Latest / Omni Talk Retail / REWE Digital's Anika Vooes on Lighthouse Projects & Making Tomorrow's Money Through Innovation
Transcript
- 0:00Hello
- 0:00and
- 0:00welcome
- 0:01back.
- 0:01This
- 0:01is
- 0:01Amitak
- 0:02Retail
- 0:02coming
- 0:03to
- 0:03you
- 0:03live
- 0:03from
- 0:03the
- 0:03Fusion
- 0:04Group
- 0:04booth
- 0:05here
- 0:05at
- 0:05NRF
- 0:06Europe
- 0:072025.
- 0:08I'm
- 0:08Anne
- 0:08Mazinga.
- 0:09And
- 0:09I'm
- 0:09Chris
- 0:09Walton.
- 0:10And
- 0:10standing
- 0:10between
- 0:10us,
- 0:11we
- 0:11have
- 0:12a
- 0:12revisiting
- 0:13guest.
- 0:14Returning
- 0:15guest
- 0:15is
- 0:15the
- 0:15right
- 0:15word
- 0:16that
- 0:16I'm
- 0:16looking
- 0:16for.
- 0:17Not
- 0:17revisiting
- 0:18returning
- 0:18guest.
- 0:19She's
- 0:19revisiting
- 0:19too.
- 0:20Yes,
- 0:20that
- 0:20sounds
- 0:21good.
- 0:21That's
- 0:21okay.
- 0:22Annika.
- 0:23Voose.
- 0:24Did
- 0:24I
- 0:24say
- 0:25Voose?
- 0:29I'm
- 0:29going
- 0:29to
- 0:29work
- 0:29on
- 0:29that.
- 0:29I'll
- 0:30have
- 0:30it
- 0:30by
- 0:30the
- 0:30end
- 0:31of
- 0:31this
- 0:31interview,
- 0:31I
- 0:31promise.
- 0:32Just
- 0:32say
- 0:32Annika,
- 0:33that's
- 0:33fine.
- 0:33And
- 0:33I
- 0:34will
- 0:34react.
- 0:34Annika.
- 0:35She's
- 0:36like
- 0:36Cher.
- 0:36Yes.
- 0:37Annika
- 0:38is
- 0:38the
- 0:38chief
- 0:39acceleration
- 0:40manager
- 0:40for
- 0:40Reva
- 0:41Digital.
- 0:42And
- 0:42Chris,
- 0:43we
- 0:43met
- 0:43Annika
- 0:44back
- 0:44in
- 0:44the
- 0:45day
- 0:45when
- 0:45we
- 0:45were
- 0:46touring
- 0:46the
- 0:46Reva
- 0:47stores
- 0:47throughout
- 0:47Europe.
- 0:48We
- 0:48did,
- 0:48yeah.
- 0:49Long
- 0:49time,
- 0:49long
- 0:49time.
- 0:50Omnitok
- 0:50followers
- 0:50will
- 0:51probably
- 0:51know
- 0:51Annika,
- 0:52but
- 0:52yeah,
- 0:52why
- 0:53don't
- 0:53you
- 0:53start
- 0:53off
- 0:53by
- 0:53telling
- 0:54us
- 0:54a
- 0:54little
- 0:54bit
- 0:54about
- 0:54yourself,
- 0:55your
- 0:55background,
- 0:55your
- 0:56career
- 0:56and
- 0:56also
- 0:56about
- 0:56Reva
- 0:57too.
- 0:57Too.
- 0:57And
- 0:57what
- 0:57your
- 0:58role
- 0:58is.
- 0:58Yeah,
- 0:59yeah,
- 0:59I
- 0:59will.
- 0:59Thanks
- 1:00for
- 1:01the
- 1:01nice
- 1:01introduction.
- 1:02Really
- 1:02happy
- 1:03you're
- 1:03having
- 1:03me
- 1:03again
- 1:04and
- 1:04that
- 1:05we're
- 1:05meeting
- 1:05in
- 1:05Paris.
- 1:06That's
- 1:06really
- 1:06great.
- 1:06Of
- 1:07course.
- 1:07So
- 1:08river,
- 1:08for
- 1:09those
- 1:09of
- 1:09you
- 1:09who
- 1:09don't
- 1:10know,
- 1:10is
- 1:10really
- 1:11one
- 1:11of
- 1:12the
- 1:12biggest
- 1:13retail
- 1:14groups
- 1:14in
- 1:14Germany.
- 1:15We
- 1:16have
- 1:16brands
- 1:16like
- 1:17the
- 1:17river
- 1:17supermarket,
- 1:18the
- 1:19Penny
- 1:19discount
- 1:20stores,
- 1:21and
- 1:22yeah,
- 1:22we
- 1:22are
- 1:23employing
- 1:23hundreds
- 1:24of
- 1:24thousands
- 1:25of
- 1:25people
- 1:25in
- 1:25Europe,
- 1:27live
- 1:28in
- 1:28over
- 1:29thousand
- 1:29locations
- 1:30and
- 1:31river
- 1:31really
- 1:32is
- 1:32driving
- 1:33digital
- 1:34retail
- 1:34and
- 1:34innovation.
- 1:36And
- 1:37river
- 1:37started
- 1:39nearly
- 1:39100
- 1:40years
- 1:40ago
- 1:40as
- 1:40a
- 1:40cooperative
- 1:41with
- 1:42independent
- 1:42grocers
- 1:44and
- 1:44grew
- 1:44into
- 1:45one
- 1:45of
- 1:45the
- 1:45biggest
- 1:46players
- 1:46in
- 1:46Europe.
