Latest / Affiliate Marketing For Lenders
E030 - The State of Compliance In Lead Gen, With John Henson, Founder at Henson Legal
I sat down with John Henson, a fintech-savvy lawyer who formerly worked at LendingTree (both as an attorney and a general manager). He unpacks the regulatory chaos swirling around lead generation in 2025 — what’s changed, what’s still risky, and how fintech marketers can navigate it without getting burned.
In today's discussion:
The CFPB Rolled Back Rules: Credit card and personal loan lead gen just got a little more breathing room. John explains what’s safe and what’s not.
Mortgage Lead Gen Isn’t Dead: Despite RESPA, there are ways to play without federal headaches.
State Privacy Laws Are…
The skinny
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