
Why Addicts Love the Trump Cult
You ever notice how some people turn every single conversation back to themselves?
There is a neuroscience reason for that. And once you see it, you cannot unsee it, especially in politics.
The Harvard Experiment
Researchers Diana Tamir and Jason Mitchell at Harvard University put people inside brain scanners and gave them a deceptively simple choice.
Answer questions about other people and earn more money. Or answer questions about yourself and earn less.
What they found was remarkable.
When people talked about themselves, the same reward regions that activate for food, sex, and money lit up…
The skinny
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