- 1:47Yeah,
- 1:4715,000
- 1:48stores
- 1:48is
- 1:49a
- 1:49lot
- 1:49of
- 1:49stores.
- 1:5015,000,
- 1:51that's
- 1:51big,
- 1:51right?
- 1:52That's
- 1:52large.
- 1:52Yeah,
- 1:53that's
- 1:53pretty
- 1:53big.
- 1:53And
- 1:53what
- 1:54about
- 1:54yourself?
- 1:54Tell
- 1:54us
- 1:54about
- 1:55you.
- 1:55Yeah,
- 1:55myself.
- 1:57Well,
- 1:58I'm
- 1:59really,
- 1:59really
- 1:59enthusiastic
- 2:01about
- 2:01building
- 2:01bridges
- 2:02between
- 2:03startups
- 2:03and
- 2:04corporate
- 2:05world.
- 2:06So
- 2:06that's
- 2:06what
- 2:07I'm
- 2:07able
- 2:07to
- 2:07do.
- 2:07I
- 2:07drive
- 2:08venture
- 2:08management
- 2:08for
- 2:09River
- 2:09Group,
- 2:10especially
- 2:11focusing
- 2:11on
- 2:12startup
- 2:12partnerships.
- 2:13Okay.
- 2:14So
- 2:14what
- 2:14I
- 2:14do
- 2:14is
- 2:15bringing
- 2:16in
- 2:16cutting
- 2:17edge
- 2:17startup
- 2:18solution
- 2:19to
- 2:20real
- 2:21business
- 2:21problems
- 2:22and
- 2:23together
- 2:23making
- 2:24them
- 2:24drive
- 2:25real
- 2:25impact
- 2:25for
- 2:26retail
- 2:26and
- 2:26beyond.
- 2:28Well,
- 2:28in
- 2:28addition
- 2:28to
- 2:28being
- 2:29that
- 2:29bridge,
- 2:29Anika,
- 2:31between
- 2:31startups
- 2:32and
- 2:32corporations,
- 2:33Reva
- 2:34Digital,
- 2:34in
- 2:34this
- 2:34case,
- 2:35what
- 2:35would
- 2:36you
- 2:36say
- 2:36is
- 2:36one
- 2:36of
- 2:36the
- 2:36most
- 2:37important
- 2:37functions
- 2:38of
- 2:38your
- 2:38role
- 2:38as
- 2:39chief
- 2:39acceleration
- 2:40manager?
- 2:41So
- 2:42it
- 2:42is
- 2:42a
- 2:42lot
- 2:42about
- 2:43change
- 2:43management,
- 2:44about
- 2:45driving
- 2:45innovation,
- 2:46being
- 2:46edgy
- 2:47and
- 2:48crazy.
- 2:48Right.
- 2:49On
- 2:50one
- 2:50hand.
- 2:51But
- 2:51on
- 2:51the
- 2:51other
- 2:51hand
- 2:52being
- 2:52able
- 2:52to.
- 2:53Yeah.
- 2:54To
- 2:54link
- 2:54that
- 2:54with
- 2:54a
- 2:54corporate
- 2:55world.
- 2:56So.
- 2:56So
- 2:57you
- 2:57really
- 2:57need
- 2:57to
- 2:57be
- 2:57able
- 2:57to
- 2:58understand
- 2:58both
- 2:58sides
- 2:59if
- 2:59you
- 2:59want
- 2:59to
- 2:59work
- 2:59with
- 2:59them.
- 3:00So
- 3:00that
- 3:01is
- 3:01kind
- 3:01of
- 3:01the
- 3:01building
- 3:02bridges
- 3:02that
- 3:02I
- 3:02do
- 3:03most.
- 3:04Yeah.
- 3:04With
- 3:05my
- 3:05team.
- 3:05What
- 3:05is
- 3:05your,
- 3:06what's
- 3:06your
- 3:06team
- 3:07look
- 3:07like?
- 3:07What
- 3:07is,
- 3:07what
- 3:08do
- 3:08you
- 3:08oversee
- 3:08as
- 3:08acceleration
- 3:09manager?
- 3:10So
- 3:10I
- 3:11have
- 3:11a
- 3:11small
- 3:11fantastic
- 3:12team
- 3:13of
- 3:13people
- 3:14sharing
- 3:14the
- 3:14enthusiasm
- 3:16for
- 3:16cross
- 3:17innovation.
- 3:18So
- 3:18they,
- 3:18they
- 3:19have
- 3:19all
- 3:19different
- 3:20kinds
- 3:20of
- 3:20backgrounds,
- 3:21a
- 3:21lot
- 3:22of
- 3:22startup.
- 3:22Startup
- 3:23background.
- 3:23Okay.
- 3:24But
- 3:24you
- 3:24know
- 3:25what
- 3:25the
- 3:26other
- 3:26side
- 3:26is
- 3:26facing
- 3:27and
- 3:27challenging,
- 3:28right?
- 3:28Yes.
- 3:28We
- 3:29have
- 3:29corporate
- 3:30experience.
- 3:32We
- 3:32are
- 3:32all
- 3:32really
- 3:33creative
- 3:34because
- 3:34there's
- 3:35so
- 3:35many
- 3:36challenges
- 3:36you
- 3:36need
- 3:37to
- 3:37overcome.
