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Gerry Rich: "No Plan B"

Gerry Rich started planning his escape to Hollywood from a basement desk in the Midwest at age ten, and he went on to run marketing at Miramax, MGM, Paramount and Amazon MGM Studios. Now he's written it all down in Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through, and he joins Corey to talk about the letters, the screamers, the twist nobody gave away, and why culture beats contracts.

In this episode:

Letters, not asks. As a college student, Gerry wrote to the studio marketing chiefs he admired and asked only for their time and insight. Decades later, one of them framed his…

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