
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  So the first story that I have for you guys is that Chloe
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  Madison has now shared her side of the story on the Unhinged
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  podcast Divorce drama. Chloe has come out with her side
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  of the story. So if you guys remember, on
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  Tuesday, I talked about Emma's video.
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  She came out, she made this video where she basically said
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  that she felt like Chloe stole the podcast out from under her.
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  Emma was going to quit the podcast, but they had not
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  reached a negotiation in terms of like the buyout or like how
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  that like dissolution was going to happen.
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  And Chloe was like allegedly ghosting Emma for the duration
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  of almost an entire month. And so eventually Emma decided
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  to change a couple passwords on their accounts and offer those
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  passwords back to Chloe if she responded because she was
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  ghosting her allegedly. And then, yeah, Chloe ended up
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  figuring out how to change all of the passwords and has, like,
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  locked Emma out of her podcast. And yeah, basically, as Emma
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  says, she feels like she stole it.
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  Chloe came through. She brought some receipts.
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  So she began her video by addressing the financial side of
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  things. So she claims that they made a
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  lot less than what Emma was saying.
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  So Emma was saying that they made $20,000 a month and that
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  they were quoting brands between 8:00 and $12,000 per TikTok.
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  Chloe says total in the 19 months of their podcast they
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  made $69,000 and they had $19,000 of expenses.
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  The after tax take home for both of them was like $12,000 which
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  basically equals out to $672.98 a month for both of them.
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  So obviously a far cry from $20,000 a month.
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  She also said they only had three brand deals.
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  So they had pitched 60 brand deals in the duration of their
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  podcast, but they only had ever locked in three.
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  She said these three brand deals had quite high deliverables.
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  So it looked like there was like consistent success, consistent
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  brand deals, consistent advertisers, but it was just
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  three brands across the entire time.
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  Keep in mind also, Chloe did share these numbers on like a
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  notes app. She didn't really bring like
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  proper receipts when it came to like their actual income
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  breakdown and revenue and all of that.
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  She did share some screenshots to show how much they were
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  making from TikTok and stuff like that.
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  But you know, aside from that, this was all like on a notes
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  app. So she said that Emma asked for
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  1/4 of $1,000,000 payout, which obviously does not reflect
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  anything that they had ever earned according to Chloe.
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  She said her and Emma never got on and Chloe claimed that Emma
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  was snappy, yelled at her and called her names and that she
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  gas lit her. She also said that she was
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  verbally abusive towards producers.
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  So Chloe says she did communicate the issues that she
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  had with Emma's behavior to her through emails.
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  She said that Emma villainized Chloe for moving home.
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  So I don't know if you guys remember, but three months, I
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  said this on Tuesday, but three months after their podcast
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  launched and started doing really well, Chloe moved from
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  New York to LA. So then all of a sudden their
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  podcast was a remote podcast. OK, so the straw that broke the
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  camel's back, they filmed one final episode and it didn't go
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  well. Chloe walked out.
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  I guess they got into some type of fight.
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  She texted her saying Chloe texted Emma saying she couldn't
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  keep doing the podcast with her doing this like partnership with
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  her without an apology. And she felt like Emma just like
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  didn't take accountability and just like couldn't take
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  accountability. So on December 26th, they wanted
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  to schedule a call. They couldn't find a time that
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  worked. And then on New Year's Eve, Emma
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  messaged Chloe and said she wanted to end the podcast.
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  Chloe responded and then apparently heard back from Emma
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  for like a couple days and then Emma finally reaches out and
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  Chloe ends up getting a lawyer around this time.
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  So then this is where like the ghosting happened, but the LA
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  fires obviously happened around the same time.
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  And that was Chloe. He's, you know, explanation for
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  like not answering Emma. She said she was dealing with
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  the fires and that Emma was being really demanding and
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  asking for responses about the podcast while Chloe was having
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  to deal with like evacuations and all this kind of stuff.