- 3:38So
- 3:38you
- 3:38need
- 3:39to
- 3:39be
- 3:39positive,
- 3:39mind,
- 3:40creative
- 3:41and
- 3:42yeah,
- 3:42really
- 3:42enthusiastic
- 3:43in
- 3:43order
- 3:44to
- 3:44do
- 3:44that.
- 3:44Right.
- 3:45You
- 3:45need
- 3:45the
- 3:45right
- 3:46culture
- 3:46and
- 3:46team
- 3:47of
- 3:47people
- 3:47in
- 3:47order
- 3:47to
- 3:48do
- 3:48that.
- 3:48Definitely,
- 3:48definitely.
- 3:49So
- 3:49if
- 3:50we
- 3:50rewind
- 3:50the
- 3:51clock,
- 3:51when
- 3:51we
- 3:51first
- 3:52had
- 3:52you
- 3:52on
- 3:52our
- 3:52show,
- 3:53you
- 3:53were.
- 3:54The
- 3:54reason
- 3:54was
- 3:54because
- 3:55you
- 3:55were
- 3:55one
- 3:55of
- 3:55the
- 3:55first
- 3:56companies
- 3:57to
- 3:57go
- 3:59full
- 3:59on
- 3:59into
- 4:00piloting
- 4:01and
- 4:01rolling
- 4:01out
- 4:02autonomous
- 4:02stores
- 4:03and
- 4:04so
- 4:05remind
- 4:06our
- 4:06audience
- 4:06what
- 4:06that
- 4:07was
- 4:07all
- 4:07about
- 4:07and
- 4:07then
- 4:08give
- 4:08us
- 4:08an
- 4:08update
- 4:08on
- 4:09where
- 4:09things
- 4:09stand
- 4:09now.
- 4:10Yeah,
- 4:11I
- 4:11love
- 4:12thinking
- 4:12back.
- 4:13Really?
- 4:13Yeah.
- 4:14Right.
- 4:14Because
- 4:14I
- 4:14mean
- 4:15this
- 4:15was
- 4:15probably
- 4:17the
- 4:17most,
- 4:18the
- 4:18coolest,
- 4:18the
- 4:19most
- 4:19challenging
- 4:20and
- 4:20most
- 4:21exciting
- 4:21project
- 4:22that
- 4:22I
- 4:22did
- 4:23in
- 4:23my
- 4:23career
- 4:23so
- 4:24far.
- 4:24No
- 4:24doubt,
- 4:25no
- 4:25doubt.
- 4:25I
- 4:25don't
- 4:26doubt
- 4:26that.
- 4:26I
- 4:26mean
- 4:27we
- 4:27were
- 4:27so
- 4:27successful
- 4:28with
- 4:28that
- 4:28project.
- 4:30Going
- 4:30live
- 4:31after
- 4:32idea
- 4:32in
- 4:33such
- 4:33a
- 4:33short
- 4:33time
- 4:34and
- 4:34the
- 4:34customers
- 4:35loved
- 4:35it,
- 4:35the
- 4:36press
- 4:36loved
- 4:36it.
- 4:37I
- 4:37met
- 4:37so
- 4:38many
- 4:38great
- 4:38people
- 4:38like
- 4:39you
- 4:39who
- 4:39wanted
- 4:40to
- 4:40exchange
- 4:41about
- 4:41the
- 4:41technology,
- 4:42the
- 4:42experiences
- 4:43we
- 4:43made.
- 4:44So.
- 4:44So
- 4:45yeah,
- 4:45that
- 4:45was
- 4:46really
- 4:46an
- 4:46extraordinary
- 4:47project.
- 4:48And
- 4:49yeah,
- 4:50where
- 4:50are
- 4:50we
- 4:50now?
- 4:51It
- 4:51still
- 4:51really
- 4:52is
- 4:52a
- 4:52lighthouse
- 4:53project
- 4:53for
- 4:53River.
- 4:54Yes.
- 4:55And
- 4:55we
- 4:55put
- 4:56so
- 4:56much
- 4:56energy
- 4:56in
- 4:57the
- 4:57development
- 4:58and
- 4:58not
- 4:59stopping,
- 4:59but
- 5:00really
- 5:00looking
- 5:00at
- 5:01customer
- 5:01experience
- 5:02and
- 5:02making
- 5:02it
- 5:02better.
- 5:04So
- 5:04it
- 5:04was,
- 5:05we
- 5:05had
- 5:05like
- 5:05a
- 5:05radical
- 5:06change
- 5:06as
- 5:06the
- 5:07whole
- 5:07idea
- 5:07of
- 5:07that
- 5:08project.
- 5:08Thinking
- 5:09we
- 5:09need
- 5:09to
- 5:09think
- 5:10customer
- 5:10journey
- 5:11really
- 5:11new.
- 5:12And
- 5:13a
- 5:13while
- 5:14ago
- 5:14we
- 5:14were
- 5:14radical
- 5:15again
- 5:15because
- 5:16we
- 5:16realized
- 5:17that
- 5:17checking
- 5:17in
- 5:17at
- 5:18the
- 5:18entrance
- 5:18isn't
- 5:19kind
- 5:19of
- 5:19the
- 5:19natural
- 5:20behavior
- 5:20for
- 5:21our
- 5:21customers.
- 5:21They're
- 5:22just
- 5:22like,
- 5:22okay,
- 5:23download
- 5:23the
- 5:23app,
- 5:23stand
- 5:23there.
- 5:25So
- 5:25what
- 5:25we
- 5:26did
- 5:26is
- 5:27we
- 5:27changed
- 5:27that
- 5:27again
- 5:28to
- 5:29the
- 5:29exit.
