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Unlocking the Business of Basketball_ NBA Africa’s Expansion, Media Rights & Global Reach · Earn Your Leisure

• 0:00
  Speaker 1: Said, your husband was up at three in the morning
• 0:01
  Speaker 1: watching NBA. I'm gonna tell you something that was me
• 0:05
  Speaker 1: last night. It'll probably meet tonight. New York is playing tonight.
• 0:10
  Speaker 1: But it got me to thinking about media rights and
• 0:13
  Speaker 1: revenue streams. And so for the BA, L is there
• 0:18
  Speaker 1: a nickname? Is it a traditional model where it's media rights,
• 0:25
  Speaker 1: it's merchandising, it's tourism. How is it structured here? And
• 0:29
  Speaker 1: what's the plan for scalability for that?
• 0:32
  Speaker 2: Thank you? So mainly four ways that leaks like ours
• 0:37
  Speaker 2: can monetize, and I think the more common one for
• 0:40
  Speaker 2: African for our league is sponsorship and marketing partnerships and
• 0:43
  Speaker 2: that's where you see some of the partnerships. We have
• 0:45
  Speaker 2: your service now visit Ruanda, Africa, Zimbak and run there.
• 0:50
  Speaker 2: So yes, sponsorship and marketing rights and using our platform
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  Speaker 2: that we give to market products and services. We have
• 0:59
  Speaker 2: overall in years over one billion funds within Africa. We
• 1:03
  Speaker 2: have millions. We have one point two you know impression
• 1:06
  Speaker 2: billion impressions in the last season. And when we look
• 1:09
  Speaker 2: at our social media platforms, we have a big reach.
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  Speaker 2: So that rich allows you know, partners like ours to
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  Speaker 2: really access the funds that we have and that's how
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  Speaker 2: we monitorze one way. The other one is merchandise and
• 1:22
  Speaker 2: good news is that we just opened an e commas
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  Speaker 2: bottom it's called b alstore dot NBA dot com where
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  Speaker 2: you can buy merchandise from anywhere using our ecommas platform.
• 1:33
  Speaker 2: Now we know that the market, not just in Africa,
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  Speaker 2: but also especially the African diaspora all over the world
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  Speaker 2: has been looking to own something with b L whenever
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  Speaker 2: they interact with it. We saw pictures last year of
• 1:45
  Speaker 2: season four with a family in Brazil walking around with
• 1:48
  Speaker 2: b A L and we wondered where they got the
• 1:50
  Speaker 2: bl merchandise. You know, we've seen pictures in hist Row
• 1:53
  Speaker 2: where people crossing security and they're wearing BA L and
• 1:57
  Speaker 2: those anecdotes showed us that there's really appeted for consuming
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  Speaker 2: BLB on the African market, but also with especially the
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  Speaker 2: African aspora all over the world, who are really big.
• 2:06
  Speaker 2: In fact, one of the statistics that you know, a
• 2:08
  Speaker 2: colleague of man shared with me is, you know, if
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  Speaker 2: you take out China and India, the African the aspora
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  Speaker 2: is the third country in terms of population globally. So
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  Speaker 2: interacting with that market as part of what we have
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  Speaker 2: to offer as bl continues to be important for us.
• 2:21
  Speaker 2: The third one is ticketing. You know when you come
• 2:23
  Speaker 2: to watch games. Every year we see ticketing revenues go
• 2:26
  Speaker 2: up because more and more fans are coming to watch
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  Speaker 2: your games and paying to watch your games, and that
• 2:30
  Speaker 2: has been really important as well. Now the media market
• 2:34
  Speaker 2: obviously as well, is a big part of sports leagues.
• 2:37
  Speaker 2: It's a growing aspect in Africa. Whether it's PATV, it's
• 2:40
  Speaker 2: still very limited in terms of the coverage free to air.
• 2:44
  Speaker 2: Many of the free to air broadcasters are national and
• 2:47
  Speaker 2: therefore kind of free access in the countries where they serve.
• 2:51
  Speaker 2: But we see that changing and I think one when
• 2:53
  Speaker 2: you say what does the future look like, one of
• 2:56
  Speaker 2: the areas we see the future, you know changing, is
• 2:59
  Speaker 2: very much around what lou All talked about, which is
• 3:02
  Speaker 2: integrating markets in Africa. I think the more integrated markets are,
• 3:07
  Speaker 2: the more integrated services are, the more integrated we can be,
• 3:11
  Speaker 2: the more you can actually use platforms to provide whether
• 3:14
  Speaker 2: it's streaming or broadcasting to markets across the continent. Now
• 3:18
  Speaker 2: people like to say we need to integrate Africa more,
• 3:21
  Speaker 2: and we really need to. We've talked about the African
• 3:23
  Speaker 2: continent a free trade area. It's a big aspiration to
• 3:26
  Speaker 2: really break down all these barriers so we can trade
• 3:27
  Speaker 2: as one market. But a lot has to be done
• 3:30
  Speaker 2: for that to happen, and I think we all touched
• 3:31
  Speaker 2: on a couple of those. How do you adjust a
• 3:33
  Speaker 2: business in Randa and be able to give your services
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  Speaker 2: across the fifty four countries that's not happening yet today.
