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Retail Christmas Range: Stop Trying to Stock Everything
The biggest Christmas mistake I see is not ordering too little. It is trying to stock everything.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
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Every year I watch independent retailers try to turn themselves into a one-stop shop for December. More lines, more categories, more just-in-case. And every year the same thing happens. The money goes out across everything, the shop looks busy, and the sales still land on a small handful of products you could…
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