- 5:29Okay.
- 5:30So
- 5:30the
- 5:31journey
- 5:31that
- 5:31people
- 5:32were
- 5:32really
- 5:32used
- 5:32to
- 5:33like
- 5:33in
- 5:33other
- 5:34avus
- 5:34stores.
- 5:35And
- 5:36that
- 5:36is
- 5:36so
- 5:36cool
- 5:37because
- 5:38now,
- 5:38I
- 5:38mean
- 5:38when
- 5:39you
- 5:39were
- 5:39there,
- 5:39you
- 5:40downloaded
- 5:40the
- 5:40app,
- 5:41you
- 5:41waited
- 5:41until
- 5:41you
- 5:42got
- 5:42the
- 5:42receipt
- 5:43and
- 5:43now
- 5:44at
- 5:44the
- 5:44end
- 5:44of
- 5:44the
- 5:44store
- 5:45you
- 5:45go
- 5:45to
- 5:45a
- 5:46till
- 5:47and
- 5:47you
- 5:47just
- 5:47press
- 5:48that
- 5:48you
- 5:48want
- 5:48to
- 5:48pay
- 5:49and
- 5:49all
- 5:50your
- 5:50items
- 5:50are
- 5:50listed
- 5:51and
- 5:51you
- 5:51just
- 5:51check
- 5:52out.
- 5:52And
- 5:52that
- 5:52really
- 5:53is
- 5:53so
- 5:53magical
- 5:54and
- 5:54it
- 5:55really
- 5:55boosted
- 5:55adoption,
- 5:56which
- 5:56is
- 5:56a.
- 5:57Very
- 5:57Common
- 5:57way
- 5:57to
- 5:57check
- 5:58out
- 5:58over
- 5:58here
- 5:58too,
- 5:58in
- 5:59Europe.
- 5:59Right.
- 5:59Like,
- 6:00that's
- 6:00not
- 6:00an
- 6:00uncommon
- 6:01way
- 6:01to
- 6:01come
- 6:02out
- 6:02of
- 6:02a
- 6:02store.
- 6:02Right.
- 6:03So
- 6:03it's
- 6:03just.
- 6:04That's
- 6:04what
- 6:04they
- 6:04have
- 6:05habitualized
- 6:06all
- 6:06their
- 6:06life.
- 6:06I
- 6:07go
- 6:07through
- 6:07the
- 6:07store
- 6:08and
- 6:08I
- 6:08pay
- 6:08at
- 6:08the
- 6:08end.
- 6:09Right.
- 6:09So
- 6:09that
- 6:10really
- 6:10was
- 6:10a
- 6:10game
- 6:10changer.
- 6:12You
- 6:12used
- 6:12a
- 6:12key
- 6:12word
- 6:13there
- 6:13that
- 6:13I
- 6:13want
- 6:13to
- 6:13double
- 6:14click
- 6:14into.
- 6:14You
- 6:14said
- 6:14lighthouse
- 6:15project.
- 6:16Yes.
- 6:16What
- 6:16do
- 6:16you
- 6:16mean
- 6:16when
- 6:17you
- 6:17say
- 6:17lighthouse
- 6:18project?
- 6:18So
- 6:20if
- 6:20you
- 6:20really
- 6:21want
- 6:21to
- 6:21make
- 6:21the
- 6:21organization
- 6:23understand
- 6:23what
- 6:24you're
- 6:24doing
- 6:24in
- 6:24innovation,
- 6:25like
- 6:25when
- 6:25I
- 6:26started,
- 6:26we
- 6:27were
- 6:27like
- 6:27the
- 6:27crazy
- 6:28people
- 6:29doing
- 6:29things
- 6:29that
- 6:29are
- 6:30maybe
- 6:30not
- 6:30relevant
- 6:31for
- 6:31our
- 6:31daily
- 6:31business.
- 6:32Innovation
- 6:33is
- 6:33something
- 6:33in
- 6:33the
- 6:33future,
- 6:34Right.
- 6:34Or
- 6:34do
- 6:34we
- 6:34have
- 6:35money
- 6:35for
- 6:35that?
- 6:35Yeah,
- 6:36right.
- 6:36Yeah,
- 6:36but
- 6:37with
- 6:37these
- 6:37projects,
- 6:38you
- 6:39really
- 6:39hit
- 6:39the
- 6:39core.
- 6:40So
- 6:41it's
- 6:41like
- 6:41a
- 6:41lighthouse
- 6:42shining
- 6:42on
- 6:43everything,
- 6:43making
- 6:44people
- 6:44understand
- 6:45because
- 6:45they
- 6:46can
- 6:46see
- 6:46it,
- 6:46they
- 6:47can
- 6:47feel
- 6:47it,
- 6:47they
- 6:47understand
- 6:48the
- 6:48relevance,
- 6:49and
- 6:49it
- 6:50really
- 6:50works.
- 6:50It's
- 6:51not
- 6:51just
- 6:51some
- 6:52crazy
- 6:52lab
- 6:52experiment
- 6:53that
- 6:54will
- 6:54never
- 6:55live
- 6:55through
- 6:56real
- 6:56life.
- 6:57Right
- 6:57now
- 6:57it
- 6:57is
- 6:58there.
- 6:58It's
- 6:58out
- 6:58in.
- 6:59In
- 6:59six
- 6:59stores
- 7:00in
- 7:00Germany
- 7:00and
- 7:00one
- 7:01store.
