skinny.

Latest / The Vault Unlocked

How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)

Most businesses still think they're selling to people.

They're not.

They're selling to an algorithm that's already decided what their customer believes, buys, and trusts. If you don't understand that shift, you're already invisible.

This conversation with Mark Schaefer goes straight at the real problem: AI isn't just changing marketing tactics. It's rewiring how humans think, decide, and relate to the world.

He breaks down what happens when customers stop researching, stop comparing, and start defaulting to AI for answers. Not just for low-risk decisions, but for where to live, who to trust…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.