• 3:39
  Speaker 2: How do you get a license to broadcast in one
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  Speaker 2: country and broadcast in many countries so you can actually
• 3:44
  Speaker 2: access a much bigger market on the continent. Those kinds
• 3:47
  Speaker 2: of things need to be solved so that we can
• 3:49
  Speaker 2: actually provide services across the continent. The good news, I think,
• 3:52
  Speaker 2: especially for meteorites, is what we see in some of
• 3:55
  Speaker 2: what they tell us are doing. If you give an
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  Speaker 2: example of empty and three hundred million subscribers across the continent,
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  Speaker 2: I know that they're thinking about using that platform that
• 4:04
  Speaker 2: already is connected by subscription all over the continent to
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  Speaker 2: provide content, such as content that we would be interested in.
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  Speaker 2: So I think that's going to change, and I think
• 4:13
  Speaker 2: we're going to see more access to media, more media integration,
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  Speaker 2: and media contributing a lot more than you're seeing today
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  Speaker 2: and for me, the future is bright.
• 4:26
  Speaker 3: Claire. Just to piggyback on that, you talked about the
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  Speaker 3: challenges as far as only having five arenas in continent
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  Speaker 3: in Africa, and obviously that makes it difficult to expand.
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  Speaker 3: But when you're looking at expanding to either having different
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  Speaker 3: teams or just focus in a different area, what are
• 4:42
  Speaker 3: some of the top areas on the continent that you
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  Speaker 3: guys have on your board as far as you want
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  Speaker 3: to have more expansion in.
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  Speaker 2: Well, we would like to be in all the countries
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  Speaker 2: in Africa if we could. But today we're playing four countries,
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  Speaker 2: but we have twelve teams that play. Ideally in those twelve,
• 5:01
  Speaker 2: you know, those twelve teams should be representing countries that
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  Speaker 2: we have that there's interest in playing in playing in.
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  Speaker 2: But beyond the twelve, even before we get the qualifiers
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  Speaker 2: for the twelve, we have the road to b a
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  Speaker 2: l a lot more countries actually participate. So actually countries
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  Speaker 2: that are participating in the wider community that bl brings
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  Speaker 2: together is more than you know, four countries at HOSS
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  Speaker 2: is more than twelve teams at play. It's a lot more.
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  Speaker 2: You know, if you come from the qualification road to
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  Speaker 2: b L until the final competitions, and so our goal
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  Speaker 2: is to work with as many countries as possible that
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  Speaker 2: wish to be part of this story, and they're there
• 5:35
  Speaker 2: every day. We get as I said, you know, I
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  Speaker 2: know Nigeria is building an arena. Benin is building an arena.
• 5:40
  Speaker 2: You know, we went Morocco for the first time. After Egypt.
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  Speaker 2: You know, we are going South Africa, the many countries. Kenya,
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  Speaker 2: for example, we have an office in Kenya and then
• 5:48
  Speaker 2: Arab City Thunders came, you know, for the first time
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  Speaker 2: representing Kenya in the b al And, so you can.
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  Speaker 2: Uganda had a team City Oilers that has been coming
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  Speaker 2: for the last seasons. So there's potential in a more countries.
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  Speaker 2: I think the question is how do we work with investors,
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  Speaker 2: how do we work with the governments to put in
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  Speaker 2: place that environment of infrastructure that could allow this to happen.
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  Speaker 2: The good news is that every year, as we grow
• 6:12
  Speaker 2: and we see the impact of BL we get more interests,
• 6:15
  Speaker 2: including from development financial institutions like Afrigsen Bank, a FDB.
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  Speaker 2: We've seen investors come to us and say what does
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  Speaker 2: it take to build an arena? Who do we build
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  Speaker 2: an arena for and I think that's going to change.
• 6:28
  Speaker 2: I really think that over the next five years, you're
• 6:30
  Speaker 2: going to see a lot more standardized arenas than you've
• 6:33
  Speaker 2: seen today, and that's going to allow us to plan
• 6:35
  Speaker 2: as many countries as we could. Our goal is to
• 6:38
  Speaker 2: have many countries come to be part of the bal experience.