- 7:01Six
- 7:01stores
- 7:02now.
- 7:02Wow.
- 7:02Yes.
- 7:03Outside
- 7:03Germany.
- 7:03And
- 7:05yes.
- 7:05And
- 7:05it
- 7:05really
- 7:05works.
- 7:06So
- 7:07that
- 7:07is
- 7:07lighthouse
- 7:08effect.
- 7:09I
- 7:09mean,
- 7:09that
- 7:10people
- 7:10really
- 7:11understand
- 7:11what
- 7:11we
- 7:11did
- 7:12there.
- 7:12I
- 7:12like
- 7:12that.
- 7:12I've
- 7:12never
- 7:12heard
- 7:13that
- 7:13term
- 7:13before.
- 7:13Have
- 7:13you
- 7:13heard
- 7:14that
- 7:14term
- 7:14before?
- 7:14No,
- 7:14I
- 7:14haven't.
- 7:15But
- 7:16I'm
- 7:16curious,
- 7:16Annika,
- 7:17you
- 7:17said
- 7:17something
- 7:18there
- 7:18that
- 7:18I
- 7:19want
- 7:19to
- 7:19get
- 7:20your
- 7:20expertise
- 7:21on
- 7:21because
- 7:22Chris
- 7:22and
- 7:22I
- 7:23also
- 7:23worked
- 7:23on
- 7:24what
- 7:25might
- 7:25be
- 7:25called
- 7:25a
- 7:25lighthouse
- 7:26style
- 7:27project
- 7:27back
- 7:27when
- 7:28we
- 7:28were
- 7:28at
- 7:28Target.
- 7:28But
- 7:29how
- 7:30are
- 7:30you
- 7:30justifying
- 7:32the.
- 7:33The
- 7:33investment
- 7:34in
- 7:34continued
- 7:35innovation
- 7:35and
- 7:36acceleration
- 7:37at
- 7:37Reva
- 7:37Digital?
- 7:38Because
- 7:38I
- 7:38think
- 7:38that's
- 7:38something
- 7:39that
- 7:39we
- 7:39really
- 7:39need
- 7:40to
- 7:40stop
- 7:40and
- 7:40appreciate
- 7:41Reva
- 7:41for
- 7:41because
- 7:42you
- 7:42they
- 7:42are
- 7:42continuing
- 7:43to
- 7:43make
- 7:43that
- 7:43investment.
- 7:44How
- 7:45has
- 7:45your
- 7:46role
- 7:46kind
- 7:46of
- 7:46helped
- 7:47justify
- 7:48continuing
- 7:49to
- 7:49push
- 7:49in
- 7:49innovation?
- 7:50Yeah,
- 7:51well,
- 7:51you
- 7:51need
- 7:51both.
- 7:52You
- 7:52need
- 7:52people
- 7:53earning
- 7:53today's
- 7:54money,
- 7:55and
- 7:55I
- 7:55work
- 7:56with
- 7:56the
- 7:56people
- 7:56who
- 7:56earn
- 7:56tomorrow's
- 7:57money.
- 7:57It's
- 7:58a
- 7:58good
- 7:58way
- 7:58to
- 7:58put
- 7:58it.
- 7:58So.
- 7:59So
- 7:59not
- 7:59investing
- 8:00is
- 8:00the
- 8:01problem.
- 8:01Of
- 8:02course
- 8:03you
- 8:03can
- 8:03ask,
- 8:03is
- 8:04it
- 8:04really
- 8:04worth
- 8:04the
- 8:05money?
- 8:05Well,
- 8:05we
- 8:06will
- 8:06see.
- 8:06This
- 8:06is
- 8:07innovation
- 8:08and
- 8:08some
- 8:08innovations
- 8:09fail.
- 8:09That's
- 8:10my
- 8:10everyday
- 8:10life.
- 8:11Not
- 8:11every
- 8:11idea
- 8:12gets
- 8:13to
- 8:13scale.
- 8:15But
- 8:15if
- 8:15you
- 8:16don't
- 8:16invest,
- 8:17you
- 8:17will
- 8:18fall
- 8:18behind.
- 8:18I
- 8:18mean,
- 8:19we
- 8:19all
- 8:19know
- 8:19the
- 8:19innovators
- 8:20dilemma,
- 8:20right?
- 8:22If
- 8:22you're
- 8:22successful
- 8:23and
- 8:23think
- 8:24nothing
- 8:24can
- 8:24happen
- 8:25to
- 8:25me,
- 8:25that's
- 8:26the
- 8:26moment
- 8:26when
- 8:27something
- 8:27will
- 8:27happen
- 8:28to
- 8:28you
- 8:28because
- 8:29you
- 8:29will
- 8:29miss
- 8:29out
- 8:30on
- 8:30the
- 8:31radical
- 8:31change
- 8:32that
- 8:32will
- 8:32come.
- 8:33Right.
- 8:33Well,
- 8:34and
- 8:34I,
- 8:34I'm
- 8:34curious
- 8:35too,
- 8:35because
- 8:36you
- 8:36pivoted
- 8:37you
- 8:37went
- 8:37from,
- 8:38we're
- 8:38going
- 8:38to
- 8:38do
- 8:38this
- 8:39one
- 8:39way,
- 8:39this
- 8:40is
- 8:40how
- 8:40we're
- 8:40going
- 8:40to
- 8:40deploy
- 8:41it
- 8:41to
- 8:42now.
- 8:42We're
- 8:42going
- 8:42to
- 8:42change
- 8:43things
- 8:43around.