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  Chloe in response to saying that she was posting unauthorized
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  content while Emma was locked out of the accounts.
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  She was only posting asking people to follow their Instagram
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  in case of a TikTok ban. So on January 23rd, Emma
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  launches her own podcast and Chloe apparently was
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  automatically blocked from that account.
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  Emma said that she started working on this podcast seven
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  months ago while they were still obviously doing their podcast
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  together, the Unhinged Podcast. Chloe claims throughout this
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  video that it was not a 5050 partnership.
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  She stopped doing 50% of the work a long time ago.
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  So that's Chloe's side of the story.
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  When I first watched her video, I was like, oh, maybe I believe
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  Chloe. It was very convincing.
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  And then I made a TikTok recapping this whole situation
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  without opinion. And then actually both Chloe and
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  Emma and their respective podcasts commented in the Tik
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  Toks and we're like responding to comments and stuff.
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  And it just is so clear from even their interaction in our
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  comments section that is still so like he said, she said like
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  Emma is like doubling down that the financials that Chloe in our
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  comments section, doubling down that the financials that Chloe
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  shared are not accurate. She shared numbers on a notes
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  app. Like she didn't share anything
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  that is like, you know, actually proof, which is a good point.
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  But yeah, I don't know. What do you guys think?
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  I think it, it feels almost wild that Chloe would like, quote UN
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  quote, like embarrass herself by saying like, you know, we tried
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  to get all these brand deals, but we only got 3.
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  We only made $69,000 a year. Like all of that makes their
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  podcast sound so much less legit than it was.
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  I guess that's the point because they're in these like
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  negotiations, right? So if she's like publicly saying
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  like we're actually not worth that much, then she doesn't need
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  to technically, I mean, in theory, pay Emma out as much as
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  Emma's asking for. I don't know.
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  It's so messy. And like I said on Tuesday, I
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  just, it's so sad to see that they're just going to absolutely
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  decimate this professional and personal relationship that they
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  had. As someone who's been through,
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  like I said, like a buyout that included a podcast before, it's
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  just such a shame that they couldn't just come to any type
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  of like fair agreement. But yes, that is Chloe side of
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  the story. So if there's any other updates,
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  I will let you guys know. OK, the next story that I have
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  for you guys is that Addison Ray is going to drop Ray after her
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  album release. Addison Ray has announced her
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  first album coming on June 6th and she has also revealed that
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  it will be called Addison. So in speaking to Elle about the
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  album and kind of this next phase of her career, she also
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  dropped another announcement saying that she will be dropping
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  the Rae at the end of her name saying quote, I feel like I've
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  surpassed Addison Rae. It's just Addison now.
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  I feel like I kind of get it. Even though the name Addison Rae
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  is pretty iconic now. It is very like all American
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  girl next door early tick talk vibes.
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  And obviously she is trying to move so far away from that.
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  So I understand that she probably feels like the
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  association with the name Addison Rae is just like a whole
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  different version of herself. And OK, so like around this time
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  last year, that's when we did the deep dive into her rebrand,
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  right? And that's when people started
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  talking about this rebrand and being like, Oh my God, she's
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  done it. Like she's done such a cool,
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  successful rebrand. You know, she's going to be a
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  Maine pop girly. It's so cool that we've been
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  able to see her pivot from this kind of like mainstream Tik
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  Toker to her kind of like indie alt music, girly vibe.
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  And now I am noticing that that sentiment is shifting a bit.
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  People are now saying online that she feels really forced and
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  it feels like it's almost gone like too far, Like she's swung
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  the pendulum like too far. She's almost like too committed
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  to the bit. And people are like, this feels
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  really inauthentic. And I do think it was always
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  strategic, of course, but I'm also just a bit like, I don't
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  know if that really matters. Like, first of all, everything
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  we see in entertainment, social media, all of that, there's
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  always an element of, you know, strategy filtering persona to
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  it, right? And I think she is probably
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  exploring herself artistically. But also there is strategy
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  behind like the rebrand that she is doing, which is like fine, in
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  my opinion. I kind of see it as like Disney
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  stars breaking out of their mold, like going a little bit
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  crazy when they get older. It's like, like Addison was so
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  mainstream cookie cutter girl next door TikTok star.