- 8:43We're
- 8:44going
- 8:44to
- 8:44do,
- 8:44you
- 8:45know,
- 8:45we're
- 8:45going
- 8:45to
- 8:45have
- 8:45them
- 8:45scan
- 8:46a
- 8:46code
- 8:46at
- 8:46checkout.
- 8:48What,
- 8:48what
- 8:48goes
- 8:49into
- 8:50making
- 8:50those
- 8:50decisions
- 8:51and
- 8:51making
- 8:51those
- 8:52decisions
- 8:52successfully.
- 8:53When
- 8:53you're
- 8:53working
- 8:54on
- 8:54innovation
- 8:54projects,
- 8:56I.
- 8:57Think
- 8:57it's
- 8:57a
- 8:57constant
- 8:59test,
- 8:59fail,
- 9:00learn,
- 9:01and
- 9:01then
- 9:02adapt.
- 9:02Okay.
- 9:03And
- 9:03I
- 9:03think
- 9:03the
- 9:04adaption
- 9:04is
- 9:04the
- 9:05hardest
- 9:05part
- 9:05for
- 9:05many
- 9:06people
- 9:06working
- 9:06in
- 9:06innovation
- 9:07because
- 9:08many
- 9:09innovations
- 9:09stop
- 9:10at
- 9:10fail.
- 9:11Right.
- 9:11Okay.
- 9:12Did
- 9:12that
- 9:12didn't
- 9:13work
- 9:13out
- 9:13next?
- 9:14No,
- 9:15but
- 9:15you
- 9:15have
- 9:15to
- 9:16first,
- 9:16you
- 9:16have
- 9:16to
- 9:17need
- 9:17to
- 9:17have
- 9:17that
- 9:17gut
- 9:17feeling,
- 9:18thinking,
- 9:18no,
- 9:18it's
- 9:18not
- 9:18done
- 9:19yet,
- 9:20let's
- 9:20try
- 9:20something
- 9:20else.
- 9:22And
- 9:22that
- 9:22is
- 9:22a
- 9:23game
- 9:23changer.
- 9:23I
- 9:24think
- 9:24if
- 9:24you're
- 9:25able
- 9:25to
- 9:25learn
- 9:26quickly
- 9:26and
- 9:27you
- 9:27don't
- 9:27want
- 9:27to
- 9:27learn
- 9:27over
- 9:28years
- 9:28and
- 9:28years
- 9:29and
- 9:29years.
- 9:29Right.
- 9:30You
- 9:30need
- 9:30to
- 9:30kill
- 9:30your
- 9:31darlings
- 9:31as
- 9:31well.
- 9:32When
- 9:32you
- 9:32don't
- 9:33think
- 9:33you
- 9:33can
- 9:33reach
- 9:33the
- 9:34top,
- 9:34leave
- 9:35it.
- 9:35Yes.
- 9:35But
- 9:36for
- 9:36the
- 9:36things
- 9:36where
- 9:36you
- 9:37think
- 9:37you
- 9:37have
- 9:37that
- 9:37gut
- 9:37feeling
- 9:38and
- 9:38that's
- 9:38what
- 9:38people
- 9:38in
- 9:39innovation
- 9:39have,
- 9:39they're
- 9:40all
- 9:40gut
- 9:41feeling.
- 9:41Right.
- 9:42When
- 9:42you
- 9:42have
- 9:42the
- 9:43feeling
- 9:43there's
- 9:43something
- 9:44in
- 9:44it,
- 9:44then
- 9:44adapt
- 9:45and
- 9:45try
- 9:45something
- 9:45else.
- 9:46Right?
- 9:46Yeah.
- 9:46It's
- 9:47a
- 9:47product
- 9:47management
- 9:47discipline.
- 9:48A
- 9:48product
- 9:48management
- 9:48philosophy
- 9:49really
- 9:49too.
- 9:50Right.
- 9:50Like
- 9:50adapting
- 9:51as
- 9:51you
- 9:51go,
- 9:52continuing
- 9:52to
- 9:52iterate.
- 9:53Yeah.
- 9:53Yes.
- 9:53I
- 9:54love
- 9:54what
- 9:54you
- 9:54said.
- 9:54I
- 9:54love
- 9:54what
- 9:55you
- 9:55said
- 9:55about
- 9:55there's
- 9:56people
- 9:56that
- 9:56make
- 9:56today's
- 9:57money
- 9:57and
- 9:57we're
- 9:58about
- 9:58making
- 9:58tomorrow's
- 9:59money,
- 9:59too.
- 9:59That
- 9:59brings
- 10:00it
- 10:00home
- 10:00for
- 10:00me.
- 10:01100%.
- 10:01Well
- 10:02done.
- 10:02That's
- 10:02great.
- 10:03Well,
- 10:03Annika,
- 10:04we
- 10:04have
- 10:04to
- 10:04ask,
- 10:05because
- 10:05you
- 10:05are
- 10:05an
- 10:06expert,
- 10:07what,
- 10:07what
- 10:08is
- 10:08it
- 10:08that
- 10:08you're
- 10:08looking
- 10:08at
- 10:09at
- 10:09NRF
- 10:09here
- 10:10at
- 10:10the
- 10:10show?
- 10:10What
- 10:10technology
- 10:11is
- 10:11piquing
- 10:12your
- 10:12interest
- 10:12now
- 10:12as
- 10:13you
- 10:13think
- 10:13about
- 10:13how
- 10:13you're
- 10:14making
- 10:14tomorrow's
- 10:14money?
- 10:16I
- 10:16will
- 10:17focus
- 10:17on
- 10:18startups,
- 10:19on
- 10:19investors.
- 10:20So
- 10:21looking
- 10:21at
- 10:21the
- 10:21early
- 10:22stage.
- 10:24I.
- 10:24Want
- 10:25to
- 10:25see
- 10:26where's
- 10:26the
- 10:26most
- 10:26attention
- 10:27on
- 10:27AI
- 10:28use
- 10:28cases,
- 10:29what's
- 10:30going
- 10:30on,
- 10:31where
- 10:31are
- 10:31the
- 10:32new
- 10:32ideas
- 10:32and
- 10:33seamless
- 10:33omnichannel
- 10:34solutions?
- 10:36Who's
- 10:36really
- 10:37putting
- 10:37value
- 10:38on
- 10:38digital
- 10:39twin
- 10:39ideas?
- 10:40Okay.
- 10:41So,
- 10:41I
- 10:41mean,
- 10:42there's
- 10:42so
- 10:42many
- 10:43things.
- 10:44Data
- 10:44strategy
- 10:45is
- 10:45something
- 10:45as
- 10:45well.
- 10:46So
- 10:47I'll
- 10:47be
- 10:47on
- 10:47the
- 10:47lookout
- 10:48for
- 10:49the
- 10:49trending
- 10:49things
- 10:50and
- 10:50for
- 10:50the
- 10:50things
- 10:51coming
- 10:51up
- 10:51in
- 10:51the
- 10:51future.
- 10:52Okay.
- 10:53Annika,
- 10:53how
- 10:53many
- 10:53projects
- 10:54do
- 10:54you
- 10:54have
- 10:54going
- 10:55at
- 10:55any
- 10:55given
- 10:55time
- 10:56in
- 10:56the
- 10:56experimentation
- 10:57arena?
- 10:59That's
- 10:59really
- 10:59hard
- 11:00to
- 11:00answer.
- 11:01I
- 11:01think
- 11:01it's
- 11:01a
- 11:02portfolio
- 11:02that
- 11:03you
- 11:03need.
- 11:04You
- 11:04can
- 11:05have
- 11:05not
- 11:06more
- 11:06than
- 11:06Two
- 11:06big
- 11:07projects
- 11:07at
- 11:08the
- 11:08same
- 11:08time.
- 11:08Because
- 11:09when
- 11:09we
- 11:10do
- 11:11very
- 11:11innovative
- 11:12things,
- 11:12they
- 11:13take
- 11:13some
- 11:13time.
- 11:14So
- 11:14you
- 11:14have
- 11:14one
- 11:14person
- 11:15on
- 11:15it
- 11:15for
- 11:15a
- 11:16year
- 11:16or
- 11:16maybe
- 11:16longer.
- 11:17They
- 11:17need
- 11:17to
- 11:17become
- 11:17experts
- 11:18of
- 11:18the
- 11:18field,
- 11:19know
- 11:20the
- 11:20technology,
- 11:22and
- 11:22also
- 11:23bridge
- 11:23the
- 11:23way
- 11:24from
- 11:24lab
- 11:25to
- 11:26everyday
- 11:27business.
- 11:27Because
- 11:28we
- 11:28don't
- 11:28stop
- 11:28after
- 11:29lab.
- 11:29We
- 11:30want
- 11:30it
- 11:30to
- 11:30really
- 11:31go
- 11:31to
- 11:31scale.
- 11:32So
- 11:32you
- 11:32need
- 11:32to
- 11:33balance
- 11:33that
- 11:34with
- 11:34some
- 11:34speedboat
- 11:35projects
- 11:37and
- 11:38some
- 11:38things
- 11:38in
- 11:39between.
- 11:39You
- 11:40don't
- 11:40want
- 11:40to
- 11:40run
- 11:40out
- 11:40of
- 11:41things
- 11:41at
- 11:41any
- 11:41point.
- 11:43So
- 11:43what
- 11:44we're
- 11:44doing,
- 11:44we
- 11:44have
- 11:45these
- 11:45big
- 11:45innovation
- 11:46projects
- 11:47with
- 11:47innovation
- 11:47managers,
- 11:48but
- 11:48we
- 11:48also
- 11:49have
- 11:49startup
- 11:49partnerships
- 11:51with
- 11:51more
- 11:52mature
- 11:53solutions
- 11:54that
- 11:54are
- 11:55plug
- 11:55and
- 11:55play
- 11:56for
- 11:56a
- 11:56pilot,
- 11:57really?
- 11:58So
- 11:58that
- 11:59you
- 11:59can
- 11:59balance
- 12:00your
- 12:00innovation
- 12:00portfolio.
- 12:01Got
- 12:01it.
- 12:02That's
- 12:02very
- 12:02different
- 12:02than
- 12:02the
- 12:03approach
- 12:03we
- 12:03heard
- 12:03earlier
- 12:03today.
- 12:04It's
- 12:04amazing
- 12:04how.
- 12:05And
- 12:05we've
- 12:05talked
- 12:05to
- 12:05other
- 12:06people,
- 12:06both
- 12:06on
- 12:06camera
- 12:07and
- 12:07off,
- 12:07and
- 12:07they
- 12:08all
- 12:08manage
- 12:08this
- 12:08idea
- 12:09differently.
- 12:09Some
- 12:10people
- 12:10have,
- 12:10like,
- 12:10hundreds
- 12:11of
- 12:11projects
- 12:11going
- 12:11on
- 12:12where
- 12:12you're
- 12:12like,
- 12:13I
- 12:13want
- 12:13two
- 12:13really
- 12:14important
- 12:14projects.