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  And I think to kind of move away from that box that she was put
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  in, she does need to go so extreme into this kind of like
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  alternative artistic quirky girl vibe.
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  And I do think the pendulum will swing back probably a little bit
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  more to the middle eventually. OK, the last story that I have
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  for you guys. So I'm going to break down the
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  New York City influencer TikTok drama between Anna Wolferman and
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  Izzy Graff. Anna and Izzy are both 24 years
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  old and they used to be friends running in the same New York
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  City influencer circle. Last year, Izzy made a video
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  telling a story time about a friend who basically did her
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  dirty. She claimed in this video that
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  she had this friend that she'd only just met and she invited
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  her to a party with a bunch of her friends from home.
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  Izzy told this friend that she was into one of the guys that
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  was there at the party, one of her guy friends from home.
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  And then she says like 20 minutes later after having this
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  conversation, the friend that she brought was off with that
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  guy hooking up with him. She didn't say who this girl
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  was, but she did say that she dropped this girl as a friend.
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  And then this week, she came back with a new story time about
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  a shitty friend. And everyone's basically
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  connecting the dots that it must be Anna.
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  So in her video from this week, Izzy starts off by saying that
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  she's really only had a falling out with one person in the same
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  influencer scene. And she goes on to accuse this
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  person of having a fake persona online and glamorizing unhealthy
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  eating habits. Fans immediately clocked that
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  she was talking about Anna based on some of these descriptions.
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  And fans have also noticed that Anna seemingly stopped being
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  friends with like that whole group of girls.
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  So I guess that I actually, like didn't really know who Izzy was
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  before this, but I guess she's friends with like Kit Keenan,
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  Lauren Wolf, all those girls, Carly, all those girls.
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  So now Anna has come out with her own video on the situation,
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  basically confirming that Izzy story times were about her and
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  obviously kind of defending herself.
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  So she said she was the one to end the friendship because it
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  was it was clear that they were very different people with
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  different lifestyles. She also called Izzy out for the
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  fact that her entire career is built off of telling story times
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  about gossipy drama. She then said she's tried to
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  clear things up and explain what happened.
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  Presumably this is related to the guy that she hooked up with
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  that like Izzy was into and then she like, quote UN quote like
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  stole him from her, but that Izzy basically won't have a bar
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  of it. And she kind of called her out
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  for taking her grievances to the Internet instead of just talking
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  to Anna directly about them. And Izzy made a video and
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  quickly deleted it. Responding to this, In this
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  video, Izzy basically gave a bunch of specific examples of
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  times when Anna was allegedly selfish or treated people
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  poorly. For example, she said that she
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  treated her best friend like an assistant at Coachella.
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  There were just like a lot of accusations like that.
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  She also said that Anna's social media persona is fraudulent.
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  She was like, she acts so demure and like gentle and soft, but
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  like, that's not who she is in real life at all.
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  She says that she manipulates her audience into thinking that
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  unhealthy eating habits and restriction is Wellness.
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  She also claims that Anna did not drop her as a friend.
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  Easy dropped her as a friend. That's the latest.
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  It's definitely again a lot of back and forth, but people are
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  calling this the like Hallie Kate Sophia Lacourt 2.0 New York
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  City influencers feuding all starting with basically both of
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  them being into the same guy. All right guys, well, that's it
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  for mini scroll today. Thank you so much for listening.
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  I love you guys. Please rate review and Scribe.
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  We're trying to get to 10,000 subscribers on YouTube.
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  We're almost there. A reminder, no episode tomorrow
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  and then I will talk to you on Monday.
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  Bye.