- 12:15And
- 12:15so
- 12:15it's
- 12:15interesting
- 12:16to
- 12:16hear
- 12:16everyone
- 12:16talk
- 12:16about
- 12:16it
- 12:17differently.
- 12:17All
- 12:17right,
- 12:18so
- 12:18I'm
- 12:19curious,
- 12:19maybe
- 12:19there's
- 12:19another
- 12:20lighthouse
- 12:20project
- 12:20on
- 12:21the
- 12:21horizon
- 12:21in
- 12:222026,
- 12:22but
- 12:23what
- 12:23are
- 12:23you
- 12:23most
- 12:23excited
- 12:24about
- 12:24coming
- 12:24up
- 12:24in
- 12:24this
- 12:25next
- 12:25year?
- 12:27I'm
- 12:28really
- 12:28excited
- 12:29about
- 12:30further
- 12:30pushing
- 12:31the
- 12:31boundaries
- 12:31of
- 12:32corporate
- 12:32innovation.
- 12:33Okay,
- 12:34so
- 12:34what
- 12:34does
- 12:34that
- 12:35look
- 12:35like?
- 12:35Can
- 12:35we
- 12:36accelerate
- 12:37things?
- 12:38And
- 12:38I
- 12:38really
- 12:38believe
- 12:39in
- 12:40cross
- 12:40innovation,
- 12:40especially
- 12:41with
- 12:41startups.
- 12:42So
- 12:43that
- 12:43will
- 12:43be
- 12:43my
- 12:44focus.
- 12:45The
- 12:45way
- 12:45we
- 12:46work
- 12:46with
- 12:46startups,
- 12:47the
- 12:48number
- 12:48of
- 12:48startups
- 12:49we
- 12:49can
- 12:49work
- 12:49with,
- 12:50and
- 12:50really
- 12:51being
- 12:51a
- 12:51good
- 12:51partner
- 12:52for
- 12:52startups,
- 12:53because
- 12:53that's
- 12:53a
- 12:53hard
- 12:53thing
- 12:54to
- 12:54do
- 12:54for
- 12:54corporates.
- 12:54Right.
- 12:55And
- 12:56I
- 12:56think
- 12:56that
- 12:56will
- 12:57really
- 12:57push
- 12:58the
- 12:58speed
- 12:58that
- 12:59corporates
- 13:01are
- 13:01able
- 13:01to
- 13:02gain
- 13:02in
- 13:03that
- 13:03crazy
- 13:04new
- 13:04speed
- 13:04of
- 13:05innovation
- 13:05that
- 13:05we
- 13:05are
- 13:06facing.
- 13:06Right.
- 13:06That's
- 13:07a
- 13:07big
- 13:07task
- 13:07you
- 13:08have
- 13:08ahead
- 13:08of
- 13:08yourself.
- 13:09I'm
- 13:09up
- 13:09for
- 13:10it.
- 13:10I
- 13:10can
- 13:10think
- 13:10of
- 13:10no
- 13:11better
- 13:11person
- 13:11to
- 13:12take
- 13:12on
- 13:12the
- 13:12job.
- 13:13Yeah,
- 13:13no,
- 13:13you
- 13:13got.
- 13:14You're
- 13:14a
- 13:14real
- 13:14expert
- 13:14here.
- 13:15We
- 13:15got
- 13:15a
- 13:15real
- 13:15expert
- 13:15with
- 13:15us
- 13:16here.
- 13:16Well,
- 13:16thank
- 13:16you
- 13:16so
- 13:17much.
- 13:17Thank
- 13:18you
- 13:18so
- 13:18much.
- 13:18It
- 13:18was
- 13:18a
- 13:18pleasure.
- 13:19There's
- 13:19a
- 13:19lot
- 13:19of
- 13:19nuggets
- 13:20from
- 13:20this
- 13:20conversation
- 13:20that
- 13:20I'm
- 13:21already
- 13:21thinking
- 13:21about
- 13:21and
- 13:22talk.
- 13:22Think
- 13:22about
- 13:23spinning
- 13:23up
- 13:23and
- 13:23talking
- 13:24about
- 13:24on
- 13:24social
- 13:24media.
- 13:24So
- 13:25it's
- 13:25really
- 13:25wonderful.
- 13:25Thanks
- 13:26for
- 13:26spending
- 13:26time
- 13:26with
- 13:26us.
- 13:27Enjoy
- 13:27the
- 13:27rest
- 13:27of
- 13:27the
- 13:28conference,
- 13:28too.
- 13:29I
- 13:29know
- 13:29you
- 13:29just
- 13:29came
- 13:29in
- 13:29on
- 13:30the
- 13:30train,
- 13:30so.
- 13:31Yes.
- 13:31And
- 13:32thanks
- 13:33to
- 13:33the
- 13:33Fusion
- 13:33group
- 13:33for
- 13:34allowing
- 13:34us
- 13:34to
- 13:34come
- 13:35and
- 13:35do
- 13:35all
- 13:35these
- 13:35fabulous
- 13:36interviews
- 13:36with
- 13:36all
- 13:36these
- 13:36great
- 13:37executives
- 13:37from
- 13:37across
- 13:38the
- 13:38pond.
- 13:38And
- 13:38until
- 13:39next
- 13:39time,
- 13:40be
- 13:40careful
- 13:40out
- 13:40there.